A federal judge created a path for app makers like Spotify and Patreon to avoid paying Apple hefty commissions. Is this a win for consumers? It’s complicated.
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What the Changes in Apple’s App Store Mean for iPhone Users
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How iPhone Apps Are Changing After a Recent App Store Ruling
In recent days, iPhone apps have been changing. The Kindle app now lets people buy books directly from its site. Spotify is offering users free trials. And Patreon, a subscription service, is letting people pay creators more money.
The changes are an early look at how a recent court ruling could transform the shopping experience on an iPhone. Last week, a federal judge ordered Apple to start allowing apps to offer promotions and collect payments directly from users. The decision makes it possible for apps to offer people new conveniences, like buying books directly from their website. The ruling also lets apps bypass a 30 percent commission that Apple collects on every app sale, which could lead to lower prices for consumers.
For more than a decade, Apple required that apps use its payment system for purchases and collected commission on the sales.
Now, all of that is open to change. Here’s what could be different in the future and why.
What did the judge rule?
Judge Yvonne Gonzalez Rogers, who began working on this case after Epic Games sued Apple in 2020, ruled that Apple could no longer take commissions from sales that link out from the app. She also restricted the company from writing rules that would prevent developers from creating buttons or links allowing people to pay apps directly for their goods and services, and said it could not create messages — known as warning screens — that discourage users from leaving the App Store.
Amazon asked to update its Kindle app to allow people to buy books.Credit…Kindle How will iPhone apps change?
For years, Kindle has not sold books on its app to avoid Apple’s 30 percent commission. Now, it has added a “Get Book” button that directs users to its website to buy books. Similarly, Apple prevented Spotify from offering free trials to new customers, but now Spotify has a button on its app for a three-month trial.
Other apps could begin offering links for buying directly from stores online, which would allow the business to avoid having to pay Apple’s 30 percent commission. Without having to pay those fees, apps could offer users lower prices, reducing a $10 monthly subscription to $7.
What will this cost Apple?
Apple makes $11 billion a year from app sales in the United States, according to estimates by Morgan Stanley. It won’t lose all of that, but the bank estimates that $2 billion of that is now at risk.
How much Apple loses will come down to how willing people are to change their behavior. The decade-old process for buying software and services on apps is not only familiar but also quick. People trust Apple with their credit card information. And the company makes it easy for people to cancel their subscriptions — keeping them all in one place. Many people may be reluctant to leave the App Store to make their purchases, and apps may prefer to maintain the current system.
What does this mean for the rest of the world?
Now that Apple is required to allow apps to collect payment directly, without paying the company a commission, in the United States, other countries are going to press for similar concessions. Regulators in Europe, Japan and South Korea, which have been asking Apple to loosen its grip on the App Store, would not want their own citizens or developers to have to pay more than Americans did.
Could Apple roll back the changes?
Apple said it planned to appeal the ruling, but it would be challenging for the company to have the decision overturned. In 2021, the judge wrote a less prescriptive ruling. Apple skirted the rule by introducing a 27 percent commission for app sales. The U.S. Court of Appeals for the Ninth Circuit sided with the judge’s initial ruling from 2021 and is unlikely to change its position, said Mark A. Lemley, a professor of antitrust and technology law at Stanford. “They should take their licks and let it be,” he said.
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Judge Rebukes Apple and Orders It to Loosen Grip on App Store
A federal judge ruled on Wednesday that Apple must loosen its grip on its App Store and stop collecting a commission on some app sales, capping a five-year antitrust case brought by Epic Games that aimed to change the power that Apple wields over a large slice of the digital economy.
The judge, Yvonne Gonzalez Rogers of U.S. District Court for the Northern District of California, rebuked Apple for thwarting a previous ruling in the lawsuit and said the company needed to be stopped from further disobeying the court. She criticized Tim Cook, Apple’s chief executive, and accused other executives at the company of lying.
In her earlier ruling, Judge Gonzales Rogers ordered Apple to allow apps to provide users with external links to pay developers directly for services. The apps could then avoid the 30 percent commission that Apple charges in its App Store and potentially charge less for services.
Instead, Judge Gonzalez Rogers said on Wednesday, Apple created a new system that forced apps with external sales to pay a 27 percent commission to the company. Apple also created pop-up screens that discouraged customers from paying elsewhere, telling them that payments outside the App Store may not be secure.
“Apple sought to maintain a revenue stream worth billions in direct defiance of this court’s injunction,” Judge Gonzalez Rogers wrote.
In response, she said Apple could no longer take commissions from sales outside the App Store. She also restricted the company from writing rules that would prevent developers from creating buttons or links to pay outside the store and said it could not create messages to discourage users from making purchases. In addition, Judge Gonzalez Rogers asked the U.S. attorney for the Northern District of California to investigate the company for criminal contempt.
The ruling — a major victory for Epic and a stinging defeat for Apple — has the potential to change the app economy by increasing the money that developers collect while reducing the fees that flow to Apple. That strikes at one of Apple’s major businesses, with its App Store long the most prominent destination for people to download mobile games, productivity tools and other programs.
“There’s going to be a lot of latitude for developers to get better deals and for consumers to get better deals,” said Tim Sweeney, Epic’s chief executive. “This is a wonderful, wonderful day for everybody.”
An Apple spokeswoman, Olivia Dalton, said in a statement: “We strongly disagree with the decision. We will comply with the court’s order, and we will appeal.”
Apple’s shares sank 1.5 percent in after-hours trading.
Epic, the maker of the game Fortnite, brought the antitrust lawsuit against Apple in 2020. In the suit, Epic accused Apple of forcing app makers to use its payment system in exchange for access to the App Store, which is the only way to distribute apps on iPhones. The rules allowed Apple to collect as much as a 30 percent commission on many transactions.
The App Store makes up a large portion of the nearly $100 billion in annual services revenue that Apple collects.
In a ruling two years later, Judge Gonzalez Rogers stopped short of declaring that Apple had a monopoly in the market of mobile games, as Epic had argued. That meant Apple avoided the worst possible outcome of the case. But she found that the company had violated California laws against unfair competition by preventing developers from offering users alternative ways to pay for apps.
Last year, Epic complained to the court that Apple wasn’t complying with the ruling because it had created a new set of fees and rules for developers. The judge ordered Apple to provide the documents explaining how it had come up with its new system.
Apple’s documents showed that it tried to discourage alternative payments and keep as much of its traditional 30 percent commission as possible. At a July 2023 meeting, Phil Schiller, who oversees the App Store, advocated that Apple take no commission, but Luca Maestri, Apple’s finance chief at the time, championed a fee of 27 percent. Mr. Cook sided with Mr. Maestri, according to the documents.
Mr. Cook also asked that when people clicked on links to pay for apps outside the App Store they be shown a “scare” screen saying “that Apple’s privacy and security standards do not apply to purchases made on the web.”
“Apple knew exactly what it was doing and at every turn chose the most anticompetitive option,” Judge Gonzalez Rogers said.
She said Apple executives had “outright lied under oath” and added, “Cook chose poorly.”
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5 Best Classic App Store Games
Canabalt is a classic endless runner where you will race across rooftops and avoid obstacles. With a single button control, eight game mode options, and different runners to choose from, you can run for a high score or just for survival.
As one of the originals in this genre, Canabalt has you running to survive the destruction around you. You can escape alone or bring another runner along for the journey. Controls are simple allowing you jump across rooftops with a tap. Obstacles and distractions are everywhere, so keep your eyes peeled as you race for safety.
Canabalt is an endless runner that is easy to pick up and play. With understated, but attractive retro-style graphics and fast-paced background music, the energy will keep you moving, jumping, and running to escape.
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Resident Evil 3 Lands on the App Store for iPhone, iPad, and Mac
Here’s the official description of the game, which was originally released on consoles in 2020:
A series of strange disappearances have been occurring in the American Midwest within a place called Racoon City. A specialist squad of the police force known as S.T.A.R.S. has been investigating the case, and have determined that the pharmaceutical company Umbrella and their biological weapon, the T-Virus, are behind the incidents—though they’ve lost several members in the process. Jill Valentine and the other surviving S.T.A.R.S. members try to make this truth known, but find that the police department itself is under Umbrella’s sway and their reports are rejected out of hand.
However, soon reports of a grisly “cannibal virus” begin to surface, and vicious dogs begin roaming the streets. With the viral plague spreading through the town and to her very doorstep, Jill is determined to survive.
However, unbeknownst to Jill, an extremely powerful pursuer has already been dispatched to eliminate her.
While you can play the game on the touchscreen, Capcom recommends you use a controller.
Resident Evil 3 is a free download now on the App Store. You can play a limited part of the game.
To unlock the entire game, you’ll need to make an in-app purchase. Until April 16, that’s just $9.99. You can also make a $1.99 in-app purchase to unlock all in-game rewards.
You’ll need an iPhone 15 Pro or later to play on iPhone. On the iPad, you’ll need a tablet with an M1 chip or later, or the current-generation iPad mini. For a Mac, you’ll need an M1 chip or later.
One purchase will unlock the game on all three platforms. You can also start playing on one device and pick up right where you left off on another.
Finally, the game will take up 31GB of space on your device.