برچسب: Corporate

  • What 8 Years in Corporate Life Did — and Didn’t — Prepare Me For as a Founder

    What 8 Years in Corporate Life Did — and Didn’t — Prepare Me For as a Founder


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    As a consultant, chaos was a problem I had to solve. As a founder, it’s the air I breathe.

    I entered the startup world armed with what I thought was the ultimate toolkit: a consulting background. Years of strategy decks, stakeholder management and cross-functional collaboration taught me how to turn chaos into structure and solve problems fast. I thought I had seen it all.

    But I quickly realized that the transition from consultant to founder wasn’t so much a pivot — it was a free fall. See, consultants and founders couldn’t be more different. Consultants are trained to be perfect, founders need to be scrappy. Consultants are trained to eliminate chaos, founders need to thrive in it. Consultants have a safety net, founders don’t.

    Related: Are You Ready to Be a CEO, a Founder or Both? Here’s How to Know

    Let’s dive right in.

    This is what consulting did prepare me for:

    1. Finding structure in chaos: I am stating the obvious here, but it is essential for founders to be able to execute on their vision; and to do that effectively, founders need structure. Something as simple as creating an organized folder structure — which coincidentally was my first task as an associate — can go so far as securing your term sheet with investors when they ask for the data room during the due diligence process. Being due diligence-ready isn’t just about having your documents in order; it’s about demonstrating transparency and building confidence with potential investors.
    2. Thinking on the spot: As a founder, it feels like you’re in the middle of the ocean and you need to swim your way back to shore. Consulting prepared me for that. I remember being chucked into remote environments to explain technical workflows to non-technical people — in my third language nonetheless. Thinking fast and adapting your message to whoever’s in front of you isn’t just useful — it’s how you create openings. It’s how you pitch before your product is ready. It’s how you get a meeting before there’s anything to show.
    3. Burning the midnight oil: Let’s be real, consultants — at least, the good ones — are machines and can be extremely productive. Founders are part of a world where being busy includes attending a lot of conferences, exhibitions and the post-event functions that come with them. Consultants can rarely afford such luxuries. Crunchtime is real and forces them to converge their efforts on work. Knowing when to lock in and say no is crucial as a founder.

    This is what consulting did not prepare me for:

    1. Building and failing fast: Most founders and visionaries fall into the fallacy of building an end-to-end super solution that promises to be the holy grail of their customers — myself included. Enter the pivots. Your startup does not succeed when it builds out your vision — that is often just a very expensive dream. It succeeds when you find out what your customers are willing to pay for as quickly as possible. As Eric Ries puts it in The Lean Startup, the key is learning what customers actually want – not what you think they should want.
    2. Storytelling as an art: In my first days as a founder, I walked into a potential client’s office long before I had a product or even a live website. I took the consulting route and brought a strategy deck with me. I got destroyed that meeting. Off the bat, it sounds like a mistake — but it was the best decision I could have made. I took note of the feedback and acted on them immediately. Get out there, pitch your idea and ask for feedback! Feedback helps you figure out what sticks, what doesn’t and how to sharpen your message until it cuts through.
    3. Learning how to network: I did more networking in my first year as a founder than I did during my eight years as a consultant. Let that sink in. I thought I was networking as a consultant, but I was really just moving within the same orbit. As a founder, the galaxy is yours to explore. From day one, you find yourself networking with fellow founders from all walks of life, angel investors, venture capitals, tech builders, community leads — you name it. And the best part is, they don’t care about your CV. They care about your energy, passion and convinction. A study by Queen Mary University of London found that the quality of a startup’s network significantly impacts its chances of success, often more so than initial funding or team size.

    Related: Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow

    In the end, the transition from consultant to founder was less about applying what I knew and more about unlearning what I thought I knew. And if you’re willing to unlearn, embrace different perspectives, take constructive criticism, to be honest with yourself and to move fast without all the answers — you will find yourself growing in ways no corporate job could ever offer.

    As a consultant, chaos was a problem I had to solve. As a founder, it’s the air I breathe.

    I entered the startup world armed with what I thought was the ultimate toolkit: a consulting background. Years of strategy decks, stakeholder management and cross-functional collaboration taught me how to turn chaos into structure and solve problems fast. I thought I had seen it all.

    But I quickly realized that the transition from consultant to founder wasn’t so much a pivot — it was a free fall. See, consultants and founders couldn’t be more different. Consultants are trained to be perfect, founders need to be scrappy. Consultants are trained to eliminate chaos, founders need to thrive in it. Consultants have a safety net, founders don’t.

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  • She Quit Corporate Life to Build a Nearly $3 Million Franchise

    She Quit Corporate Life to Build a Nearly $3 Million Franchise


    Sarah Ross spent years working in corporate accounting, following a path that felt predictable — but ultimately unfulfilling. The long hours, rigid structure and lack of autonomy began to wear on her. Though she appreciated the stability and had a knack for numbers, Ross started to question what it was all for and who was really benefiting from her effort.

    “I felt, if I’m working 14-hour days, it should be for me instead of somebody else,” she says. That realization marked the beginning of a major career pivot.

    But Ross knew herself well: “I was too risk-averse to start something from the ground up,” she says. “I felt comfortable running the back-office side of a business. So I decided to go the franchise route because I knew I needed coaching on sales and marketing.”

    Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

    Becoming the contractor who “gets the job done”

    After researching her options, Ross landed on Fresh Coat Painters, a residential and commercial painting franchise. She says three factors drove her decision: affordability, a promising territory and confidence in the product. Ross also had firsthand experience with unreliable contractors and saw an opportunity not just to run a business, but to fix a problem she — and many others — understood all too well.

    “Having been a female homeowner myself and dealing with some unreliable, undependable contractors, I felt like I could be that dependable contractor,” she says. “The one that shows up [and] gets the job done.”

    Ross was also drawn to the growth potential in the U.S. home services industry, which was valued at $212 billion in 2023 and is projected to reach $893 billion by 2031.

    Related: How a Police Officer Started a Pet Care Business Making $3 Million a Year

    Hire the best and treat them fairly

    Ross launched Fresh Coat West Austin in Texas in 2015 and brought in revenue of about $300,000 in the first year. Ten years later, she’s grown the business to $2.8 million — and she’s aiming to hit $3 million this year. One of her key strategies for growth is building deep local relationships.

    “We’re heavily tied to the real estate market,” she says. “So the relationships we built with realtors helped us. Post-Covid-19, we had a bump in business, then it slowed when the market cooled. Now, we’re starting to see things trend back up.”

    Ross also credits the demographic growth of her territory as a major advantage — the Austin metro area is one of the fastest-growing regions in the U.S., according to the U.S. Census Bureau. But the real driver, she says, has been consistency — showing up for customers and earning trust over time.

    Another crucial factor is her commitment to her team. The painting industry has high turnover because, unlike many other trade professionals, painters usually aren’t required to be licensed. That lack of regulation can lead to inconsistent skill sets and poor treatment by some contractors, so Ross has developed a keen eye for identifying great painters and keeping them. “Treat them fairly, pay them on time and show them respect,” she says. “That’s somewhat of a game changer for them.”

    Related: 64 Million U.S. Households Have a Pet. Here’s How This Top-Ranked Franchise Is Making Busy Owners’ Lives Easier.

    Connecting with clients

    As a woman business owner in a traditionally male-dominated industry, Ross has found her identity to be a strength. “We mainly do residential repainting,” she says. “When we’re quoting, it’s often to female homeowners and they’re almost pleasantly surprised when [a woman shows up]. It helped me stand out.”

    Fresh Coat has intentionally sought diversity among its franchisees and team and its top leadership sees this as a strength. “My predecessor was also female,” Fresh Coat CEO Laura Hudson says. “About 30% of our owners at Fresh Coat are either female owners or husband-wife owners, so we have a pretty strong female presence, which is important because it’s about 70% women customers that you’re talking to.”

    Ross’s leadership style has also evolved as the business has grown. Early on, she says she approached problems with a more analytical mindset, typical of her accounting background. Today, she’s more focused on being solutions-driven and people-first. “If something’s wrong, I’m not going to sit on my hands,” she says. “I’m going to try to fix it. I tell my guys, ‘Just tell me what’s wrong and I’ll figure out how to help.’”

    Related: How Shaq Is Bringing Fun Back to Papa Johns

    Going for $3 million in revenue

    Looking ahead, Ross isn’t planning to expand into new territories. Instead, her focus is on deepening relationships and maximizing growth within her existing footprint. “I have an amazing territory,” she says. “So the goal is to continue to develop those relationships and add additional ones where we can.”

    Ross has her sights set on hitting the $3 million mark this year and she’s added a bit of friendly competition to the goal. One fellow franchisee in the system has closely matched her revenue over the past few years and that rivalry has become a motivating factor. “I jokingly say my plan for this year is to beat him to $3 million.”

    Related: Greg Flynn Owns 1,245 Restaurants and Makes $2 Billion A Year. Here’s How He Did It.



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