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  • Spotify Sells Itself to Advertisers as an Alternative to ‘Doom Scrolling’

    Spotify Sells Itself to Advertisers as an Alternative to ‘Doom Scrolling’


    Time passes in funny ways when you’re on your phone.

    Five minutes of swiping on TikTok or tapping through Instagram Stories can slip into 10 minutes, or 20, or one sunken hour. Alex Norstrom, co-president and chief business officer of Spotify, believes some apps will soon “self-swipe,” requiring even less of your effort or awareness.

    His company is moving in a different direction: Using Spotify, he said, “takes commitment.”

    On Wednesday, Spotify laid out its plans to boost its advertising business with several new initiatives to make ad-buying easier, including an A.I. tool for brands in the United States and Canada to generate their scripts and voice-overs.

    But it also made a broader pitch to potential advertisers: Many Spotify users aren’t passively scrolling.

    They’re learning the somewhat fussy technical process of joining a “jam” (listening to music simultaneously with friends), Mr. Norstrom said; or getting to know the host of a podcast who already has 2,000 episodes; or pressing play on a 48-hour audiobook. And a more engaged audience is more likely to engage with ads.

    “It’s more nutritious,” Mr. Norstrom said in an interview with The New York Times on Tuesday, “rather than these high-caloric, quick things.”

    On Wednesday, Lee Brown, global head of advertising, further promoted Spotify to advertisers as an alternative to “rotting and doom scrolling.”

    “People just feel good when they’re on Spotify,” Mr. Brown said in his remarks. “How many apps can say that?”

    Spotify’s emphasis on engaged users came during its first “advance” event — a presentation held for advertisers before the upfronts and NewFronts season, where traditional and online media companies compete for brands’ attention. While most of Spotify’s revenue is generated through subscriptions, its advertising business has been growing more incrementally.

    The goal of media companies during this season is to set themselves apart. Digital media has always been a chaotic landscape, but mounting recession concerns beget even more uncertainty; while TikTok awaits its fate and X becomes a political megaphone, the unexpected rise of video podcasting has propelled YouTube to new heights.

    Spotify enters this season on a stronger footing: 2024 was the first full year of profitability for the company, with a net income of about $1.2 billion and a high of 675 million monthly active users, including 263 million paid subscribers.

    The core focus of the company, founded in 2006 in Stockholm, remains music: You can listen for free with ads, or pay a monthly fee to listen without ads. But Spotify’s expansion into podcasts a decade ago brought new highs and lows, particularly as the advertising market around podcasting wavered.

    Two years ago, the company — long focused on developing new products — turned to improve its bottom line. In 2023, that resulted in three rounds of high-profile layoffs, affecting a reported 2,300 employees, along with a re-evaluation of office space.

    Although Spotify has tried to push into video, its advertisers are still attracted to audio as a “soundtrack,” said Paulie Dery, chief marketing officer at AG1, or Athletic Greens. A ubiquitous supplement advertiser on podcasts, AG1 sells “morning health” products, and wants to capture people during their morning routines, while exercising or commuting.

    As for notching another year of profitability, there have been reports of Spotify’s developing a new subscription tier for music superfans, with better audio quality and access to concert tickets. (Mr. Norstrom said he saw “great potential” in new tiers, but declined to confirm any rollout details.)

    The company is also focused on improving its recommendation algorithm across content types, Mr. Norstrom said — for example, giving users more personalized suggestions for audiobooks based on their favorite music and podcasts.

    The goal is more varied consumption, which inevitably means users who sink more hours into Spotify. But when it’s nutritional, “you tend to come out of it feeling better,” Mr. Norstrom said.



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  • Looking for Aliens Is an Out-of-This-World Hidden Object Game

    Looking for Aliens Is an Out-of-This-World Hidden Object Game


    Featuring more than 25 hand-drawn locations, you’ll be able to see how aliens view our world. All of the colorful scenes are packed with surprises, humor, easy puzzles, and unique objects to find.

    There’s no need to feel rushed as you can explore each scene at your own pace to find objects and all of the hidden surprises. You’ll definitely smile when you see how aliens might interpret some of the weird things that happen on Earth. The gameplay is made for a gamer of any age to enjoy.

    If you ever get stuck, there is also a built-in hint system to help you keep moving.

    Even if you get bored with the main objectives, there are a number of side quests and other scattered surprises to find.

    Looking for Aliens is a $2.99 download now on the App Store. It’s for the iPhone and all iPad models.



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  • 10 Reasons why you need an eCommerce Mobile App Business

    10 Reasons why you need an eCommerce Mobile App Business


    • Why is a mobile app crucial for startup success in e-commerce?
    • Why do you need a mobile app for your e-commerce portal? 
    • What are the factors to consider for e-commerce app development?

    These are the top questions retailers and sellers raise every time. And we’re here to answer these questions in detail. So let’s first begin a quick introduction and then the top 10 reasons why you should create your e-commerce mobile app.

    Do you know that 78% of users use mobile apps to buy anything? 

    The online shopping craze has increased today. The big factor is a mobile app.

    Mobile increased the consumption of online shopping.  Use some measures and devices that help you to improve e-commerce sales.

    Mobile has been designed in such a way that increases the user’s attention. Mobile screens make a fast performance so it is very close to the users. 

    Users are preferred to do online shopping via mobile platforms. It is evaluated that in the coming next 5 years the e-commerce industry will be increased. 

    Social media plays a determined role in evoking users’ interest and pushing them to go for more buying. The ‘buy buttons’ hover on Facebook, Pinterest, and Instagram psychology raises human interest in shopping and excitement.

    Apart from that mobile devices have become a convenient factor for shopping and payments like paying bills, money transfers, ordering food, and others.

    In this blog, we’ve outlined the focus of why you need an e-commerce mobile app. 

    Top 10 Reasons Why You Need an E-Commerce Mobile App

    Here is a quick guide that helps your decision for making an e-commerce mobile app. Although the market is competitive there is less scope for random apps. You should come into the marketplace with good research. 

    • Mobile commerce is trending 

    In recent years, it has been visibly seen that sales completely changed with the usage of mobile apps. The reason is simple. As mobiles are always just a hand far away. But it does not happen with laptops and desktops.

    Check the sales report, and find those devices that customers are using timely. 

    Find stats on e-commerce mobile stats.

    It is expected that retail m-commerce sales will increase to 43.4% with a growth of 1.6% from the previous year. 

    *Mcommerce is nothing but mobile commerce which is shopping on mobile.

    Mobile expands our reach and with plenty of web apps available, mobile is becoming the most extraordinary thing to do shopping. The number of mobile apps is currently 5.22 billion at present. This increases the total time spent on mobile to 234 minutes in 2021.  Every 3 out of 4 customers are likely to do their shopping on mobile.

    You can take food, ride a cab, do yoga, buy clothes, and whatnot. 

    Across every industry, the usage of mobile has increased. 

    Find out here: How to Build an App in 2023? 10 Steps to Develop an App from Scratch

    • Consumers prefer mobile apps as their real partners 

    A mobile-friendly website is an absolute need for you to develop trust in your users. 

    Let’s check out how to make a user-friendly website to enable consumer-driven and enticing websites.

    While many customers complain about the bad mobile interface that interrupts their whole journey and experience. This situation forced them to decline the platform. E-commerce platforms are heavy to load, which increases the user waiting time on the app or website, and that prevents them from waiting further. There should be some solid e-commerce mobile app or channel that does not take more than 2 seconds to load.

    What could be the solution? To improve the user experience and their presence on the mobile app or website, you must make your platform as simple as possible. This is the only way you can increase your e-commerce sales.

    Here are the 116 Brilliant Mobile App Ideas for Startups in 2023 for you to check out today. 

    As a business, you need to understand that your users are your only asset and you should always focus on how to improve their experience on your platform. Please do not neglect your user behavior on your platform. Due to a strong and agile mobile app, you can provide better services to your customers. If you don’t have one then you’ll lose them.

    Faster experience and speed is the only factor that the market is in demand for. 

    • The E-commerce Industry has a competitive edge 

    It is not necessary to have brands and premium items, but with a unique idea, you are good to go.

    Amazon is one of the best e-commerce platforms. Many e-commerce companies came into existence with higher demand. They are self-made and become frontiers in leading every industry, especially e-commerce.

    The e-commerce industry has a huge competitive edge. Although it is a big market, many competitors have a plunge of resources to invite potential customers to their websites. In this situation, a mobile app is an ideal way to grab the user’s attention on your platform. But as mobile apps are highly developed by everyone in the industry, your reason does not sound perfect.

    Today smaller e-commerce businesses are smartly doing their tactic to captivate users’ attention for a while. They used to sell similar products that users found on Amazon. This enhances the competition to a great extent. But one important factor here is product uniqueness and quality.

    Do you find some inspiration to start your eCommerce app now? You can quickly check 105+ E-Commerce Business Ideas for Financial Success In 2023.

    Users are smart today. While traveling on your platform, they have already visited other websites. They have had that wow experience in their mind. So if they come to your app or website for the first time, they want that Amazon kind of experience from your desk. 

    Let’s come to numbers first before planning to take your next move. 

    Your main motive should be only to improve your KPIs and sales. These are the sales and performance metrics that have formulated key indicators to understand market analytics. This helps the e-commerce industry with a higher consumer conversion rate.

    Check out the Top App Analytics Tools of 2022

    Mobile is a great tool that calibrates your revenue. Mobile makes users more prone to buy items from their cart than websites.

    But why mobile only? Do you have any thoughts about it? 

    We have come to know after keen research that mobile gives an easy understanding of products and users get a quick glance at your brand and products. A better understanding and insight give a more expanding overall experience to users.

    Using the mobile app the user at first decided what he was looking for and had clear thoughts about why they have come for.

    Conversions really matter because the final is the sale and revenue that decides your success. That is where the mobile app takes the nerve above anything.

    Understand the customer funnel 

    How many products are viewed by the user, how many products they have added to the basket, and what do they finally purchase? 

    • The better way to interact with the market 

    Find out a good way to start communicating with your customers and potential audiences. One such way is to prepare a creative marketing campaign that helps your customers to directly connect with you and understand more about you.

    The campaign not only helps you to analyze user intention but also market flows. Understand the customer funnel and answer the questions as to why your customer would remain at your portal every time. The more points you have the better your campaign could be.

    *Allow push notifications and other engagement triggers in your app, to connect your user with you easily. 60% are more likely to open notifications than emails or any other pop-ups.

    Navigating the users at your channel using some or other tactic is your own call. It is important for your business. As the market is so fluctuating nowadays, especially after the pandemic, today people are more prone to buy things online.

    You need to pay special attention to every aspect to get wisely connected with your customers and market. 

    • Improves personalized shopping experience for the user 

    Use some personalized tactics to grab the user’s attention. 

    Prepare a separate database for every new user based on their age, gender, and location. Invite your customers with personal emails.

    Today many top platforms have already started giving personalized services to users. Netflix is the best example of that. On its platform, Netflix pitches users based on their location, age, and gender. Once the user hits the app, they’ll get suggestions and trends as per their past history.

    It is important to give users personalized preferences and suggestions that they want to see. If you’re in Goa, you’re likely to receive the updates based on your location and the occasion if it is nearest.

    Give recommendations to customers based on their past purchase history. Send the user targeted notifications based on their search. This builds up users’ trust in your e-commerce business. The user who repurchases tendency, bookmark such users in a separate database for the future.

    Disclaimer: take care of policies while tracking the user’s history. 

    • Reduce Abandonment Rates 

    It is a big problem.

    Abandonment rate happens when: customers add items to their cart but do not purchase them. The more trouble is that they are very close to completing the purchasing funnel but won’t do it. Such a situation brings so much frustration to e-commerce businesses. But how to overcome it? It is a big question.

    Let’s discuss some of the key points of users’ dropout.  

    1. If the taxes and delivery charges are high
    2. They wish some products to lower their price point, so for quick access, they add the item to the cart and wait for its discounted or lower price. 
    3. If the checkout process is tedious. 
    4. If the app or website crashes in the middle
    5. Won’t be able to take out the courage to trust a mobile app or website.
    6. If the website or mobile app has unauthorized payment gateways.

    Note: mobile apps are a big reason found where users are more interested in purchasing rather than abandonment.

    With the mobile app, user preferences are easily stored inside. So it is easy for e-commerce companies to understand more about the user. And user quickly navigate their choices and are more likely to find the right fit for them.

    • Increase Retention Rates 

    It is not always the sale that is crucial for the e-commerce funnel. What is more important than that is how many customers repeat.

    It is found in a study that new customers are more expensive to invite to the platform than repeat customers. And that is the retention rate. Just with 5% effort, the sales profit increases to 50%.

    Note: according to data, every month 37% of users return to eCommerce and retail apps. That is probably a good fair to make customers buy more. 

    • Increase Customer Loyalty 

    Well, you have an app, which must be an important factor for you to succeed. I think customer connection is the most important factor for you. Your success will count, only when you are focused.

    The soon you have realized that customer loyalty adds value to your business, that time you start heading for your success.

    Find out the reasons that could affect your e-commerce business performance well. Offer loyalty programs to the users, to attract them to your e-commerce platform. Inside the loyalty programs, you can add seasonal offers discounts, and first-time offers to drive their engagement in shopping. This becomes possible with mobile apps only.

    *Add offers that evoke the user for regular and bulk purchases. For every bulk or regular buying offer some discount to the user. And for the next time, give them a reward for every spending they do in a fixed time.

    As per a survey, it is found that people are likely to buy things when they get discounts. This is a psychology that encourages users to make more purchases. 

    • Improve Average Order Value 

    If you check out some surveys of market e-commerce app analysis, you’ll find out that users are more involved in buying things on mobile devices rather than a big screen like a laptop or tablet.

    Mobile gives the user more flexibility and functionality when they do scrolling. This increases the average order value of the user. 

    Hence, mobile apps are important parameters to scale your business revenue.

    An average order value is an important e-commerce metric. 

    Average order value is calculated; AOV= total revenue/ total orders placed

    More conversions increase revenue for you. Increase your engagement rates.

    Miscellaneous:

    Generally, users like to go where they are treated well. If the platform is aligned with customer preferences and needs, and they are satisfied with it, then users prefer to choose that platform.

    Customer experience is an important parameter when you start designing your mobile app. Keep in mind important factors so that your users do not lose interest in your platform.

    The customer’s overall experience should be splendid on your platform. There should be one strong reason for them to stay as long at your platform. 

    With the mobile application, it has become easy for users to easily interact and navigate with your app.

    If you want to develop a mobile e-commerce app, check out its development cost. How Much Does An E-Commerce Website Cost?

    Final Thoughts!

    Once you’ve understood and agreed with the facts and reasons in this blog, you should tie your shoe-less. Start your e-commerce business mobile app development. And don’t worry you are always free to ask us what you are required inside the mobile app.

    A mobile app is the most important thing every e-commerce business has. We’ve already discussed the reasons to need an e-commerce mobile app for your business.

    Let’s start your app development with an outsourcing team of experts who have years to experience. You can connect with us and get the whole idea of an e-commerce mobile app.  

    FAQs- Frequently Asked Questions

    • What are the 5 essential requirements for e-commerce? 

        • The top requirements for an e-commerce mobile app are; 
        • Mobile-friendly experience, smoother in-app third-party support, secured payment system, quick customer support, and customized themes. 

    • Why it is important to develop M-commerce apps? 

        • It is very important to give your customers a surreal experience so that they easily use the mobile app for e-commerce. M-commerce gives a faster experience that ensures customers’ trust in buying and purchasing. 

    • What programming languages are required to develop and customize your m-commerce app platform? 

        • E-commerce is a strong platform that is actually a mobile app for e-commerce. To build a strong platform you need to care about technical functionalities. 
        • Languages: PHP, Database: MySQL, and Framework: Magento/Shopify. 

    • What is the purpose of an e-commerce platform? 

      • An e-commerce platform is one that quickly allows customers to do shopping without fail. While taking care of the sales and KPIs of the platform.

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  • Best practices to optimize AdMob demand to earn more

    Best practices to optimize AdMob demand to earn more


    Optimize performance of the AdMob network with multiple calls

    Multiple calls is the practice where app publishers call the same network multiple times for a single ad request as a way to maximize inventory access and earn more. When working with AdMob mediation, we recommend using Ad Network Optimization (ANO) as it can help you optimize revenue across multiple networks automatically. The AdMob network allows up to three calls for the same ad request. For publishers who are interested in calling Google from third-party mediation platforms, below are some general guidelines.

    1. Set up three baseline calls to test high, middle, and low price tiers. For the high-tier call, place it at the very top of your waterfall. We recommend setting a floor price at the same CPM as your highest line-item. For the medium-tier call, place it at about 50 percent of the top call’s floor price. As for the low-tier call, place it near the bottom of the waterfall to allow Google to fill at almost any floor price. 
    2. Make sure there’s an adequate range of CPM price difference between the calls to drive up the floor price effectively instead of adding more calls.
    3. Continue to test floor prices and ad formats with a small percentage of your inventory to capture any upward trends to earn more. 

    As we can see from the above, this approach requires a lot of time commitment from publishers. If you’re looking to reduce time spent optimizing your performance, we recommend taking advantage of the AdMob platform. We offer many built-in features to help you optimize demand across Google and many other ad network partners more effectively. Instead of making manual updates to manage the waterfall, you can turn on ANO to automate that process. Mediation a/b testing is another great feature for you to test and refine your waterfall setup. AdMob also offers an in-app real time bidding solution called bidding to help publishers maximize revenue. If you’re interested to know more about bidding or the a/b testing feature, please talk to your account manager. To get started with mediation, simply log in to your AdMob account.



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  • The Musical is a Classic and Tasty Love Story for the Ages

    The Musical is a Classic and Tasty Love Story for the Ages


    Instead of Romeo and Juliet, the game tells the story of Peanut Butter and Jelly set as a musical.

    Peanut boy and strawberry girl will travel across animated paper landscapes the music from Crumble Lady Lorraine Bowen. There are even unique spinoffs from different artists you can find.

    The unique soundtrack is composed with live instruments and made specifically for theme.

    Players of any skill level can enjoy the game with fun accessibility options like the magic rubber band that can help you through the different level.

    Real children and grownups are performing are will sure to put a smile on your faces. And as you might expect, there are tons of quirky characters and scenes full of details to discover and enjoy

    For the iPhone and all iPad models, PBJ – The Musical is a $3.99 download now on the App Store.



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  • Grow your games business with new ads solutions

    Grow your games business with new ads solutions


    Maximize your ad revenue

    To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

    As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage. 



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  • With TikTok Deadline Looming, Details of a Potential Deal Emerge

    With TikTok Deadline Looming, Details of a Potential Deal Emerge


    Two days before a deadline for TikTok to be sold to a non-Chinese company or otherwise face a ban in the United States, a deal has not yet been cemented but the contours of one are starting to take shape.

    Vice President JD Vance said on Thursday that the administration would announce a plan for TikTok by Saturday. A federal law passed last year to resolve national security concerns related to TikTok and its Chinese owner, ByteDance, called for the app to be sold or banned in January. President Trump delayed the enforcement of that law until April 5.

    Mr. Trump also met with top officials at the White House on Wednesday to consider a proposal for TikTok’s future. On Thursday, he told reporters that his administration was “very close to a deal with a very good group of people,” and would consider using TikTok as a negotiating chip with China on tariffs.

    While TikTok has enjoyed interest from potential buyers including Amazon, the Trump administration is eyeing a deal that would sidestep a sale of the entire company, according to four people familiar with the negotiations, who spoke on the condition of anonymity. The plan would be to spin out TikTok into a new company and bring on new American investors to reduce the ownership stakes of Chinese investors.

    The private-equity giant Blackstone and the venture capital firm Andreessen Horowitz are considering investments, they said. Two of the people suggested that the private equity firm Silver Lake was also considering an investment. Current investors, like Susquehanna and General Atlantic, would retain a stake in TikTok, and Oracle, which processes and serves TikTok user data, would likely maintain at least an operational role in managing TikTok’s data, three of the people said.

    The down-to-the-wire negotiations are nothing new for TikTok, which has repeatedly wriggled out of earlier scrutiny in the United States. The app has cemented its role as a cultural juggernaut in the country, where it has more than 170 million users.

    TikTok and Silver Lake didn’t respond to a request for comment. Andreessen Horowitz declined to comment.

    A White House spokesperson said any announcement on TikTok would come from Mr. Trump and declined to comment on the details.

    Many aspects of the deal under consideration remain murky. It’s not clear what will happen to TikTok’s coveted algorithm. Two people suggested that the new entity could license the algorithm from ByteDance. Under the law, a new TikTok entity cannot cooperate with ByteDance “with respect to the operation of a content recommendation algorithm” or for data sharing.

    “Congress said that for national security purposes, there has to be an operational severing between China, this new entity and the algorithm,” said Jim Secreto, a former counselor for investment security at the Treasury Department, who helped shape the Biden administration’s policy on TikTok.

    TikTok, which spent most of the last year trying and failing to defeat the law in courts, has maintained that it is not for sale, in part because the Chinese government would block a transaction. The Chinese government’s latest stance on TikTok is unclear.

    “We have a situation with TikTok where China will probably say, ‘We’ll approve a deal, but will you do something on the tariffs?’ The tariffs give us great power to negotiate,” Mr. Trump told reporters on Thursday. He clarified that he was not in active talks with China on TikTok and tariffs.

    Questions over the deal’s legal uncertainty have prompted some of the firms interested in investing in TikTok to look for indemnification for their investments, one of the people said.

    Congress, which passed the TikTok law in a rare bipartisan vote, may not support the deal Mr. Trump is eyeing.

    Senator Josh Hawley, Republican of Missouri, said on Wednesday that he was skeptical of a deal that kept control of the app’s video recommendation algorithm inside China.

    “If you can get a deal to actually sell the company and it meets the terms that the statute sets out, that’s fantastic; that’s great,” he said. “But if not, then I think you’ve got to enforce the statute and ban TikTok. This middle way, I don’t think is viable.”

    David McCabe and Theodore Schleifer contributed reporting.



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  • How to Maintain Software Quality with Outsourced Teams

    How to Maintain Software Quality with Outsourced Teams


    Outsourcing software development has become a popular choice for businesses looking to save costs and access global talent. However, maintaining software quality while working with outsourced teams can be a major challenge. In this article, we will explore strategies and best practices for ensuring the quality of software when working with outsourced teams. From effective communication to setting clear expectations and standards, we will discuss the key steps that businesses can take to maintain software quality and achieve successful outcomes with their outsourced partners.

    Clear communication and expectations

    • Establish clear guidelines and objectives for the outsourced team
    • Use project management tools for transparent communication
    • Regularly update on progress and any changes in requirements
    • Conduct regular meetings to address any issues or concerns promptly

    For more information on effective communication in outsourcing, visit our hospitality and travel page.

    Use of standardized processes and documentation

    • Ensures consistency and accountability in software development.
    • Facilitates communication and collaboration among outsourced teams.
    • Improves efficiency and reduces errors in the development process.
    • Enhances quality control and risk management in software projects.

    For more information on mobile app development services in New York, visit AnyAlpha.

    Regular code review and testing

    • Ensure outsourced teams conduct routine code reviews and testing to maintain software quality.

    • Utilize tools like GitLab, Jira, and Jenkins for efficient code collaboration and testing.

    • Learn more about code review and testing by visiting our CMS-CRM page.

      Continuous monitoring and evaluation of performance

    • Regularly review outsourced team’s outputs

    • Utilize performance metrics to track progress

    • Provide feedback and guidance for improvement

    • Implement quality assurance measures

    • Visit AnyAlpha Web Designing Company in California for more information.

      Establishing a strong partnership with the outsourced team

    • Clearly define roles and responsibilities

    • Foster open communication channels

    • Set clear expectations and goals

    • Provide regular feedback and updates

    • Build trust and mutual respect

    • Utilize collaboration tools effectively

    For more information on how to maintain software quality with outsourced teams, visit AnyAlpha’s eCommerce Store Development Company.

    Providing necessary resources and support

    • Ensure outsourced teams have access to required tools and technology

    • Offer guidance and training to enhance their skills

    • Regular communication and feedback to address any issues promptly

    • Provide a supportive work environment to promote productivity

    • Visit our website for more information about resources and support.

      Addressing cultural and time zone differences

    • Foster open communication to bridge cultural gaps

    • Schedule meetings and milestones at convenient times for all parties

    • Utilize collaboration tools for efficient communication

    • Establish clear expectations and guidelines for all team members

    Learn more about how to effectively manage outsourced software teams at Anyalpha Web Development Services.

    Ensuring compliance with quality standards and regulations

    • Regular audits and performance evaluations
    • Clear communication of quality expectations
    • Training sessions on industry regulations
    • Utilizing tools for tracking and monitoring quality
    • Staying up-to-date with latest standards and regulations

    For more information on ensuring compliance with quality standards and regulations, visit AnyAlpha

    Encouraging feedback and open communication

    • Provide regular avenues for team feedback
    • Utilize collaboration tools for seamless communication
    • Foster a culture of transparency and trust
    • Encourage open dialogue to address issues promptly and effectively

    For more information on how effective communication can maintain software quality with outsourced teams, visit Web Development in California.

    Implementing quality assurance measures throughout the project lifecycle

    • Set clear quality standards from the outset
    • Regularly review and assess the outsourced team’s performance
    • Conduct thorough testing at each stage of development
    • Utilize automated testing tools to streamline the QA process
    • Provide feedback and incorporate changes promptly

    For more information on software quality assurance, visit our website.

    Conclusion

    In order to maintain software quality with outsourced teams, it is essential to prioritize clear communication and set expectations from the beginning. Using standardized processes and documentation, regularly reviewing code, and performing thorough testing are also crucial steps. Continuous monitoring and evaluation of the team’s performance, establishing a strong partnership, providing necessary resources and support, addressing cultural and time zone differences, ensuring compliance with quality standards, encouraging feedback and open communication, and implementing quality assurance measures throughout the project lifecycle are all vital components. By following these practices, organizations can ensure that their outsourced teams deliver high-quality software solutions that meet their expectations and adhere to industry standards.

    To ensure software quality with outsourced teams, it is essential to establish clear communication channels, set up regular feedback sessions, and provide detailed documentation. Additionally, utilizing a centralized platform like DeltaWriter can help streamline the collaboration process by allowing teams to track tasks, share files, and provide real-time updates. For more tips on maintaining software quality with outsourced teams, visit https://DeltaWriter.com.



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  • What is E-E-A-T in SEO? How Does It Impact SERP Rankings?

    What is E-E-A-T in SEO? How Does It Impact SERP Rankings?


    With increasing digital competition, Search Engine Optimization or SEO is now not just a cakewalk. If you own a website and want it to be on the top of search pages, you need to meticulously plan your SEO strategies. Hence, while planning for such an advanced SEO strategy, a key factor to be focused on is E-E-A-T.

    If you are an SEO expert, you at least must be aware of the full form of this abbreviation. But if you are a novice then you might may not have heard of it. However, in the simplest possible terms, it can be stated that E-E-A-T is a factor that you can’t afford to ignore while executing your SEO strategy. But Why So? Let’s Decode.

    1. What is E-E-A-T?

    Earlier it was just E-A-T i.e., Expertise, Authoritativeness and Trustworthiness. However, in 2022, Google confirmed the inclusion of an additional E or the Experince. Such resulted in the origination of E-E-A-T. It can further be identified to be a key element of Google’s Quality Rating Guidelines.

    The E-E-A-T factors can be compared with the working of the human brain. When you read any news/content/blog, your brain tries to critically evaluate the content on several factors. Similarly, Google evaluates the content and website through the E-E-A-T parameters. But what do these parameters mean? 

    Source: Google Guide

    1.1 Expertise

    Expertise simply reflects the knowledge and skill of the individual working on a specific content type or SEO strategy. For instance, content for a medical blog written by a healthcare professional is more likely to have accurate details as compared to a blog written by a writer from any other field.

    As the individual has a degree in medicine, hence is well aware of the terminologies and the intricacies of the field in comparison to other writers. Hence, such a difference can easily be highlighted or noticed in the content written. So Google prefers providing users with content written by experts. So this is where you need to ensure that the content developed should reflect on expertise.

    Irrespective of content marketing, it also applies to product/service pages. Your product/service description must have all the relevant information required. Such can include your product ingredients its use case other information that can help the user decide. 

    1.2 Authoritativeness

    The next approach associated is the authoritativeness of the content or your website. Google crawlers scan for website authoritativeness on various factors. Such most commonly include;

    • Website’s Reputation: You must have seen several websites at the top positions in certain sectors. 

    For instance, irrespective of your concern related to SEO, whenever you search on Google, you will see an article link from SEMRUSH, among the topmost results. It is because, over the years, the website has built its authoritativeness, by delivering quality content, acquiring backlinks and eliminating any spammy content. 

    • Post Details: A key way to ensure your content and website authoritativeness is to work on your post details. Such include mentioning the author’s name, the date published or if possible getting it peer-reviewed. However, these factors don’t guarantee your post ranking, but help in building authority and relevancy. 

    There are several other approaches that Google checks on to justify the website’s authoritativeness. These approaches are often mentioned by Google through its newsletters. Also, you can partner with a leading SEO company in Jaipur to ensure that your website and its content are regularly updated as per Google’s announcements. 

    1.3 Trustworthiness 

    The above two factors help in identifying the overview of the content or the website. However, along with these factors, there is also a need to check for the trustworthiness of the content. Let’s consider, a detailed content piece that has been written by an expert which includes all the industry-specific facts and definitions. Hence, it can reflect on expertise, but what about the credibility or the trustworthiness of the content?

    Hence, this element is such a credibility of the content. Such would include mentioning the source from where the data has been picked. Also, evaluate the trustworthiness of your website. The organic user reviews and trustworthiness of your website and content help in improving trustworthiness. Apart from the content, if we consider a product/service website, then the trustworthiness depends on the image quality used, the reference to the claims made as well as user reviews. 

    1.4 Experience

    A recently included element is the Experience. It simply indicates that along with the current statistics, there is also a need for experience. For instance; let’s take an example from the fintech sector, an article from a recently graduated student will talk more about the present and future. But a similar article if written by a veteran in fintech, then it will include a better overview and comparison of past, present and future of the industry.

    An experienced author can indicate more about their personal experiences/opinions and can make content more interesting. There are several SEO tools that you can take help of to evaluate your website/content E-E-A-T ranking. However, the most accurate SEO tools are paid and may not be economical for website owners. So the best approach is to connect with the leading SEO experts and get your website optimised. 

    2. Why E-E-A-T Is Important?

    The breakdown of the E-E-A-T factors may have helped you understand its role in optimizing search results for users. But why you should focus on such an aspect? Key Benefits associated with E-E-A-T.

    • Content Marketing with E-E-A-T factors helps you to reflect on your website or brand’s experience or expertise in the sector. With time these factors can help you climb up the SERP ladder and secure topmost rankings. 
    • Helps in attracting organic traffic and positive word-of-mouth. Hence, you can easily attract new readers with every new post or content. 
    • Makes the website both algorithm-friendly and user-friendly. 
    • With time and relevant changes, your website gets advanced and is unlikely to get impacted by newly entered online players. 
    • Constantly working on E-E-A-T factors helps you gain not only Google’s trust but also your audience’s trust. Such a trust factor can support you on days when you have a declining ranking due to any of the associated factors. 
    • Such a factor does not apply only to content marketing but is significantly important for developing any product/service website.

    3. Google’s Guidelines for E-E-A-T

    Google has worked on developing a workbook of 168 pages containing quality guidelines. It aims to provide SEO experts and website owners with in-depth knowledge of quality websites. However, reading the entire document and interpreting every message is not feasible for everyone. So let’s leave it to the SEO experts/professionals. Here, we will highlight some of the important guidelines or factors mentioned by Google. 

    • E-E-A-T is important for specific pages

    If your webpage contains an element that the users are concerned about or must know about. Then focusing on E-E-A-T is important. If we talk about the overall scenario, it can be stated that almost every webpage has some sort of content that users are concerned about. 

    Let’s consider you are selling hair oil, then you need to ensure that you make authentic claims and provide references to it. Similar goes with the scenario if you are in the finance or healthcare sector. 

    • Author/Content Writer Details 

    You need to be clear on the author and the writer’s details of the post/content. It is one of the most basic elements to be focused on to retain your website authority. 

    • Eliminate Any Spammy Content

    Throughout the guide, Google has mentioned several times and in different ways to eliminate any spammy or unauthorised content. Several authors make promising claims through their content, to attract audience attention. However, most of these claims are false and impact the user’s experience with the brand. Hence, any of such content must be eliminated. 

    3.1 E-E-A-T Ranking Levels 

    Lowest E-E-A-T

    It reflects that your webpage has fraudulent or misleading content. However, there is also a chance that your website has not been well-optimized for the user experience. Google has stated multiple times that while planning your SEO strategy you must prioritise the user experience rather than just focusing on algorithms. 

    Lacking E-E-A-T

    The next level is that your webpage has been designed to deliver a better user experience, but still lacks E-E-A-T qualities. Such a ranking can be given if any one of the four elements is missing. For instance; the author may have no experience, the content lacks trustworthiness, or your website has poor authority. 

    Higher Level of E-E-A-T

    Such a rating is given to pages that can manage a balance between the four elements. These websites have quality backlinks and experienced author have invested their time to build the trustworthiness of their web pages. 

    Very High Level of E-E-A-T

    At last, the highest rank is the very high level of E-E-A-T. However, it is for the webpages that have the exceptional quality of trustworthiness, credibility and expertise. However, gaining such a position requires a lot of experience and effort over the period. 

    4. Is E-E-A-T A SERP Ranking Factor? 

    Now you might be thinking that working on E-E-A-T can help you secure higher SERP rankings. But is it true?

    Maybe or Maybe Not? Confused. Don’t worry, we will explain it to you.

    If you follow the press releases and newsletters by Google, you must have observed that Google never states that doing this or that will lead you higher ranking. Not only Google, but every search engine player stresses more on user experience. If the user is satisfied then only they will use a search engine.

    The same goes with Google, hence the introduction of E-E-A-T has always been aligned with improving the user experience. So, it can be summarised that if you are working towards the E-E-A-T factor then it will help enhance user experience. Further, if your website is delivering quality content and generating a better user experience, then there are chances that you might rank better.

    Also, E-E-A-T are not the only four factors impacting your rankings on SERPs. There are several others, which constitute to be part of your entire SEO strategy. So, it can be summarised that E-E-A-T is not the factor having a direct impact on your ranking. But if you are ignoring it then definitely it would be challenging for you to rank competitively. 

    5. Tips To Improve Your Website’s E-E-A-T 

    Now let’s move on to identify key tips that can help improve your website E-E-A-T criteria. 

    5.1 Focus on organic and authenticity

    It is recommended that every element of your website should reflect an authenticity or organic approach. If you are selling a product, consider attaching original/high-quality images, invite audiences to post reviews, and don’t manipulate the information. While creating content, you must always ask “Who, How and Why”. it will help you better evaluate your content and identify potential loopholes. 

    A common misconception that brands have is that should not have negative reviews on their website, hence they try to delete them. But such can impact their authenticity. It is recommended that you aim to have both positive and negative reviews, but more positive reviews than negative ones. Only the positive reviews leave an impression of being fake. 

    5.2 Work on quality backlinks

    You must ensure that the websites or blog pages from where you are gaining backlinks are authoritative and trustworthy. You must also ensure develop quality and engaging content that can invite shares or influence other writers to quote your content. These practices actively help in boosting your website’s credibility. 

    5.3 Don’t just stick to a pre-determined approach 

    To score high on E-E-A-T it is important to adopt constant/continuous changes. Such change must be aimed towards improving your overall website rather than just optimizing a portion of it. Also, the SEO experts state that you must not always wait for any announcement from Google to make changes to your website. You must identify the need and should ensure constant optimization to suit audience needs. 

    5.4 Avoid Clickbaits or Spammy Content

    Placing CTA across your website has never been wrong, but in the process, you must avoid misrepresentation or spam. Google also evaluates your CTA and checks for any spammy or misleading content claims being made. These factors lead towards creating clickbait. So if you are aiming for a higher E-E-A-T ranking you must avoid any kind of spammy content. 

    5.5 Integrate E-E-A-T Approach with SEO

    SEO involves focusing on link building, keyword research, website optimization as well as other technical practices. Hence, rather than considering E-E-A-T as the only factor for content generation, you must keep it in mind while executing any of the SEO strategies. It is important to work on approaches that your website, meta tags and other aspects should also reflect trustworthiness and credibility.

    Final Words

    If you are still interested to know more in-depth about how these E-E-A-T factors you can connect with our SEO experts at VerveLogic. We are the leading performance marketing company in India having a team of SEO company in Jaipur. Our experts have worked with brands across the global marketplace and have helped them gain higher SERP rankings. 

    With over 18+ years of SEO experience, we can help you excel at the E-E-A-T level and attract organic traffic to your website. Also, can assist you with key practices that can help in your brand’s digital growth. 

    FAQs

    How To Get My Website Optimized As Per E-E-A-T?

    You can partner with an experienced SEO company in Jaipur, which can help you optimize your website as per the current and emerging SEO trends. They have a set of SEO tools, through which they are able to analyse your website ranking or level and based on such plan customised SEO strategies. 

    Can AI Help in Improving E-E-A-T?

    E-E-A-T earlier was based only on expertise, but now a new element has been added which is experience. Hence, if you are taking the help of AI, it might give you an expert answer but will fail to deliver an experienced answer. So it is recommended that for now AI must be placed aside while focusing on SEO. 

    How can I measure my Website E-E-A-T level?

    Various SEO tools can help you evaluate or determine your E-E-A-T levels. These tools precisely evaluate and judge your website on several factors. Based on such an evaluation they are able to provide a detailed audit report. Such a report includes the gap as well as key recommendations that can be adopted to eliminate the threat.

    How Google Will Know that I Have Updated My Website?

    No fixed duration or approach can define how and when Google with re-crawl your website for new content. It is an automated process, and every website has to wait for it. The best you can do is constantly monitor your website, and its SEO performance and work on potential gaps that can emerge.

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