بونوکس

برچسب: Impact

  • How Non-Profits Can Leverage Feedback for Impact

    How Non-Profits Can Leverage Feedback for Impact


    For non-profits, every dollar and every decision counts. Maximizing impact while staying within budget requires organizations to listen closely to donors, volunteers, beneficiaries, and community members. The most successful non-profits use feedback to shape their programs, improve operations, and build stronger relationships with each of those critical stakeholder groups.  

    By adopting a feedback-driven approach, non-profits ensure that their initiatives remain aligned with community needs and donor priorities. Here’s how non-profits use feedback to do more and drive their mission forward: 

    1. Use feedback to improve program delivery 

    A non-profit’s programs define its mission and influence its impact. But how do organizations ensure that their services truly meet the needs of the people they aim to serve? The answer lies in continuous feedback: 

    • Beneficiary Input: Direct feedback from the communities you serve is invaluable. Conducting regular surveys and focus groups helps identify gaps in services and ensures programs remain relevant and effective. 
    • Volunteer Insights: Volunteers are often on the front lines of service delivery. Their experiences provide important perspectives on how programs can be improved. 
    • Donor Expectations: Understanding what motivates donors to give can help tailor fundraising campaigns and ensure transparency in impact reporting. 
    • Enhance Digital Experience: Gathering feedback on digital interactions allows non-profits to improve their websites, apps, and online donation processes, ensuring a seamless experience. 

    2. Use feedback to improve operations  

    With potentially limited resources, non-profits must find ways to streamline operations without sacrificing service quality. One of the best ways to achieve this is by leveraging automation and internal feedback: 

    • Automated Surveys and Data Collection: Using automated tools to gather feedback from beneficiaries, volunteers, and donors saves time and ensures a steady flow of input. 
    • Optimize Volunteer Coordination: Feedback often reveals pain points in the volunteer experience, helping non-profits improve scheduling, training, and engagement efforts. 

    3. Strengthen donor and community trust  

    Trust and transparency are critical for non-profits. By regularly engaging with donors and the community, organizations build long-lasting relationships and encourage ongoing support. Non-profits also handle sensitive donor, volunteer, and beneficiary information, making data security and compliance with privacy regulations crucial for maintaining trust. 

    • Improve Fundraising Strategies: Understanding donor preferences through surveys helps tailor fundraising campaigns, leading to better participation and support. 
    • Ensure Compliance and Data Security: Use a secure feedback platforms that meets industry standards to ensure anonymity when promised, and maintain transparency about how collected data will be used. 

    4. Use feedback to tell your story  

    Many non-profits use feedback not just to improve operations but also to share powerful stories. Collecting testimonials from beneficiaries and volunteers allows organizations to create compelling narratives that inspire donors and supporters. A well-told impact story, backed by real feedback, can drive more engagement and financial contributions. 

    • Highlight Real Experiences: Collect direct quotes and testimonials from beneficiaries to illustrate the real-world impact of your programs. 
    • Use Data to Support Stories: Combine emotional storytelling with data-driven insights to build credibility and demonstrate measurable outcomes. 

    5. Make Feedback Collection a Continuous Process 

    One-time feedback collection is helpful, but the best non-profits build ongoing feedback loops into their operations. This means regularly checking in with stakeholders, identifying patterns in responses, and making iterative improvements based on real data. 

    • Use Multiple Channels: Make it easy for stakeholders to provide feedback through surveys (sent via email or SMS), focus groups, social media, and one-on-one conversations. 
    • Act on Feedback Quickly: When people see their input leads to real changes, they are more likely to continue engaging.  
    • Measure and Report Progress: Track feedback trends over time and share the improvements made based on stakeholder input. After making improvements or changes, close-the-loop with respondents who helped make those improvements possible. 

    What to look for in your feedback platform 

    The success of the five strategies above depends on choosing the right feedback platform. When selecting a feedback platform for your non-profit, it’s important to choose a tool that is user-friendly, adaptable, and capable of delivering actionable insights. Here’s what to look for: 

    • Easy Survey Creation and Customization: The right platform lets you create branded, customized surveys quickly and easily. With Alchemer, you can design surveys without any technical expertise and get help from experts when needed to analyze results. 
    • Diverse Question Types: Look for a platform that offers a variety of question types to collect richer data. Alchemer, for instance, provides over 40 options, including Likert scales, Net Promoter Scores® (NPS®), and the ability to collect files and images, helping you gather both quantitative and qualitative feedback. 
    • Personalization for Specific Audiences: Personalizing surveys ensures you engage each audience in a meaningful way. Features like multilingual surveys, pre-populated answers, anonymous responses, and survey logic create a more relevant experience for every respondent. 
    • Integrations: Choose a platform that integrates easily with your existing tools, such as donor management systems, CRM platforms, or project management software. Alchemer offers numerous pre-built integrations helping you connect feedback data with your current systems for seamless analysis. 

    Conclusion 

    By consistently gathering feedback from staff, volunteers, donors, and communities, non-profit organizations can pinpoint areas for growth and make informed decisions that drive greater impact. 

    From donor engagement to volunteer satisfaction, community involvement, and program effectiveness, Alchemer provides the tools you need to ensure your non-profit thrives. With decades of experience supporting organizations like yours, we’re here to help you make a lasting difference. 

    Learn more about how we can support your mission by visiting our non-profit solutions page. 



    Source link

  • Break Down CX Data Silos for Company-Wide Impact

    Break Down CX Data Silos for Company-Wide Impact


    The blog post references our new e-guide, “The Tech Company’s Blueprint to Leveling-Up Customer Experience”. To access the free e-guide, click here.  

    Customer experience (CX) is too often seen as the responsibility of just one department—usually customer success, service, or experience teams. But the reality is that CX insights impact every part of a tech company, from product development to marketing to executive decision-making. 

    When customer insights remain trapped within specific departments, other teams miss out on valuable feedback that could inform their strategies. To truly harness the power of CX, software companies must break down these silos and ensure that insights flow seamlessly across all teams. 

    Why breaking down CX data siloes matters 

    When teams operate in silos, they miss out on key information that could improve their decision-making. Here’s what happens when customer feedback is not widely shared across the company: 

    • Product teams might not hear about common usability complaints until they become major churn risks. 
    • Marketing teams could miss opportunities to highlight features customers love (or to address messaging gaps). 
    • Sales teams lack insights into why prospects hesitate to buy—or why they churn later. 
    • Executives struggle to measure the real impact of CX investments on retention and revenue. 

    By making CX a company-wide responsibility, businesses can proactively enhance the customer journey, instead of reacting to problems after they escalate. 

    Start here: Sharing feedback across teams 

    Breaking down data siloes starts with ensuring CX insights flow across the organization in structured, actionable ways. Here’s how to get started: 

    1. Secure buy-In from leadership 

    If CX insights are stuck at the bottom of the organization, change won’t happen. Leadership must champion customer feedback as a key business driver—not just a support metric. 

    • Position CX as a revenue driver by correlating improvements with retention, expansion, and revenue growth. 
    • Involve executives in reviewing customer insights regularly. 
    • Tie CX metrics to company-wide KPIs to make them part of performance evaluations. 

    2. Assign a CX champion 

    To prevent feedback from getting lost, designate a CX data champion (or team) to: 

    • Oversee customer insight distribution across the company. 
    • Ensure feedback is routed to the right teams at the right time. 
    • Act as a bridge between departments to keep everyone aligned. 

    3. Identify key stakeholders in every department 

    Each team in a tech company benefits from CX data in different ways: 

    • Product teams need usability, feature request, and bug-related insights. 
    • Marketing teams need feedback on messaging clarity, brand perception, and differentiation. 
    • Sales teams need insights into friction points, dealbreakers, and purchase drivers. 
    • Support teams need real-time feedback to optimize responses and reduce ticket volumes. 

    By identifying key stakeholders and customizing feedback for their needs, CX becomes more relevant and actionable across teams. 

    4. Establish a single source of truth 

    Customer feedback should live in one centralized location—not scattered across emails, spreadsheets, or standalone reports. 

    • Ensure all departments have access to feedback insights. 
    • Standardize how feedback is categorized to make analysis easier. 

    5. Standardize feedback distribution processes 

    To make feedback accessible and actionable, set up structured ways to distribute it: 

    • Weekly or monthly CX reports summarizing key trends. 
    • Automated alerts for urgent issues (e.g., negative NPS responses, churn risk). 
    • Dashboards that allow teams to track insights in real-time. 
    • A structured process prevents valuable feedback from getting lost in a sea of data. 

    Continue reading  

    When customer insights are accessible to every team, tech companies create more intuitive products, craft compelling marketing messages, close more deals, and build lasting customer relationships. 

    However, making CX a company-wide priority requires the right strategy and tools. Whether you’re building your CX program from the ground up or looking to take it to the next level, “The Tech Company’s Blueprint to Leveling-Up Customer Experience,” provides a step-by-step framework for collecting customer insights and turning them into actionable improvements. 

    📥 Download the e-guide now to transform your customer experience strategy and drive measurable business impact. Click here to get your free copy! 



    Source link

  • What is E-E-A-T in SEO? How Does It Impact SERP Rankings?

    What is E-E-A-T in SEO? How Does It Impact SERP Rankings?


    With increasing digital competition, Search Engine Optimization or SEO is now not just a cakewalk. If you own a website and want it to be on the top of search pages, you need to meticulously plan your SEO strategies. Hence, while planning for such an advanced SEO strategy, a key factor to be focused on is E-E-A-T.

    If you are an SEO expert, you at least must be aware of the full form of this abbreviation. But if you are a novice then you might may not have heard of it. However, in the simplest possible terms, it can be stated that E-E-A-T is a factor that you can’t afford to ignore while executing your SEO strategy. But Why So? Let’s Decode.

    1. What is E-E-A-T?

    Earlier it was just E-A-T i.e., Expertise, Authoritativeness and Trustworthiness. However, in 2022, Google confirmed the inclusion of an additional E or the Experince. Such resulted in the origination of E-E-A-T. It can further be identified to be a key element of Google’s Quality Rating Guidelines.

    The E-E-A-T factors can be compared with the working of the human brain. When you read any news/content/blog, your brain tries to critically evaluate the content on several factors. Similarly, Google evaluates the content and website through the E-E-A-T parameters. But what do these parameters mean? 

    Source: Google Guide

    1.1 Expertise

    Expertise simply reflects the knowledge and skill of the individual working on a specific content type or SEO strategy. For instance, content for a medical blog written by a healthcare professional is more likely to have accurate details as compared to a blog written by a writer from any other field.

    As the individual has a degree in medicine, hence is well aware of the terminologies and the intricacies of the field in comparison to other writers. Hence, such a difference can easily be highlighted or noticed in the content written. So Google prefers providing users with content written by experts. So this is where you need to ensure that the content developed should reflect on expertise.

    Irrespective of content marketing, it also applies to product/service pages. Your product/service description must have all the relevant information required. Such can include your product ingredients its use case other information that can help the user decide. 

    1.2 Authoritativeness

    The next approach associated is the authoritativeness of the content or your website. Google crawlers scan for website authoritativeness on various factors. Such most commonly include;

    • Website’s Reputation: You must have seen several websites at the top positions in certain sectors. 

    For instance, irrespective of your concern related to SEO, whenever you search on Google, you will see an article link from SEMRUSH, among the topmost results. It is because, over the years, the website has built its authoritativeness, by delivering quality content, acquiring backlinks and eliminating any spammy content. 

    • Post Details: A key way to ensure your content and website authoritativeness is to work on your post details. Such include mentioning the author’s name, the date published or if possible getting it peer-reviewed. However, these factors don’t guarantee your post ranking, but help in building authority and relevancy. 

    There are several other approaches that Google checks on to justify the website’s authoritativeness. These approaches are often mentioned by Google through its newsletters. Also, you can partner with a leading SEO company in Jaipur to ensure that your website and its content are regularly updated as per Google’s announcements. 

    1.3 Trustworthiness 

    The above two factors help in identifying the overview of the content or the website. However, along with these factors, there is also a need to check for the trustworthiness of the content. Let’s consider, a detailed content piece that has been written by an expert which includes all the industry-specific facts and definitions. Hence, it can reflect on expertise, but what about the credibility or the trustworthiness of the content?

    Hence, this element is such a credibility of the content. Such would include mentioning the source from where the data has been picked. Also, evaluate the trustworthiness of your website. The organic user reviews and trustworthiness of your website and content help in improving trustworthiness. Apart from the content, if we consider a product/service website, then the trustworthiness depends on the image quality used, the reference to the claims made as well as user reviews. 

    1.4 Experience

    A recently included element is the Experience. It simply indicates that along with the current statistics, there is also a need for experience. For instance; let’s take an example from the fintech sector, an article from a recently graduated student will talk more about the present and future. But a similar article if written by a veteran in fintech, then it will include a better overview and comparison of past, present and future of the industry.

    An experienced author can indicate more about their personal experiences/opinions and can make content more interesting. There are several SEO tools that you can take help of to evaluate your website/content E-E-A-T ranking. However, the most accurate SEO tools are paid and may not be economical for website owners. So the best approach is to connect with the leading SEO experts and get your website optimised. 

    2. Why E-E-A-T Is Important?

    The breakdown of the E-E-A-T factors may have helped you understand its role in optimizing search results for users. But why you should focus on such an aspect? Key Benefits associated with E-E-A-T.

    • Content Marketing with E-E-A-T factors helps you to reflect on your website or brand’s experience or expertise in the sector. With time these factors can help you climb up the SERP ladder and secure topmost rankings. 
    • Helps in attracting organic traffic and positive word-of-mouth. Hence, you can easily attract new readers with every new post or content. 
    • Makes the website both algorithm-friendly and user-friendly. 
    • With time and relevant changes, your website gets advanced and is unlikely to get impacted by newly entered online players. 
    • Constantly working on E-E-A-T factors helps you gain not only Google’s trust but also your audience’s trust. Such a trust factor can support you on days when you have a declining ranking due to any of the associated factors. 
    • Such a factor does not apply only to content marketing but is significantly important for developing any product/service website.

    3. Google’s Guidelines for E-E-A-T

    Google has worked on developing a workbook of 168 pages containing quality guidelines. It aims to provide SEO experts and website owners with in-depth knowledge of quality websites. However, reading the entire document and interpreting every message is not feasible for everyone. So let’s leave it to the SEO experts/professionals. Here, we will highlight some of the important guidelines or factors mentioned by Google. 

    • E-E-A-T is important for specific pages

    If your webpage contains an element that the users are concerned about or must know about. Then focusing on E-E-A-T is important. If we talk about the overall scenario, it can be stated that almost every webpage has some sort of content that users are concerned about. 

    Let’s consider you are selling hair oil, then you need to ensure that you make authentic claims and provide references to it. Similar goes with the scenario if you are in the finance or healthcare sector. 

    • Author/Content Writer Details 

    You need to be clear on the author and the writer’s details of the post/content. It is one of the most basic elements to be focused on to retain your website authority. 

    • Eliminate Any Spammy Content

    Throughout the guide, Google has mentioned several times and in different ways to eliminate any spammy or unauthorised content. Several authors make promising claims through their content, to attract audience attention. However, most of these claims are false and impact the user’s experience with the brand. Hence, any of such content must be eliminated. 

    3.1 E-E-A-T Ranking Levels 

    Lowest E-E-A-T

    It reflects that your webpage has fraudulent or misleading content. However, there is also a chance that your website has not been well-optimized for the user experience. Google has stated multiple times that while planning your SEO strategy you must prioritise the user experience rather than just focusing on algorithms. 

    Lacking E-E-A-T

    The next level is that your webpage has been designed to deliver a better user experience, but still lacks E-E-A-T qualities. Such a ranking can be given if any one of the four elements is missing. For instance; the author may have no experience, the content lacks trustworthiness, or your website has poor authority. 

    Higher Level of E-E-A-T

    Such a rating is given to pages that can manage a balance between the four elements. These websites have quality backlinks and experienced author have invested their time to build the trustworthiness of their web pages. 

    Very High Level of E-E-A-T

    At last, the highest rank is the very high level of E-E-A-T. However, it is for the webpages that have the exceptional quality of trustworthiness, credibility and expertise. However, gaining such a position requires a lot of experience and effort over the period. 

    4. Is E-E-A-T A SERP Ranking Factor? 

    Now you might be thinking that working on E-E-A-T can help you secure higher SERP rankings. But is it true?

    Maybe or Maybe Not? Confused. Don’t worry, we will explain it to you.

    If you follow the press releases and newsletters by Google, you must have observed that Google never states that doing this or that will lead you higher ranking. Not only Google, but every search engine player stresses more on user experience. If the user is satisfied then only they will use a search engine.

    The same goes with Google, hence the introduction of E-E-A-T has always been aligned with improving the user experience. So, it can be summarised that if you are working towards the E-E-A-T factor then it will help enhance user experience. Further, if your website is delivering quality content and generating a better user experience, then there are chances that you might rank better.

    Also, E-E-A-T are not the only four factors impacting your rankings on SERPs. There are several others, which constitute to be part of your entire SEO strategy. So, it can be summarised that E-E-A-T is not the factor having a direct impact on your ranking. But if you are ignoring it then definitely it would be challenging for you to rank competitively. 

    5. Tips To Improve Your Website’s E-E-A-T 

    Now let’s move on to identify key tips that can help improve your website E-E-A-T criteria. 

    5.1 Focus on organic and authenticity

    It is recommended that every element of your website should reflect an authenticity or organic approach. If you are selling a product, consider attaching original/high-quality images, invite audiences to post reviews, and don’t manipulate the information. While creating content, you must always ask “Who, How and Why”. it will help you better evaluate your content and identify potential loopholes. 

    A common misconception that brands have is that should not have negative reviews on their website, hence they try to delete them. But such can impact their authenticity. It is recommended that you aim to have both positive and negative reviews, but more positive reviews than negative ones. Only the positive reviews leave an impression of being fake. 

    5.2 Work on quality backlinks

    You must ensure that the websites or blog pages from where you are gaining backlinks are authoritative and trustworthy. You must also ensure develop quality and engaging content that can invite shares or influence other writers to quote your content. These practices actively help in boosting your website’s credibility. 

    5.3 Don’t just stick to a pre-determined approach 

    To score high on E-E-A-T it is important to adopt constant/continuous changes. Such change must be aimed towards improving your overall website rather than just optimizing a portion of it. Also, the SEO experts state that you must not always wait for any announcement from Google to make changes to your website. You must identify the need and should ensure constant optimization to suit audience needs. 

    5.4 Avoid Clickbaits or Spammy Content

    Placing CTA across your website has never been wrong, but in the process, you must avoid misrepresentation or spam. Google also evaluates your CTA and checks for any spammy or misleading content claims being made. These factors lead towards creating clickbait. So if you are aiming for a higher E-E-A-T ranking you must avoid any kind of spammy content. 

    5.5 Integrate E-E-A-T Approach with SEO

    SEO involves focusing on link building, keyword research, website optimization as well as other technical practices. Hence, rather than considering E-E-A-T as the only factor for content generation, you must keep it in mind while executing any of the SEO strategies. It is important to work on approaches that your website, meta tags and other aspects should also reflect trustworthiness and credibility.

    Final Words

    If you are still interested to know more in-depth about how these E-E-A-T factors you can connect with our SEO experts at VerveLogic. We are the leading performance marketing company in India having a team of SEO company in Jaipur. Our experts have worked with brands across the global marketplace and have helped them gain higher SERP rankings. 

    With over 18+ years of SEO experience, we can help you excel at the E-E-A-T level and attract organic traffic to your website. Also, can assist you with key practices that can help in your brand’s digital growth. 

    FAQs

    How To Get My Website Optimized As Per E-E-A-T?

    You can partner with an experienced SEO company in Jaipur, which can help you optimize your website as per the current and emerging SEO trends. They have a set of SEO tools, through which they are able to analyse your website ranking or level and based on such plan customised SEO strategies. 

    Can AI Help in Improving E-E-A-T?

    E-E-A-T earlier was based only on expertise, but now a new element has been added which is experience. Hence, if you are taking the help of AI, it might give you an expert answer but will fail to deliver an experienced answer. So it is recommended that for now AI must be placed aside while focusing on SEO. 

    How can I measure my Website E-E-A-T level?

    Various SEO tools can help you evaluate or determine your E-E-A-T levels. These tools precisely evaluate and judge your website on several factors. Based on such an evaluation they are able to provide a detailed audit report. Such a report includes the gap as well as key recommendations that can be adopted to eliminate the threat.

    How Google Will Know that I Have Updated My Website?

    No fixed duration or approach can define how and when Google with re-crawl your website for new content. It is an automated process, and every website has to wait for it. The best you can do is constantly monitor your website, and its SEO performance and work on potential gaps that can emerge.

    (Visited 118 times, 1 visits today)



    Source link