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  • How to Build a Personal Finance & Money Budgeting Mobile app

    How to Build a Personal Finance & Money Budgeting Mobile app


    A money budget management app is a good idea to be used in 2023. Why do we say this? A good reason is to understand how money can be saved with a small change. The mobile application does this for its users. A simple thing but very urgent for users. According to stats, the cash flow of every teenager in his lifestyle is about 56% and that is very high.

    Don’t you think if your child does spend the same amount needs to be controlled? 

    It is possible with a personal mobile application for money and finance management. The app would help you to estimate the financial situation of the user regularly to give better control over his spending. This can be possible with an app.

    In this blog, we are going to discuss the money financing app and how to build it in 2023. So let’s get started.

    What do you mean by Money Financing Mobile App?

    The money financing mobile application is an ecosystem that helps its user to overcome financial spending and issues. The app evaluates the accurate estimation of your daily spending and controls how to manage it effectively. The user can measure his small or big money estimation on the app. It consists of smart personal assistance where the user can take the real-time calculation of his finances, any taxes, investment solutions, or any insurance guide- all in one.

    For industry entrepreneurs, you should take the financing app into your gut after its presence is required after the pandemic. It is important to understand that money-budgeting apps, are great for you to start. The mobile application solutions are featured with an umbrella of solutions for every genre of the user.

    7 Features to Build the Money Budgeting Mobile App

    The money budgeting mobile application consists of great features which make the overall journey of the user great and such that it solves the purpose of the user. The application is developed to boost the revenue of the business and the best UX. below are the essential features integrated into the mobile application making it unique from other existing apps in the market.

    1. Account Management 

    The account management feature helps you to easily integrate your account with other financing apps or integrations, for fast access and estimation of spending.

    The financial details are included in the single app to access everything like card details, UPI, mutual funds, etc for easy navigation and management.

    Gen-Z especially is more prone to spending and fails to know where they spent last. The quick app would help them without letting them in trauma.

    2. Real-Time Alerts

    Real-time alerts behave like an eye that notifies you when you spend more than your daily limit. This feature helps the most when some third party or hacker accesses your app without your knowledge.

    3. Chatbots for quick tips 

    The chatbots are companions at the time of any help. It assists the user in the middle of navigation- to use the app properly. While using the chatbot the application is less with AI technology that analyzes the digital behavior of users on multiple platforms. With the quick AI mechanism, the app can predict the habit and average spending of users mostly.

    4. UX Experience 

    User experience on the application is very crucial to understand. With the UX feature, you can evaluate the performance of your app. The budgeting app must be fixed with simple, and defined buttons that would be easy to use. The easy navigation and proper use of design elements give the perfect UX.

    5. Real-Time tracking of spending 

    The personal financing application is used to take care of money spending and perfect evaluation of user behavior of the user. The features work great for real-time analytics.

    If the user spends more than the daily limit, then the app will give an alert or instant notification. Real-time tracking narrows down the budgeting evaluation and optimizes the money spent from every source.

    6. Simple to understand 

    The simplistic application works like a wonder for the users. Using simple and meaningful value the customer is treated as valuable. If the interface is complex, the user can easily leave it. A bunch of things deviates the user to leave the interface in the middle.

    7. Financial advice and consultation 

    Users always looking for one destination budgeting app where they will get financial advice and consultation from experts. A quick decision-making expert in real-time would be a great fit for users. It limits the user from annoying spending and evaluates in making wise decisions on spending.

    Steps to Develop the Money Budgeting Apps

    Every successful application is developed by an array of expert developers. The mobile application has passed through steps of the SDLC that will make the powerful app significant in the market. A personal budgeting app or financing app can be developed with the below-following steps.

    1. Research for Idea

    Research from the beginning and identify the market gaps if any. Only the valid research process performed by the experts would be implemented after discussion with the client. In this stage, the expert gathers all the essentials required for the financing app. The initial preparation at the beginning should undergo a superior app in the end without any bugs.

    2. Create the MVP

    MVP is the minimum viable product that represents the demo idea of the niche app. The developer must identify which programming language and technology would be suitable for mobile app development. The app consists of an array of dependencies on third API and tools, hence MVP is the prototype that contains all the elements to check the performance of the app and identify any lag in a short time. That will save cost failure, time, and performance of the app.

    3. App Development 

    The financial budgeting app development requires the integration of multiple APIs, third parties, tools, technologies, and lots of complexities. The app developer turns down all the details and creates a bug-free codebase.

    4. App Designing

    The app design introduces new UI design elements for a seamless experience for the users. Your app must be flawless to navigate and captivating which engages users for a long on the platform.

    5. App Testing 

    Once the application is ready with the development and designing process it would move to a testing place, where automated testing is performed.

    If any bug is found in this stage then it will move to the developer again to resolve. The QA performs the testing and gives fine acknowledgment to the developers and designers.

    6. Launch the App 

    The final launch of the app is persisted on the play store which is available for the users to install and save their monthly income expenditure details.

    Conclusion

    Money financing application is very essential in 2023. There is a major scope for the entrepreneurs that we already discussed. While beginning with the money budgeting app, take the help of financial advisors for a better evaluation of your money financing app.

    Vervelogic Solutions has an array of developers, designers, QA, project managers, and a perfect team to understand your app details and brief out with intrinsic ideas to create a successful journey for the business. For more details request a quote on our website.

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  • Protecting the mobile app ecosystem

    Protecting the mobile app ecosystem


    Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the lives of billions — and are often funded by ads. Ads help make content available to everyone, creating a more diverse ecosystem of apps for people to enjoy. But one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike. 

    For over 20 years, Google has been heavily investing in creating a healthier ads ecosystem that generates value fairly, for everyone involved. In 2019, we delivered on key initiatives to protect advertisers, publishers, and users. 

    • Protected advertiser spend by reducing ad fraud: Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies. In 2019 Google removed tens of thousands of apps and developers that were found to be in violation of our policies, from both AdMob and Play. Taking corrective action was an imperative step in protecting advertiser dollars, leveling the playing field for legitimate publishers, and removing bad app experiences for users.
    • Protected publisher revenue from app spoofing: Bad actors may attempt to disguise their inventory as a high value app to unfairly claim associated ad revenue. To help publishers publicly declare authorized inventory to combat this issue, we launched our app ads.txt solution in August 2019 and in just four months, the majority of Google’s app ad inventory is now ads.txt-protected.
    • Improved safety of family-friendly content for users: In addition to fighting ad fraud, the Google Play and Ads teams both announced new steps to help ensure that ad content served in apps for children is appropriate for their intended users. The Play team updated its Families Policies and the requirements for inclusion in its Designed for Families (DFF) program to better ensure that apps for children are appropriate. AdMob now offers a maximum ad content rating to give publishers more control over the ad content shown to their users. 

    We know that ensuring a safe and high quality app experience has never been more important to the success of your business. That’s why multiple teams across Google are coming together to further secure and protect the ads ecosystem for our most important audiences. As a preview, here are three key areas where we are focused and you can expect to hear more from us in the months ahead:

    • Double down on safeguarding advertiser spend from invalid traffic: One area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app — for example, out-of-context ads from an app not currently in use. This behavior violates Google policies, so Google removes these apps from both AdMob and Play — in fact, a recent enforcement sweep resulted in the joint removal of nearly 600 apps. Our investigations are ongoing and when we find violations we will continue to take action.
    • Help app publishers towards compliance with industry regulations: As industry regulations evolve, Google is providing tools for app publishers to manage their compliance strategy, maintain user trust, and minimize the risk of losing revenue.
    • Give users more control over their app experiences: Android is making fundamental platform changes to minimize interruptions in app experiences and keep the user more in control of what’s shown on their screen. 

    We’re excited to build on this momentum in app ad safety as well as peace of mind. Stay tuned for more updates over the next year on how Google is protecting its ad systems and improving ad traffic quality. 



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  • How app developers can optimize ads revenue during COVID-19

    How app developers can optimize ads revenue during COVID-19


    Increase operational efficiency with automated features 

    Maximize revenue from multiple networks with mediation

    Waterfall management takes up a lot of time and manual work. Ad Network Optimization offers an easy solution to help you automate that process and free up time to spend on other areas of your business. This feature automatically pulls in the freshest CPM value from each network in the waterfall and allows the one with the highest eCPM to serve the ad. 


    Optimize AdMob demand on other platforms

    If you are using a different platform to mediate AdMob demand, you can set your ad units to a Google optimized eCPM floor which allows Google to dynamically set the floors based on your preference. The AdMob Network’s eCPM floor placement will then be adjusted with the other ad networks automatically to help you maximize total revenue. 

    We hope the best practices shared here can help inform your monetization strategy during this time. If you’re interested in other tips to help your app business, check out Google Play’s best practices for your in-app products and subscriptions.

    1. Google Data, Global English, Feb 26 – Apr 25, 2020 vs Feb 25 – Apr 25, 2019



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  • 10 Reasons why you need an eCommerce Mobile App Business

    10 Reasons why you need an eCommerce Mobile App Business


    • Why is a mobile app crucial for startup success in e-commerce?
    • Why do you need a mobile app for your e-commerce portal? 
    • What are the factors to consider for e-commerce app development?

    These are the top questions retailers and sellers raise every time. And we’re here to answer these questions in detail. So let’s first begin a quick introduction and then the top 10 reasons why you should create your e-commerce mobile app.

    Do you know that 78% of users use mobile apps to buy anything? 

    The online shopping craze has increased today. The big factor is a mobile app.

    Mobile increased the consumption of online shopping.  Use some measures and devices that help you to improve e-commerce sales.

    Mobile has been designed in such a way that increases the user’s attention. Mobile screens make a fast performance so it is very close to the users. 

    Users are preferred to do online shopping via mobile platforms. It is evaluated that in the coming next 5 years the e-commerce industry will be increased. 

    Social media plays a determined role in evoking users’ interest and pushing them to go for more buying. The ‘buy buttons’ hover on Facebook, Pinterest, and Instagram psychology raises human interest in shopping and excitement.

    Apart from that mobile devices have become a convenient factor for shopping and payments like paying bills, money transfers, ordering food, and others.

    In this blog, we’ve outlined the focus of why you need an e-commerce mobile app. 

    Top 10 Reasons Why You Need an E-Commerce Mobile App

    Here is a quick guide that helps your decision for making an e-commerce mobile app. Although the market is competitive there is less scope for random apps. You should come into the marketplace with good research. 

    • Mobile commerce is trending 

    In recent years, it has been visibly seen that sales completely changed with the usage of mobile apps. The reason is simple. As mobiles are always just a hand far away. But it does not happen with laptops and desktops.

    Check the sales report, and find those devices that customers are using timely. 

    Find stats on e-commerce mobile stats.

    It is expected that retail m-commerce sales will increase to 43.4% with a growth of 1.6% from the previous year. 

    *Mcommerce is nothing but mobile commerce which is shopping on mobile.

    Mobile expands our reach and with plenty of web apps available, mobile is becoming the most extraordinary thing to do shopping. The number of mobile apps is currently 5.22 billion at present. This increases the total time spent on mobile to 234 minutes in 2021.  Every 3 out of 4 customers are likely to do their shopping on mobile.

    You can take food, ride a cab, do yoga, buy clothes, and whatnot. 

    Across every industry, the usage of mobile has increased. 

    Find out here: How to Build an App in 2023? 10 Steps to Develop an App from Scratch

    • Consumers prefer mobile apps as their real partners 

    A mobile-friendly website is an absolute need for you to develop trust in your users. 

    Let’s check out how to make a user-friendly website to enable consumer-driven and enticing websites.

    While many customers complain about the bad mobile interface that interrupts their whole journey and experience. This situation forced them to decline the platform. E-commerce platforms are heavy to load, which increases the user waiting time on the app or website, and that prevents them from waiting further. There should be some solid e-commerce mobile app or channel that does not take more than 2 seconds to load.

    What could be the solution? To improve the user experience and their presence on the mobile app or website, you must make your platform as simple as possible. This is the only way you can increase your e-commerce sales.

    Here are the 116 Brilliant Mobile App Ideas for Startups in 2023 for you to check out today. 

    As a business, you need to understand that your users are your only asset and you should always focus on how to improve their experience on your platform. Please do not neglect your user behavior on your platform. Due to a strong and agile mobile app, you can provide better services to your customers. If you don’t have one then you’ll lose them.

    Faster experience and speed is the only factor that the market is in demand for. 

    • The E-commerce Industry has a competitive edge 

    It is not necessary to have brands and premium items, but with a unique idea, you are good to go.

    Amazon is one of the best e-commerce platforms. Many e-commerce companies came into existence with higher demand. They are self-made and become frontiers in leading every industry, especially e-commerce.

    The e-commerce industry has a huge competitive edge. Although it is a big market, many competitors have a plunge of resources to invite potential customers to their websites. In this situation, a mobile app is an ideal way to grab the user’s attention on your platform. But as mobile apps are highly developed by everyone in the industry, your reason does not sound perfect.

    Today smaller e-commerce businesses are smartly doing their tactic to captivate users’ attention for a while. They used to sell similar products that users found on Amazon. This enhances the competition to a great extent. But one important factor here is product uniqueness and quality.

    Do you find some inspiration to start your eCommerce app now? You can quickly check 105+ E-Commerce Business Ideas for Financial Success In 2023.

    Users are smart today. While traveling on your platform, they have already visited other websites. They have had that wow experience in their mind. So if they come to your app or website for the first time, they want that Amazon kind of experience from your desk. 

    Let’s come to numbers first before planning to take your next move. 

    Your main motive should be only to improve your KPIs and sales. These are the sales and performance metrics that have formulated key indicators to understand market analytics. This helps the e-commerce industry with a higher consumer conversion rate.

    Check out the Top App Analytics Tools of 2022

    Mobile is a great tool that calibrates your revenue. Mobile makes users more prone to buy items from their cart than websites.

    But why mobile only? Do you have any thoughts about it? 

    We have come to know after keen research that mobile gives an easy understanding of products and users get a quick glance at your brand and products. A better understanding and insight give a more expanding overall experience to users.

    Using the mobile app the user at first decided what he was looking for and had clear thoughts about why they have come for.

    Conversions really matter because the final is the sale and revenue that decides your success. That is where the mobile app takes the nerve above anything.

    Understand the customer funnel 

    How many products are viewed by the user, how many products they have added to the basket, and what do they finally purchase? 

    • The better way to interact with the market 

    Find out a good way to start communicating with your customers and potential audiences. One such way is to prepare a creative marketing campaign that helps your customers to directly connect with you and understand more about you.

    The campaign not only helps you to analyze user intention but also market flows. Understand the customer funnel and answer the questions as to why your customer would remain at your portal every time. The more points you have the better your campaign could be.

    *Allow push notifications and other engagement triggers in your app, to connect your user with you easily. 60% are more likely to open notifications than emails or any other pop-ups.

    Navigating the users at your channel using some or other tactic is your own call. It is important for your business. As the market is so fluctuating nowadays, especially after the pandemic, today people are more prone to buy things online.

    You need to pay special attention to every aspect to get wisely connected with your customers and market. 

    • Improves personalized shopping experience for the user 

    Use some personalized tactics to grab the user’s attention. 

    Prepare a separate database for every new user based on their age, gender, and location. Invite your customers with personal emails.

    Today many top platforms have already started giving personalized services to users. Netflix is the best example of that. On its platform, Netflix pitches users based on their location, age, and gender. Once the user hits the app, they’ll get suggestions and trends as per their past history.

    It is important to give users personalized preferences and suggestions that they want to see. If you’re in Goa, you’re likely to receive the updates based on your location and the occasion if it is nearest.

    Give recommendations to customers based on their past purchase history. Send the user targeted notifications based on their search. This builds up users’ trust in your e-commerce business. The user who repurchases tendency, bookmark such users in a separate database for the future.

    Disclaimer: take care of policies while tracking the user’s history. 

    • Reduce Abandonment Rates 

    It is a big problem.

    Abandonment rate happens when: customers add items to their cart but do not purchase them. The more trouble is that they are very close to completing the purchasing funnel but won’t do it. Such a situation brings so much frustration to e-commerce businesses. But how to overcome it? It is a big question.

    Let’s discuss some of the key points of users’ dropout.  

    1. If the taxes and delivery charges are high
    2. They wish some products to lower their price point, so for quick access, they add the item to the cart and wait for its discounted or lower price. 
    3. If the checkout process is tedious. 
    4. If the app or website crashes in the middle
    5. Won’t be able to take out the courage to trust a mobile app or website.
    6. If the website or mobile app has unauthorized payment gateways.

    Note: mobile apps are a big reason found where users are more interested in purchasing rather than abandonment.

    With the mobile app, user preferences are easily stored inside. So it is easy for e-commerce companies to understand more about the user. And user quickly navigate their choices and are more likely to find the right fit for them.

    • Increase Retention Rates 

    It is not always the sale that is crucial for the e-commerce funnel. What is more important than that is how many customers repeat.

    It is found in a study that new customers are more expensive to invite to the platform than repeat customers. And that is the retention rate. Just with 5% effort, the sales profit increases to 50%.

    Note: according to data, every month 37% of users return to eCommerce and retail apps. That is probably a good fair to make customers buy more. 

    • Increase Customer Loyalty 

    Well, you have an app, which must be an important factor for you to succeed. I think customer connection is the most important factor for you. Your success will count, only when you are focused.

    The soon you have realized that customer loyalty adds value to your business, that time you start heading for your success.

    Find out the reasons that could affect your e-commerce business performance well. Offer loyalty programs to the users, to attract them to your e-commerce platform. Inside the loyalty programs, you can add seasonal offers discounts, and first-time offers to drive their engagement in shopping. This becomes possible with mobile apps only.

    *Add offers that evoke the user for regular and bulk purchases. For every bulk or regular buying offer some discount to the user. And for the next time, give them a reward for every spending they do in a fixed time.

    As per a survey, it is found that people are likely to buy things when they get discounts. This is a psychology that encourages users to make more purchases. 

    • Improve Average Order Value 

    If you check out some surveys of market e-commerce app analysis, you’ll find out that users are more involved in buying things on mobile devices rather than a big screen like a laptop or tablet.

    Mobile gives the user more flexibility and functionality when they do scrolling. This increases the average order value of the user. 

    Hence, mobile apps are important parameters to scale your business revenue.

    An average order value is an important e-commerce metric. 

    Average order value is calculated; AOV= total revenue/ total orders placed

    More conversions increase revenue for you. Increase your engagement rates.

    Miscellaneous:

    Generally, users like to go where they are treated well. If the platform is aligned with customer preferences and needs, and they are satisfied with it, then users prefer to choose that platform.

    Customer experience is an important parameter when you start designing your mobile app. Keep in mind important factors so that your users do not lose interest in your platform.

    The customer’s overall experience should be splendid on your platform. There should be one strong reason for them to stay as long at your platform. 

    With the mobile application, it has become easy for users to easily interact and navigate with your app.

    If you want to develop a mobile e-commerce app, check out its development cost. How Much Does An E-Commerce Website Cost?

    Final Thoughts!

    Once you’ve understood and agreed with the facts and reasons in this blog, you should tie your shoe-less. Start your e-commerce business mobile app development. And don’t worry you are always free to ask us what you are required inside the mobile app.

    A mobile app is the most important thing every e-commerce business has. We’ve already discussed the reasons to need an e-commerce mobile app for your business.

    Let’s start your app development with an outsourcing team of experts who have years to experience. You can connect with us and get the whole idea of an e-commerce mobile app.  

    FAQs- Frequently Asked Questions

    • What are the 5 essential requirements for e-commerce? 

        • The top requirements for an e-commerce mobile app are; 
        • Mobile-friendly experience, smoother in-app third-party support, secured payment system, quick customer support, and customized themes. 

    • Why it is important to develop M-commerce apps? 

        • It is very important to give your customers a surreal experience so that they easily use the mobile app for e-commerce. M-commerce gives a faster experience that ensures customers’ trust in buying and purchasing. 

    • What programming languages are required to develop and customize your m-commerce app platform? 

        • E-commerce is a strong platform that is actually a mobile app for e-commerce. To build a strong platform you need to care about technical functionalities. 
        • Languages: PHP, Database: MySQL, and Framework: Magento/Shopify. 

    • What is the purpose of an e-commerce platform? 

      • An e-commerce platform is one that quickly allows customers to do shopping without fail. While taking care of the sales and KPIs of the platform.

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  • Advancing mobile app inventory quality with app reviews

    Advancing mobile app inventory quality with app reviews


    How to prepare for the changes

    We recommend publishers complete the app review process by linking mobile apps to supported app stores and claiming their mobile apps to prevent potential interruptions in monetization. If next steps are required from a publisher to complete the process, we’ll send timely updates in the publisher’s account, the policy center or via email. 

    We’re excited about the benefits app review can bring to publishers and advertisers. And we’ll continue to share our efforts in creating a healthy and sustainable ads ecosystem. 



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  • 15 Best Mobile App Development Trends In 2024-25

    15 Best Mobile App Development Trends In 2024-25


    Mobile app development is one of the best ways to reach the most potential audience for your business and enhance operational efficiency. According to a report by Statista, the mobile app market is going to reach $614.40 Billion by 2026. All the potential market revenues can be the common factor that is responsible for these rapidly evolving market standards.

    However, mobile apps have been the one-stop solution for reaching potential end-users for over a decade now. Still, at present, the evolution of the market is happening at 10X speed. This is the reason why of latest trends emerging in the mobile app development industry. Through mobile apps for your business, you can deliver only the best to your customers.

    In this blog, you will get to know about the latest trends in the mobile app development industry. So, no matter whether you are a business owner, coder, entrepreneur, investor, or business associate, this blog will help you understand the market and stay ahead in the game of mobile app development.

    Top 15 Mobile App Development Trends for 2024-25

    With keen research on the market, we have brought you the striking mobile app development trends not only for the present time but also for the future. So, let us get started with UX-based app design trends.

    Motion design is more engaging

    If you have a mobile app with a static design and complex UX/UI then your customer will not sustain your app and you get no engagement. This thing has a solution to change your app into a more dynamic approach. If your app is in motion design then you will be able to grab the attention of your users because motion design icons engage them with interactivity, animated scrolling, and macro interaction.

    Using motion design has worked wonders for many brands and one of the best examples of this thing is Domino’s app. They got shifted onto the motion design for their app and the conversion rate for their brand went up by 23%. This design layout also saves your user’s time and makes their experience amazing.

    No code/Low code

    The low code or no code movement is one of the most important mobile app trends in the market. If you are a developer, low-code tools also offer exclusive shortcuts to help you create an interactive application in less time. For example, Zapier provides plug-and-play interactions with other services and features.  

    Low-code and no-code development platforms enable both professionals and developers to rapidly and effectively build applications within a visual software development environment. As a result, it’s not surprising that the global market for low-code platforms is projected to reach around $65 billion by 2027.

    AI, The Mainstream Design Tool

    It would be rather strange to look at the latest mobile UI design trends without any mention of Artificial Intelligence. AI brings along the concept of “computational design” which means your app interfaces can be made by automated programs rather than designers crafting them. 

    In other words, AI and machine learning can be used to speed up the design process where the chances of making massive changes are minimal.

    AI design programs set a clear parameter of mimicking the human decision-making process so the results may not vary much. Moreover, beyond the basics, AI is also slowly progressing in the UX design iteration. For example, AI can quickly design numerous versions of a single landing page.

    Camera-focused mobile apps 

    Businesses choosing video conference app development have seen skyrocketing revenue, especially since the remote working concept. Users can’t get enough of the apps that let them broadcast videos, connect with friends, and build a social network. 

    This is probably why TikTok is one of the most popular streaming apps. TikTok counted approximately 1.7 billion users worldwide. A Statista report indicates that the widely-used social media platform is expected to achieve a user base of approximately 2.25 billion by 2027.

    Camera-based mobile development trends go for streaming entertainment niche, broadcasting niche, and social media network niche as well.

    Smart and inclusive UX app designs 

    You cannot make your users feel that your app is built for them if they don’t see themselves in the Design. For instance, the makers of the survival game “Rust” made headlines in every news piece for their decision to randomize every player’s skin color.

    This UX design decision represented every demographic and therefore was a hit. Hence, one of the hottest mobile UX app design trends is accessibility and inclusivity, central to your app users.

    Touchless UI

    As per Statista, businesses are increasingly shifting towards touchless user interfaces to meet the growing demand for digital, non-touch-based interactions among customers worldwide. This transition is evident as customers continue to prioritize touchless interfaces, such as facial recognition and touchless apps, even post-pandemic, reflecting a fundamental shift in consumer behavior and preferences.

    Many users are already familiar with touchless UI, such as signing in or identifying users via biometrics in the app. As a double authentication factor, finance or payment apps ask users to validate their identity using biometrics.

    Another latest mobile app trend in UI is gesture control, which allows you to control the apps by simply moving the head or screen. Up-and-coming mobile apps can also track eye movements to help with scrolling. All these innovations will soon commence as application development trends. 

    From simplified mobile app design to trending AR/VR app interfaces, the next few years are bound to bring an exciting transformation in the app design development space. Let’s move on to the iOS and Android mobile app development trends.

    Foldable devices need customized apps!

    When Samsung launched its foldable phone in 2019, it was the only and first company to do so in the U.S. Then followed by Samsung, Motorola also launched its folding RAZR. After that Apple also tried to hold multiple parents associated with foldable smartphones. However, the company has not launched one yet.

    In 2024 and the coming years will be more like consumer-pushed trends because of the demand for more efficient app development. According to a report by Statista, it is predicted that the global shipment of foldable smartphones is expected to cross 50 million this year.

    New audio-focused social media platform 

    Video and camera-based social media apps may be the next “big” thing, however, the traditional audio-based format is getting plenty of attention as well in the social space. 

    One popular instance of this is Clubhouse, an audio-based conversational social media app with over 10 million active users. 

    Clubhouse offers a spontaneous experience to its users, allowing them to switch or jump into any chat room and join the conversation. This innovative voice-based app has seen 100% growth in the past four years, making audio a “meta-trend” that goes far beyond social media apps. 

    As audio continues to gain traction, we can expect to see further innovation and expansion in this space, with new platforms and features emerging to cater to evolving user preferences.

    Predictive analytics

    We sure have talked about this mobile app development trend certain times. Predictive analytics can forecast events using data by leveraging technology for machine learning, AI, data mining and modeling, etc. 

    The most common example of predictive analytics in mobile apps is Netflix offering shows based on what users have previously watched. However, in 2023, predictive analytics will be adopted on a mainstream level to enhance customer experience. The idea behind this is that no two users should have the same experience within the app. You may also present your product suggestions and services based on each user’s behavior history.

    Now, coming to general mobile app development trends, we have on-demand apps and Extended Reality (XR) changing the surface of mobile app development.

    Extended Reality (XR)

    Extended reality technology is popular in mobile apps in the form of AR filters and gaming interfaces (Pokemon Go). 

    Major enterprises have also started utilizing XR for virtual training and onboarding processes. As per the Statista prediction, the revenue in the Extended Reality market might reach up to $52 billion by 2027. On top of that, Augmented and Virtual Reality are already widely accepted as the new marketing strategy for businesses. This makes it easy for new product owners to introduce and enhance their services using XR for maximum attention and conversion.

    On-demand apps 

    Based on a PwC report, the on-demand economy is projected to surge, reaching an impressive $335 billion by the year 2025. The report further establishes on-demand apps as the future of application development, highlighting that the on-demand economy will continue to grow. 

    What does this mean for app developers and business owners? You can leverage on-demand app development to offer varied features and functionalities to meet your audience’s changing needs. 

    It is also highly likely that on-demand apps may simplify the entire mobile app development process given the advent of platforms they use. 

    The right app development trend can make your business more visible and accessible to your target audience. Aside from the revenue benefits, the above-mentioned mobile app trends can help you foster brand awareness and reach potential customers establishing your authority niche. 

    One way to get started with your favorite mobile app trend is to partner with an experienced Mobile app development company in India.

    Cloud Computing

    Cloud computing is one of the most promising technologies in the present and in upcoming time. Do you know according to the IDC Forecasts report, the expected global investment in cloud infrastructure will take a flight to a turnover of $1.35 Trillion in 2027? Well now, you do.

    Cloud computing is great technology that allows a business to store their data remotely by providing a scalable and flexible infrastructure and cloud services. This also helps companies to reduce the burden of device resources. Cloud computing helps applications create an excellent user experience through its seamless device integration. Plus, it enables easy updates and maintenance. In short, with the help of cloud computing, you can achieve mobile apps that can deliver innovative, data-driven, and resource-efficient solutions.

    5G Technology

    Mobile app development is now revolutionized by 5G technology, offering higher data speeds, lower latency, and increased network capacity. This makes it possible for developers to create more complex and engaging app experiences. 

    The characteristics of 5G’s fast speed and low latency give app developers new opportunities to make creative, interactive, and data-intensive applications that can reinvent industries and provide better user experiences.

    Chatbots

    Soon, Chatbots will be the primary channel for customer service for almost every industry because companies keep embracing digital interaction, chatbots are the prior choice for making a more personalized and efficient touch to customer experiences.

    Chatbots can enhance the customer experience by initiating meaningful, engaging, and tailored chats. This is why chatbots are becoming the most essential part of app development. They are capable of responding to questions from your consumers and providing real-time assistance using natural language conversion.

    Through machine learning and natural language processing chatbots are becoming smarter daily. They are becoming the reason for a happy customer by executing smooth interactions.

    Beacon Technology

    As a prominent trend in mobile app development, beacon technology uses Bluetooth Low Energy (BLE) gadgets to offer proximity-based location services. Beacons are tiny wireless transmitters that can connect to nearby mobile apps and communicate with them. 

    According to the report by Fortune Business Insights, the global beacon market is expected to witness significant growth, with a projected value of $31.61 billion by 2026, indicating a notable compound annual growth rate (CAGR) of 48.9% throughout the forecast period.

    By integrating beacons into mobile apps, developers can give personalised content, notifications, and offers depending on a user’s actual location. Beacon technology increases user interaction, enriches the consumer experience, and creates new opportunities for creative app development across various industries.

    Last Words

    Lastly, we can say that including different trends in mobile development is the modern way to develop an efficient app. So, make sure you consider each point before getting into the development process.

    VerveLogic can be your one-stop solution for mobile app development and web development because we have a team of experts and market experience. You can get your app or website developed at the best price possible.

    Also, if you are looking for branding solutions or online marketing for your brand then you should check out VerveBranding and Verve Online Marketing today and make your brand stand out.

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  • 4 ways to set your app business up for success in 2022

    4 ways to set your app business up for success in 2022


    Apply strong brand safety controls to maintain user trust

    As people’s expectations around digital privacy continue to rise, it’s critical to build trust through engaging and brand-appropriate ads. While a meaningful ad experience can complement your app and increase trust, a bad experience can lead to an uninstall or, even worse, a loss of trust in your brand.

    To ensure brand safety, your platform should have a high bar for the quality of advertiser demand and provide controls to help you deliver an optimal ad experience. With AdMob, you can block ads from certain categories or specific competitors, or use the Ad review center to review ads flowing through the AdMob network and manually block them if needed. We’ll expand these same ad quality controls to third-party buyers participating in bidding in 2022.

    We’ve learned so much in an industry that’s changing faster than ever. As we head into 2022, we look forward to continuing to partner together to shape the future of app monetization.



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  • 4 strategies to drive durable app growth in 2023

    4 strategies to drive durable app growth in 2023


    Strengthen core ads revenue to nurture growth

    Changes in consumer purchase behaviors can affect overall ad spend, cost per install, and eCPM, which directly impact app earnings. Doubling down on strengthening ads revenue can lay a solid foundation to nurture growth and innovations.

    Access to a diverse range of ad sources can improve your app’s revenue potential. Last year, we welcomed Pangle and Vungle to join the existing 200+ demand-side platforms which include Google Ads and Display & Video 360. We’ll continue to introduce more throughout 2023.

    Along with access to strong demand, the flexibility to control and optimize how each ad source bids for your inventory will help take ad revenue earning to the next level. You can easily set up real-time bidding, design sophisticated mediation chains, or build a hybrid system to best suit your needs with the AdMob platform.

    Mattel163, the name behind the popular card game UNO!TM, chose Google AdMob for ad mediation and later integrated bidding to further scale its revenue. The result was an impressive 12% increase in total ad revenue with the hybrid setup of mediation and bidding.



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  • More flexibility to help publishers to optimize app revenue

    More flexibility to help publishers to optimize app revenue


    For app publishers, revenue remains a key business priority with searches for “app monetization” growing over 35% from 2021 to 2022, according to Google Trends. As the evolving privacy landscape and economic uncertainty continue to present challenges for the apps industry, we’re sharing some updates to help publishers increase revenue and grow their businesses with AdMob.

    Greater choice through increased inventory access with multiple calls

    Based on publisher feedback for more control and flexibility with their monetization strategies, we are updating our previous guidance for app publishers making requests to Google from third-party mediation platforms. For those app publishers using multiple calls, there is no set number of calls for a given impression when accessing demand through AdMob Network or Ad Manager.

    Some app publishers regularly use a multiple-call setup on third-party mediation platforms to provide more buying opportunities for their ad space from specific networks like AdMob. Multiple call is the practice where a publisher makes ad requests to the same network multiple times for a single impression opportunity — typically with other networks as part of a waterfall mediation chain.

    For many publishers and end users, a single call continues to be the optimal solution. If a publisher wants to test a multiple-call setup, we recommend they begin with reasonable waterfall lengths when testing; excessively large waterfalls of ad requests may not always deliver sustainable performance improvement.

    While more ad requests with multi-call setups can increase inventory access, publishers may see trade-offs like higher ad load latency within their apps, affecting the user experience. A complex multiple-call setup also typically requires more hands-on management from the publisher to maintain. Publishers who test multiple call setups should consider a balance of overall user experience, publisher overhead, and publisher revenue.

    Advertisers and buyers, including Google Ads and Display & Video 360, may have their own approach to bidding on multiple-call setups and may factor this into their models and buying behavior.

    An excessive number of calls may increase query and server loads, which could interfere with a mediation platform’s reliability standards. In such instances of excessive ad requests, AdMob and Ad Manager may take action to prevent system impact.

    Improvements to AdMob bidding and revenue optimization

    AdMob bidding, our real-time bidding solution from AdMob, continues to help publishers increase their inventory value while streamlining mediation management. In the past year, we’ve accelerated efforts to onboard more buyers with their own SDKs to participate in unified bidding and waterfall mediation. These high-quality buyer integrations help ensure optimal performance in AdMob mediation and drive more revenue for publishers.

    We are continuing to provide choice for publishers over how they monetize their mediation setup. For publishers using AdMob or Ad Manager as their mediation decision layer, we are experimenting with increasing the amount of calls allowed within Google-managed waterfalls. We are currently testing this feature in limited access.

    AdMob is committed to helping publishers remain competitive and grow their apps businesses. We will continue to incorporate feedback from our publisher partners into our product development.



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