برچسب: Founder

  • How One Founder Is Rethinking Supplements With David Beckham

    How One Founder Is Rethinking Supplements With David Beckham


    Opinions expressed by Entrepreneur contributors are their own.

    When Danny Yeung sat down for dinner with soccer legend David Beckham, there was no agenda. No pitch deck. Just two guys talking health.

    They met through a mutual friend in Hong Kong. Yeung, the CEO of Prenetics, a health tech company specializing in genomics and diagnostics, wanted to create a wellness brand rooted in science. Beckham wanted a product he could take every day without juggling a shelf full of pills.

    That conversation led to the creation of IM8, a supplement powder designed to support energy, gut health, immunity, and focus. In five months, it has shipped more than 3 million servings to customers in 31 countries. The growth has been sizeable. In its first full quarter of sales, IM8 generated $5.7 million in revenue, helping Prenetics raise its full-year forecast to between $80 and $100 million.

    Beckham’s endorsement helped, of course. But Yeung says the goal wasn’t just to put a famous face on the box. It was to create something the founder and the athlete would both want to use. Beckham takes the product daily. His kids take it. His parents do, too.

    “If this product didn’t work, David wouldn’t use it—and neither would I,” Yeung says. “We built it for ourselves first. Everything else came after.”

    Here’s what Yeung learned in building the company.

    Lesson 1: Start with science

    Yeung says the vast majority of supplement companies work backward—designing the brand first and then sourcing ingredients to fit a specific price point. “They lead with a logo and build the formula later,” he says. “That’s not how it should work.”

    IM8 reversed the process. Before a single package was designed, the company spent over a year developing the formula with scientists and doctors, many of whom had never partnered with a supplement brand before.

    “We approached it like a biotech company,” Yeung says. “We had real clinical trials, real data. No fluff.”

    Related: The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That.

    Lesson 2: Transparency isn’t optional

    With more than 200,000 supplements on the market and little federal oversight, many consumers are understandably skeptical. “You can sell dust and call it protein. That’s legal. That’s the reality,” says Yeung.

    IM8 tries to counter that with full transparency. The formula includes over 90 ingredients, including CoQ10, prebiotics, probiotics, and postbiotics. It’s NSF Certified for Sport. Lab test results are published online. And the company publicly names its manufacturing partner.

    Lesson 3: Keep it simple

    Beckham wanted fewer pills in his daily routine. The idea behind IM8’s Daily Ultimate Essentials was to simplify supplementation: one scoop, once a day, covering multiple health needs.

    The brand has plans to expand, but only with a few highly vetted products per year. Yeung emphasizes quality over speed.

    “We’re not a company that wants to launch 50 different products. We want to focus on doing a few things very well. If we don’t think something is best in class, we won’t do it.”

    Yeung’s taking that same mindset to the business side. Prenetics is in active discussions with crypto industry veterans to integrate Bitcoin into its treasury strategy.

    Related: Inside The New Era of Longevity Supplements

    Lesson 4: A celebrity partner can’t fix a bad product

    Yeung says too many founders look for celebrity partners to grab attention, not to build staying power. “I didn’t want to be just another celebrity brand. We’ve seen too many of those,” he says.

    That’s why he didn’t pitch Beckham on a business. They met over dinner. Talked science. Swapped health routines. “It wasn’t a transaction,” Yeung says. “It was two people figuring out if they believed in the same thing.”

    Yeung believes Beckham didn’t just join because of a business opportunity, but because he believed in the science.

    He has been involved in the process, reviewing product iterations, offering feedback on packaging, and flagging early customer reactions.

    Lesson 5: Trust has to be earned

    You can put a famous face on your brand, but if it doesn’t work, you’re not going to last. “People know when something’s real,” he says. “You can’t fake that.”

    Yeung calls IM8 a “trust product.” Customers are putting it in their bodies every day, and that responsibility shapes how the business operates.

    The brand’s 12-week clinical study showed that 95% of participants reported feeling more energized. Customer retention is strong. And feedback, Yeung says, has been more meaningful than any marketing metric.

    “If people are putting this in their bodies every day, you better get it right.”

    Related: Trust Is a Business Metric Now. Here’s How Leaders Can Earn It.

    When Danny Yeung sat down for dinner with soccer legend David Beckham, there was no agenda. No pitch deck. Just two guys talking health.

    They met through a mutual friend in Hong Kong. Yeung, the CEO of Prenetics, a health tech company specializing in genomics and diagnostics, wanted to create a wellness brand rooted in science. Beckham wanted a product he could take every day without juggling a shelf full of pills.

    That conversation led to the creation of IM8, a supplement powder designed to support energy, gut health, immunity, and focus. In five months, it has shipped more than 3 million servings to customers in 31 countries. The growth has been sizeable. In its first full quarter of sales, IM8 generated $5.7 million in revenue, helping Prenetics raise its full-year forecast to between $80 and $100 million.

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  • Entrepreneur+ Subscriber-Only Event | May 28: How This Founder Sold 3 Million Units of His Toy Ball Idea

    Entrepreneur+ Subscriber-Only Event | May 28: How This Founder Sold 3 Million Units of His Toy Ball Idea


    On Wednesday, May 28th at 2 PM ET, the Found of Ollyball, Joe Burke, joins us in our next Entrepreneur+ Subscriber-Only Event!

    In this exclusive event, Joe will reveal how he built his brand without big investors or expensive ads — and walk away with actionable strategies to start your own.

    From saying no to Shark Tank (twice) to selling over 3 million units of a product developed at the kitchen table, Joe Burke’s journey with Ollyball is packed with lessons for entrepreneurs at every stage.

    Key Takeaways:

    • How to generate massive publicity without spending on ads

    • The storytelling patterns that make your brand unforgettable

    • Why saying “no” can be your greatest strategic move

    • The mindset that helped Joe push through doubt and unfair setbacks

    This event is only for Entrepreneur+ subscribers, but you can become a member for just $5! Sign up and unlock all access to Entrepreneur.com, including our premium content and the ability to participate in our Subscribers-Only Event.

    Subscribe Now

    What is a Subscriber-Only Event?

    Subscriber-Only Events are exclusive interviews in which we feature a special guest to help create actionable content for Entrepreneur+ subscribers. We set up events with today’s most prevalent CEOs, entrepreneurs and celebrities — so that we can provide a productive, exclusive experience for our most dedicated readers and entrepreneurs worldwide.

    How to access as a subscriber:

    There are two ways to make sure you don’t miss out on this event. Follow this link for easy setup on your Entrepreneur+ homepage. Or, check your inbox for an email that contains the private link to the event. We will also notify your email as the event goes live to make sure you don’t miss out.

    Having issues signing up for the call? Email us at subscribe@entrepreneur.com.

    About the Speaker:

    Joe Burke invented and holds two Utility Patents for Ollyball®, Winner of a Toy of the Year and seven national and international awards. Burke founded the company for his family in 2019 and Ollyball has grown to the #1 Indoor Play Ball in America. Ollyball has been featured on the National CBS Morning Show, is available at major retail stores across 12 countries, and has made eight live appearances on QVC.

    Burke is the former Brand Director of Disney Stores and VP at Goodwill Industries, but started his first company at the age of 21 on a borrowed card table and metal chair. Hylan Scholarship recipient at the Rochester Institute of Technology, New York, and NCAA athlete. Husband to Ellen Burke, an Autism and Behavioral Specialist, and father of their three children.

    Extra Credit: Coached his kids in five sports, wrote a book in 46 hours on a train, and appeared in 25 films and TV shows in a former life

    Subscribe Now

    On Wednesday, May 28th at 2 PM ET, the Found of Ollyball, Joe Burke, joins us in our next Entrepreneur+ Subscriber-Only Event!

    In this exclusive event, Joe will reveal how he built his brand without big investors or expensive ads — and walk away with actionable strategies to start your own.

    From saying no to Shark Tank (twice) to selling over 3 million units of a product developed at the kitchen table, Joe Burke’s journey with Ollyball is packed with lessons for entrepreneurs at every stage.

    Key Takeaways:

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



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  • What 8 Years in Corporate Life Did — and Didn’t — Prepare Me For as a Founder

    What 8 Years in Corporate Life Did — and Didn’t — Prepare Me For as a Founder


    Opinions expressed by Entrepreneur contributors are their own.

    As a consultant, chaos was a problem I had to solve. As a founder, it’s the air I breathe.

    I entered the startup world armed with what I thought was the ultimate toolkit: a consulting background. Years of strategy decks, stakeholder management and cross-functional collaboration taught me how to turn chaos into structure and solve problems fast. I thought I had seen it all.

    But I quickly realized that the transition from consultant to founder wasn’t so much a pivot — it was a free fall. See, consultants and founders couldn’t be more different. Consultants are trained to be perfect, founders need to be scrappy. Consultants are trained to eliminate chaos, founders need to thrive in it. Consultants have a safety net, founders don’t.

    Related: Are You Ready to Be a CEO, a Founder or Both? Here’s How to Know

    Let’s dive right in.

    This is what consulting did prepare me for:

    1. Finding structure in chaos: I am stating the obvious here, but it is essential for founders to be able to execute on their vision; and to do that effectively, founders need structure. Something as simple as creating an organized folder structure — which coincidentally was my first task as an associate — can go so far as securing your term sheet with investors when they ask for the data room during the due diligence process. Being due diligence-ready isn’t just about having your documents in order; it’s about demonstrating transparency and building confidence with potential investors.
    2. Thinking on the spot: As a founder, it feels like you’re in the middle of the ocean and you need to swim your way back to shore. Consulting prepared me for that. I remember being chucked into remote environments to explain technical workflows to non-technical people — in my third language nonetheless. Thinking fast and adapting your message to whoever’s in front of you isn’t just useful — it’s how you create openings. It’s how you pitch before your product is ready. It’s how you get a meeting before there’s anything to show.
    3. Burning the midnight oil: Let’s be real, consultants — at least, the good ones — are machines and can be extremely productive. Founders are part of a world where being busy includes attending a lot of conferences, exhibitions and the post-event functions that come with them. Consultants can rarely afford such luxuries. Crunchtime is real and forces them to converge their efforts on work. Knowing when to lock in and say no is crucial as a founder.

    This is what consulting did not prepare me for:

    1. Building and failing fast: Most founders and visionaries fall into the fallacy of building an end-to-end super solution that promises to be the holy grail of their customers — myself included. Enter the pivots. Your startup does not succeed when it builds out your vision — that is often just a very expensive dream. It succeeds when you find out what your customers are willing to pay for as quickly as possible. As Eric Ries puts it in The Lean Startup, the key is learning what customers actually want – not what you think they should want.
    2. Storytelling as an art: In my first days as a founder, I walked into a potential client’s office long before I had a product or even a live website. I took the consulting route and brought a strategy deck with me. I got destroyed that meeting. Off the bat, it sounds like a mistake — but it was the best decision I could have made. I took note of the feedback and acted on them immediately. Get out there, pitch your idea and ask for feedback! Feedback helps you figure out what sticks, what doesn’t and how to sharpen your message until it cuts through.
    3. Learning how to network: I did more networking in my first year as a founder than I did during my eight years as a consultant. Let that sink in. I thought I was networking as a consultant, but I was really just moving within the same orbit. As a founder, the galaxy is yours to explore. From day one, you find yourself networking with fellow founders from all walks of life, angel investors, venture capitals, tech builders, community leads — you name it. And the best part is, they don’t care about your CV. They care about your energy, passion and convinction. A study by Queen Mary University of London found that the quality of a startup’s network significantly impacts its chances of success, often more so than initial funding or team size.

    Related: Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow

    In the end, the transition from consultant to founder was less about applying what I knew and more about unlearning what I thought I knew. And if you’re willing to unlearn, embrace different perspectives, take constructive criticism, to be honest with yourself and to move fast without all the answers — you will find yourself growing in ways no corporate job could ever offer.

    As a consultant, chaos was a problem I had to solve. As a founder, it’s the air I breathe.

    I entered the startup world armed with what I thought was the ultimate toolkit: a consulting background. Years of strategy decks, stakeholder management and cross-functional collaboration taught me how to turn chaos into structure and solve problems fast. I thought I had seen it all.

    But I quickly realized that the transition from consultant to founder wasn’t so much a pivot — it was a free fall. See, consultants and founders couldn’t be more different. Consultants are trained to be perfect, founders need to be scrappy. Consultants are trained to eliminate chaos, founders need to thrive in it. Consultants have a safety net, founders don’t.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



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