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  • Grow your games business with new ads solutions

    Grow your games business with new ads solutions


    Maximize your ad revenue

    To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

    As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage. 



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  • With TikTok Deadline Looming, Details of a Potential Deal Emerge

    With TikTok Deadline Looming, Details of a Potential Deal Emerge


    Two days before a deadline for TikTok to be sold to a non-Chinese company or otherwise face a ban in the United States, a deal has not yet been cemented but the contours of one are starting to take shape.

    Vice President JD Vance said on Thursday that the administration would announce a plan for TikTok by Saturday. A federal law passed last year to resolve national security concerns related to TikTok and its Chinese owner, ByteDance, called for the app to be sold or banned in January. President Trump delayed the enforcement of that law until April 5.

    Mr. Trump also met with top officials at the White House on Wednesday to consider a proposal for TikTok’s future. On Thursday, he told reporters that his administration was “very close to a deal with a very good group of people,” and would consider using TikTok as a negotiating chip with China on tariffs.

    While TikTok has enjoyed interest from potential buyers including Amazon, the Trump administration is eyeing a deal that would sidestep a sale of the entire company, according to four people familiar with the negotiations, who spoke on the condition of anonymity. The plan would be to spin out TikTok into a new company and bring on new American investors to reduce the ownership stakes of Chinese investors.

    The private-equity giant Blackstone and the venture capital firm Andreessen Horowitz are considering investments, they said. Two of the people suggested that the private equity firm Silver Lake was also considering an investment. Current investors, like Susquehanna and General Atlantic, would retain a stake in TikTok, and Oracle, which processes and serves TikTok user data, would likely maintain at least an operational role in managing TikTok’s data, three of the people said.

    The down-to-the-wire negotiations are nothing new for TikTok, which has repeatedly wriggled out of earlier scrutiny in the United States. The app has cemented its role as a cultural juggernaut in the country, where it has more than 170 million users.

    TikTok and Silver Lake didn’t respond to a request for comment. Andreessen Horowitz declined to comment.

    A White House spokesperson said any announcement on TikTok would come from Mr. Trump and declined to comment on the details.

    Many aspects of the deal under consideration remain murky. It’s not clear what will happen to TikTok’s coveted algorithm. Two people suggested that the new entity could license the algorithm from ByteDance. Under the law, a new TikTok entity cannot cooperate with ByteDance “with respect to the operation of a content recommendation algorithm” or for data sharing.

    “Congress said that for national security purposes, there has to be an operational severing between China, this new entity and the algorithm,” said Jim Secreto, a former counselor for investment security at the Treasury Department, who helped shape the Biden administration’s policy on TikTok.

    TikTok, which spent most of the last year trying and failing to defeat the law in courts, has maintained that it is not for sale, in part because the Chinese government would block a transaction. The Chinese government’s latest stance on TikTok is unclear.

    “We have a situation with TikTok where China will probably say, ‘We’ll approve a deal, but will you do something on the tariffs?’ The tariffs give us great power to negotiate,” Mr. Trump told reporters on Thursday. He clarified that he was not in active talks with China on TikTok and tariffs.

    Questions over the deal’s legal uncertainty have prompted some of the firms interested in investing in TikTok to look for indemnification for their investments, one of the people said.

    Congress, which passed the TikTok law in a rare bipartisan vote, may not support the deal Mr. Trump is eyeing.

    Senator Josh Hawley, Republican of Missouri, said on Wednesday that he was skeptical of a deal that kept control of the app’s video recommendation algorithm inside China.

    “If you can get a deal to actually sell the company and it meets the terms that the statute sets out, that’s fantastic; that’s great,” he said. “But if not, then I think you’ve got to enforce the statute and ban TikTok. This middle way, I don’t think is viable.”

    David McCabe and Theodore Schleifer contributed reporting.



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  • How to Maintain Software Quality with Outsourced Teams

    How to Maintain Software Quality with Outsourced Teams


    Outsourcing software development has become a popular choice for businesses looking to save costs and access global talent. However, maintaining software quality while working with outsourced teams can be a major challenge. In this article, we will explore strategies and best practices for ensuring the quality of software when working with outsourced teams. From effective communication to setting clear expectations and standards, we will discuss the key steps that businesses can take to maintain software quality and achieve successful outcomes with their outsourced partners.

    Clear communication and expectations

    • Establish clear guidelines and objectives for the outsourced team
    • Use project management tools for transparent communication
    • Regularly update on progress and any changes in requirements
    • Conduct regular meetings to address any issues or concerns promptly

    For more information on effective communication in outsourcing, visit our hospitality and travel page.

    Use of standardized processes and documentation

    • Ensures consistency and accountability in software development.
    • Facilitates communication and collaboration among outsourced teams.
    • Improves efficiency and reduces errors in the development process.
    • Enhances quality control and risk management in software projects.

    For more information on mobile app development services in New York, visit AnyAlpha.

    Regular code review and testing

    • Ensure outsourced teams conduct routine code reviews and testing to maintain software quality.

    • Utilize tools like GitLab, Jira, and Jenkins for efficient code collaboration and testing.

    • Learn more about code review and testing by visiting our CMS-CRM page.

      Continuous monitoring and evaluation of performance

    • Regularly review outsourced team’s outputs

    • Utilize performance metrics to track progress

    • Provide feedback and guidance for improvement

    • Implement quality assurance measures

    • Visit AnyAlpha Web Designing Company in California for more information.

      Establishing a strong partnership with the outsourced team

    • Clearly define roles and responsibilities

    • Foster open communication channels

    • Set clear expectations and goals

    • Provide regular feedback and updates

    • Build trust and mutual respect

    • Utilize collaboration tools effectively

    For more information on how to maintain software quality with outsourced teams, visit AnyAlpha’s eCommerce Store Development Company.

    Providing necessary resources and support

    • Ensure outsourced teams have access to required tools and technology

    • Offer guidance and training to enhance their skills

    • Regular communication and feedback to address any issues promptly

    • Provide a supportive work environment to promote productivity

    • Visit our website for more information about resources and support.

      Addressing cultural and time zone differences

    • Foster open communication to bridge cultural gaps

    • Schedule meetings and milestones at convenient times for all parties

    • Utilize collaboration tools for efficient communication

    • Establish clear expectations and guidelines for all team members

    Learn more about how to effectively manage outsourced software teams at Anyalpha Web Development Services.

    Ensuring compliance with quality standards and regulations

    • Regular audits and performance evaluations
    • Clear communication of quality expectations
    • Training sessions on industry regulations
    • Utilizing tools for tracking and monitoring quality
    • Staying up-to-date with latest standards and regulations

    For more information on ensuring compliance with quality standards and regulations, visit AnyAlpha

    Encouraging feedback and open communication

    • Provide regular avenues for team feedback
    • Utilize collaboration tools for seamless communication
    • Foster a culture of transparency and trust
    • Encourage open dialogue to address issues promptly and effectively

    For more information on how effective communication can maintain software quality with outsourced teams, visit Web Development in California.

    Implementing quality assurance measures throughout the project lifecycle

    • Set clear quality standards from the outset
    • Regularly review and assess the outsourced team’s performance
    • Conduct thorough testing at each stage of development
    • Utilize automated testing tools to streamline the QA process
    • Provide feedback and incorporate changes promptly

    For more information on software quality assurance, visit our website.

    Conclusion

    In order to maintain software quality with outsourced teams, it is essential to prioritize clear communication and set expectations from the beginning. Using standardized processes and documentation, regularly reviewing code, and performing thorough testing are also crucial steps. Continuous monitoring and evaluation of the team’s performance, establishing a strong partnership, providing necessary resources and support, addressing cultural and time zone differences, ensuring compliance with quality standards, encouraging feedback and open communication, and implementing quality assurance measures throughout the project lifecycle are all vital components. By following these practices, organizations can ensure that their outsourced teams deliver high-quality software solutions that meet their expectations and adhere to industry standards.

    To ensure software quality with outsourced teams, it is essential to establish clear communication channels, set up regular feedback sessions, and provide detailed documentation. Additionally, utilizing a centralized platform like DeltaWriter can help streamline the collaboration process by allowing teams to track tasks, share files, and provide real-time updates. For more tips on maintaining software quality with outsourced teams, visit https://DeltaWriter.com.



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  • What is E-E-A-T in SEO? How Does It Impact SERP Rankings?

    What is E-E-A-T in SEO? How Does It Impact SERP Rankings?


    With increasing digital competition, Search Engine Optimization or SEO is now not just a cakewalk. If you own a website and want it to be on the top of search pages, you need to meticulously plan your SEO strategies. Hence, while planning for such an advanced SEO strategy, a key factor to be focused on is E-E-A-T.

    If you are an SEO expert, you at least must be aware of the full form of this abbreviation. But if you are a novice then you might may not have heard of it. However, in the simplest possible terms, it can be stated that E-E-A-T is a factor that you can’t afford to ignore while executing your SEO strategy. But Why So? Let’s Decode.

    1. What is E-E-A-T?

    Earlier it was just E-A-T i.e., Expertise, Authoritativeness and Trustworthiness. However, in 2022, Google confirmed the inclusion of an additional E or the Experince. Such resulted in the origination of E-E-A-T. It can further be identified to be a key element of Google’s Quality Rating Guidelines.

    The E-E-A-T factors can be compared with the working of the human brain. When you read any news/content/blog, your brain tries to critically evaluate the content on several factors. Similarly, Google evaluates the content and website through the E-E-A-T parameters. But what do these parameters mean? 

    Source: Google Guide

    1.1 Expertise

    Expertise simply reflects the knowledge and skill of the individual working on a specific content type or SEO strategy. For instance, content for a medical blog written by a healthcare professional is more likely to have accurate details as compared to a blog written by a writer from any other field.

    As the individual has a degree in medicine, hence is well aware of the terminologies and the intricacies of the field in comparison to other writers. Hence, such a difference can easily be highlighted or noticed in the content written. So Google prefers providing users with content written by experts. So this is where you need to ensure that the content developed should reflect on expertise.

    Irrespective of content marketing, it also applies to product/service pages. Your product/service description must have all the relevant information required. Such can include your product ingredients its use case other information that can help the user decide. 

    1.2 Authoritativeness

    The next approach associated is the authoritativeness of the content or your website. Google crawlers scan for website authoritativeness on various factors. Such most commonly include;

    • Website’s Reputation: You must have seen several websites at the top positions in certain sectors. 

    For instance, irrespective of your concern related to SEO, whenever you search on Google, you will see an article link from SEMRUSH, among the topmost results. It is because, over the years, the website has built its authoritativeness, by delivering quality content, acquiring backlinks and eliminating any spammy content. 

    • Post Details: A key way to ensure your content and website authoritativeness is to work on your post details. Such include mentioning the author’s name, the date published or if possible getting it peer-reviewed. However, these factors don’t guarantee your post ranking, but help in building authority and relevancy. 

    There are several other approaches that Google checks on to justify the website’s authoritativeness. These approaches are often mentioned by Google through its newsletters. Also, you can partner with a leading SEO company in Jaipur to ensure that your website and its content are regularly updated as per Google’s announcements. 

    1.3 Trustworthiness 

    The above two factors help in identifying the overview of the content or the website. However, along with these factors, there is also a need to check for the trustworthiness of the content. Let’s consider, a detailed content piece that has been written by an expert which includes all the industry-specific facts and definitions. Hence, it can reflect on expertise, but what about the credibility or the trustworthiness of the content?

    Hence, this element is such a credibility of the content. Such would include mentioning the source from where the data has been picked. Also, evaluate the trustworthiness of your website. The organic user reviews and trustworthiness of your website and content help in improving trustworthiness. Apart from the content, if we consider a product/service website, then the trustworthiness depends on the image quality used, the reference to the claims made as well as user reviews. 

    1.4 Experience

    A recently included element is the Experience. It simply indicates that along with the current statistics, there is also a need for experience. For instance; let’s take an example from the fintech sector, an article from a recently graduated student will talk more about the present and future. But a similar article if written by a veteran in fintech, then it will include a better overview and comparison of past, present and future of the industry.

    An experienced author can indicate more about their personal experiences/opinions and can make content more interesting. There are several SEO tools that you can take help of to evaluate your website/content E-E-A-T ranking. However, the most accurate SEO tools are paid and may not be economical for website owners. So the best approach is to connect with the leading SEO experts and get your website optimised. 

    2. Why E-E-A-T Is Important?

    The breakdown of the E-E-A-T factors may have helped you understand its role in optimizing search results for users. But why you should focus on such an aspect? Key Benefits associated with E-E-A-T.

    • Content Marketing with E-E-A-T factors helps you to reflect on your website or brand’s experience or expertise in the sector. With time these factors can help you climb up the SERP ladder and secure topmost rankings. 
    • Helps in attracting organic traffic and positive word-of-mouth. Hence, you can easily attract new readers with every new post or content. 
    • Makes the website both algorithm-friendly and user-friendly. 
    • With time and relevant changes, your website gets advanced and is unlikely to get impacted by newly entered online players. 
    • Constantly working on E-E-A-T factors helps you gain not only Google’s trust but also your audience’s trust. Such a trust factor can support you on days when you have a declining ranking due to any of the associated factors. 
    • Such a factor does not apply only to content marketing but is significantly important for developing any product/service website.

    3. Google’s Guidelines for E-E-A-T

    Google has worked on developing a workbook of 168 pages containing quality guidelines. It aims to provide SEO experts and website owners with in-depth knowledge of quality websites. However, reading the entire document and interpreting every message is not feasible for everyone. So let’s leave it to the SEO experts/professionals. Here, we will highlight some of the important guidelines or factors mentioned by Google. 

    • E-E-A-T is important for specific pages

    If your webpage contains an element that the users are concerned about or must know about. Then focusing on E-E-A-T is important. If we talk about the overall scenario, it can be stated that almost every webpage has some sort of content that users are concerned about. 

    Let’s consider you are selling hair oil, then you need to ensure that you make authentic claims and provide references to it. Similar goes with the scenario if you are in the finance or healthcare sector. 

    • Author/Content Writer Details 

    You need to be clear on the author and the writer’s details of the post/content. It is one of the most basic elements to be focused on to retain your website authority. 

    • Eliminate Any Spammy Content

    Throughout the guide, Google has mentioned several times and in different ways to eliminate any spammy or unauthorised content. Several authors make promising claims through their content, to attract audience attention. However, most of these claims are false and impact the user’s experience with the brand. Hence, any of such content must be eliminated. 

    3.1 E-E-A-T Ranking Levels 

    Lowest E-E-A-T

    It reflects that your webpage has fraudulent or misleading content. However, there is also a chance that your website has not been well-optimized for the user experience. Google has stated multiple times that while planning your SEO strategy you must prioritise the user experience rather than just focusing on algorithms. 

    Lacking E-E-A-T

    The next level is that your webpage has been designed to deliver a better user experience, but still lacks E-E-A-T qualities. Such a ranking can be given if any one of the four elements is missing. For instance; the author may have no experience, the content lacks trustworthiness, or your website has poor authority. 

    Higher Level of E-E-A-T

    Such a rating is given to pages that can manage a balance between the four elements. These websites have quality backlinks and experienced author have invested their time to build the trustworthiness of their web pages. 

    Very High Level of E-E-A-T

    At last, the highest rank is the very high level of E-E-A-T. However, it is for the webpages that have the exceptional quality of trustworthiness, credibility and expertise. However, gaining such a position requires a lot of experience and effort over the period. 

    4. Is E-E-A-T A SERP Ranking Factor? 

    Now you might be thinking that working on E-E-A-T can help you secure higher SERP rankings. But is it true?

    Maybe or Maybe Not? Confused. Don’t worry, we will explain it to you.

    If you follow the press releases and newsletters by Google, you must have observed that Google never states that doing this or that will lead you higher ranking. Not only Google, but every search engine player stresses more on user experience. If the user is satisfied then only they will use a search engine.

    The same goes with Google, hence the introduction of E-E-A-T has always been aligned with improving the user experience. So, it can be summarised that if you are working towards the E-E-A-T factor then it will help enhance user experience. Further, if your website is delivering quality content and generating a better user experience, then there are chances that you might rank better.

    Also, E-E-A-T are not the only four factors impacting your rankings on SERPs. There are several others, which constitute to be part of your entire SEO strategy. So, it can be summarised that E-E-A-T is not the factor having a direct impact on your ranking. But if you are ignoring it then definitely it would be challenging for you to rank competitively. 

    5. Tips To Improve Your Website’s E-E-A-T 

    Now let’s move on to identify key tips that can help improve your website E-E-A-T criteria. 

    5.1 Focus on organic and authenticity

    It is recommended that every element of your website should reflect an authenticity or organic approach. If you are selling a product, consider attaching original/high-quality images, invite audiences to post reviews, and don’t manipulate the information. While creating content, you must always ask “Who, How and Why”. it will help you better evaluate your content and identify potential loopholes. 

    A common misconception that brands have is that should not have negative reviews on their website, hence they try to delete them. But such can impact their authenticity. It is recommended that you aim to have both positive and negative reviews, but more positive reviews than negative ones. Only the positive reviews leave an impression of being fake. 

    5.2 Work on quality backlinks

    You must ensure that the websites or blog pages from where you are gaining backlinks are authoritative and trustworthy. You must also ensure develop quality and engaging content that can invite shares or influence other writers to quote your content. These practices actively help in boosting your website’s credibility. 

    5.3 Don’t just stick to a pre-determined approach 

    To score high on E-E-A-T it is important to adopt constant/continuous changes. Such change must be aimed towards improving your overall website rather than just optimizing a portion of it. Also, the SEO experts state that you must not always wait for any announcement from Google to make changes to your website. You must identify the need and should ensure constant optimization to suit audience needs. 

    5.4 Avoid Clickbaits or Spammy Content

    Placing CTA across your website has never been wrong, but in the process, you must avoid misrepresentation or spam. Google also evaluates your CTA and checks for any spammy or misleading content claims being made. These factors lead towards creating clickbait. So if you are aiming for a higher E-E-A-T ranking you must avoid any kind of spammy content. 

    5.5 Integrate E-E-A-T Approach with SEO

    SEO involves focusing on link building, keyword research, website optimization as well as other technical practices. Hence, rather than considering E-E-A-T as the only factor for content generation, you must keep it in mind while executing any of the SEO strategies. It is important to work on approaches that your website, meta tags and other aspects should also reflect trustworthiness and credibility.

    Final Words

    If you are still interested to know more in-depth about how these E-E-A-T factors you can connect with our SEO experts at VerveLogic. We are the leading performance marketing company in India having a team of SEO company in Jaipur. Our experts have worked with brands across the global marketplace and have helped them gain higher SERP rankings. 

    With over 18+ years of SEO experience, we can help you excel at the E-E-A-T level and attract organic traffic to your website. Also, can assist you with key practices that can help in your brand’s digital growth. 

    FAQs

    How To Get My Website Optimized As Per E-E-A-T?

    You can partner with an experienced SEO company in Jaipur, which can help you optimize your website as per the current and emerging SEO trends. They have a set of SEO tools, through which they are able to analyse your website ranking or level and based on such plan customised SEO strategies. 

    Can AI Help in Improving E-E-A-T?

    E-E-A-T earlier was based only on expertise, but now a new element has been added which is experience. Hence, if you are taking the help of AI, it might give you an expert answer but will fail to deliver an experienced answer. So it is recommended that for now AI must be placed aside while focusing on SEO. 

    How can I measure my Website E-E-A-T level?

    Various SEO tools can help you evaluate or determine your E-E-A-T levels. These tools precisely evaluate and judge your website on several factors. Based on such an evaluation they are able to provide a detailed audit report. Such a report includes the gap as well as key recommendations that can be adopted to eliminate the threat.

    How Google Will Know that I Have Updated My Website?

    No fixed duration or approach can define how and when Google with re-crawl your website for new content. It is an automated process, and every website has to wait for it. The best you can do is constantly monitor your website, and its SEO performance and work on potential gaps that can emerge.

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  • Earn more ads revenue this holiday season with engaging ad formats from Google AdMob

    Earn more ads revenue this holiday season with engaging ad formats from Google AdMob


    Optimize performance with adaptive banners

    Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

    Adaptive banners can be placed in two ways:

    • Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.

    • Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.

    To learn more and get started with adaptive banner ads, start here or reach out to your account manager. 



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  • Crashlands 2 Arrives With More Open-World Crafting and RPG Action

    Crashlands 2 Arrives With More Open-World Crafting and RPG Action


    In the sequel to the popular original, you’ll return to Woanope as Flux Dabes, an intergalactic trucker and disgruntled corporate employee. After years away from the eclectic planet, he returns to visit some friends and recover from the corporate grind.

    But before you can get some rest, an mysterious blast from the planet surface sends you crashing into a new land, far away from everything and in an alien wilderness.

    On the alien planet, you will need to construct your home away from home for you and room for unique creatures like an orphaned Sluggababby.

    Along with some slimy creatures, you’ll also meet a cast of characters all across Woanope, each possessing specific skills and knowledge. You’ll become friends to help them with their goals, discover new crafting recipes, and more.

    Crashlands 2 is a $9.99 download now for the iPhone and all iPad models.



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  • Advancing mobile app inventory quality with app reviews

    Advancing mobile app inventory quality with app reviews


    How to prepare for the changes

    We recommend publishers complete the app review process by linking mobile apps to supported app stores and claiming their mobile apps to prevent potential interruptions in monetization. If next steps are required from a publisher to complete the process, we’ll send timely updates in the publisher’s account, the policy center or via email. 

    We’re excited about the benefits app review can bring to publishers and advertisers. And we’ll continue to share our efforts in creating a healthy and sustainable ads ecosystem. 



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  • How Geo Group’s Surveillance Tech Is Aiding Trump’s Immigration Agenda

    How Geo Group’s Surveillance Tech Is Aiding Trump’s Immigration Agenda


    Follow live updates on the Trump administration.

    After a Honduran immigrant arrived in the United States in 2022, officials ordered him to use a government-issued app as part of an immigration surveillance program.

    At least once a week, the immigrant, a former police officer in Honduras who was living in Louisiana, would take a selfie through the facial-recognition powered app to confirm his identity and location. By trading some of his privacy, he avoided being put in a detention center and obtained a work permit.

    In February, he received a message: report to an immigration office so the tracking technology could be updated. When he arrived, federal agents were waiting. They handcuffed him and put him on a vehicle bound for a detention center, where he has been ever since, according to an account from his wife and Jacinta González, the head of programs for the advocacy group MediaJustice who is working with the detained immigrant. He and his wife declined to be named for fear of harming his legal proceedings.

    The maker of the app he had used was Geo Group, the largest private prison operator in the United States. Over the past decade, the company has also built a lucrative side business of digital tools — including ankle monitors, smart watches and tracking apps — to surveil immigrants on behalf of the federal government.

    Those products are now aiding President Trump’s deportation efforts by providing the whereabouts of unauthorized immigrants to Immigration and Customs Enforcement, according to legal aid groups and immigration organizations. No figures have been released about the number of arrests made from the digital monitoring program, but legal aid groups estimated it was at least in the hundreds. More than 30,000 immigrants were arrested in Mr. Trump’s first 50 days in office, according to the Department of Homeland Security.

    “These are the people who are precisely being monitored,” said Laura Rodriguez, a lawyer with American Friends Service Committee, a legal aid organization in New Jersey with several clients in the monitoring program who were detained. “It’s just easy pickings.”

    The use of Geo Group’s technology has made the company one of the Trump administration’s big business winners so far. Even as Mr. Trump slashes costs across the federal government, his agencies have handed Geo Group new federal contracts to house unauthorized immigrants. And D.H.S. is weighing the renewal of a longtime contract with the company — worth about $350 million last year — to track the roughly 180,000 people now in the surveillance program.

    Republican lawmakers and administration advisers have also called for more surveillance of immigrants, including expanded location tracking and stricter enforcement of curfews.

    Mr. Trump’s immigration policies have sent Geo Group’s stock price soaring and kept its share price afloat even as the stock market gyrates. While digital monitoring generates only about 14 percent of its $2.4 billion in annual revenue, the company, which is based in Boca Raton, Fla., has said its immigrant surveillance could more than double. Profit margins on the monitoring business hover at around 50 percent.

    “The Geo Group was built for this unique moment in our country’s history and the opportunities that it will bring,” George Zoley, the company’s founder, said on an investor call days after Mr. Trump was elected.

    The tracking program that Geo Group oversees, called Alternatives to Detention, was set up to keep tabs on unauthorized immigrants who face potential deportation. Rather than being placed in detention centers or released into the country without supervision, immigrants receive location tracking devices. They must quickly respond to alerts sent to the gadgets in order to confirm their whereabouts, or risk punishment.

    The program highlights technology’s growing role in guarding borders, with demand for muscular digital tools opening lucrative avenues for private industry while expanding government authority. The boom has benefited companies like Palantir, Anduril and Cellebrite, which have won government contracts.

    Supporters praised the effectiveness and cost savings of Geo Group’s tools, but critics warned that the technology usage might lead to deeper surveillance of immigrant communities.

    “The government bills it as an alternative to detention,” but “we see it as an expansion to detention,” said Noor Zafar, a senior lawyer with the American Civil Liberties Union.

    At the same time, Geo Group’s products have been glitchy and expensive, according to more than a dozen current and former employees and government officials, as well as a review of the company’s federal contract and other records.

    Each time an immigrant sends a selfie to check in through the company’s SmartLink app, which can happen millions of times a year, the federal government pays roughly $1, according to portions of Geo Group’s government contract obtained by The New York Times. The company charges $3 a day for any immigrant wearing its VeriWatch smartwatch. If the watch is lost, Geo Group bills the government $380, more than the cost of an Apple Watch SE.

    ICE said in a statement that the monitoring program “effectively increases court appearance rates and compliance with release conditions.” The White House did not respond to requests for comment.

    Attempts to modify the program and open the contract to rival bids have been stymied by Geo Group’s lobbying and connections on Capitol Hill and within ICE, according to senior D.H.S. officials and congressional staff members. Some senior ICE employees have gone on to work at the company.

    Geo Group referred questions about how its monitoring technology is being used by the Trump administration to ICE. In a statement, Geo Group said it had “never advocated for or against, nor have we ever played a role in setting immigration enforcement policies.” The company added that its services are “closely monitored in accordance with strict government contract standards.”

    Mr. Zoley, whose family moved to the United States from Greece when he was a child, started Geo Group in 1984 as a division of a security guard business. When the prison population exploded in the 1980s, the company expanded into running private prisons. It now has about 100 facilities.

    In 1986, Geo Group won an ICE contract to build an immigrant processing facility in Aurora, Colo., to hold up to 150 people. By the 2000s, immigration had become a major business, which fluctuated based on who was in the White House and which party controlled Congress.

    To diversify, Geo Group turned to digital surveillance. In 2011, the firm paid $415 million for Behavioral Interventions, a Colorado company founded in the 1970s to track cattle and which had expanded to monitoring parolees. Behavioral Interventions had an exclusive contract with ICE to digitally monitor thousands of recently arrived immigrants.

    Mr. Zoley called the acquisition “transformative.” He was proved right when the government plowed hundreds of millions of dollars into remote surveillance of immigrants over the next decade, especially during the Biden administration.

    The idea was that remote surveillance of immigrants facing removal proceedings would reduce the burdens on already-packed detention centers, relieve ICE officers of grunt work and save money. Digitally monitoring an immigrant costs about $4.20 a day, versus about $150 a day in a detention center, according to ICE.

    “The program is meant to make sure we know who these people are and that they are on an adequate level of supervision,” said Deborah Fleischaker, the ICE chief of staff during the Biden administration.

    By 2022, more than 300,000 immigrants were enrolled in the program. Geo Group’s sales soared, but revenue fell in 2023.

    The company lobbied to expand the surveillance, said Jason Morín, a political science professor at California State University, Northridge who studies Geo Group. Ahead of the 2024 election, a Geo Group subsidiary gave more than $2 million in campaign contributions to Republican candidates, with the bulk going to groups supporting Mr. Trump and those running for Congress, according to Federal Election Commission records.

    Wall Street analysts included Geo Group, which has about 18,000 employees, in ideas for stocks that would perform well if Mr. Trump were elected. With no real competition, some estimated the company’s digital monitoring business would generate nearly $700 million in revenue cumulatively through 2026. Its biggest shareholders include BlackRock and Vanguard.

    For many unauthorized immigrants who are not detained at the border, the perilous journey to the United States ends inside Geo Group’s surveillance system.

    After turning themselves in to immigration officers, they are given an ankle bracelet, a smartwatch or a smartphone with the company’s monitoring app. Rather than be overseen by ICE officers, they are watched by Geo Group case specialists.

    Under the program, immigrants live more freely in the United States during a legal process that can play out over years. The trade-off is constant monitoring. Geo Group’s app has permission to continuously track a user’s location, according to a Times analysis of its code.

    One Geo Group case worker in the Northeast, who declined to be identified for fear of retaliation, described using a Google Maps-like software to check immigrants’ locations. If immigrants were not home or lied about their whereabouts during a check-in, they received a strike. If an immigrant received three strikes, the case specialist would inform an ICE agent, who could increase monitoring, detain the person or expedite the person’s deportation.

    Geo Group employees at field offices from Massachusetts to Alabama said they had often struggled to monitor up to 300 immigrants simultaneously. The case worker in the Northeast recalled being asked to make 12 home visits to immigrants in a single day. Each was limited to five minutes, despite requirements to do a full report on the immigrant’s living conditions, she said. Geo Group charged D.H.S. up to $88 a visit.

    Those under surveillance are limited in where they can travel, lawyers and immigration rights groups said. If immigrants leave a set area of where they can be, the software alerts case officers. Because many check-ins must happen from home on a prescribed day — say on a Friday from 9 a.m. to 5 p.m. — people are often stuck waiting, affecting their ability to work or perform certain day-to-day tasks.

    “Whatever radius is imposed, that becomes the size of their life,” said Laura Rivera, a senior lawyer for Just Futures Law, which focuses on tech usage for immigration enforcement.

    Geo Group stores data collected from the surveillance program on its private servers, making it more cumbersome for the government to access and analyze, current and former ICE officials said. Former company employees described technical problems, such as relying on outdated servers that frequently crashed, weak batteries in the company’s smartwatches and a bug in which the app occasionally failed to tell an immigrant to check in, which could result in a penalty.

    In 2022, as Geo Group’s digital monitoring business ballooned, some Biden administration officials in the Department of Homeland Security questioned the cost and effectiveness of the tracking program.

    The D.H.S. officials met to draft a plan to change it, including standards for assessing each immigrant’s risk of committing a crime or fleeing and what surveillance that merited, said six people familiar with the conversations who requested anonymity in order to discuss internal deliberations. The officials wanted to break up the contract into three parts to solicit new bids, the people said. Around the same time, D.H.S. tech workers were asked to develop cheaper alternatives to Geo Group.

    ​The moves threatened Geo Group’s involvement in the monitoring program, with major financial implications for its bottom line. The company began lobbying to disrupt the plans, according to agency officials and Capitol Hill staff members.

    Conservatives and some career ICE officials joined in. Thomas D. Homan, who was then working for a conservative immigration group and is now Mr. Trump’s border czar, wrote a Breitbart editorial attacking the plans and the midlevel Biden administration official responsible for them. A conservative group created a website dedicated to attacking the official.

    Daniel Bible, ICE’s head of enforcement and removal operations at the time, also stalled the changes by ordering lengthy reviews and delaying approvals, two people said. Last year, he joined Geo Group as an executive. He did not respond to a message for comment.

    The efforts eventually died and plans to develop cheaper alternatives to Geo Group’s tech never went beyond testing.

    Geo Group said allegations that it had blocked changes to the surveillance program “are part of a politicized effort by open borders groups to interfere with the federal government’s immigration enforcement efforts and to abolish immigration enforcement writ large.”

    Since Mr. Trump took office, fewer immigrants have crossed the border as the president has signed legislation like the Laken Riley Act, which mandates increasing detentions of immigrants with criminal histories in facilities like those owned by Geo Group.

    The new law could also require “significant ramp-up in the electronic monitoring,” Mr. Zoley said on an earnings call in February, adding that his company was ready to scale up its surveillance “by several hundreds of thousands and upward to several millions of participants as required.”

    Geo Group’s technology has repeatedly helped ICE officers carry out deportations, legal aid groups said. In January, ICE agents in Georgia tracked an immigrant to a job site and detained him, while another was grabbed outside a church, the groups said. More recently, an immigrant in New Jersey received a call from a Geo Group employee asking him to step outside his home because the tracker was not getting a signal. Agents were waiting for him.

    Legal aid groups said they feared that the surveillance would soon be used for larger raids. In 2019, during the first Trump administration, agents in Mississippi used data harvested from Geo Group’s tools to help secure a warrant for a raid on a chicken processing plant. The ensuing sweep, which included workplaces across the state, led to the detention of 680 immigrants.

    Alexandra Berzon contributed reporting.



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  • Emerging Technologies in E-commerce: Enhancing the Shopping Experience

    Emerging Technologies in E-commerce: Enhancing the Shopping Experience


    In today’s fast-paced digital world, e-commerce has become an increasingly popular avenue for consumers to purchase goods and services. With the rapid advancement of technology, the landscape of online shopping is constantly evolving, driven by innovative developments that aim to enhance the overall shopping experience for customers. In this article, we will explore the emerging technologies that are reshaping the e-commerce industry and disrupting traditional retail methods, ultimately changing the way consumers interact with brands and make purchasing decisions. From artificial intelligence and virtual reality to personalized shopping experiences and seamless payment options, these technologies are revolutionizing the way we shop online, creating a more efficient, convenient, and engaging process for consumers.

    Artificial Intelligence and Machine Learning

    • AI and ML analyze shopping behaviors to personalize recommendations.

    • Chatbots using AI improve customer service.

    • Predictive analytics optimize inventory and pricing.

    • Image recognition enhances visual search capabilities.

    • Dynamic pricing strategies employ machine learning algorithms.

    • For more information on AI and ML in e-commerce, visit AnyAlpha.

      Virtual Reality and Augmented Reality

    • Virtual Reality (VR) immerses users in a simulated environment, enhancing shopping experience by allowing them to virtually interact with products.

    • Augmented Reality (AR) overlays digital information on the real world, enabling customers to visualize products in their present surroundings.

    Learn more about integrating VR and AR technologies into your e-commerce platform at Anyalpha.

    Voice Commerce and Chatbots

    • Voice Commerce: Allows users to shop using voice commands, integrating AI assistants like Siri, Alexa, or Google Assistant.
    • Chatbots: AI-powered virtual assistants offer personalized recommendations, handle customer queries, and facilitate seamless shopping experiences.
    • Learn more about enhancing e-commerce with emerging technologies on our website.

    Blockchain Technology

    • Decentralized digital ledger for secure transactions.

    • Transparent, immutable records for trustworthy e-commerce.

    • Enhances user privacy and security.

    • Visit Anyalpha for e-commerce blockchain implementation services.

      IoT (Internet of Things) in E-commerce

    • IoT enhances the shopping experience

    • Personalization, smart devices, and analytics empower businesses

    • Seamless connectivity offers real-time data insights

    • Visit Anyalpha for more on emerging technologies.

      Personalization and Recommendation Systems

    • Personalization systems tailor the online shopping experience based on user preferences, browsing behavior, and historical data.

    • Recommendation systems analyze data to suggest products or services that match customer preferences, increasing engagement and sales.

    • These systems utilize machine learning algorithms to continuously improve accuracy and relevance.

    • To learn more about leveraging emerging technologies in e-commerce, visit AnyAlpha.

      Advanced Payment Methods

    • One-click checkout

    • Biometric authentication

    • Contactless payments

    • Virtual currency

    • Cryptocurrency integration

    Learn more about cutting-edge e-commerce technologies at AnyAlpha.

    3D Printing in E-commerce

    • 3D printing in e-commerce allows for customized products
    • Enhances customer shopping experience
    • Provides opportunities for on-demand manufacturing
    • Reduces inventory management challenges
    • For more information visit our website

    Drone Delivery

    • Drones deliver packages directly to customers’ doorsteps, reducing delivery times and increasing overall convenience.

    • These unmanned aerial vehicles use GPS technology to navigate and ensure accurate deliveries.

    • Drone delivery is being tested by companies like Amazon and UPS to streamline e-commerce logistics.

    • For more information on emerging technologies in e-commerce, visit AnyAlpha.

      Cybersecurity in E-commerce

    • Implement end-to-end encryption

    • Use secure payment gateways

    • Regular security audits

    • Protect customer data

    • Ensure compliance with data protection laws

    For more information on enhancing the user experience in e-commerce, visit our UI/UX page.

    Conclusion

    In conclusion, the integration of emerging technologies such as Artificial Intelligence and Machine Learning, Virtual Reality and Augmented Reality, Voice Commerce and Chatbots, Blockchain Technology, IoT (Internet of Things) in E-commerce, Personalization and Recommendation Systems, Advanced Payment Methods, 3D Printing in E-commerce, Drone Delivery, and Cybersecurity in E-commerce have revolutionized the shopping experience. These technologies have not only enhanced customer satisfaction and engagement but also streamlined operations for businesses in the e-commerce sector. As technology continues to evolve, it is crucial for e-commerce businesses to stay updated and leverage these advancements to stay competitive in the market. By embracing these emerging technologies, e-commerce companies can create more personalized and secure shopping experiences for their customers, ultimately driving growth and success in the digital marketplace.

    To learn more about how emerging technologies are enhancing the shopping experience in e-commerce, visit https://DeltaWriter.com for in-depth articles and insights on the latest trends in the industry. Stay ahead of the curve and elevate your e-commerce game with the help of DeltaWriter.



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  • 15 Best Mobile App Development Trends In 2024-25

    15 Best Mobile App Development Trends In 2024-25


    Mobile app development is one of the best ways to reach the most potential audience for your business and enhance operational efficiency. According to a report by Statista, the mobile app market is going to reach $614.40 Billion by 2026. All the potential market revenues can be the common factor that is responsible for these rapidly evolving market standards.

    However, mobile apps have been the one-stop solution for reaching potential end-users for over a decade now. Still, at present, the evolution of the market is happening at 10X speed. This is the reason why of latest trends emerging in the mobile app development industry. Through mobile apps for your business, you can deliver only the best to your customers.

    In this blog, you will get to know about the latest trends in the mobile app development industry. So, no matter whether you are a business owner, coder, entrepreneur, investor, or business associate, this blog will help you understand the market and stay ahead in the game of mobile app development.

    Top 15 Mobile App Development Trends for 2024-25

    With keen research on the market, we have brought you the striking mobile app development trends not only for the present time but also for the future. So, let us get started with UX-based app design trends.

    Motion design is more engaging

    If you have a mobile app with a static design and complex UX/UI then your customer will not sustain your app and you get no engagement. This thing has a solution to change your app into a more dynamic approach. If your app is in motion design then you will be able to grab the attention of your users because motion design icons engage them with interactivity, animated scrolling, and macro interaction.

    Using motion design has worked wonders for many brands and one of the best examples of this thing is Domino’s app. They got shifted onto the motion design for their app and the conversion rate for their brand went up by 23%. This design layout also saves your user’s time and makes their experience amazing.

    No code/Low code

    The low code or no code movement is one of the most important mobile app trends in the market. If you are a developer, low-code tools also offer exclusive shortcuts to help you create an interactive application in less time. For example, Zapier provides plug-and-play interactions with other services and features.  

    Low-code and no-code development platforms enable both professionals and developers to rapidly and effectively build applications within a visual software development environment. As a result, it’s not surprising that the global market for low-code platforms is projected to reach around $65 billion by 2027.

    AI, The Mainstream Design Tool

    It would be rather strange to look at the latest mobile UI design trends without any mention of Artificial Intelligence. AI brings along the concept of “computational design” which means your app interfaces can be made by automated programs rather than designers crafting them. 

    In other words, AI and machine learning can be used to speed up the design process where the chances of making massive changes are minimal.

    AI design programs set a clear parameter of mimicking the human decision-making process so the results may not vary much. Moreover, beyond the basics, AI is also slowly progressing in the UX design iteration. For example, AI can quickly design numerous versions of a single landing page.

    Camera-focused mobile apps 

    Businesses choosing video conference app development have seen skyrocketing revenue, especially since the remote working concept. Users can’t get enough of the apps that let them broadcast videos, connect with friends, and build a social network. 

    This is probably why TikTok is one of the most popular streaming apps. TikTok counted approximately 1.7 billion users worldwide. A Statista report indicates that the widely-used social media platform is expected to achieve a user base of approximately 2.25 billion by 2027.

    Camera-based mobile development trends go for streaming entertainment niche, broadcasting niche, and social media network niche as well.

    Smart and inclusive UX app designs 

    You cannot make your users feel that your app is built for them if they don’t see themselves in the Design. For instance, the makers of the survival game “Rust” made headlines in every news piece for their decision to randomize every player’s skin color.

    This UX design decision represented every demographic and therefore was a hit. Hence, one of the hottest mobile UX app design trends is accessibility and inclusivity, central to your app users.

    Touchless UI

    As per Statista, businesses are increasingly shifting towards touchless user interfaces to meet the growing demand for digital, non-touch-based interactions among customers worldwide. This transition is evident as customers continue to prioritize touchless interfaces, such as facial recognition and touchless apps, even post-pandemic, reflecting a fundamental shift in consumer behavior and preferences.

    Many users are already familiar with touchless UI, such as signing in or identifying users via biometrics in the app. As a double authentication factor, finance or payment apps ask users to validate their identity using biometrics.

    Another latest mobile app trend in UI is gesture control, which allows you to control the apps by simply moving the head or screen. Up-and-coming mobile apps can also track eye movements to help with scrolling. All these innovations will soon commence as application development trends. 

    From simplified mobile app design to trending AR/VR app interfaces, the next few years are bound to bring an exciting transformation in the app design development space. Let’s move on to the iOS and Android mobile app development trends.

    Foldable devices need customized apps!

    When Samsung launched its foldable phone in 2019, it was the only and first company to do so in the U.S. Then followed by Samsung, Motorola also launched its folding RAZR. After that Apple also tried to hold multiple parents associated with foldable smartphones. However, the company has not launched one yet.

    In 2024 and the coming years will be more like consumer-pushed trends because of the demand for more efficient app development. According to a report by Statista, it is predicted that the global shipment of foldable smartphones is expected to cross 50 million this year.

    New audio-focused social media platform 

    Video and camera-based social media apps may be the next “big” thing, however, the traditional audio-based format is getting plenty of attention as well in the social space. 

    One popular instance of this is Clubhouse, an audio-based conversational social media app with over 10 million active users. 

    Clubhouse offers a spontaneous experience to its users, allowing them to switch or jump into any chat room and join the conversation. This innovative voice-based app has seen 100% growth in the past four years, making audio a “meta-trend” that goes far beyond social media apps. 

    As audio continues to gain traction, we can expect to see further innovation and expansion in this space, with new platforms and features emerging to cater to evolving user preferences.

    Predictive analytics

    We sure have talked about this mobile app development trend certain times. Predictive analytics can forecast events using data by leveraging technology for machine learning, AI, data mining and modeling, etc. 

    The most common example of predictive analytics in mobile apps is Netflix offering shows based on what users have previously watched. However, in 2023, predictive analytics will be adopted on a mainstream level to enhance customer experience. The idea behind this is that no two users should have the same experience within the app. You may also present your product suggestions and services based on each user’s behavior history.

    Now, coming to general mobile app development trends, we have on-demand apps and Extended Reality (XR) changing the surface of mobile app development.

    Extended Reality (XR)

    Extended reality technology is popular in mobile apps in the form of AR filters and gaming interfaces (Pokemon Go). 

    Major enterprises have also started utilizing XR for virtual training and onboarding processes. As per the Statista prediction, the revenue in the Extended Reality market might reach up to $52 billion by 2027. On top of that, Augmented and Virtual Reality are already widely accepted as the new marketing strategy for businesses. This makes it easy for new product owners to introduce and enhance their services using XR for maximum attention and conversion.

    On-demand apps 

    Based on a PwC report, the on-demand economy is projected to surge, reaching an impressive $335 billion by the year 2025. The report further establishes on-demand apps as the future of application development, highlighting that the on-demand economy will continue to grow. 

    What does this mean for app developers and business owners? You can leverage on-demand app development to offer varied features and functionalities to meet your audience’s changing needs. 

    It is also highly likely that on-demand apps may simplify the entire mobile app development process given the advent of platforms they use. 

    The right app development trend can make your business more visible and accessible to your target audience. Aside from the revenue benefits, the above-mentioned mobile app trends can help you foster brand awareness and reach potential customers establishing your authority niche. 

    One way to get started with your favorite mobile app trend is to partner with an experienced Mobile app development company in India.

    Cloud Computing

    Cloud computing is one of the most promising technologies in the present and in upcoming time. Do you know according to the IDC Forecasts report, the expected global investment in cloud infrastructure will take a flight to a turnover of $1.35 Trillion in 2027? Well now, you do.

    Cloud computing is great technology that allows a business to store their data remotely by providing a scalable and flexible infrastructure and cloud services. This also helps companies to reduce the burden of device resources. Cloud computing helps applications create an excellent user experience through its seamless device integration. Plus, it enables easy updates and maintenance. In short, with the help of cloud computing, you can achieve mobile apps that can deliver innovative, data-driven, and resource-efficient solutions.

    5G Technology

    Mobile app development is now revolutionized by 5G technology, offering higher data speeds, lower latency, and increased network capacity. This makes it possible for developers to create more complex and engaging app experiences. 

    The characteristics of 5G’s fast speed and low latency give app developers new opportunities to make creative, interactive, and data-intensive applications that can reinvent industries and provide better user experiences.

    Chatbots

    Soon, Chatbots will be the primary channel for customer service for almost every industry because companies keep embracing digital interaction, chatbots are the prior choice for making a more personalized and efficient touch to customer experiences.

    Chatbots can enhance the customer experience by initiating meaningful, engaging, and tailored chats. This is why chatbots are becoming the most essential part of app development. They are capable of responding to questions from your consumers and providing real-time assistance using natural language conversion.

    Through machine learning and natural language processing chatbots are becoming smarter daily. They are becoming the reason for a happy customer by executing smooth interactions.

    Beacon Technology

    As a prominent trend in mobile app development, beacon technology uses Bluetooth Low Energy (BLE) gadgets to offer proximity-based location services. Beacons are tiny wireless transmitters that can connect to nearby mobile apps and communicate with them. 

    According to the report by Fortune Business Insights, the global beacon market is expected to witness significant growth, with a projected value of $31.61 billion by 2026, indicating a notable compound annual growth rate (CAGR) of 48.9% throughout the forecast period.

    By integrating beacons into mobile apps, developers can give personalised content, notifications, and offers depending on a user’s actual location. Beacon technology increases user interaction, enriches the consumer experience, and creates new opportunities for creative app development across various industries.

    Last Words

    Lastly, we can say that including different trends in mobile development is the modern way to develop an efficient app. So, make sure you consider each point before getting into the development process.

    VerveLogic can be your one-stop solution for mobile app development and web development because we have a team of experts and market experience. You can get your app or website developed at the best price possible.

    Also, if you are looking for branding solutions or online marketing for your brand then you should check out VerveBranding and Verve Online Marketing today and make your brand stand out.

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