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  • Before You Invest, Take These Steps to Build a Strategy That Works

    Before You Invest, Take These Steps to Build a Strategy That Works


    Opinions expressed by Entrepreneur contributors are their own.

    Investing doesn’t start with your first transaction — it begins much earlier. From defining the types of investments you’re interested in to setting clear financial goals, the early stages are critical. Investing can be complex and time-intensive, especially when deciding where to place your capital. That’s why having a thoughtful, informed strategy from the outset is so important: it ensures your investments are purposeful and aligned with your longterm vision.

    Before you commit any resources, take the time to craft a strategy that reflects your goals, values and risk tolerance. A structured approach not only reduces unnecessary risk but also clarifies why you’re investing and how each decision supports the bigger picture. This clarity transforms your investment approach from reactive to intentional.

    As an entrepreneur, I’ve refined my own investment strategy over time. It’s diverse by design, built to support both my financial goals and my broader mission. If you’re wondering how to figure out where your own investments should go, here are four actionable steps to help guide your placement strategy:

    1. Define your investment goals

    Start by asking yourself: What do I want my investments to achieve? Are you aiming for longterm wealth, social impact, business expansion or a mix of these? Knowing what success looks like will shape how much you invest, when and where.

    Consider the types of investments that resonate most—whether that’s equity, partnerships, philanthropic initiatives, or ventures tied to innovation. Aligning your goals with your core values will not only give you direction but also help you stay committed when markets shift.

    Related: How to Diversify Your Business Interests

    2. Choose your asset allocation strategy

    Asset allocation — how you distribute your investments across asset classes — is central to managing risk and return. The main categories include equities, fixed income and cash or cash equivalents. Each has different risk profiles and growth potential.

    There’s no one-size-fits-all approach. My own strategy, for example, spans three buckets: equity and business investments, partnerships and strategic collaborations and philanthropic efforts. This setup works for me because I prioritize both financial returns and impact. A significant portion of my portfolio supports global health, education, and sustainability initiatives.

    A thoughtful allocation plan helps you stay balanced, even when the markets aren’t.

    3. Diversify strategically

    Diversification is a time-tested way to reduce risk. If one sector dips, others can help offset the loss. But meaningful diversification goes beyond spreading your investments — it requires research and intention.

    Dig into each opportunity. Understand the potential returns, risks, and how each fits into your broader strategy. For me, diversification also means staying engaged with sectors I care deeply about, like innovation, wellness and climate-conscious enterprises. This keeps my portfolio resilient and aligned with my values.

    Related: The Importance of Portfolio Diversification for Your Investments

    4. Stay adaptable

    Your investment strategy should evolve with you. As your goals, interests and the economic landscape shift, so should your allocations.

    I regularly revisit my portfolio with a few key questions: How are my current investments performing? Do they still reflect my vision? Are there new opportunities I should explore? Lately, I’ve been diving deeper into wellness and sustainable living, especially in high-quality nutraceuticals and biohacking. Those shifts came from staying curious and being willing to pivot when the time felt right.

    Deciding where to place your investments is one of the most important steps in your investing journey. Laying a solid foundation early on helps you navigate growth, risk, and market shifts with confidence. And remember, your strategy isn’t permanent—it’s a living framework that should adapt as you and the world around you evolve. Stay informed, stay connected, and above all, stay intentional. Your future self will thank you.

    Investing doesn’t start with your first transaction — it begins much earlier. From defining the types of investments you’re interested in to setting clear financial goals, the early stages are critical. Investing can be complex and time-intensive, especially when deciding where to place your capital. That’s why having a thoughtful, informed strategy from the outset is so important: it ensures your investments are purposeful and aligned with your longterm vision.

    Before you commit any resources, take the time to craft a strategy that reflects your goals, values and risk tolerance. A structured approach not only reduces unnecessary risk but also clarifies why you’re investing and how each decision supports the bigger picture. This clarity transforms your investment approach from reactive to intentional.

    As an entrepreneur, I’ve refined my own investment strategy over time. It’s diverse by design, built to support both my financial goals and my broader mission. If you’re wondering how to figure out where your own investments should go, here are four actionable steps to help guide your placement strategy:

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    Join Entrepreneur+ today for access.



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  • Can the Yuka App Help You Eat More Healthfully?



    Yuka, which Kennedy has called “invaluable,” assigns health scores to food. But can it actually help people make better choices?



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  • How to Research and Plan a Vacation, Right on Your Phone



    Google Maps and Apple’s Maps app offer location-based directories and other tools for finding new places to explore, before or after you hit the road.



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  • TikTok Bans #SkinnyTok After European Regulators Raise Concerns



    Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter criticism about its effect on teen mental health.



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  • Is Trump Unveiling a Crypto Wallet? His Associates Say Yes. His Sons Say No.



    The back-and-forth over a potential Trump cryptocurrency wallet on Tuesday exposed rifts among the family’s web of digital currency ventures.



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  • When Automation Takes Over, Creation Will Take Off

    When Automation Takes Over, Creation Will Take Off


    Opinions expressed by Entrepreneur contributors are their own.

    When I think about the future, I don’t picture humans cleaning gutters or mowing lawns. I picture something else entirely — something more imaginative. We’re quickly approaching a world where menial tasks are handled by machines that don’t sleep, don’t take breaks and never get tired. And once that shift is fully realized, we’re left with a bigger question: what do we do with all that time?

    For me, the answer is creation.

    We’re at the edge of something massive. Automation is coming, and it’s going to be fast, sweeping and disruptive. But if we embrace what makes us human — our creativity, our ability to connect, to imagine, to express — we won’t be displaced. We’ll be elevated.

    Automation isn’t the end — It’s the beginning

    When the robots start working 24 hours a day and only need an hour to re-oil or recharge, there’s no way we’ll compete with that kind of efficiency — and we shouldn’t want to. That’s not where our value lies. Once those menial jobs are taken care of, it opens a door. A door back to something we’ve been losing: time to think, to philosophize, to explore the meaning of life, just like they did in Roman and Grecian times.

    We’ll spend less time doing tasks like driving cars, which honestly can’t happen soon enough. The number of people who die every year in car accidents is staggering. Imagine a world where those wrecks, the repairs, the hospital visits, all of that… gone. That’s what’s ahead.

    But with that change comes a shift in identity. A lot of people find purpose in their jobs, even the repetitive ones. If we lose those, we’ve got to find purpose elsewhere. I believe that the purpose is in creating.

    So if you’re leading a company, start carving out space for that now. Give your people room to create. I don’t mean just artistic stuff — I mean letting them bring ideas, build something new, try things out because the ones who learn how to create in this new world are the ones who’ll stay valuable.

    Related: 90% of Your Business Could Be Automated With Just These 4 Tools

    Art will lead the next revolution

    We’re going to see an onslaught of art in every form — music, film, writing, you name it. That’s not speculation; it’s already happening. I was just on a call about launching an AI film company focused on short-form video and commercials. Things are moving so fast that it’s hard to keep up.

    There was a commercial shot with a person filmed using just an iPhone. A few back-and-forth shots, handed over to AI — and boom, it became a full ad. That’s all it took. And now imagine what happens when that speed, that capability, meets human creativity.

    But even with AI in the mix, there’s a twist only we can bring. AI is just remixing what we’ve already done. We, on the other hand, can create things that have never been seen before. Entire worlds. New perspectives. Things that AI might eventually mimic, sure — but we’ll always be a step ahead in originality.

    We’re not just going to consume more art. We’re going to make more of it, and we’ll make it differently. In music, for example, AI is already writing songs. I’ve got a friend who used AI to turn one of his poems into a bluesy song. My friend told the program what kind of voice, what style, and that was it. When I played it for people here at the studio, they didn’t even realize it was AI. They just said, “Yeah, that’s not bad.”

    And that’s where it gets interesting. What happens when someone who is musically gifted takes that tool and uses it as a conductor, controlling everything from rhythm to tone to background strings, crafting something original? That’s the revolution we’re heading into—not one where AI replaces us, but where it gives creators the power to be the entire orchestra.

    That’s where leaders need to pay attention. Don’t just chase the tech—figure out how to get it into the hands of your most creative people. Let them drive it.

    The human touch is irreplaceable

    Sure, you can make a song or a film with AI. But you can’t replicate the feeling of a live concert. I just came back from a Vivaldi concert in Vienna — nine musicians, mostly violinists, playing The Four Seasons. You can’t AI that. Not really. Not the energy, not the emotion of watching someone perform right in front of you.

    That’s where the human part stays irreplaceable. We’ll use AI to create better art, sure. But we’ll still crave the live experience, the human behind the music, the emotion behind the words.

    And maybe, just maybe, this opens doors for people who’ve never had access before. Before, you had to go through all these steps— find a band, book studio time and get a label deal. Now? Anyone with talent and drive can make music, make films, tell stories. That levels the playing field in a big way. The truly creative people, who know how to use the tools, are the ones who will rise.

    If you’re running a business, that shift matters. You’re not just looking at resumes anymore — you’re looking for raw creativity and people who know how to work with these tools. That’s who’ll bring new ideas to the table and move things forward.

    Related: Why Automation is Killing Your Productivity and Draining Profits

    Let the machines work — we’ll create

    The speed at which this is happening — it’s not 10 to 20 years. It’s 10 to 20 months. And we’ll be in a whole new creative realm. So yes, automation is coming. Yes, AI is here. But it’s not something to fear.

    Because what’s left — what remains — is us. Our ability to interact, to live with each other, to make life something beautiful. What automation leaves behind is not emptiness. It’s space. Space for imagination. Space for art. Space to figure out what it really means to be human.

    And that, to me, is worth everything.

    When I think about the future, I don’t picture humans cleaning gutters or mowing lawns. I picture something else entirely — something more imaginative. We’re quickly approaching a world where menial tasks are handled by machines that don’t sleep, don’t take breaks and never get tired. And once that shift is fully realized, we’re left with a bigger question: what do we do with all that time?

    For me, the answer is creation.

    We’re at the edge of something massive. Automation is coming, and it’s going to be fast, sweeping and disruptive. But if we embrace what makes us human — our creativity, our ability to connect, to imagine, to express — we won’t be displaced. We’ll be elevated.

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  • AI Creates PowerPoints at McKinsey Replacing Junior Workers

    AI Creates PowerPoints at McKinsey Replacing Junior Workers


    McKinsey consultants are using the firm’s proprietary AI platform to take over tasks that have traditionally been handled by junior employees.

    Kate Smaje, McKinsey’s global leader of technology and AI, told Bloomberg on Monday that McKinsey employees are increasingly tapping into Lilli, the internal AI platform the firm launched in 2023. While employees are permitted to use ChatGPT internally, Lilli is the only platform that allows them to input confidential client data safely.

    Related: Salesforce Has Used AI to Reduce Personnel Costs By $50 Million This Year. Here’s Which Roles Are Affected.

    Over 75% of McKinsey’s 43,000 employees are now using Lilli monthly, Smaje disclosed. Lilli was named after Lillian Dombrowski, the first woman hired by McKinsey in 1945.

    Through Lilli, McKinsey consultants can create a PowerPoint slideshow through a prompt and modify the tone of the presentation with a tool called “Tone of Voice” to ensure that the text aligns with the firm’s writing style. They can also draft proposals for client projects while maintaining the firm’s standards, find internal subject matter experts, and research industry trends.

    Lilli has advanced enough to take over tasks typically assigned to junior employees, but Smaje says that doesn’t mean McKinsey is going to hire fewer junior analysts.

    “Do we need armies of business analysts creating PowerPoints? No, the technology could do that,” Smaje told Bloomberg. “It’s not necessarily that I’m going to have fewer of them [analysts], but they’re going to be doing the things that are more valuable to our clients.”

    McKinsey told Business Insider that Lilli was trained on the firm’s entire intellectual property, encompassing over 100,000 documents and interviews across the firm’s nearly 100-year history. McKinsey employees who use Lilli turn to it 17 times per week on average, a McKinsey senior partner told BI.

    A case study published on McKinsey’s website shows that Lilli answers over half a million prompts every month, saving workers 30% of the time they would have spent on gathering and synthesizing information.

    Related: The CEO of $61 Billion Anthropic Says AI Will Take Over a Crucial Part of Software Engineers’ Jobs Within a Year

    Consulting firms have been tapping into AI for years. Bain consultants have access to Sage, an AI chatbot powered by OpenAI. At Boston Consulting Group, employees use an AI tool called Deckster to fine-tune their PowerPoint presentations.

    Meanwhile, at other companies, AI is taking over tasks once completed by human workers. IBM CEO Arvind Krishna said last month that the company replaced hundreds of human resources staff with AI, then used the freed-up resources to hire more programmers and salespeople.

    A report from SignalFire, a venture capital firm that tracks over 650 million employees on LinkedIn, found that new graduates accounted for just 7% of new hires in 2024 at big tech companies, down 25% from 2023, as AI takes over entry-level tasks.

    McKinsey consultants are using the firm’s proprietary AI platform to take over tasks that have traditionally been handled by junior employees.

    Kate Smaje, McKinsey’s global leader of technology and AI, told Bloomberg on Monday that McKinsey employees are increasingly tapping into Lilli, the internal AI platform the firm launched in 2023. While employees are permitted to use ChatGPT internally, Lilli is the only platform that allows them to input confidential client data safely.

    Related: Salesforce Has Used AI to Reduce Personnel Costs By $50 Million This Year. Here’s Which Roles Are Affected.

    The rest of this article is locked.

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  • 4-Day Workweeks Lead to More Revenue, Less Burnout: Study

    4-Day Workweeks Lead to More Revenue, Less Burnout: Study


    Adopting a four-day workweek can improve employees’ mental health and boost a business’s bottom line, according to a new study.

    After studying over 245 businesses and nonprofits that have piloted a four-day workweek in their organizations over the past three years, Boston College economist Juliet B. Schor, also a lead researcher at 4Day Week Global, wrote in The Wall Street Journal that working one day less a week resulted in health benefits for employees. Nearly 70% of workers reported reduced burnout, over 40% experienced better mental health, and 37% saw better physical health.

    Related: ‘Love It!’: A Town in Connecticut Is Experimenting with a 4-Day Workweek — and It Seems to Be Working

    The pilot programs have reached 8,700 employees around the world, including the U.S., U.K., Brazil, and Ireland, and have lasted for at least six months at each company.

    On the employer side, the majority of organizations that piloted a four-day workweek noticed improved bottom-line metrics, including increased revenue and dwindling resignations. The results were so clear that over 90% of the more than 200 companies that started a six-month trial by June 2023 were still on a four-day workweek schedule a year later.

    Cloud computing provider Civo, which has 84 employees according to PitchBook, piloted the four-day week in 2020 and implemented it as company policy in January 2021. Civo CEO Mark Boost told The Register in April that the company has continued a four-day workweek for the past four years after positive feedback from staff and no decline in productivity.

    “Every employee is on a four-day week and most employees opted for Fridays off, which gives them a three-day weekend,” Boost told The Register.

    Kickstarter also works on a four-day week, which started as a pilot program in 2021. Employee engagement is up 50% as a result. Kickstarter CEO Everette Taylor told Kevin O’Leary in July that employees are “very productive” within their four days of work per week.

    Related: This Country Just Implemented a 6-Day Workweek for Employees

    However, a four-day week can have disadvantages. According to the BBC, reducing the workweek by a day can lead to a more intense workload on the remaining four days, potentially causing more employee stress.

    In 2019, Microsoft Japan gave its 2,300-person workforce five Fridays off in a row in August without cutting their pay. The four-day workweeks led to 40% more productivity, with employees taking off 25% less time during the trial, according to the study. Despite the promising findings, Microsoft ended the program after trialing it without giving a reason for not implementing the four-day workweek as a permanent policy.

    Still, a recent survey shows that more than three in five U.S. employees want a four-day workweek, even if they have to work longer hours. The survey, released by LiveCareer in January, polled 1,130 Americans about their thoughts on a four-day workweek, working 10-hour days.

    Nearly 70% of employees supported a four-day week, predicting that it would make them more productive and lead to better work-life balance.

    Adopting a four-day workweek can improve employees’ mental health and boost a business’s bottom line, according to a new study.

    After studying over 245 businesses and nonprofits that have piloted a four-day workweek in their organizations over the past three years, Boston College economist Juliet B. Schor, also a lead researcher at 4Day Week Global, wrote in The Wall Street Journal that working one day less a week resulted in health benefits for employees. Nearly 70% of workers reported reduced burnout, over 40% experienced better mental health, and 37% saw better physical health.

    Related: ‘Love It!’: A Town in Connecticut Is Experimenting with a 4-Day Workweek — and It Seems to Be Working

    The rest of this article is locked.

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  • What Every Brand Gets Wrong About Using AI

    What Every Brand Gets Wrong About Using AI


    Opinions expressed by Entrepreneur contributors are their own.

    Artificial intelligence has definitely changed how we do business, for the better in many ways. Chatbots that reply in seconds, algorithms tracking your behavior so you can instantly get what you want and automation handling routine tasks faster than any human team ever could.

    But just because it’s fast doesn’t mean it feels good.

    Efficiency is great, but I’ve seen too many businesses losing the human element that actually builds trust and loyalty. If your digital experience feels robotic, scripted or cold, people won’t stick around, no matter how “optimized” it is.

    At some point, tech needs a heartbeat behind it. Otherwise, all you’re doing is automating disconnection.

    Related: How to Scale a Marketing Strategy That Works

    When automation goes too far

    Yes, automation is powerful. It keeps things running. Chatbots answer questions 24/7, tools auto-schedule content and systems track customer behavior. But let’s not ignore the downside.

    Sure, 51% of consumers prefer interacting with bots over humans when they want immediate service. But what if they don’t? What happens when customers get frustrated from waiting or having to repeat themselves?

    Think about the entire experience. When every interaction feels automated, customers begin to question whether anyone is really paying attention. Bots can’t read the room. They can’t hear tone, detect frustration or understand nuance. So, while automation helps scale, it often kills connection if you rely on it too much.

    Your chatbot can still handle basic questions, but when things get tricky, a handoff to a human rep makes all the difference. Most people aren’t expecting perfection. They’re looking for effort, care and responsiveness. When that’s missing, the tech isn’t helping — it’s hurting.

    Personalization is now a necessity, not a mere desire

    Personalization is now a basic expectation, but it can’t be all AI.

    In 2024, Forbes surveyed over 1,000 U.S. consumers for their State of Customer Service and CX Study and found that 81% of customers prefer companies that offer a personalized experience, and they expect this personal touch across the platforms they use, not just in-store or over email.

    No surprise there — it confirms what we already know about personalization. Customers want fast, relevant and thoughtful service that feels made for them. But here’s where brands get it wrong:

    They use AI to automate “personalization” based on click behavior, email opens or CRM tags — and stop there. The result? Generic messages dressed up in personalization tags. “Hi [FirstName]” isn’t what people mean by thoughtful.

    Yes, AI helps scale insight. But real personalization comes from real-time awareness, in those moments that can’t be predicted. Knowing that a customer just called support five minutes ago changes how you respond to their next email. This isn’t something AI alone can deliver. It takes judgment, context and care.

    Let your team go off-book when it serves the customer. That’s what humanizing your strategy means: efficient, but never robotic. Because personalization shouldn’t feel predictive, it should feel considered. AI might tee it up, but humans close the loop.

    Related: 5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

    Do what the algorithm can’t

    Speed, data and automation can open the door, but connection keeps people coming back.

    Ask real questions

    The comments section is the closest thing you’ve got to a real-time focus group. It keeps your blind spots in check.

    Ask what your customers are struggling with, what they want to see more of and what’s missing. They’ll tell you when something’s off. If you’re paying attention, you can adjust before it becomes a bigger issue.

    Reward frontline feedback

    Your best insights aren’t in your dashboards. Want to improve a feature? Ask the person fielding complaints about it. Want to write better copy? Talk to the person who knows the objections your customers keep bringing up.

    Build a process where frontline teams can flag patterns, share feedback and influence decisions. When your team sees that their input shapes the brand, they become more invested. And when customers see that their voice actually leads to improvements, they trust you more.

    Lead with your story

    Sprout Social reports that for 86% of consumers, authenticity is a major factor in choosing which brands to support. That’s why storytelling — especially the messy, honest kind — builds trust faster than any email sequence ever could.

    It doesn’t have to be dramatic or polished. Some of the most powerful brand moments come from raw, unscripted content: a phone-shot video, a glimpse of what went wrong behind the scenes, a quick peek at how you build your product.

    The truth is, customers don’t just want to be sold to — they want to be in a relationship with the brands they buy from. Seeing real people doing real work is what turns that relationship from transactional to emotional.

    Related: How Brands Can Embrace Authenticity in a World Craving Transparency

    People first, always

    AI is here to stay, and that’s not a bad thing. Use automation. Streamline. But remember, the brands that will truly thrive are the ones that know how to scale connection, not just automation.

    The future of digital isn’t less human. It’s more intentional.

    Next time you build a marketing campaign, send an email or respond to a comment, ask yourself: Does this sound human? Or just efficient?

    Artificial intelligence has definitely changed how we do business, for the better in many ways. Chatbots that reply in seconds, algorithms tracking your behavior so you can instantly get what you want and automation handling routine tasks faster than any human team ever could.

    But just because it’s fast doesn’t mean it feels good.

    Efficiency is great, but I’ve seen too many businesses losing the human element that actually builds trust and loyalty. If your digital experience feels robotic, scripted or cold, people won’t stick around, no matter how “optimized” it is.

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  • Get Microsoft 365 for Six People a Year for Just $100

    Get Microsoft 365 for Six People a Year for Just $100


    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Gusto, the payroll and benefits company, found that SMBs that are fully remote tend to have higher scores across almost all performance indicators. Of course, it would probably help if everyone used the same software. Right now, the best office suite option for small businesses has to be this one-year subscription to Microsoft Office 365 for family or up to six users that’s on sale for just $99.99. That’s 23% off the normal $129 subscription price.

    The best thing about a Microsoft 365 subscription is that you know the programs are always up to date with the newest innovative features because you get them as soon as they are released. Communication is a breeze; up to 300 people can join group video calls on Microsoft Teams and talk for up to 30 hours. Also, each user gets 1TB of secure cloud storage and can use up to five devices of their own simultaneously, including computers, phones, and tablets.

    Applications include Excel, Word, Outlook, PowerPoint, OneNote, OneDrive, Clipchamp, MS Edito,r and Microsoft Defender. They can help you with spelling and grammar, offer royalty-free creative content, and so much more.

    The real gamechanger, though, is Microsoft’s AI-powered productivity assistant Copilot. Its AI features are integrated seamlessly into the Office programs to save you time and effort by helping you work smarter and more efficiently. Microsoft Copilot can even automate tasks!

    Security is another huge perk of Microsoft 365. Advanced features protect all of your files, and all of the Outlook features that help you stay organized are backed by the most robust security tools.

    Plus, you can’t beat the flexibility of this suite of programs. You can use it on almost any type of PC, Mac, Android phones and tablets, iPads, and iPhones. Not only can you collaborate in real-time, but you can also work offline. It’s no wonder Microsoft 365 has a 4.7 out of 5 stars rating on both GetApp and Capterra.

    Get a one-year subscription to Microsoft 365 for a family, or up to six users, while it’s available for only $99.99, a 23% discount.

    StackSocial prices subject to change.

    Gusto, the payroll and benefits company, found that SMBs that are fully remote tend to have higher scores across almost all performance indicators. Of course, it would probably help if everyone used the same software. Right now, the best office suite option for small businesses has to be this one-year subscription to Microsoft Office 365 for family or up to six users that’s on sale for just $99.99. That’s 23% off the normal $129 subscription price.

    The best thing about a Microsoft 365 subscription is that you know the programs are always up to date with the newest innovative features because you get them as soon as they are released. Communication is a breeze; up to 300 people can join group video calls on Microsoft Teams and talk for up to 30 hours. Also, each user gets 1TB of secure cloud storage and can use up to five devices of their own simultaneously, including computers, phones, and tablets.

    Applications include Excel, Word, Outlook, PowerPoint, OneNote, OneDrive, Clipchamp, MS Edito,r and Microsoft Defender. They can help you with spelling and grammar, offer royalty-free creative content, and so much more.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



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