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  • TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident

    TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident


    “TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed warehouse of advertisers on Tuesday in Manhattan.

    “We are absolutely confident in our platform and confident in the future of this platform,” she declared.

    That statement was the closest TikTok advertising executives got to addressing the app’s uncertain fate in the United States in the company’s annual spring pitch to marketers. Under a federal law and executive order, the app is set to be banned in the country next month if the Chinese owner of the company, ByteDance, does not sell it.

    Hundreds of representatives from companies like L’Oreal and Unilever and various ad agencies scrambled to find seats for an event hosted by the comedian Hasan Minhaj that heavily emphasized TikTok’s role as a cultural juggernaut.

    TikTok was more than a video platform, Mr. Minhaj told the crowd. TikTok was “the cultural moments you talk about at work, the jokes you talk about in your group chat, the language you use in your everyday life,” he said.

    The tone of the event marked a departure from TikTok’s presentation a year ago, when the company was smarting from the federal law that promised to ban the app in the United States because of national security concerns related to the company’s Chinese ownership. Last year’s pitch started with one of TikTok’s top executives telling roughly 300 attendees that the company would fight the law in court and prevail and was “not backing down.”

    TikTok did not actually win in court — the Supreme Court unanimously upheld the law in January — but the company has earned an unusual reprieve from President Trump. He has essentially put a pause on the law, which was set to go into effect in January, most recently giving the company until June to find new owners. On Sunday, he suggested he would extend the reprieve again if ByteDance needed more time.

    The presentation on Tuesday was a reminder that beyond the battles in Washington, TikTok faces the same pressures as any other major social media company — winning ad dollars and promising major brands safe spaces for their messages to run. TikTok has a foothold among marketers hawking everything from clothing to beauty hacks despite competition from Meta’s Instagram Reels and Google’s YouTube. TikTok says it has 170 million users in the United States.

    At the event, the company promoted new tools that would let marketers run their messages alongside viral trends, and it pitched advertisers on the additional exposure they could get from running ads on TikTok during the Super Bowl. Ms. Weiss also told marketers that the company was eager to develop ways for advertisers to capitalize on search queries, as people increasingly use TikTok as an alternative to popular search engines like Google.

    Krishna Subramanian, chief executive and co-founder of the influencer marketing firm Captiv8, attended the advertiser presentation and said that the audience had benefited from the reassurance about TikTok’s future.

    “Hearing that TikTok is here to stay from TikTok leadership becomes really powerful, as we think about our strategies for 2025,” he said. “Seeing their investments within generative A.I., within product, within cultural moments — it’s where brands need to be.”

    The event also highlighted some of the turnover that has taken place at TikTok in its past year of turmoil. Blake Chandlee, TikTok’s former president of global business solutions, who kicked off the event in 2024, recently resigned from his role, following the departures of other prominent executives in ad sales.

    Mr. Minhaj’s appearance at TikTok’s presentation marks the start of a star-studded season of pitches from television networks and other tech companies to advertisers. YouTube’s annual advertiser pitch this month will feature a performance from Lady Gaga.

    “Ten years ago, I was just a struggling comedian performing at dive bars, doing the occasional keynote for Vine,” Mr. Minhaj said. “I would have loved to have TikTok when I was starting out as a comic — we have seen comedians build entire careers off of it.”



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  • A new OnePlus tablet just cleared the FCC, but it’s not the one we were expecting

    A new OnePlus tablet just cleared the FCC, but it’s not the one we were expecting


    OnePlus Pad 2 keyboard case

    Ryan Whitwam / Android Authority

    The OnePlus Pad 2 with its keyboard cover and stylus

    TL;DR

    • A new OnePlus tablet has been spotted in an FCC listing, labeled as the OnePlus Pad 3R.
    • The listing doesn’t reveal much about the tablet’s hardware specs.
    • A new OnePlus Pencil was also filed alongside it, and both products could launch soon.

    For the past few weeks, rumors have been swirling about a new high-end OnePlus tablet. Most signs pointed to it being a follow-up to last year’s OnePlus Pad 2 — possibly a “Pad 2 Pro” with flagship-tier specs. But now, a fresh FCC filing suggests OnePlus might be heading in a different direction entirely.

    As first reported by Droid Life, a new OnePlus device has appeared in the FCC database under the model number OPD2408. The listing identifies it as a tablet and includes a label that clearly names it the “OnePlus Pad 3R.” Also appearing in the FCC database is a new stylus under model number OPN2405, officially named the “OnePlus Pencil.”

    The FCC documents mention support for dual-band Wi-Fi, Bluetooth, and wireless power transfer (WPT) on the tablet, though it’s unclear whether that last bit means we’re getting actual wireless charging. That’s still a rare feature on tablets, so it’s best to stay skeptical for now. The device is described as working in both standalone and keyboard-laptop modes, and the hardware/software builds are listed as OPD2408_11 and OPD2408_15.0.0.61, respectively.

    That’s about all the FCC confirms on paper, but it’s what’s missing that makes things interesting. Prior leaks about this device hinted at a powerful tablet, possibly a rebadged version of the OPPO Pad 4 Pro, which was launched in China.

    That model features a 13.2-inch 3K+ display, Snapdragon 8 Elite chip, up to 16GB of RAM, and a massive 12,140mAh battery. OnePlus often mirrors OPPO’s hardware under a different name, so expectations were set for something similar, if not identical.

    So, where does the “Pad 3R” name come into play? That’s where things get a bit confusing. In the phone lineup, OnePlus typically reserves the “R” moniker for slightly trimmed-down, mid-range versions of its flagship devices, such as the OnePlus 13R compared to the full-fledged OnePlus 13.

    But if this is truly the tablet with all those rumored high-end specs, branding it as “3R” instead of “2 Pro” suggests OnePlus might be rethinking how it positions its tablets.

    Still, all we know for sure is that a new tablet, possibly called the OnePlus Pad 3R, is on the way. And with both the tablet and stylus now clearing the FCC, it might not be long before we see an official announcement.

    Got a tip? Talk to us! Email our staff at news@androidauthority.com. You can stay anonymous or get credit for the info, it’s your choice.



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  • How Trump’s TikTok Negotiations Were Upended by China and Tariffs

    How Trump’s TikTok Negotiations Were Upended by China and Tariffs


    Last Wednesday, the Trump administration believed it had a plan to save TikTok.

    ByteDance, TikTok’s Chinese owner, along with some of its U.S. investors, and officials in Washington had coalesced around a new ownership structure for the popular video app, four people familiar with the situation said. That structure, the people said, would help TikTok satisfy the terms of a federal law that required the app to find a new owner in order to address national security concerns, or face a ban in the United States.

    Under the plan, new investors would own 50 percent of a new American TikTok entity, while Chinese owners would retain less than 20 percent, the limit specified by the law, two of the people said. ByteDance told the White House that Beijing was comfortable with the general structure, two of the people said.

    By Thursday morning, a version of a draft executive order from President Trump that outlined the broad strokes of the deal was circulating, according to a copy that was viewed by The New York Times.

    Then the plan hit a wall. ByteDance called the White House with the news: Now that Mr. Trump had announced a slew of tariffs on Chinese imports, the Chinese government would not let the TikTok deal proceed, two of the people said.

    In response, Mr. Trump bought the app more time. On Friday, he paused enforcement of the federal law, extending the deadline for a TikTok deal into mid-June.

    “The report is that we had a deal, pretty much, for TikTok, not a deal but pretty close, and then China changed the deal because of tariffs,” Mr. Trump told reporters Sunday aboard Air Force One.

    The standstill highlights how the video app is mired in a geopolitical tussle between the United States and China over trade and tech supremacy. It also illuminates China’s power over TikTok’s future in the United States, raising questions about whether a deal for TikTok will ever get done.

    “The parties are too proud to negotiate, and so we’re stuck between two colossal economies that are butting heads against each other,” said Anupam Chander, a professor of law and technology at Georgetown University who has publicly opposed the law targeting TikTok. “TikTok has kind of been the mouse that got caught underfoot between these two elephants.”

    The Chinese Embassy in Washington, TikTok and ByteDance didn’t respond to requests for comment. The White House referred The Times to Mr. Trump’s post on Truth Social announcing his extension for the debate over the app.

    The administration and ByteDance had been hammering out a structure that would allow TikTok’s biggest U.S. investors, including the firms General Atlantic and Susquehanna International Group, to hold on to their investments while government officials brought in new funds to dilute the app’s Chinese ownership.

    The tentative terms of the deal said new investors would own 50 percent of a new American TikTok entity. Current investors would own 30 percent and Chinese owners less than 20 percent, two people with knowledge of the matter said. Private equity giants like Blackstone and Silver Lake, along with the venture capital firm Andreessen Horowitz, had weighed taking a stake in the new entity.

    The proposal was laid out in a lengthy and detailed document for investors, three people with knowledge of the matter said.

    Two people involved in the deal said there was more work to do. Certain potential new investors viewed any deal as conditional, subject to the due diligence that accompanies any large transaction, they said.

    China was always, to some extent, the wild card. The administration’s lead negotiators were not discussing the issue directly with the Chinese government, instead relying on ByteDance’s understanding of Beijing’s position, two people familiar with the matter said. Before the president’s announcement on tariffs last week, ByteDance believed that the Chinese government was comfortable with the structure coming together in Washington, the people said. But even before the tariff announcement, there was no guarantee that Beijing would provide its informal blessing or formal approval.

    The talks about TikTok are likely to become even more complicated as a trade war between the two countries escalates. China initiated retaliatory tariffs after Mr. Trump’s announcement, prompting the president to warn on Monday that he would impose additional tariffs of 50 percent on the country if it persisted.

    Mr. Trump has repeatedly suggested that he would consider lowering tariffs on China in exchange for its approval of a TikTok deal.

    Leveraging tariffs for the negotiations is “really kind of a remarkable effort to coerce a sale of a foreign company,” Mr. Chander said.

    But the trade war may still be underway in June, he said, adding: “We may well find ourselves back in Groundhog Day 75 days from now unless the tariffs have been resolved.”

    TikTok has maintained for the better part of a year that it is not for sale.

    On Friday, ByteDance acknowledged for the first time that it had been involved in negotiations with the U.S. government over the app’s future — but said any decision was ultimately in another party’s hands.

    “There are key matters to be resolved,” a spokesperson for ByteDance told reporters in an email. “Any agreement will be subject to approval under Chinese law.”

    Maggie Haberman contributed reporting.



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