برچسب: Through

  • How My Lovely Planet is making environmental preservation fun through games



    Posted by Robbie McLachlan – Developer Marketing

    In our latest #WeArePlay film, which celebrates the people behind apps and games on Google Play, we meet Clément, the founder of Imagine Games. His game, My Lovely Planet, turns casual mobile gaming into tangible environmental action, planting real trees and supporting reforestation projects worldwide. Discover the inspiration behind My Lovely Planet and the impact it’s had so far.

    https://www.youtube.com/watch?v=TrgDdhvzwt4

    What inspired you to combine gaming with positive environmental impact?

    I’ve always loved gaming and believed in technology’s potential to tackle environmental challenges. But it was my time working with an NGO in Madagascar, where I witnessed firsthand the devastating effects of environmental changes that truly sparked my mission. Combining gaming and sustainability just made sense. Billions of people play games, so why not harness that entertainment to create real-world impact? So far, the results speak for themselves: we’ve built an engaged global community committed to protecting the environment.

    Imagine Games team, Clément, from France

    How do players in My Lovely Planet make real-world differences through the game?

    With My Lovely Planet, planting a tree in the game means planting a real tree in the world. Our community has already planted over 360,000 trees through partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France. We’ve also supported ocean-cleaning, bee-protection, and drone reforestation projects.

    Balancing fun with impact was key. Players wouldn’t stay just for the mission, so we focused on creating a genuinely fun match-3 style game. Once gameplay was strong, we made real-world actions like tree planting core rewards in the game, helping players feel naturally connected to their impact. Our goal is to keep growing this model to protect biodiversity and fight climate change.

    Can you tell us about your drone-led reforestation project in France?

    Our latest initiative involves using drones to reforest areas severely impacted by insect infestations and other environmental issues. We’re dropping over one million specially-coated seeds by drone, which is a completely new and efficient way of reforesting large areas. It’s exciting because if this pilot succeeds, it could be replicated worldwide, significantly boosting global reforestation efforts.

    a drone in mid air dropping seeds in a forested area

    How has Google Play helped your journey?

    Google Play has been crucial for My Lovely Planet – it’s our main distribution channel, with about 70% of our players coming through the platform. It makes it incredibly easy and convenient for anyone to download and start playing immediately. which is essential for engaging a global community. Plus, from a developer’s standpoint, the flexibility, responsiveness, and powerful testing tools Google Play provides have made launching and scaling our game faster and smoother, allowing us to focus even more on our environmental impact.

    a close up of a user playing the My Lovely Planet game on their mobile device while sitting in the front seat of a vehicle

    What is next for My Lovely Planet?

    Right now, we’re focused on expanding the game experience by adding more engaging levels, and introducing exciting new features like integrating our eco-friendly cryptocurrency, My Lovely Coin, into gameplay. Following the success of our first drone-led reforestation project in France, our next step is tracking its impact and expanding this approach to other regions. Ultimately, we aim to build the world’s largest gaming community dedicated to protecting the environment, empowering millions to make a difference while enjoying the game.

    Discover other inspiring app and game founders featured in #WeArePlay.



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  • How to Lead Through Chaos and Uncertainty

    How to Lead Through Chaos and Uncertainty


    Opinions expressed by Entrepreneur contributors are their own.

    Whether you’re a seasoned investor or budding entrepreneur, it is clear that in today’s turbulent world, instability is not an exception — it’s the norm, and we must have the tools and mindset to navigate this certain uncertainty.

    Embrace adaptive decision-making

    Market volatility, supply chain disruptions, team turnover and regulatory shifts are happening at a rapid pace in every industry, and these stressors can feel overwhelming, even existential.

    But when we learn from leaders who have operated in some of the world’s most fragile environments — conflict zones, post-crisis governments and unstable political systems — we find that such conditions are manageable, and from their experiences, we can draw profound lessons. The leaders who succeed in these environments are the ones who embrace uncertainty, build trust and adapt quickly to rapidly evolving circumstances.

    Related: 4 Secrets to Unwavering Leadership Amidst Turbulent Times

    Build trust to weather crises

    Fragile business ecosystems require sensitive adaptability and fluidity. Rigid leadership styles often crack under pressure. Leaders who cling to certainty are quickly outpaced by complexity, while those who embrace adaptive leadership — rooted in learning, iteration and responsiveness — are better equipped for uncertainty. For entrepreneurs, this means moving away from static business plans and embracing agility. Set short-term priorities that allow for learning cycles. Use weekly retrospectives to evaluate what’s working. Build feedback loops into your decision-making processes.

    The ability to pivot quickly, while staying grounded in core values, is what sets resilient leaders apart. In high-risk environments, trust is the foundation for rapid, effective collaboration.

    Collaborative leadership thrives on mutual respect, psychological safety and open communication. As evidenced in modern approaches to “soft and hard” workplace leadership skills, do not wait for a crisis to start building trust. Create a culture of transparency today. Invite dissenting opinions. Share the “why” behind hard decisions. Across turbulent business, social and political landscapes, what I have seen time and time again is that when people feel heard and respected, they are far more likely to rally in difficult times. Trust, once established, becomes the invisible glue holding your organization together when external pressures mount.

    Leverage diverse ideas to build resilience

    In transitional governments and post-crisis rebuilding, effective leaders often rely on broad coalitions — civil society, the private sector, and diaspora communities — not just for representation, but as a strategic advantage. Diverse teams bring fresh perspectives, challenge assumptions and innovate under pressure. Entrepreneurs can apply this by hiring for cognitive and experiential diversity, building cross-functional teams and fostering a culture of ownership, reflection and shared purpose. The most resilient teams I’ve seen weren’t just skilled — they were united by something bigger than their job titles.

    In my work with the World Bank’s Collaborative Leadership for Development program, we saw time and again that moments of acute crisis often opened up space for bold reforms — reforms that would have been politically impossible in calmer times. One example that demonstrates how adaptive leadership and collaborative trust can unlock progress under pressure comes from one of our projects in Nigeria.

    Related: The 4 Things Leaders Need to Do First When Faced With Uncertainty

    Case study: Nigeria’s water reform

    In Nigeria, easy access to groundwater and informal water markets made it hard for the government to collect tariffs and maintain infrastructure. We ran a workshop in Obudu with 50+ engineers, water commissioners, business and civil society leaders from six states to shift focus from technical fixes — like tariffs and meters — to adaptive challenges: ensuring payment and preventing water theft by addressing behavior change and stakeholder engagement. By the end of the program, teams had set 11-month goals, built action plans and crafted customized stakeholder messages. The success of these cross-functional teams contributed to national legislation reform on stakeholder engagement.

    This example underscores how cross-sector collaboration, local buy-in and a shared sense of purpose can unlock large-scale systems change. The lessons here are just as relevant for startup founders as they are for policymakers: Deep listening, shared accountability and stakeholder trust are not optional in today’s fractured landscape — they’re essential.

    See crisis as a catalyst

    When old systems break down, new ideas can finally take root. Entrepreneurs should view crises not only as threats but as invitations to rethink outdated assumptions. Which processes can be streamlined? What technologies could you adopt now that seemed risky before? Who else needs to be involved in strengthening your team? Crisis forces clarity. Use it to your advantage.

    It begins with me

    One of the core components of what I teach global leaders is the importance of self-mastery. Leaders working in fragile environments often carry the emotional weight of their teams, communities and constituents. They must find ways to center themselves amid chaos. Similarly, entrepreneurs need practices that build inner resilience. Whether it’s breathwork, meditation or structured time for reflection, grounding yourself enables you to find calm and focus — both of which are essential during times of stress.

    Related: How to Stay Calm Under Pressure

    Remember: As a leader, your team takes emotional cues from you. The steadier you are, the more stable your organization becomes.

    A resilient team begins with each member cultivating self-mastery. Individual transformation is the foundation for systemic change. To foster true collaboration, leaders must empower their teams with the tools to find inner strength and hone leadership skills needed to navigate uncertainty.

    Leading under pressure isn’t about having all the answers. It’s about having the humility to learn, the courage to act and the wisdom to bring others along. The entrepreneurs who can master these skills will not only weather the storm — they will reshape the landscape in its aftermath.



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