دسته: اخبار اندروید

Best practices to optimize AdMob demand to earn more
Optimize performance of the AdMob network with multiple calls

Multiple calls is the practice where app publishers call the same network multiple times for a single ad request as a way to maximize inventory access and earn more. When working with AdMob mediation, we recommend using Ad Network Optimization (ANO) as it can help you optimize revenue across multiple networks automatically. The AdMob network allows up to three calls for the same ad request. For publishers who are interested in calling Google from third-party mediation platforms, below are some general guidelines.
1. Set up three baseline calls to test high, middle, and low price tiers. For the high-tier call, place it at the very top of your waterfall. We recommend setting a floor price at the same CPM as your highest line-item. For the medium-tier call, place it at about 50 percent of the top call’s floor price. As for the low-tier call, place it near the bottom of the waterfall to allow Google to fill at almost any floor price.
2. Make sure there’s an adequate range of CPM price difference between the calls to drive up the floor price effectively instead of adding more calls.
3. Continue to test floor prices and ad formats with a small percentage of your inventory to capture any upward trends to earn more.
As we can see from the above, this approach requires a lot of time commitment from publishers. If you’re looking to reduce time spent optimizing your performance, we recommend taking advantage of the AdMob platform. We offer many built-in features to help you optimize demand across Google and many other ad network partners more effectively. Instead of making manual updates to manage the waterfall, you can turn on ANO to automate that process. Mediation a/b testing is another great feature for you to test and refine your waterfall setup. AdMob also offers an in-app real time bidding solution called bidding to help publishers maximize revenue. If you’re interested to know more about bidding or the a/b testing feature, please talk to your account manager. To get started with mediation, simply log in to your AdMob account.
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15/04/2025
Grow your games business with new ads solutions

Maximize your ad revenue

To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage.

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15/04/2025
Earn more ads revenue this holiday season with engaging ad formats from Google AdMob
Optimize performance with adaptive banners

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

Adaptive banners can be placed in two ways:
- Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.
- Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.
To learn more and get started with adaptive banner ads, start here or reach out to your account manager.
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15/04/2025
Advancing mobile app inventory quality with app reviews

How to prepare for the changes

We recommend publishers complete the app review process by linking mobile apps to supported app stores and claiming their mobile apps to prevent potential interruptions in monetization. If next steps are required from a publisher to complete the process, we’ll send timely updates in the publisher’s account, the policy center or via email.

We’re excited about the benefits app review can bring to publishers and advertisers. And we’ll continue to share our efforts in creating a healthy and sustainable ads ecosystem.

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15/04/2025
Join us for Google for Games Developer Summit 2021

Announcing Google for Games Developer Summit 2021, an online event to help game developers grow your business.

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14/04/2025
New ways to grow your games business sustainably

We’re introducing new changes to Open Bidding that will give you more control and transparency on how you want to work with access to 200+ real-time bidders. Soon, you’ll be able to customize the policy setup for each bidder to adjust how they spend on your inventory. And we’re continuing to add more buyers such as Snap and InMobi to increase competition and help you earn even more. With this expansion, we are announcing that Open Bidding is now generally available to all app developers. This technology represents such a fundamental improvement to how developers monetize that we are updating the product name to simply be AdMob bidding.

IGG, the creator behind popular strategy games like Lords Mobile, was looking for a monetization platform to help diversify revenue streams beyond in-app purchases. After moving to the AdMob platform and implementing bidding across all of their new casual games, the team saw their ads ARPDAU double.

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14/04/2025
4 ways to set your app business up for success in 2022

Apply strong brand safety controls to maintain user trust

As people’s expectations around digital privacy continue to rise, it’s critical to build trust through engaging and brand-appropriate ads. While a meaningful ad experience can complement your app and increase trust, a bad experience can lead to an uninstall or, even worse, a loss of trust in your brand.

To ensure brand safety, your platform should have a high bar for the quality of advertiser demand and provide controls to help you deliver an optimal ad experience. With AdMob, you can block ads from certain categories or specific competitors, or use the Ad review center to review ads flowing through the AdMob network and manually block them if needed. We’ll expand these same ad quality controls to third-party buyers participating in bidding in 2022.

We’ve learned so much in an industry that’s changing faster than ever. As we head into 2022, we look forward to continuing to partner together to shape the future of app monetization.

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14/04/2025
4 strategies to drive durable app growth in 2023

Strengthen core ads revenue to nurture growth

Changes in consumer purchase behaviors can affect overall ad spend, cost per install, and eCPM, which directly impact app earnings. Doubling down on strengthening ads revenue can lay a solid foundation to nurture growth and innovations.

Access to a diverse range of ad sources can improve your app’s revenue potential. Last year, we welcomed Pangle and Vungle to join the existing 200+ demand-side platforms which include Google Ads and Display & Video 360. We’ll continue to introduce more throughout 2023.

Along with access to strong demand, the flexibility to control and optimize how each ad source bids for your inventory will help take ad revenue earning to the next level. You can easily set up real-time bidding, design sophisticated mediation chains, or build a hybrid system to best suit your needs with the AdMob platform.

Mattel163, the name behind the popular card game UNO!^TM, chose Google AdMob for ad mediation and later integrated bidding to further scale its revenue. The result was an impressive 12% increase in total ad revenue with the hybrid setup of mediation and bidding.

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13/04/2025
More flexibility to help publishers to optimize app revenue

For app publishers, revenue remains a key business priority with searches for “app monetization” growing over 35% from 2021 to 2022, according to Google Trends. As the evolving privacy landscape and economic uncertainty continue to present challenges for the apps industry, we’re sharing some updates to help publishers increase revenue and grow their businesses with AdMob.

Greater choice through increased inventory access with multiple calls

Based on publisher feedback for more control and flexibility with their monetization strategies, we are updating our previous guidance for app publishers making requests to Google from third-party mediation platforms. For those app publishers using multiple calls, there is no set number of calls for a given impression when accessing demand through AdMob Network or Ad Manager.

Some app publishers regularly use a multiple-call setup on third-party mediation platforms to provide more buying opportunities for their ad space from specific networks like AdMob. Multiple call is the practice where a publisher makes ad requests to the same network multiple times for a single impression opportunity — typically with other networks as part of a waterfall mediation chain.

For many publishers and end users, a single call continues to be the optimal solution. If a publisher wants to test a multiple-call setup, we recommend they begin with reasonable waterfall lengths when testing; excessively large waterfalls of ad requests may not always deliver sustainable performance improvement.

While more ad requests with multi-call setups can increase inventory access, publishers may see trade-offs like higher ad load latency within their apps, affecting the user experience. A complex multiple-call setup also typically requires more hands-on management from the publisher to maintain. Publishers who test multiple call setups should consider a balance of overall user experience, publisher overhead, and publisher revenue.

Advertisers and buyers, including Google Ads and Display & Video 360, may have their own approach to bidding on multiple-call setups and may factor this into their models and buying behavior.

An excessive number of calls may increase query and server loads, which could interfere with a mediation platform’s reliability standards. In such instances of excessive ad requests, AdMob and Ad Manager may take action to prevent system impact.

Improvements to AdMob bidding and revenue optimization

AdMob bidding, our real-time bidding solution from AdMob, continues to help publishers increase their inventory value while streamlining mediation management. In the past year, we’ve accelerated efforts to onboard more buyers with their own SDKs to participate in unified bidding and waterfall mediation. These high-quality buyer integrations help ensure optimal performance in AdMob mediation and drive more revenue for publishers.

We are continuing to provide choice for publishers over how they monetize their mediation setup. For publishers using AdMob or Ad Manager as their mediation decision layer, we are experimenting with increasing the amount of calls allowed within Google-managed waterfalls. We are currently testing this feature in limited access.

AdMob is committed to helping publishers remain competitive and grow their apps businesses. We will continue to incorporate feedback from our publisher partners into our product development.

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13/04/2025
4 updates from the 2024 Google for Games Developer Summit

Gaming can bring people together, which is why we’re committed to making the gaming experience fun and engaging for everyone. You can earn rewards for playing your favorite games on Play, connect with a passionate community of gamers on YouTube, discover new titles you’ll love through Ads, and enjoy secure, seamless gameplay powered by Cloud.

This week at the Google for Games Developer Summit, we unveiled a suite of new tools and product features for developers and gamers. With these updates, developers can take their games to the next level so players like you can experience even more immersive worlds and have new ways to interact with your favorite titles. Here’s a look at what’s new.

1. Play Pass gets even better

Starting today, Google Play Pass subscribers in select markets will receive in-game items and discounts on popular games like EA SPORTS FC™ Mobile, Mobile Legends: Bang Bang, MONOPOLY GO! and Roblox. This is offered in addition to our current catalog of over 1,000 ad-free games and apps, so you get even more value at the same monthly price

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13/04/2025