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Customer Experience Measurement That Drives ROI
The following blog references a recent Forrester report, titled “How To Measure Customer Experience Performance and Prove ROI”.  To access the full report, go here.  

Customer experience is one of the few levers that organizations can pull to differentiate their brand, drive loyalty, and unlock growth—all at once. 

Yet despite its growing importance, many CX leaders still wrestle with three critical questions: 
- How effective is our current customer experience? 
- What should we prioritize to improve it? 
- And what’s the actual business impact of doing so? 
According to Forrester, just 4 in 10 CX professionals believe their metrics truly reflect performance.¹ That gap between efforts and insights holds teams back. 

To close it, CX leaders must evolve how they measure experience, strengthen alignment with operations, and clearly articulate value in financial and strategic terms. 

Here’s how to move from measuring sentiment to proving impact. 

1. Measure CX performance at multiple levels 

A strong CX measurement program starts with a three-dimensional framework: 
- Relationship level: Understand customers’ overall impression of your brand. This data predicts loyalty behaviors like repeat purchases or brand advocacy. 
- Journey level: Identify how well different stages of the customer journey connect—or where friction causes drop-off. 
- Touchpoint level: Examine specific interactions (e.g., digital checkout, support calls) to surface issues that impact satisfaction in the moment. 
What sets leading firms apart is their ability to connect the dots. For example, Allied Irish Bank¹ didn’t just measure loan approval satisfaction—they correlated satisfaction (perception) with wait times (interaction) and conversion rates (outcome). This allowed them to identify a critical pain point and redesign the loan journey to improve results. 

2. Embed CX insights into business decision-making 

CX data is only powerful when it informs action. CX leaders embed insights directly into planning and operations by: 
- Creating models that identify CX drivers. Linking perception, interaction, and outcome data reveals what shapes customer sentiment and why it matters to the business. 
- Visualizing insights in intuitive ways. Dashboards and stakeholder-specific reports ensure that CX isn’t hidden in a silo—it becomes central to strategic conversations. 
- Aligning insights with planning and decision cycles. Delivering CX data when teams are setting goals or defining priorities ensures it directly influences business outcomes. 
Most importantly, these organizations shift the conversation from “How’s our score?” to “How are we performing for customers?” Shell’s CX leader said it best: “Now we say ‘CX performance’—it changes the mindset.”¹ 

3. Prove ROI with business-focused outcomes 

Anecdotes don’t secure CX budgets—business results do. To build credibility and buy-in, CX teams must: 
- Link CX metrics to business KPIs. This means showing how experience improvements lead to higher retention, increased revenue, or cost savings. 
- Create repeatable ROI models. Use methods like linkage analysis to consistently connect perception and outcome data. 
- Avoid over-reliance on scores. Incentivizing CX teams on score improvement alone can distort results and encourage gaming. Focus on improving real experiences instead. 
As Forrester notes, programs that tie CX to financial performance earn greater stakeholder trust and longevity. ¹ 

Continue reading  

Want to go deeper? Access the full Forrester report for a complete roadmap to building an effective, business-aligned CX measurement program. Inside, you’ll find: 
- A three-tier model for CX measurement maturity—from foundational to advanced. 
- Real-world case studies from organizations like Allied Irish Bank, HubSpot, and Humana. 
- Tactics for aligning CX metrics with strategy, systems, and stakeholder expectations. 
CX isn’t just about delighting customers—it’s about driving growth. And it all starts measuring the right things that enable you to drive your organization forward. 

¹Forrester, How To Measure Customer Experience Performance And Prove ROI, Maxie Schmidt with Martin Gill, Hannah Jachim, Georgia Caplice, Frank Harris, 20 March 2025. 
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26/06/2025
Mutazione Is A Mutant Soap Opera That I Can’t Get Enough Of

You’ll explore the community of Mutazione as 15-year-old Kai as she travels back to the town to care for her dying grandfather Nono and hopefully bring him back to health. But he has many other plans for her. And that’s not even to mention the odd bird-like character who keeps appearing in Kai’s dreams.

More than 100 years ago, a meteor “Moon Dragon” struck the tropical holiday resort. Most perished, but anyone who survived showed strange mutations. Those who remained formed to small titular town.

Everyone might have survived the meteor strike, but the drama might be another matter.

The game features a beautiful hand-illustrated world to explore, including the ensemble of lovable mutant characters. As you might expect, the story is full of dramatic twists and turns.

One of the best features are gardens in the game that can create unique, relaxing generative musical soundscapes.

Mutazione is a $8.99 download now on the App Store. It’s for the iPhone and all iPad models.

I’m just a few minutes into the game, and it is as charming and unique as I’d expect from such a fun concept. I can’t wait to dive in more and uncover all of the secrets.

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17/06/2025
Build a Profitable One-Person Business That Runs Itself — with These 7 AI Tools
Opinions expressed by Entrepreneur contributors are their own.
Most entrepreneurs are still using AI like a digital intern — rewriting emails, polishing posts and hoping for a little lift. But what if you flipped the script?

What if AI didn’t just help you run your business — what if it became the business?

Imagine a solo operation where content is created, leads are generated, and sales are made — all while you sleep. No team. No burnout. Just smart systems working around the clock.

In this video, you’ll discover seven powerful tools from the AI “Black Book” — designed specifically for founders who want to scale without adding headcount. These aren’t quick hacks. They’re plug-and-play systems built for autonomy, leverage and profit.

Inside, you’ll learn how to:
- Find the conversion killers on your site — and fix them instantly, no coding required.
- Uncover market gaps and messaging angles that would take a research team weeks to find.
- Deploy your own AI workforce to handle onboarding, support and admin — so you can focus on growth.
- Turn ideas into high-converting pitch decks in minutes — perfect for clients, webinars, and lead gen.
- Create data-backed content that grabs attention and drives action — without the guesswork.
- Diagnose and optimize your funnels with instant performance insights and actionable feedback.
- Access a toolbox of AI agents that replace entire roles — from copywriters to analysts to VAs.
No fluff. No jargon. Just a clear roadmap to building a business that runs 24/7 — without you on the hamster wheel.

If you’re ready to stop doing it all yourself and start building something that works harder than you do, this is the blueprint.

Download the free “AI Success Kit” (limited time only). And you’ll also get a free chapter from my brand new book, “The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.”
Most entrepreneurs are still using AI like a digital intern — rewriting emails, polishing posts and hoping for a little lift. But what if you flipped the script?

What if AI didn’t just help you run your business — what if it became the business?

Imagine a solo operation where content is created, leads are generated, and sales are made — all while you sleep. No team. No burnout. Just smart systems working around the clock.

The rest of this article is locked.

Join Entrepreneur+ today for access.

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07/06/2025
Before You Invest, Take These Steps to Build a Strategy That Works

Opinions expressed by Entrepreneur contributors are their own.

Investing doesn’t start with your first transaction — it begins much earlier. From defining the types of investments you’re interested in to setting clear financial goals, the early stages are critical. Investing can be complex and time-intensive, especially when deciding where to place your capital. That’s why having a thoughtful, informed strategy from the outset is so important: it ensures your investments are purposeful and aligned with your longterm vision.

Before you commit any resources, take the time to craft a strategy that reflects your goals, values and risk tolerance. A structured approach not only reduces unnecessary risk but also clarifies why you’re investing and how each decision supports the bigger picture. This clarity transforms your investment approach from reactive to intentional.

As an entrepreneur, I’ve refined my own investment strategy over time. It’s diverse by design, built to support both my financial goals and my broader mission. If you’re wondering how to figure out where your own investments should go, here are four actionable steps to help guide your placement strategy:

1. Define your investment goals

Start by asking yourself: What do I want my investments to achieve? Are you aiming for longterm wealth, social impact, business expansion or a mix of these? Knowing what success looks like will shape how much you invest, when and where.

Consider the types of investments that resonate most—whether that’s equity, partnerships, philanthropic initiatives, or ventures tied to innovation. Aligning your goals with your core values will not only give you direction but also help you stay committed when markets shift.

Related: How to Diversify Your Business Interests

2. Choose your asset allocation strategy

Asset allocation — how you distribute your investments across asset classes — is central to managing risk and return. The main categories include equities, fixed income and cash or cash equivalents. Each has different risk profiles and growth potential.

There’s no one-size-fits-all approach. My own strategy, for example, spans three buckets: equity and business investments, partnerships and strategic collaborations and philanthropic efforts. This setup works for me because I prioritize both financial returns and impact. A significant portion of my portfolio supports global health, education, and sustainability initiatives.

A thoughtful allocation plan helps you stay balanced, even when the markets aren’t.

3. Diversify strategically

Diversification is a time-tested way to reduce risk. If one sector dips, others can help offset the loss. But meaningful diversification goes beyond spreading your investments — it requires research and intention.

Dig into each opportunity. Understand the potential returns, risks, and how each fits into your broader strategy. For me, diversification also means staying engaged with sectors I care deeply about, like innovation, wellness and climate-conscious enterprises. This keeps my portfolio resilient and aligned with my values.

Related: The Importance of Portfolio Diversification for Your Investments

4. Stay adaptable

Your investment strategy should evolve with you. As your goals, interests and the economic landscape shift, so should your allocations.

I regularly revisit my portfolio with a few key questions: How are my current investments performing? Do they still reflect my vision? Are there new opportunities I should explore? Lately, I’ve been diving deeper into wellness and sustainable living, especially in high-quality nutraceuticals and biohacking. Those shifts came from staying curious and being willing to pivot when the time felt right.

Deciding where to place your investments is one of the most important steps in your investing journey. Laying a solid foundation early on helps you navigate growth, risk, and market shifts with confidence. And remember, your strategy isn’t permanent—it’s a living framework that should adapt as you and the world around you evolve. Stay informed, stay connected, and above all, stay intentional. Your future self will thank you.

Investing doesn’t start with your first transaction — it begins much earlier. From defining the types of investments you’re interested in to setting clear financial goals, the early stages are critical. Investing can be complex and time-intensive, especially when deciding where to place your capital. That’s why having a thoughtful, informed strategy from the outset is so important: it ensures your investments are purposeful and aligned with your longterm vision.

Before you commit any resources, take the time to craft a strategy that reflects your goals, values and risk tolerance. A structured approach not only reduces unnecessary risk but also clarifies why you’re investing and how each decision supports the bigger picture. This clarity transforms your investment approach from reactive to intentional.

As an entrepreneur, I’ve refined my own investment strategy over time. It’s diverse by design, built to support both my financial goals and my broader mission. If you’re wondering how to figure out where your own investments should go, here are four actionable steps to help guide your placement strategy:

The rest of this article is locked.

Join Entrepreneur+ today for access.

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05/06/2025
7 AI Tools to Build a Profitable One-Person Business That Runs While You Sleep
Opinions expressed by Entrepreneur contributors are their own.
Most entrepreneurs are still using AI like an assistant, stuck on surface-level tools that save a few minutes here and there. But what if AI could actually run your business for you, while you sleep?

This isn’t about chatbots or repurposing content. It’s about building a lean, one-person business powered by automation, speed and smart systems.

In this video, I’m revealing seven high-leverage AI tools curated for solo entrepreneurs ready to scale without a team and finally unlock true freedom.

What you’ll learn:
- Website conversion and sales amplifier: Discover a free Google AI tool that audits your site like a conversion expert, spotting costly mistakes and giving you data-backed recommendations to boost leads and sales (no coding required).
- Hidden market insights at your fingertips: Uncover the AI research engine that reveals untapped market gaps and competitor weaknesses in seconds, without spending $200/month on bloated SEO software.
- No-code agent creation made simple: Learn how to build your own AI agents to automate client onboarding, handle admin tasks, and even make smart decisions — freeing up your time for growth and strategy.
- Instant presentation builder: Turn any blog, transcript or outline into a polished, professional deck in minutes — perfect for selling ideas, landing clients or creating lead magnets on autopilot.
- Social media intelligence extractor: Access a pre-trained AI bot that scrapes platforms for viral trends, top-performing posts, and competitor engagement data, giving you a content edge without guesswork.
- Data reporting on autopilot: Use the same AI analysis tool trusted by universities to transform raw numbers into smart, visual insights — ideal for optimizing campaigns, funnels and offers.
- The ultimate solo founder AI toolkit: Explore the “app store of AI” where you can clone voices, analyze sentiment, and plug into hundreds of advanced tools that extend what one person can achieve.
I’ll walk you through each tool step-by-step, no tech background needed. If you’re ready to build a high-performance business that works while you sleep, this video is your blueprint.

Download the free “AI Success Kit” (limited time only). And you’ll also get a free chapter from my new book, “The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.”
Most entrepreneurs are still using AI like an assistant, stuck on surface-level tools that save a few minutes here and there. But what if AI could actually run your business for you, while you sleep?

This isn’t about chatbots or repurposing content. It’s about building a lean, one-person business powered by automation, speed and smart systems.

In this video, I’m revealing seven high-leverage AI tools curated for solo entrepreneurs ready to scale without a team and finally unlock true freedom.

The rest of this article is locked.

Join Entrepreneur+ today for access.

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24/05/2025
Build adaptive Android apps that shine across form factors
Posted by Fahd Imtiaz – Product Manager, Android Developer

https://www.youtube.com/watch?v=15oPNK1W0Tw

If your app isn’t built to adapt, you’re missing out on the opportunity to reach a giant swath of users across 500 million devices! At Google I/O this year, we are exploring how adaptive development isn’t just a good idea, but essential to building apps that shine across the expanding Android device ecosystem. This is your guide to meeting users wherever they are, with experiences that are perfectly tailored to their needs.

The advantage of building adaptive

In today’s multi-device world, users expect their favorite applications to work flawlessly and intuitively, whether they’re on a smartphone, tablet, or Chromebook. This expectation for seamless experiences isn’t just about convenience; it’s an important factor for user engagement and retention.

For example, entertainment apps (including Prime Video, Netflix, and Hulu) users on both phone and tablet spend almost 200% more time in-app (nearly 3x engagement) than phone-only users in the US^*.

Peacock, NBCUniversal’s streaming service has seen a trend of users moving between mobile and large screens and building adaptively enables a single build to work across the different form factors.

“This allows Peacock to have more time to innovate faster and deliver more value to its customers.”

– Diego Valente, Head of Mobile, Peacock and Global Streaming

Adaptive Android development offers the strategic solution, enabling apps to perform effectively across an expanding array of devices and contexts through intelligent design choices that emphasize code reuse and scalability. With Android’s continuous growth into new form factors and upcoming enhancements such as desktop windowing and connected displays in Android 16, an app’s ability to seamlessly adapt to different screen sizes is becoming increasingly crucial for retaining users and staying competitive.

Beyond direct user benefits, designing adaptively also translates to increased visibility. The Google Play Store actively helps promote developers whose apps excel on different form factors. If your application delivers a great experience on tablets or is excellent on ChromeOS, users on those devices will have an easier time discovering your app. This creates a win-win situation: better quality apps for users and a broader audience for you.

Latest in adaptive Android development from Google I/O

To help you more effectively build compelling adaptive experiences, we shared several key updates at I/O this year.

Build for the expanding Android device ecosystem

Your mobile apps can now reach users beyond phones on over 500 million active devices, including foldables, tablets, Chromebooks, and even compatible cars, with minimal changes. Android 16 introduces significant advancements in desktop windowing for a true desktop-like experience on large screens and when devices are connected to external displays. And, Android XR is opening a new dimension, allowing your existing mobile apps to be available in immersive virtual environments.

The mindset shift to Adaptive

With the expanding Android device ecosystem, adaptive app development is a fundamental strategy. It’s about how the same mobile app runs well across phones, foldables, tablets, Chromebooks, connected displays, XR, and cars, laying a strong foundation for future devices and differentiating for specific form factors. You don’t need to rebuild your app for each form factor; but rather make small, iterative changes, as needed, when needed. Embracing this adaptive mindset today isn’t just about keeping pace; it’s about leading the charge in delivering exceptional user experiences across the entire Android ecosystem.

Leverage powerful tools and libraries to build adaptive apps:
Ensuring app availability across devices

Avoid unnecessarily declaring required features (like specific cameras or GPS) in your manifest, as this can prevent your app from appearing in the Play Store on devices that lack those specific hardware components but could otherwise run your app perfectly.

Handling different input methods

Remember to handle various input methods like touch, keyboard, and mouse, especially with Chromebook detachables and connected displays.

Prepare for orientation and resizability API changes in Android 16

Beginning in Android 16, for apps targeting SDK 36, manifest and runtime restrictions on orientation, resizability, and aspect ratio will be ignored on displays that are at least 600dp in both dimensions. To meet user expectations, your apps will need layouts that work for both portrait and landscape windows, and support resizing at runtime. There’s a temporary opt-out manifest flag at both the application and activity level to delay these changes until targetSdk 37, and these changes currently do not apply to apps categorized as “Games”. Learn more about these API changes.

Adaptive considerations for games

Games need to be adaptive too and Unity 6 will add enhanced support for configuration handling, including APIs for screenshots, aspect ratio, and density. Success stories like Asphalt Legends Unite show significant user retention increases on foldables after implementing adaptive features.

Start building adaptive today

Now is the time to elevate your Android apps, making them intuitively responsive across form factors. With the latest tools and updates we’re introducing, you have the power to build experiences that seamlessly flow across all devices, from foldables to cars and beyond. Implementing these strategies will allow you to expand your reach and delight users across the Android ecosystem.

Get inspired by the “Adaptive Android development makes your app shine across devices” talk, and explore all the resources you’ll need to start your journey at developer.android.com/adaptive-apps!

Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.

^*Source: internal Google data
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23/05/2025
7 AI Tools That Help You Build a One-Person Business — and Make Money While You Sleep
Opinions expressed by Entrepreneur contributors are their own.
Most entrepreneurs are still using AI like a sidekick, just scratching the surface with basic tools that save a few minutes here and there. But what if AI could run your business for you while you sleep? This isn’t about chatbots or rewriting blog posts. This is about building a lean, one-person business powered by automation, speed and strategy.

Inside this video, I’m revealing seven powerful AI tools from the “Black Book”— hand-picked for solo entrepreneurs who want to scale without a team and unlock true freedom.
- Website conversion and sales amplifier: Discover a free Google AI tool that audits your site like a conversion expert, spotting costly mistakes and giving you data-backed recommendations to boost leads and sales (no coding required).
- Hidden market insights at your fingertips: Uncover the AI research engine that reveals untapped market gaps and competitor weaknesses in seconds, without spending $200 per month on bloated SEO software.
- No-code agent creation made simple: Learn how to build your own AI agents to automate client onboarding, handle admin tasks, and even make smart decisions — freeing up your time for growth and strategy.
- Instant presentation builder: Turn any blog, transcript, or outline into a polished, professional deck in minutes—perfect for selling ideas, landing clients or creating lead magnets on autopilot.
- Social media intelligence extractor: Access a pre-trained AI bot that scrapes platforms for viral trends, top-performing posts, and competitor engagement data, giving you a content edge without guesswork.
- Data reporting on autopilot: Use the same AI analysis tool trusted by universities to transform raw numbers into smart, visual insights — ideal for optimizing campaigns, funnels, and offers.
- The ultimate solo founder AI toolkit: Explore the “app store of AI” where you can clone voices, analyze sentiment, and plug into hundreds of advanced tools that extend what one person can achieve.
I’ll walk you through each tool step-by-step, no tech background needed. If you’re ready to build a high-performance business that works while you sleep, this video is your blueprint.

Download the free “AI Success Kit” (limited time only). And you’ll also get a free chapter from my brand new book, “The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.”
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26/04/2025
3vHabits That Made Me Sharper, Stronger and More Successful

Opinions expressed by Entrepreneur contributors are their own.

There was a time not too long ago when everything looked successful from the outside — company growth, media features, funding rounds. But underneath the wins, I was living a lifestyle that was quietly sabotaging my edge. I had gained weight. I wasn’t going to the gym. I drank wine almost every night. I ate whatever was convenient, often skipping meals or grabbing ultra-processed takeout.

My body was running on junk fuel, and so was my mind. It showed up in the form of burnout, decision fatigue and emotional volatility — especially when dealing with tough negotiations, naysayers and setbacks.

Everything began to change when I flipped the script and made three lifestyle behaviors non-negotiable. Not suggestions. Not goals. Non-negotiables.

These three changes didn’t just improve my health — they sharpened my focus, made me a better leader and gave me the endurance to scale through chaos. Every entrepreneur, no matter their industry, age or stage, should treat these three areas like core business infrastructure. Because if you break down, so does the company.

Related: 5 Health Habits These Successful Entrepreneurs Swear By

1. Work out like it’s a board meeting

Let’s be clear: Working out isn’t about looking good for Instagram. It’s about training your discipline, managing your stress and building stamina for mental warfare.

Top entrepreneurs treat fitness as sacred. Jeff Bezos is known for his transformation post-Amazon CEO — trading in the skinny tech guy image for someone who clearly takes lifting seriously. Mark Wahlberg, an actor and entrepreneur, runs F45 gyms and often shares his grueling 4 a.m. workouts. Even Kevin Hart, who built an entertainment empire, ties his fitness routine directly to his mental sharpness and business resilience.

For me, getting back into daily workouts was humbling at first. The strength wasn’t there, and the discipline had eroded. But within weeks of consistency — whether it was lifting, walking or high-intensity intervals — my clarity returned. I was sleeping better. My moods leveled out. I could deal with stressors head-on without needing a glass of cabernet to decompress.

Science backs this up. A Harvard Medical School study found that regular aerobic exercise improves executive function, which includes decision-making, problem-solving and focus — exactly what we’re paid to be good at.

Entrepreneurship is a sport. Start treating your body like an athlete does.

2. Eat like your decisions depend on it — because they do

The old saying goes, “If you don’t make time for your wellness, you’ll be forced to make time for your illness.” And that’s exactly where most entrepreneurs go wrong.

The culture glorifies 18-hour workdays and fast food lunches as signs of hustle. But that mentality is broken. The truth? Your body is a processing machine, and what you put into it becomes your fuel for thinking, speaking and leading. If you feed it poorly, it breaks down. Fast.

I changed my diet by adopting a flexitarian approach — leaning mostly on vegetables, grains, legumes, fish and occasionally red meat. I didn’t go extreme. I went intentional. That shift alone gave me more energy in the afternoons, less brain fog and zero crashes from sugar or processed carbs. I started reading labels. I stopped pretending “protein bars” were meals. I drank more water and fewer glasses of wine.

Look at Tom Brady — still peak-performing into his 40s because of a clean, disciplined diet. Or Tim Ferriss, who famously follows strict dietary regimens to optimize performance. Even companies like Sweetgreen, Sakara Life and Athletic Greens have built empires catering to high-performers who don’t want to compromise clarity or energy for convenience.

There’s nothing glamorous about burnout-induced hospital visits or running your team from a place of low energy. Entrepreneurs must start thinking of food as strategic fuel.

Related: 12 Ways to Eat Healthy No Matter How Busy You Are

3. Sleep like a pro, not a martyr

One of the dumbest myths in the business world is the glorification of sleep deprivation. You hear it all the time: “I only sleep four hours.” “Sleep is for losers.” “I’ll sleep when I’m dead.”

That kind of thinking will kill your performance — and possibly you, too.

Neuroscience is unequivocal: Seven to eight hours of quality sleep each night is essential for memory consolidation, emotional regulation and cognitive performance. The CDC has declared sleep deprivation a public health epidemic, and for entrepreneurs, it’s even more dangerous.

Research has revealed that during sleep, your brain flushes out toxins that build up during the day. Without adequate sleep, those toxins accumulate and impair function.

Elon Musk famously tweeted about working 120-hour weeks and later admitted it nearly “cost him his mind.” Since then, even he has pulled back and begun advocating for better sleep. Arianna Huffington built an entire movement around sleep culture after collapsing from exhaustion and hitting her head on her desk.

I learned to treat my sleep like my calendar — scheduled, protected and predictable. No screens late at night. No late-night wine. Same bedtime every day, including weekends. The result? Fewer irrational decisions, less emotional reactivity and more strategic thinking in the morning.

Good sleep is a competitive advantage. Use it.

Related: This Is the Sleep Routine That Keeps Top CEOs at Peak Performance

Success isn’t just strategy. It’s physiology.

Too often, we think we need better tactics, better funnels or better venture partners. But more often than not, what we really need is a better body to carry the weight of our ideas.

Fitness. Diet. Sleep.

Those three pillars, when treated with the same intensity and rigor as your next investor pitch or product launch, will give you a mental edge money can’t buy. They’ll make you more calm under pressure, more focused during chaos and more persuasive in every room you enter.

Entrepreneurship is not for the weak. So, stop training your company harder than you train yourself. The ROI on your body will be the greatest investment you ever make.

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19/04/2025
7 Trending Social Media Content Types That Work

When it comes to trendy social media content, the type of content you surf online is pretty much the same. But the question is, do you know what they are called and how important they are to support your business? No? Do not worry.

In this blog, we will discuss all the types of social media content that are suggested and used by almost every digital marketing agency and many other places. So, let us dig into that. Here you go.

Trending Social Media Content

Before heading toward the trending content, you must consider conducting a social media audit. It is an essential step to make a clear road map by analyzing your current status. Here are the types of social media content that are famous currently:

Short Videos

If you surf social media, then you must have noticed that in the past few years, short videos have taken over social media platforms. The video is less than 10 minutes in duration and is slotted in the category of short videos. From Reels to YouTube Shorts and TikTok, all are types of short videos.

Generally, the length of these videos is 0-3 minutes and they have proven themselves as the strongest mediums to connect to potential audiences. So many platforms are getting more users than ever because of this content, and some of them are Instagram, TikTok, and YouTube.

If you hire a digital marketing company in Jaipur then they will also suggest including short videos for your strong social media presence. Also, the best example of using short videos as an advantage for creating an amazing brand identity among an audience is The Rang, which is a Vietnam indian food restaurant.

Long Videos

As short videos are great for your daily engagements long videos are unbeatable for building brand image. If you want to convey something or want to do storytelling that is 10 minutes long or more than that then long videos are the best medium to do so.

Also, the best medium to convey your long video content is going to be YouTube. It is the platforms that are made for long video content because Shorts were launched very recently, before those platforms were known for longer video content.

The best example of this content and its success can be taken from Buzzfeed’s Tasty. This YouTube channel has a range of long videos, from recipes to quick cooking and cooking games.

User-Generated Content (UGC)

UGC is the content that is created by unaffiliated individuals with your brand and for your brand. The motive is to create relevancy and authenticity of your brand for different users. Also, UGC is the perfect example of the power of social media content.

If you want to understand what is UGC then let us tell you. Have you read reviews and ratings of a product on Google before buying it? If you did, then it is the same process. It is your peer review before trusting a brand that is 100% genuine and can be trusted. This is why almost every Social Media Marketing Company in India focuses on UGC.

The best platform to post your UGC is got to be Instagram. You can post short videos, long videos, carousel posts, Insta stories, etc. Before, Instagram X was the hub for UGC, but in the past 3-4 years, the dynamics have changed, and Instagram has taken over the marketplace.

The best example of UGC is Stonewood Homestay because they have been reviewed by many users including some famous influencers.

Live Streams

The next type of content in line we have is live streams. Imagine you can now easily make your digital family part of every event or product launch you have. You do not have to just inform your audience but also make them a part of your launch through this type of content. Now, you know the reason for the hype.

Live streaming is becoming common for many platforms, but the best platforms to go live are Instagram, TikTok, and YouTube. These platforms are very popularly used by users and even celebrities. It is a strong medium to showcase your authenticity by showing behind-the-scenes and much more through live sessions.

Poll and Questions

The next type of content on our list is polls and questions. The best way to get engagement on your social media account is by posting something interactive, which is the main focus of social media advertising activities. Here are the polls and questions. Most influencers, celebrities, and social media users post these polls and questions on their statuses or stories to interact with their audience or followers.

You do not have to have a legitimate question to ask your audience. It can be about anything you can ask them what should wear for the day by providing them with two options of outfits. As a business, you can ask for product choices or color choices. Also, you can hire a Digital Marketing Company in Jaipur to do this job for you.

The best platforms for polls and questions are Instagram, LinkedIn, Reddit, X, and Meta. The best example of polls and question engagement can be seen with Fortune.

Influencer Collaboration

We have mentioned influencers before in this blog, so we must understand how important part have influencers have become to the social media industry. You can target an audience that is potentially loyal to a respective influencer and would trust your brand because of them. By now, if anybody mentions social media, you think of influencers.

This is how immensely influencers have taken over the social media game. Influencer collaboration with brands will give you good exposure and make people reach out to your product or services effectively. Instagram, TikTok, Twitch, and YouTube are the best platforms for influencer marketing.

The best example you can see of influencer collaboration is Charli D’Amelio with Dunkin’. People know Charli as a huge Dunkin’s fan too.

Memes

What is social media without memes? Right? So, promoting your brand through memes is a genius idea. You can create humor from an ongoing trend by representing it in your own way.

Also, you can add your creativity to create humor or joke about yourself that can become a trend. But the point is Meme game never fails. The best platform for creating this content is Instagram, Meta, X, YouTube, TikTok, etc. If you are willing to up your SEO game, then you should hire an SEO company in Jaipur or any other place.

The best example of this meme social media content is what Zomato did with its creative meme ideas, and they go viral every time.

Last Words

Finally, we can say that different types of social media content can help you build a strong social media presence. As a leading digital marketing company in Jaipur and in India or any other place, you must take care of all these content types while posting for clients.

Verve Online Marketing is the best Social Media Marketing Company in India that can help you build a strong social media presence through unique content creation and strategies. To know more please check out the website today.

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12/04/2025