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  • Starbucks Is Hiring a Pilot to Captain Its Company Aircraft

    Starbucks Is Hiring a Pilot to Captain Its Company Aircraft


    Starbucks is hiring a “Captain – Pilot-in-Command” for its company Gulfstream aircraft.

    According to the job posting, the role pays between $207,000 and $360,300 a year. (Business Insider notes that the average airline pilot earned around $250,000 in 2024.)

    Related: Starbucks’ New CEO Can Make Up to $113 Million in His First Year

    “The captain is one of the company’s most visible representatives to the passengers and serves as a Starbucks ambassador both at home and abroad,” the listing reads. “They model Starbucks’ guiding principles and act with tact and decorum, while providing the utmost in service and safety.”

    Starbucks reportedly has at least two Gulfstream G550 jets.

    While the job description doesn’t specifically say you’ll be helping the CEO get to the office so he can comply with the company’s return-to-office policy standards, it wouldn’t be a far-fetched idea. It’s been widely reported that Starbucks CEO Brian Niccol commutes over 1,000 miles multiple days a week from Newport Beach, California, to Starbucks’s headquarters in Seattle, Washington.

    A Gulfstream G550 from a private company (not Starbucks) lands at Barcelona airport in Barcelona, Spain, on August 30, 2024. Smith Collection/Gado/Getty Images

    The pilot role has numerous responsibilities, including managing the flight and crew. Applicants should have a valid Airline Transport Pilot Certificate, a current 1st Class Medical Certificate, an FCC Restricted Radio Operator Certificate, and other FAA-based requirements.

    Candidates should also have at least five years of experience operating as a captain with a corporate flight department and at least 5,000 hours of flight time, plus other certificates. See the job listing for the full slate of required items.

    Related: ‘We’re Not Effective’: Starbucks CEO Tells Corporate Employees to ‘Own Whether or Not This Place Grows’



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  • Starbucks Adding New Staff, Says Machines Alone Won’t Cut It

    Starbucks Adding New Staff, Says Machines Alone Won’t Cut It


    Starbucks has found that removing human labor in favor of machines doesn’t work for the company — so now the coffee chain is hiring old-fashioned human baristas at thousands of stores.

    Starbucks CEO Brian Niccol stated in a call with investors earlier this week that the company’s effort to reduce headcount over the past few years and replace humans with machines had backfired: Advanced machinery proved to be an inadequate substitute for human labor.

    “Over the last couple of years, we’ve actually been removing labor from the stores, I think with the hope that equipment could offset the removal of the labor,” Niccol said on the call, per The Guardian. “What we’re finding is that wasn’t an accurate assumption with what played out.”

    By the time Niccol joined Starbucks in September 2024, the company had been testing out human staff increases at just a handful of locations. Niccol broadened the effort this year to include 3,000 locations of the coffee chain’s 40,000 stores globally.

    Related: ‘We’re Not Effective’: Starbucks CEO Tells Corporate Employees to ‘Own Whether or Not This Place Grows’

    Niccol stated that new technology alone doesn’t cut it. Starbucks needed to adequately staff stores and allow employees access to new equipment to deliver a better customer experience.

    “Equipment doesn’t solve the customer experience that we need to provide, but rather staffing the stores and deploying with this technology behind it does,” Niccol said on the call.

    Niccol noted that increasing staff would entail higher costs but asserted that “some growth” for the company would accompany the move.

    Starbucks CEO Brian Niccol. Photo by Kevin Sullivan/Digital First Media/Orange County Register via Getty Images

    The move to hire new baristas is part of Niccol’s plan to turn Starbucks around after five consecutive quarters of declining sales. Starbucks reported on Tuesday that same-store sales dropped 1% in the first quarter of 2025, falling short of Wall Street expectations.

    Related: It’s Pay-to-Stay at Starbucks As the Coffeehouse Reverses Its Open Door Policy

    Niccol reassured investors on the call that though the financial results proved “disappointing,” Starbucks was “really showing a lot of signs of progress” internally. For example, the average time to deliver in-store orders had declined by an average of two minutes during the quarter, he said.

    Niccol’s plan to turn around Starbucks includes limiting the number of items customers can order through mobile, adding ceramic mugs for in-store orders, cutting 30% of the menu, writing customers’ names down with Sharpies on their cups, and asking baristas to make orders in under four minutes. Starting May 12, Starbucks will also require baristas to dress uniformly in a solid black top and khaki, black, or blue denim bottoms.

    Starbucks operates 16,941 stores in the U.S. and has 211,000 U.S. employees. The company’s stock was down about 11% year-to-date at the time of writing.



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