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  • 4 strategies to drive durable app growth in 2023

    4 strategies to drive durable app growth in 2023


    Strengthen core ads revenue to nurture growth

    Changes in consumer purchase behaviors can affect overall ad spend, cost per install, and eCPM, which directly impact app earnings. Doubling down on strengthening ads revenue can lay a solid foundation to nurture growth and innovations.

    Access to a diverse range of ad sources can improve your app’s revenue potential. Last year, we welcomed Pangle and Vungle to join the existing 200+ demand-side platforms which include Google Ads and Display & Video 360. We’ll continue to introduce more throughout 2023.

    Along with access to strong demand, the flexibility to control and optimize how each ad source bids for your inventory will help take ad revenue earning to the next level. You can easily set up real-time bidding, design sophisticated mediation chains, or build a hybrid system to best suit your needs with the AdMob platform.

    Mattel163, the name behind the popular card game UNO!TM, chose Google AdMob for ad mediation and later integrated bidding to further scale its revenue. The result was an impressive 12% increase in total ad revenue with the hybrid setup of mediation and bidding.



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  • Power the next wave of games growth with ads innovation

    Power the next wave of games growth with ads innovation


    Deliver tailored, immersive ad experiences

    We’re also introducing a series of enhancements to the AdMob mediation platform to amplify revenue impact for app publishers. First, we’re making new real-time bidding buyers available in AdMob. Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob.

    We’ll also be releasing an upgraded mediation toolkit to help improve your ad operations. For publishers implementing a hybrid monetization strategy, AdMob’s mediation segmentation feature can tailor ad experiences based on different user behaviors. For example, you will be able to customize mediation settings like price floors, to ensure you’re optimizing for ads interactions for those less likely to purchase in-app content. And, for publishers who experiment with multiple mediation setups, AdMob’s improved A/B testing tool will deliver results in days, alongside reporting visuals and metrics. AdMob mediation segmentation and improved A/B testing are coming to beta soon.

    In addition to an optimal mediation strategy, an elevated ad experience can bring even more player engagement and lifetime value. Now with immersive in-game ads, publishers will be able to reimagine the in-game ad experience and display an ad that blends naturally into game environments. It works across a spectrum of game genres, with ample placement opportunities such as intermission breaks, level progressions and more.



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