برچسب: ads

Tolerating Netflix ads so far? Get ready for an AI-fueled onslaught
Edgar Cervantes / Android Authority
TL;DR

Netflix is introducing a new ad format that uses generative AI to create an improved and more relevant experience.

This new AI-powered modular ad framework merges ads with the worlds of Netflix shows to create things like interactive midroll and pause overlays while you watch.

These new ads will begin rolling out in 2026 for all ad-supported countries.
Do you remember the days of just plain old “Netflix and chill”? You know, when streaming services didn’t have ads because you paid money for that feature and you watched whatever content you wanted without any interruptions? That was definitely peak streaming. But those days have already begun to fade, as more streaming services have started including ads and raising the price of ad-free offerings. Netflix is now working on a whole new way to experience ads for those of you on the ad-supported tier.

Last month Netflix launched a new in-house advertising platform, giving the company full control over its ad tech. That’s going to help Netflix begin to integrate new “creative” advertising formats while users watch content. What’s so interesting about this new ad format? You’ll be seeing interactive ads that merge with the worlds of Netflix shows thanks to generative AI. This could be a big change from the current state of ads on Netflix, which have been easy enough to ignore and not much more than a minor annoyance. But interactive ones with overlays during the show or when you pause? That’s a bit more…intrusive.

Ryan Haines / Android Authority

One of the reasons why Netflix is implementing these interactive ads is its claim of having “the most engaged and attentive audience anywhere.” With this in mind, Netflix believes that you wouldn’t mind taking part in some unique advertisements while you binge watch your shows. And while the current ads may not be too bothersome, this upcoming interactive one just looks to be taking it to a whole other level that isn’t as enjoyable, to say the least.

These new ad formats won’t be rolling out until 2026 though, so you do have some time to prepare or adjust your current Netflix plan. Only the least expensive one has ads, so if you upgrade to a higher tier, you won’t have to deal with these AI ads at all.

As time goes on, more and more companies are utilizing AI in their products, whether you like it or not. And now AI is even merging with advertisements, which no one likes. It’s two of the worst things coming together to ruin everything, once again, like YouTube’s new ads purposely ruining your videos by interrupting the best part.

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15/05/2025
Upgrade your banner ads with new adaptive anchor banners

Getting started with adaptive anchor banners

Adaptive anchor banners are a great option for AdMob publishers who want the simplest solution to getting the best banner ad returned across any device. This format is still in beta on Google Ad Manager, so publishers who want to try it out on that platform should reach out to their account managers or contact our support team.

Adaptive anchor banners are currently only available for anchored placements—banners locked to the top or bottom of the screen. However, AdMob is actively developing another adaptive algorithm for in-line banners placed in scroll views or within content.

To get started with adaptive anchor banners for AdMob, check out our implementation guides (iOS, Android). We walk you through when it’s appropriate to use adaptive banners, implementation notes, and code examples.

We recommend testing adaptive banners against some of your existing banner ads to understand how they can help you maximize fill rates, engagement, and revenue.

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17/04/2025
Top 3 misconceptions about mobile ads

2) I can’t control what ads show up in my app

App publishers are justifiably concerned about what ads show up in their app, so we’ve taken steps to ensure that your app will only serve ads that meet the guidelines you’ve set. Our ad controls allow you to set a maximum content rating level or block ads by category, ad type, URL, and more. Both of these controls can be applied to a single app or to your whole AdMob account.

For example, applying a maximum rating of G to your account ensures that only G-rated ads are served across all of your apps. However, you can simultaneously set a maximum rating of T for a specific app to allow it to include PG and T rated ads as well. For even more control, our Ad Review Center allows you to review individual ads on a creative-by-creative basis to decide whether you want to continue serving them. We’ve designed these features to ensure that you only serve ads you feel are appropriate for your users.

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16/04/2025
How app developers can optimize ads revenue during COVID-19

Increase operational efficiency with automated features

Maximize revenue from multiple networks with mediation

Waterfall management takes up a lot of time and manual work. Ad Network Optimization offers an easy solution to help you automate that process and free up time to spend on other areas of your business. This feature automatically pulls in the freshest CPM value from each network in the waterfall and allows the one with the highest eCPM to serve the ad.  

Optimize AdMob demand on other platforms

If you are using a different platform to mediate AdMob demand, you can set your ad units to a Google optimized eCPM floor which allows Google to dynamically set the floors based on your preference. The AdMob Network’s eCPM floor placement will then be adjusted with the other ad networks automatically to help you maximize total revenue.

We hope the best practices shared here can help inform your monetization strategy during this time. If you’re interested in other tips to help your app business, check out Google Play’s best practices for your in-app products and subscriptions.

^{1. Google Data, Global English, Feb 26 – Apr 25, 2020 vs Feb 25 – Apr 25, 2019}

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15/04/2025
Grow your games business with new ads solutions

Maximize your ad revenue

To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage.

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15/04/2025
Earn more ads revenue this holiday season with engaging ad formats from Google AdMob
Optimize performance with adaptive banners

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

Adaptive banners can be placed in two ways:
- Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.
- Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.
To learn more and get started with adaptive banner ads, start here or reach out to your account manager.
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15/04/2025
Power the next wave of games growth with ads innovation

Deliver tailored, immersive ad experiences

We’re also introducing a series of enhancements to the AdMob mediation platform to amplify revenue impact for app publishers. First, we’re making new real-time bidding buyers available in AdMob. Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob.

We’ll also be releasing an upgraded mediation toolkit to help improve your ad operations. For publishers implementing a hybrid monetization strategy, AdMob’s mediation segmentation feature can tailor ad experiences based on different user behaviors. For example, you will be able to customize mediation settings like price floors, to ensure you’re optimizing for ads interactions for those less likely to purchase in-app content. And, for publishers who experiment with multiple mediation setups, AdMob’s improved A/B testing tool will deliver results in days, alongside reporting visuals and metrics. AdMob mediation segmentation and improved A/B testing are coming to beta soon.

In addition to an optimal mediation strategy, an elevated ad experience can bring even more player engagement and lifetime value. Now with immersive in-game ads, publishers will be able to reimagine the in-game ad experience and display an ad that blends naturally into game environments. It works across a spectrum of game genres, with ample placement opportunities such as intermission breaks, level progressions and more.

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13/04/2025