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  • How My Lovely Planet is making environmental preservation fun through games



    Posted by Robbie McLachlan – Developer Marketing

    In our latest #WeArePlay film, which celebrates the people behind apps and games on Google Play, we meet Clément, the founder of Imagine Games. His game, My Lovely Planet, turns casual mobile gaming into tangible environmental action, planting real trees and supporting reforestation projects worldwide. Discover the inspiration behind My Lovely Planet and the impact it’s had so far.

    https://www.youtube.com/watch?v=TrgDdhvzwt4

    What inspired you to combine gaming with positive environmental impact?

    I’ve always loved gaming and believed in technology’s potential to tackle environmental challenges. But it was my time working with an NGO in Madagascar, where I witnessed firsthand the devastating effects of environmental changes that truly sparked my mission. Combining gaming and sustainability just made sense. Billions of people play games, so why not harness that entertainment to create real-world impact? So far, the results speak for themselves: we’ve built an engaged global community committed to protecting the environment.

    Imagine Games team, Clément, from France

    How do players in My Lovely Planet make real-world differences through the game?

    With My Lovely Planet, planting a tree in the game means planting a real tree in the world. Our community has already planted over 360,000 trees through partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France. We’ve also supported ocean-cleaning, bee-protection, and drone reforestation projects.

    Balancing fun with impact was key. Players wouldn’t stay just for the mission, so we focused on creating a genuinely fun match-3 style game. Once gameplay was strong, we made real-world actions like tree planting core rewards in the game, helping players feel naturally connected to their impact. Our goal is to keep growing this model to protect biodiversity and fight climate change.

    Can you tell us about your drone-led reforestation project in France?

    Our latest initiative involves using drones to reforest areas severely impacted by insect infestations and other environmental issues. We’re dropping over one million specially-coated seeds by drone, which is a completely new and efficient way of reforesting large areas. It’s exciting because if this pilot succeeds, it could be replicated worldwide, significantly boosting global reforestation efforts.

    a drone in mid air dropping seeds in a forested area

    How has Google Play helped your journey?

    Google Play has been crucial for My Lovely Planet – it’s our main distribution channel, with about 70% of our players coming through the platform. It makes it incredibly easy and convenient for anyone to download and start playing immediately. which is essential for engaging a global community. Plus, from a developer’s standpoint, the flexibility, responsiveness, and powerful testing tools Google Play provides have made launching and scaling our game faster and smoother, allowing us to focus even more on our environmental impact.

    a close up of a user playing the My Lovely Planet game on their mobile device while sitting in the front seat of a vehicle

    What is next for My Lovely Planet?

    Right now, we’re focused on expanding the game experience by adding more engaging levels, and introducing exciting new features like integrating our eco-friendly cryptocurrency, My Lovely Coin, into gameplay. Following the success of our first drone-led reforestation project in France, our next step is tracking its impact and expanding this approach to other regions. Ultimately, we aim to build the world’s largest gaming community dedicated to protecting the environment, empowering millions to make a difference while enjoying the game.

    Discover other inspiring app and game founders featured in #WeArePlay.



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  • Inspired by Chess, Kingbit Is Fast and Tactical Fun

    Inspired by Chess, Kingbit Is Fast and Tactical Fun


    While taking inspiration from the classic board game, you won’t need to spend hours playing. Each game takes 5-10 minutes, perfect for a quick session.

    Each of the pieces has a different size, move range, and attack. So you’ll need to hone your strategy for the maximum impact and to kill the kingbit.

    Even if you’ve never played chess, there is a quick tutorial that will walk you through each piece and how to take home the win.

    There are multiple ways to play. You can go against bots, face off offline, or even use pass-and-play for in-person battles.

    Kingbit is a free download now on the App Store. It’s for the iPhone and all iPad models.

    There is an optional Kingbit+ in-app purchase for $6.99. You can unlock a number of additional features including no ads, an increase of max online games, a dark mode, tabletop mode, and much more.



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  • Jumble Joy Is a Relaxing and Fun Word Puzzle for Any Gamer

    Jumble Joy Is a Relaxing and Fun Word Puzzle for Any Gamer


    You’ll give your brain a test with a simple premise. Move the letter cards around to find the correct word. There are easy drag-and-drop controls for anyone to quickly pick up and enjoy.

    The game starts easy as the first level is “APPLE”. But as the level progress, the words ramp up the difficulty level.

    Words span the gamut from different categories like fruits, places, and more. If you’re ever stuck, you can use a hint in the game. As a fun touch, you can play levels again anytime.

    If you ever get bored of the regular game, there is also a riddle mode where you will have to solve a riddle by putting together the word.

    Jumble Joy is a $1.99 download now on the App Store. It’s for the iPhone and all iPad models and even the Mac.



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  • The Puzzle Fun of A Little More to the Left Continues in Cupboards & Drawers

    The Puzzle Fun of A Little More to the Left Continues in Cupboards & Drawers


    And that fun continues in Cupboards & Drawers. One of the fan favorites of the original game was organizing those parts of the home. So you’ll get enjoy 25 new puzzles.

    There are more to the puzzles then you’d think. There are puzzles nested within puzzles and secret compartments. There is even a new functionality where there are multiple steps needed to organize a single level.

    For a break, there are also four “Pet the Cat” interludes.

    Designed for the iPhone and all iPad models ALTTL: Cupboards & Drawers is a $2.99 purchase on the App Store now.



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