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  • ‘The Interview’: Can Whitney Wolfe Herd Make Us Love Dating Apps Again?

    ‘The Interview’: Can Whitney Wolfe Herd Make Us Love Dating Apps Again?


    That was Andrey Andreev, who was the head of Badoo and was a co-creator of Bumble. And then you faced another workplace scandal after Bumble started, involving him. In 2019 Forbes published an investigation, and he was accused of creating a toxic and sexist work environment at Badoo’s London headquarters. He denied these allegations but ended up selling his majority stake not long after the article was published. It’s striking that you had to deal with a second high-profile case of alleged male bad behavior in your professional life at the same time you were building a company whose brand was about empowering women. What do you make of that now? I mean, horrible. Absolutely the worst-case scenario. I obviously felt sick for anybody that felt the way they felt, and I did not know about any of these allegations, which to a lot of people, they’re like: “Whitney’s a liar. Of course she knew all these things, and she’s covering up for this guy.” The frank truth is I was in Austin running Bumble very much as a stand-alone business. It’s not like I was sitting in [Badoo’s London] office all day and intersecting with those people, and so it was gutting to me. When Forbes called me and told me this, I was speechless. I was shocked. It was really important to Andrey that I be honest about my personal interactions with him, which, the frank truth is, I had never seen anything to that degree. However, I would never question a woman or another person in their experience, and I said that. And I believe those allegations were stemming from several years prior. They were not active.

    There was a range of allegations from different times. Right. But I think the bulk of the article was covering things that had been earlier days. I’m not trying to recuse myself from anything. That’s not what I’m doing. I’m trying to say if you look at the early 2010s, we’ve all seen the movies. The WeWorks and the Ubers. When you close your eyes and think about a tech company in 2012, you see beer pong and all the men together. I don’t think you close your eyes and think back on a progressive office space. What do you take away from this? I don’t know. Maybe I just found myself in two of the only situations, or was this painting a bigger theme of what was pervasive in tech culture at the time?

    The other thing about that period is that it’s such a moment of tech optimism. All these apps were coming out, they were backed by incomprehensible amounts of money. They promised to solve so many of the world’s problems. Did you believe that back then? I did. To be able to get on an app, see who’s around you, instantly connect with them and all of a sudden end up on a date with someone that you never would have met if it had not been for this interface, that felt really transformational. So did being able to order a black car on Uber. We were just at this moment — gosh, if any Gen Z people are listening to us right now, they are going to be like: “These people, what? Did they live in the dark ages?” [Laughs]

    Hey, listen, I remember the time before cellphones. So you know where I’m going with this. That was a huge leap in terms of efficiency and ease. I couldn’t believe we were in the center of this, and then — and I don’t say this in a self-promotional way at all — it’s really hard to do it twice. So many people over the years have been like, “Gosh, she’s just lucky, she wore a lot of yellow, she’s blond.” I’m not entirely sure people realize just how hard it is to get critical mass on an app twice.

    The next era of Bumble, you had a lot of growth during the pandemic when everyone was stuck on their apps. It was a huge moment. You go public in 2021, ring the bell, baby on your hip, and the very next year user growth starts to slow down. What do you think was happening? My opinion is that I ran this company for the first several years as a quality over quantity approach. A telephone provider came to us early on. They said, “We love your brand, we want to put your app preprogrammed on all of our phones and when people buy our phones, your app will be on the home screen, and you’re going to get millions of free downloads.” I said, “Thank you so much but no thank you.” Nobody could understand what in the world I was doing, and I said it’s the wrong way to grow. This is not a social network, this is a double-sided marketplace. One person gets on and they have to see someone that is relevant to them. If you flood the system just endlessly — you’re not going to walk down the streets of New York City and want to meet every single person you pass. Why would you assume that someone would want to do that on an app? This is not a content platform where you can just scroll and scroll and scroll and scale drives results. What happened was, in the pandemic and throughout other chapters, growth was king. It was hailed as the end all be all.



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  • Meta CEO Mark Zuckerberg Wants You to Make AI Friends

    Meta CEO Mark Zuckerberg Wants You to Make AI Friends


    Meta CEO Mark Zuckerberg predicts a future where AI will understand you so well that different AI personas will become your “friends.”

    In a new interview with podcaster Dwarkesh Patel, Zuckerberg said that he thinks “the average person wants more connectivity, more connection that they actually have,” and thinks AI chatbots trained to have different personalities could help fill that void.

    “The average American, I think, has fewer than three friends, three people they’d consider friends, and the average person has demand for meaningfully more, I think it’s like 15 friends,” Zuckerberg told Patel. (He was likely referring to a 2023 Pew Research Center survey, which found that 40% of Americans say they have three or fewer friends, while 38% have five or more.)

    Zuckerberg says AI has the opportunity to fill that gap.

    Related: Meta Is Building AI That Can Write Code Like a Mid-Level Engineer, According to Mark Zuckerberg

    Although he said that AI would “probably” not replace in-person or real-life connections, it could help people feel less alone. He added that users are already tapping into AI to prepare for difficult conversations with people in their lives, and other companies are already offering AI personas as virtual therapists and romantic partners.

    “For people who don’t have a therapist, I think everyone will have an AI,” Zuckerberg said in a separate podcast with analyst Ben Thompson last week.

    Related: Meta Is Testing AI That Can Catch Teenagers Trying to Get Around Age Rules on Instagram

    However, not everyone is on board with having AI “friends,” and social media users criticized Zuckerberg for his comments.

    The writer Neil Turkewitz wrote on X that Zuckerberg’s perspective “is what happens when you believe that humanity is reducible to binary data — you think of friendship through the lens of supply & demand.”

    Other users questioned if AI friends would tell humans how to vote and what to believe, while another tracked Meta’s evolution from a place to connect with friends in 2006 to a place to connect with “imaginary friends” in 2026.

    Some were more optimistic, writing that they “wanted an AI friend.”

    Carolyn Rogers, head of marketing at the agency Blokhaus, wrote on X that the next step would be for AI friends to start recommending products, enabling Meta to monetize that friendship.

    Zuckerberg’s comments arrive as Meta released a standalone Meta AI app last week to compete with OpenAI’s ChatGPT, Google’s Gemini, and xAI’s Grok.

    Zuckerberg revealed in an Instagram video about the app’s release that almost a billion people use Meta AI globally across the company’s apps like Facebook, Instagram, and WhatsApp.

    Related: Meta Takes on ChatGPT By Releasing a Standalone AI App: ‘A Long Journey’





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  • How Much Do Google Employees Make? Median Salaries Revealed

    How Much Do Google Employees Make? Median Salaries Revealed


    A mid-level Google employee made $331,894 in 2024, a 5% increase from the median salary of $315,531 in 2023, per a new filing submitted by Google’s parent company, Alphabet, to the U.S. Securities and Exchange Commission.

    The figure aligns with compensation at other tech giants in recent years. At Meta, for example, the median pay for employees in 2023 was $379,000 a year.

    The filing further showed that Alphabet and Google CEO Sundar Pichai received total annual compensation of $10,725,043 last year, about 32 times more than the median employee. Pichai received a nearly $2 million raise from the $8,802,824 he made in 2023.

    Google CEO Sundar Pichai. Photo by Klaudia Radecka/NurPhoto via Getty Images

    The bulk of Pichai’s compensation came from the “All Other Compensation” category, besides his $2,015,385 base salary and $405,630 in stock awards.

    The remaining $8,304,028 included Pichai’s personal security costs, which climbed 22% from the $6,775,631 Google paid in 2023 to $8,267,123 in 2024. The category also included his retirement plan and use of company aircraft or cars.

    Related: Google CEO Sundar Pichai Says ‘You’ll Be Surprised’ By How Google Search Changes in 2025

    “Due to Sundar’s significant public profile, Alphabet provides him with security protection,” Alphabet’s 2025 proxy statement reads. “In 2024, Sundar’s security arrangements included residential security and consultation fees, security monitoring services, car and driver services, and personal security during all travel.”

    Alphabet called Pichai’s personal security expenses “reasonable, appropriate, necessary and in the best interests of Alphabet and its stockholders.”

    Other tech CEOs also have seven or eight-figure security costs. For example, Meta CEO Mark Zuckerberg’s $27.2 million total compensation in 2024 included a $14 million pre-tax security allowance. Meanwhile, Nvidia spent nearly $2.5 million in 2024 on CEO Jensen Huang’s security costs.

    Related: Here’s How Much 8 CEOs Made in 2024, From JPMorgan’s Jamie Dimon to Disney’s Bob Iger



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  • 7 AI Tools That Help You Build a One-Person Business — and Make Money While You Sleep

    7 AI Tools That Help You Build a One-Person Business — and Make Money While You Sleep


    Opinions expressed by Entrepreneur contributors are their own.

    Most entrepreneurs are still using AI like a sidekick, just scratching the surface with basic tools that save a few minutes here and there. But what if AI could run your business for you while you sleep? This isn’t about chatbots or rewriting blog posts. This is about building a lean, one-person business powered by automation, speed and strategy.

    Inside this video, I’m revealing seven powerful AI tools from the “Black Book”— hand-picked for solo entrepreneurs who want to scale without a team and unlock true freedom.

    • Website conversion and sales amplifier: Discover a free Google AI tool that audits your site like a conversion expert, spotting costly mistakes and giving you data-backed recommendations to boost leads and sales (no coding required).
    • Hidden market insights at your fingertips: Uncover the AI research engine that reveals untapped market gaps and competitor weaknesses in seconds, without spending $200 per month on bloated SEO software.
    • No-code agent creation made simple: Learn how to build your own AI agents to automate client onboarding, handle admin tasks, and even make smart decisions — freeing up your time for growth and strategy.
    • Instant presentation builder: Turn any blog, transcript, or outline into a polished, professional deck in minutes—perfect for selling ideas, landing clients or creating lead magnets on autopilot.
    • Social media intelligence extractor: Access a pre-trained AI bot that scrapes platforms for viral trends, top-performing posts, and competitor engagement data, giving you a content edge without guesswork.
    • Data reporting on autopilot: Use the same AI analysis tool trusted by universities to transform raw numbers into smart, visual insights — ideal for optimizing campaigns, funnels, and offers.
    • The ultimate solo founder AI toolkit: Explore the “app store of AI” where you can clone voices, analyze sentiment, and plug into hundreds of advanced tools that extend what one person can achieve.

    I’ll walk you through each tool step-by-step, no tech background needed. If you’re ready to build a high-performance business that works while you sleep, this video is your blueprint.

    Download the free “AI Success Kit” (limited time only). And you’ll also get a free chapter from my brand new book, “The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.”



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  • The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

    The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It


    Opinions expressed by Entrepreneur contributors are their own.

    Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers. However, all too many think that only means branding, marketing and advertising and forget to include public relations (PR). In particular, many small businesses and startups neglect this part of the communications equation.

    This has always been a mistake, but that’s even more true today. Here, I explain how PR impacts brand credibility and customer trust, as well as how those seemingly ineffable factors connect to your hard revenue numbers.

    The problem with investing solely in marketing

    Investing only in marketing and ignoring PR is a problem because marketing drives awareness, but PR builds trust — and without trust, awareness doesn’t convert.

    One study has put the number of consumers who believe advertisers have integrity at 4%. Customers’ trust in conventional advertising is also plummeting, especially for members of the younger generations. As Wharton Magazine reports, 84% of millennials not only dislike traditional ads but also distrust them.

    Research also shows people don’t pay attention to ads and actively avoid them. According to consumer research firm Bulbshare, 63% of Gen Zers use ad blockers, meaning they don’t even see ads online. If they do come across one, 99% say they hit “skip” when given the choice.

    In short, today’s consumers are savvy. They know how to follow the money trail and identify conflicts of interest. Indeed, the Content Marketing Institute has found that 80% of corporate decision-makers prefer to glean information from articles that are more objective rather than ads, which are recognized as biased and self-interested.

    Meanwhile, today’s consumers increasingly prioritize ethics. B2B services company BusinessDasher explains that 84% of customers weigh companies’ ethics and values when considering a purchase, and 63% say they would like companies to adopt more ethical practices.

    For companies that would like to expand their market reach, these statistics send a clear signal. Investing only in advertising and marketing is unlikely to move the needle. To develop a good reputation for your brand, you need to do PR.

    Related: How to Make the Most of Your Public Relations

    PR: Ethical strategic communications

    PR differs from other communication strategies like branding and marketing because it specifically focuses on developing your organization’s positive reputation and earning consumers’ trust. While ads and marketing campaigns may attempt to tell people about the business’s great reputation, good PR shows them. It enables the business and its spokespeople to demonstrate ethical conduct rather than just making claims to this effect.

    For instance, while a top PR team will draft and release press releases and media advisories on a company’s behalf, they will also seek out opportunities for the company’s leadership to serve as expert sources in the media. When the public needs help understanding current events and a journalist turns to a company’s spokesperson for expert analysis, the viewers understand that this person and their company are trustworthy. In addition, they come to rely on and appreciate the spokesperson’s valuable advice.

    In the course of such an interview, the company’s representative may never even mention their product or service. By demonstrating their willingness to share important information, however, they signal their care for the greater good, their own sterling character and that of their company. This forms positive connotations in viewers’ minds. People come to associate the spokesperson and company with credibility and garner their trust.

    Behaving in an ethical manner and showing goodwill tends to be more convincing than merely claiming to be good. This is how strong connections with customers can still be forged despite today’s cynical environment.

    Related: How You Can Leverage These PR Strategies to Build Your Company’s Credibility and Trust — Even When Under Attack

    How PR contributes to revenue growth

    To be clear, PR is not a direct method of boosting sales or generating leads. Instead, it works in the background, burnishing your brand’s reputation and predisposing people to think highly of your company. This can pay off in the end, however.

    Take Sears, Roebuck and Co. as an example. When the brand partnered with The Oprah Winfrey Show to provide Christmas gifts for 100 foster children, the results were staggering. After the episode aired, customer surveys showed an 11% jump in positive sentiment toward the brand — and people said they planned to spend 39% more at Sears.

    The final impact? That single PR moment helped generate $13 million in new revenue.

    In addition, father-daughter co-authors Al and Laura Ries studied 91 launches of new products in their book “The Fall of Advertising and the Rise of PR.” Those campaigns that incorporated PR were more successful than those that only deployed marketing approaches. Indeed, they conclude that PR is a better investment than advertising for most businesses.

    In my own experience leading a PR firm, I can attest that campaigns sometimes generate so much new business that clients can’t scale fast enough and have to pause our services while they catch up with demand.

    Enter the limelight with PR

    Hiring a PR firm, especially one that can show a track record of success in your particular industry, is indispensable to make your brand image shine. This strategic communications approach avoids the common missteps of advertising and marketing while aligning with today’s customers’ preferences for ethical business practices.

    For these reasons, more businesses should consider taking PR firms up on their offers of a free consultation call. There’s nothing to lose and the limelight to gain.



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  • A Quick Guide to Know How to Make Money from Apps

    A Quick Guide to Know How to Make Money from Apps


    We are living in a world, where for every work we need a mobile app. Due to so much dependency on mobile apps, we can’t deny the fact that mobile apps incur, great scope for businesses to gain profit.

    The mobile app market is full of opportunities for every business. How? Here is the answer.

    In the past, mobile advertising spending is very high, at $327B, and is expected to grow to $399B by 2024, which drives large profits to businesses.

    According to stats, the non-gaming and gaming categories have successfully earned $10.4B in FY22 by introducing new ideas and services in the app.

    Top non-game mobile apps Tinder, Netflix, Youtube, Pandora, and Google One
    Top mobile game apps Pubg, Pokemon Go, and Fun Race 3D

    This promises many opportunities for mobile app owners for their businesses. You need to start with an app that is feasible for your business.

    And for the instance, if you have questions like;

    ->  How much money do apps make per download? 

    ->  How do free apps make money without ads? 

    ->  How to make money creating apps for android? 

    ->  How to earn money by creating apps? 

    -> Do free apps make money?

    Yes, to answer this we have accumulated a guide that will answer your every question.

    But first, be careful about app monetization models before you start with the app development process. It’s not like every app has the capacity within itself to earn money, absolutely NO. The only way to make a profit is to research well and pre-planned to search out all the possible factors by which you can generate revenue for your mobile app.

    In the market, there are plenty of monetization methods present. Surely they are going to confuse you. But don’t worry. Today, we discuss the best monetization models that could transform your business and reach maximum revenue.

    So without a delay, let’s start!

    Let’s check out: 110 Best Money-Making Startup Business Ideas In 2023

    Monetization Models to Make Money through Mobile Apps

    How to make money by creating apps?

    It is a big question to answer.

    Before you want to start your journey. You need to have an ideal app that works well for your users.

    The only key you can go with is to develop an app that solves users’ problems, triggers their interest, provides the best experience on app UI, and makes them your valid audiences.

    But keep in mind your app development cost, don’t go too expensive, and avoid using errands of features.

    Now we proceed further and discuss app monetization methods. They are the best thing that gives you a clear glance at your user and earns money. The next thing is how to earn money by creating apps.

    The app revenue can be fueled in a number of ways. Like subscriptions, free downloads, product sales, services, and more. If your app idea is unique and can give beyond-the-ground services, then congrats you’re in the right direction.

    There are many ways to grab the user’s intention, your movement decides whether you have made the right or wrong decision.

    There are several monetization models for mobile apps, but it’s not needed to look at. We have curated a list of top revenue models that ensure your business revenue uplift in less time. 

    What are the best app monetization models/methods?

    Let’s talk about the most valuable methods that can monetize your business value in the market and lead you ahead in the competition. 

    As per the survey, 90% of the mobile apps available on play Store are free. Yes, we are not kidding, it’s true.

    How do free apps make money without ads? Do free apps make money? 

    The revenue business model is freemium upsell, which is basically free for every registered user on a mobile app. Such apps are designed in a way that helps businesses to attract the majority of users. They are the best way to earn money via apps.

    NOTE: If the user found some other platform where similar things get for free, then they may move on to that platform.

    People expect to save money and get discounts from the freemium upsell apps. It is a great tactic to engage users with plenty of options like display ads, banner ads, video ads, sponsorship, and other pop-ups, and give a snap view of the platform UI experience.

    Whatsapp Business Model is the best example based on freemium upsell.

    The freemium mobile version is free and developed for lighter usage. But if users want to access additional services and a better UI, they can purchase it too. First-time users come for free services while when they feel friendly and more mature with your platform they go for paid ones.

    The Freemium model is designed to target potential audiences. Hence, free features are wisely placed into the app for more user engagement, while pushing them for purchase is the key.

    However, paid apps are better to bring loyal customers to your platform. The services which you are selling for the amount charged, deliver them quality service. And allow them to buy additional things from your app.

    Here are some paid app services, for your interest. 

    Subscription models are best to drive focused and intended users on mobile apps. These are not free but have a large pool of content and services to access. The registered user needs to pay a small fee to “subscribe” to these services.

    For the subscribed users, the app needs to take extra care. Combating all, the mobile app developer makes sure that users can’t feel left out of the platform.

    Now, let’s talk about different classifications of subscription models. The subscription model is categorized into two ways;

    Let’s understand two categories of the subscription model. 

    Table: Subscription Models Classification

    Type of Subscription Model How do they work?
    • Non-renewing subscription
    		 The model charges the user for one time, allowing them to use the premium services. After a fixed interval of time, the subscription offers are cut off and users do need not to pay anything. Hence the services are closed. 
    • Automatic renewing subscription
    		 While in the auto-renewal subscription model, the user enters the card details and chooses which kind of app services he wants. Rest the app itself deduct monthly charges from the card and allows the user to enjoy premium services. 

    It is basically a recurring model, where the user does need not to pay manually but can discontinue services from the month’s end, and stop the auto-renewal method. 

    You can also go ahead with this business model, to give the best features to those exclusive sets of users who want to enjoy premium services.

    Advertising model is one of the widely used and popular business models to make money from apps. The main play or gamic we can say with the advertising model is to invite third-party networks or advertisers over your platform.

    As a commission for using your interface, you can charge a few bucks from the advertisers. However, the cost depends on the requirements of the advertisement. Whether the advertiser asks to utilize your complete channel or not. Sometimes he wants to boost his traffic via your mobile app platform and at other times, he needs real-time visitors and clicks on his platform.

    Talking about more detailed advertising-based models, we can easily categorize them into 4 types; native ads, in-app ads, banner ads, and interstitial ads.

    We are going to discuss all of them in the table below.

    Table: Advertising Models Classification

    Type of Advertising Model  How do they work? 
    • Native ads are nondisturbing ads, present in natural areas inside the mobile app. The whole idea of native ads is how to make the user feel comfortable and relaxed on the app. 
    • These ads are blended with the content theme and UI of the app. Based on the user’s history, they come as a thread along with sponsored content. 
    • The app contains some featured products and services that can be explored within the app. The in-app purchase model is an in-streaming pop-up video that runs for 10 to 20 seconds, after that the video pauses naturally. 
    • The main intent of these ads is to allow users to understand the app services. 
    • Many publishers give their services via in-app ads. 
    • For eg. Purchase the app and gain coins, gems, or gold. Unlock fun stickers, etc. 
    • Note: as the users of today are more intent on UI experience, businesses are less interested to add banner ads as a prompt on their apps. 
    • However, they are placed at the top, and bottom of the app. 
    • is a full-screen pop-up window, which asks the user for some action. 
    • It is used for promoting something with intent. 
    • They are transitional breaks that add between the page and pop on while scrolling, to break the monotony of the page. 
    • It comes in formats like news, messages, etc. 
    • Note: do not use audio or video for the full-screen pop-ups. 

    Referrals Marketing is nothing but a medium via which you can pitch subscribers to your platform from another relevant site. Recommend a useful reference or link like the app, tool, or website to the visitor who is looking for more.

    For example; Suppose you’re a manufacturing business, building smart vehicles, less with technologies and properties like mileage, emission rate, etc. If and want to expand your reach to the maximum, by solving users’ problems, what you can do is partner with a ride-sharing company.

    You can endorse their services on your platform to catch customers around the platform. To boost both businesses. While for every view you get a commission. That is a best practice I think you should try on for your mobile app profits and expand. 

    How much money do apps make per download? 

    If you’ve understood this model. Maybe you have this question in your mind. 

    WAIT.. we are going to disclose this.

    Actually, it is crucial to know how the model works and how you can make money. So let’s understand it.

    CPC, CPA, CPV, and CPI are the major 4 terms that you should know to understand the hierarchy. 

    • CPA: cost per acquisition/action. This is the end term in the funnel which ensures whether your task has been finished or not. An action could be like buying a product or signing up for a free trial. 
    • CPC: cost per click. It is the number of times users click on the ad URL. 
    • CPV: cost per view. As long as the ad is viewed by the user, it comes under CPV and you’ll get money. Here no action is required to be performed. 
    • CPI: cost per install. You will earn every time the user installs some app from your platform.

    • Crowdfunding

    Now let’s come to know about crowdfunding a little bit. This is not a direct method for your business to generate revenue. But it is a strategy that helps to get you funds for expanding your business in different verticals.

    A few top crowdfunding platforms names are;  

    • Kickstarter 
    • Indiegogo
    • Crowdfunder
    • Appsfunder

    There are various advantages where Crowd Funding helps you with Your Mobile App Development. 

    • Sponsorship and Influencer Marketing 

    Let’s break the terms into two:

    Sponsorship: Is the method that helps you to earn money. How? The process is simple.

    It’s not just the advertising but way more than that. Place exciting offers of the third party on the header, footer, or splash screen.

    If you are a food business, you can connect with food bloggers, and restaurant websites that have similar audiences to earn money from the users.

    Influencer Marketing: Another way is influencer marketing. By this method, you can connect with individual experts of similar domains to promote your products and services. The influencer has a large pool of followers and he is known to give honest opinions.

    Know More: A Step-By-Step Guide to Marketing Your Mobile App

    The incentivized ads are intended to promote your services differently. It allows you to connect with users. So that you accomplish the goal of your branding. These ads are in the form of sponsored surveys, content, etc. 

    Promising Ways to Grow Your Business and Gain Profits

    Apart from the above models to make money, we quickly discuss here some promising ways to grow your business.

    It is a new heck in marketing. It comes under performance marketing. When the user visits some website as per his interest, he clicks on relevant links to buy things/ products.

    The motive of affiliate marketing is not solved just with a click. NO.

    Once the user covers the entire funnel and buys the product at the end, then only you get a commission directly from the website, based on the product type.

    It is a great way to impulse users to buy by providing every resourceful information which they are looking for. 

    • Collecting and Selling Products and Data 

    Being a business entrepreneur you should have plenty of ideas to engage your users.

    E-commerce platforms have big opportunities to fill users’ desires. You can start branded merchandise like goodies, stickers, t-shirts, backpacks, etc.

    Selling and reselling is a great option for you to drive your business regularly. 

    This is the final method we have discussed in this blog. By talking about physical purchases we mean to say that users buy something from the mobile app. Looking at the past figures, it is clear that 79% of sales come from mobile.

    Mobile apps are a convenient way for users to buy, hence customer retention is clearly high on it.

    Let’s interrogate with a quick recap of the table about the best models to make money.

    Table: Top Monetization Models 

    Monetization Model  Works best for  Things to consider 
    Free
    • Large customer base 
    • Works best for industries like education, games, healthcare, electronics, etc
    		 Gives best balance for both free and paid users
    Ads 
    • Go ahead with this model type for any category of app
    • Avoid using irrelevant ads 
    • Make most of the design 
    • Pay attention on the quality of ads placed
    In-app 
    • Place important features here 
    • Target focused and clear audience
    • Avoid unnecessary ads 
    Subscription 
    • Place exceptional services 
    • Add new features and services timely
    • Hassle-free payments. 

    Factors that guarantee money-making through mobile apps:-

    Earning is one thing and how to make a constant source of revenue is another.

    Users coming to your platform is possible only when you get something attractive and unique to them. The next thing is how they stay longer on your platform. Both these things can only be possible by giving users an overwhelming experience.

    For instance, let’s break the major goal into chunks, to get a clear insight. 

    • Understand customer/user behavior on your site/platform: use analytics tools for that. 
    •  Try to bridge the gap between the existing app and user requirements. 
    • Add some tactics that allow users to buy or purchase something in-app. 
    • Add personalized content relative to the user’s mind and nature. 
    • Give a faster experience to the user, avoiding any hustle and confusion. 
    • Smooth, faster, convenient, fun, and clear content is the only way; you can clearly convey to users and they understand it. 
    • Note: add a risk-free payment option for users to allow them to buy things from your platform. 
    • Give the facility to add and link credit card details to the in-app via mobile so that there is no need to exit the app interface. Add G-pay or Apple pay UPI for smooth payments via the app. 
    • Last but not least, conduct some market surveys to answer how, what, why, and when kinds of thoughts by users. If you solve it, you are all set.

    How to make money creating apps for android? 

    Do you have a similar question inside your head, which platform is good to go for making enough money for your business?

    You can find out your answer here. 

    • Think about the platform first. Making an app from scratch is a complex thing, but another crucial thing is choosing a platform that has a large user presence. 
    • Android apps have a larger customer base of 81% compared to any other platform. However, iOS users’ average purchase is large compared to android. 
    • So both of the platforms have a high caliber to generate revenues for businesses. 27.5B users download apps from the google app store while 8.1B are downloaded from the apple app store.

    If you reach here, we’re sure you have observed quick ways to make money for your mobile app. Pick the best monetization model only which is suitable for you and works well for you. 

    Why Mobile Apps are the best choice compared to Web Apps or Mobile sites?

    The question has mostly been asked why mobile apps are the No.1 priority for users, not any other platform like a mobile site or web app.

    One answer is “revenues”. Mobile apps are an ideal source to grab big money balls at the plate. But this isn’t set in stone. We only say that mobile apps have a broad and focused canvas for users.

    Another point is that mobile apps have far simpler navigation, attractive UI, faster loading, and one-click payment options. This could not be possible by mobile site or web app. On these interfaces, payment processes are lacking. The user has to fill in every detail for every new payment and this could be a tedious and slow process for him. 

    Final Conclusion: Want to make money with your app?

    With starting your business, you have a clear intention to one day earn money from it. Yes or no? YES of course.

    Every entrepreneur who starts his journey of business discovers possibilities and frames ideas into a canvas to solve people’s issues. And that is actually the sake of need.

    If you want to not only survive in the industry but try to fill the gaps remaining in the marketplace, you have a good opportunity through apps.

    But it’s not always, and every one comes with the same intention.

    But I think it should be.

    The businesses which you would have seen earning good money in app stores, technically come after great strategy and mindset.

    Maybe an idea works for others, but would not work for you. Always prepare individual plans for your business.

    We have uncovered many ideas and methods that would surely help you to make money for your business. Mobile apps are a great idea, to earn and save extra cost and time. And that can only be possible with the help of developers. 

    So are you looking to develop your mobile application for your business profit and revenue?

    You can connect with us, we are VerveLogic can be your one-stop solution for mobile app development because we have a team of experts and market experience. You can get your app developed at the best price possible.

    And for branding solutions or online marketing for your brand then you should check out VerveBranding and Verve Online Marketing today and make your brand stand out.

    FAQ: Some quick answers for you

    • How does a free app make money without ads? 

    Yes, Actually the free model helps to earn money but with ads. And for monetization, without ads you need to choose 4 models;

    Freemium upsell, in-app purchase, subscription, and referrals. 

    • How much money do apps make per download? 

    For the single click, the average income varies from $0.55 to $1.20.

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