A federal judge created a path for app makers like Spotify and Patreon to avoid paying Apple hefty commissions. Is this a win for consumers? It’s complicated.
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What the Changes in Apple’s App Store Mean for iPhone Users
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What Is It and How to Find Top Talent in a Competitive Market Yeeply
Headhunting is a specialized form of recruitment that focuses on finding top talent for high-level positions within a company. Unlike traditional recruiting, headhunting targets high-level employees who are not actively seeking new roles, making it an essential strategy for filling urgent or hard-to-fill positions.
This method is particularly effective in industries where expertise and experience are crucial. Headhunters often have deep knowledge of the industry and a wide network of contacts, enabling them to identify and approach the best candidates. Advancements in technology have also enhanced the headhunting process, making it easier to match the right candidates to the right roles.
The impact of headhunting on the job market and businesses is significant. By ensuring that top talent is placed in key positions, companies can achieve better performance and innovation. Understanding how headhunting works can help you leverage this strategy to advance your career or improve your organization’s success.
Key Takeaways
- Headhunting focuses on finding top talent for high-level positions.
- Technology has improved the efficiency of the headhunting process.
- Effective headhunting can significantly enhance business performance.
What is Headhunting? Understanding the Concept
Headhunting focuses on finding top talent, especially those not actively seeking jobs, while traditional recruitment often relies on advertising vacancies. This specialized approach involves a proactive and targeted process to secure the best candidates for key positions.
Headhunting vs Traditional Recruitment
Headhunting differs from traditional recruitment primarily in how candidates are sourced. Traditional recruitment generally involves posting job advertisements and waiting for applicants, targeting active candidates who are actively looking for new opportunities.
Headhunting, on the other hand, actively targets passive candidates who are not actively seeking new roles but may be open to the right opportunity. This means reaching out directly to professionals who are currently employed and may not be browsing job boards.
Another difference lies in the level of roles usually targeted. While traditional recruitment can be used for a wide range of positions, headhunting is often reserved for senior-level or highly specialized roles that require specific skills and experience.
The Headhunting Process
The headhunting process involves several steps, each designed to identify and attract the best candidates. Initially, headhunters work closely with the hiring organization to understand the specific requirements of the role and the desired candidate profile.
Next, headhunters conduct market research to identify potential candidates. This involves scanning professional networks, databases, and industry connections. Once suitable candidates are identified, headhunters use strategic and personalized outreach to engage these professionals, often leveraging their industry knowledge and network.
After making initial contact, headhunters assess the candidate’s fit for the role through detailed discussions and interviews. This thorough vetting process ensures that only the most qualified and interested candidates are presented to the hiring organization.
Roles of Headhunters in Recruitment
Headhunters play a critical role in the recruitment process, especially for high-level positions. Their expertise includes deep industry knowledge, extensive networks, and negotiation skills. They work closely with hiring managers to define the role, identify the best approach for outreach, and create a compelling pitch to attract top talent.
They also manage the entire recruitment cycle, from initial contact to final offer negotiation. This includes coordinating interviews, providing feedback, and facilitating communication between candidates and the hiring organization.
In addition, headhunters often act as advisors, helping to align the hiring strategy with the organization’s long-term goals. This strategic partnership can result in more successful hires and a better fit for both the candidate and the organization.
The Role of Technology in Headhunting
Technology has transformed headhunting by utilizing social media platforms and enhancing digital networking. It allows headhunters to connect with top talent more efficiently and personalize the recruitment process.
Leveraging Social Media
Social media platforms like LinkedIn are powerful tools for headhunting. They enable recruiters to identify and connect with potential candidates quickly. You can search for professionals based on their skills, experience, and industry.
LinkedIn provides detailed profiles, making it easier to assess a candidate’s fit for a role without initial interviews. Social media also allows headhunters to engage with candidates more informally. Engaging through posts, messages, and comments can build relationships and trust.
Job boards linked to social media also help. They provide a broader audience and quick access to a pool of active job seekers. This combination allows you to reach both passive and active candidates in a targeted manner. Making the most out of these platforms can make your headhunting process more efficient and successful.
Digital Networking and Headhunting
Digital networking has changed how headhunters find and interact with candidates. Online events, webinars, and industry forums are now prevalent, offering new avenues for connecting with professionals. You can attend these events and engage with potential candidates directly.
Specialized recruitment tools also aid in digital networking. These tools analyze data to match candidates with job openings accurately. Advanced analytics can identify trends and predict candidate success, making the process more data-driven.
Additionally, digital platforms can facilitate initial interviews and assessments through video calls and AI-based evaluations. This reduces the need for physical meetings and speeds up the hiring process. Incorporating digital networking into your strategy can help you stay ahead in the competitive field of headhunting.
Steps in the Headhunting Process
This process involves several important steps: identifying suitable candidates, engaging and screening them, conducting interviews and shortlisting, and finally, negotiating and making the job offer.
Identifying Suitable Candidates
To start, you need to create a thorough candidate profile. This profile details the skills, experience, and qualifications required for the role. Once you have a clear profile, you can begin your candidate search.
Focus on finding qualified candidates, including passive talent, who aren’t actively looking for new jobs but may be open to opportunities. Utilizing professional networks and databases helps you cast a wide net. You’ll want to look at candidates’ past work, accomplishments, and their fit with your organization’s culture.
Candidate Engagement and Screening
After identifying potential candidates, the next step is to engage and screen them. This begins with an initial outreach, which should be personalized and direct. Provide a compelling reason for why they should consider the position.
Next, collect resumes and conduct preliminary screenings based on the candidate profile. During this stage, verify their qualifications and look for
red flagsthat might disqualify them from the process. Consider conducting brief phone interviews to further assess their suitability before moving forward.Interviewing and Shortlisting
Once you’ve screened candidates, you can move on to the interview process. Structured interviews help maintain consistency. Develop a set of questions that target key skills and experiences. Multiple rounds of interviews may be necessary, including technical assessments and culture fit evaluations.
After the interviews, create a shortlist of the top candidates. Discuss their performance with relevant team members and gather feedback to decide who progresses through the hiring process. Ensure that you’re comparing candidates fairly and objectively.
Negotiations and Job Offer
When you have your top candidate, begin the negotiation phase. This involves discussing salary, benefits, start date, and any other terms of employment. Be prepared for a dialogue where both sides may need to compromise.
Once terms are agreed upon, make a formal job offer. Ensure the offer letter is clear and includes all relevant details. Follow up promptly and maintain open communication to address any questions or concerns the candidate may have before they accept the position.
The Impact of Headhunting on Businesses
Headhunting can open up opportunities for businesses to attract top talent, improve productivity, and build strong partnerships for long-term growth. The process, however, comes with certain cost considerations.
Strategic Advantages for Companies
Headhunting allows you to target and attract high-level employees who may not be actively seeking new jobs. This means you can bring in executive-level talent with specialized skills and experience, rather than relying solely on candidates who are actively job searching.
A key advantage is the ability to fill critical leadership roles quickly and efficiently. Instead of spending months on the traditional hiring process, you can identify and recruit top-tier talent, ensuring your company remains competitive. This is particularly important for roles requiring unique expertise or experience that are vital for your business operations.
Cost Considerations in Headhunting
While headhunting offers strategic benefits, it is important to consider the cost implications. Engaging a headhunter can be more expensive than traditional recruitment methods. You might incur costs such as headhunter fees, which can range from 20% to 30% of the candidate’s annual salary.
However, these costs can be offset by the long-term value brought by the recruited talent. A strategic hire can significantly impact your company’s productivity, innovation, and success. Evaluating the return on investment (ROI) is crucial, especially when hiring for c-suite positions and other roles that demand high expertise.
Partnership and Long-Term Growth
Forming a partnership with a professional headhunting firm can lead to sustainable long-term growth. These partnerships often result in a better cultural fit between the candidate and your organization, promoting higher retention rates. This is because headhunters develop a deep understanding of your company’s culture, values, and long-term goals.
Additionally, strong headhunting partnerships can enhance your company’s ability to attract and retain top talent over time. By building a relationship with a trusted headhunter, you create a pipeline of potential candidates, ensuring that future vacancies can be filled swiftly and effectively.
Building such relationships with headhunters can yield mutually beneficial outcomes for both your company and the headhunting firm. This constant collaboration can help you adapt to evolving market needs and consistently reinforce your team’s strength and capability.
Frequently Asked Questions
When exploring headhunting, it is important to understand how it differs from recruiting, the way it’s used today, and its ethical considerations.
What is the difference between headhunting and recruiting?
Headhunting focuses on finding and attracting top talent for specific roles, often from competing companies. Recruiting generally involves filling open positions through job postings and candidate applications.
How is headhunting utilized in modern human resources practices?
In today’s HR practices, headhunting is used to target high-demand, hard-to-fill roles. Companies often partner with specialized firms to find candidates who are not actively looking but are ideal for strategic positions.
What are the key advantages and disadvantages of headhunting for organizations?
Key advantages include accessing a larger talent pool and finding highly qualified candidates quickly. The disadvantages are the higher cost and the possible disruption caused by recruiting employees from competitors.
In what way is the term headhunting used in a modern corporate context?
In the corporate world, headhunting usually means the targeted recruitment of executives or highly specialized professionals. It aims to fill critical organizational roles that require specific expertise or leadership skills.
How have headhunting techniques evolved with the advent of digital technology?
Digital technology has transformed headhunting by enabling the use of data analytics, online professional networks, and AI-powered tools to identify and engage potential candidates effectively.
What are the ethical considerations involved in headhunting practices?
Ethical considerations include respect for candidate confidentiality and honesty in communication. Headhunters must avoid misleading candidates or engaging in poaching tactics that violate non-compete agreements.
figuring out how to balance these points can help you make better decisions about using headhunters in your organization.
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You’re collecting feedback, but what happens next?
You’re gathering valuable, high-quality feedback through surveys, in-app interactions, or other channels. But once that data is collected, what happens next? Is it all stored in one centralized location, or does it end up siloed across different teams or systems? If this sounds familiar, how can you expect your teams to act on feedback in a unified way?
This is where feedback integrations and automation come into play. With the right tools and strategies, you can break down data silos and connect feedback to key systems across your organization. This enables faster, more personalized, and more impactful action.
This post references our latest e-guide, “Transforming Insights into Action: How Feedback Integrations and Automation Revolutionize CX Programs”. You can read the full (and free) e-guide, here!
So, what exactly do we mean by integrations?
At their core, integrations are the connections between different systems and platforms that allow data to flow seamlessly updating systems, triggering actions, and giving your teams access to real-time feedback. When it comes to customer feedback, integrations amplify its value by sharing it with other tools, making it accessible to various teams. A common example is connecting feedback to your CRM, like Salesforce, but this could also include other CRMs, business intelligence tools, or customer service platforms.
Now, let’s explore why integrations are so essential:
1. Break down feedback silos across channels and systems
Feedback often ends up scattered across various systems like CRMs, support tools, survey platforms, and more. When these systems don’t communicate, silos form, preventing teams from gaining a complete, unified view of the customer experience. This lack of visibility results in fragmented insights and delays in taking action, as valuable feedback stays isolated in separate platforms. By integrating feedback with your key business systems, you unlock crucial data and ensure it reaches the right people instantly.
2. Eliminate manual feedback processes
Many organizations still rely on outdated, manual processes for collecting, analyzing, and acting on feedback—like manually entering data, generating reports, updating internal teams, and following up with customers. These tasks are not only time-consuming but also prone to human error and inconsistencies. Automation simplifies these processes, cutting down on manual work and speeding up response times.
3. Act quickly on feedback
The longer it takes to analyze and respond to feedback, the less relevant it becomes. Often, feedback is collected but not acted upon quickly enough, causing missed opportunities to resolve customer issues or capitalize on positive experiences. 90% of customers expect an “immediate” response to their feedback, and for many, “immediate” means within 10 minutes or less. Failing to act fast enough risks losing that customer—and their future business. By integrating feedback with your core systems, you enable real-time action, ensuring the right teams are notified immediately to resolve issues or enhance the experience.
4. Take personalization to the next level
Generic feedback surveys often fail to capture the unique needs and preferences of individual customers. Without integration with customer data platforms—such as behavioral data or purchase history—personalizing feedback requests becomes a complex and manual task.
Show your customers you care! Data integrations allow businesses to personalize surveys based on customer data, ensuring that feedback requests are relevant and engaging. This leads to higher response rates and more meaningful insights.
Continue reading
Don’t let valuable feedback go to waste—learn how to make it work for you! Download our new e-guide, “Transforming Insights into Action: How Feedback Integrations and Automation Revolutionize CX Programs”.
In this guide we:
- Explore common challenges organizations face with siloed feedback and manual processes—and how integrations solve these issues.
- Highlight real-world examples of automation in action, from event-based automation to personalizing surveys and enriching customer profiles.
- Identify key integrations that enhance feedback programs, including CRMs, analytics tools, and customer service platforms.
- Provide a checklist for evaluating feedback integration capabilities.
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Here’s What Being an Entrepreneur Is Really Like — From Someone Who Did It
Opinions expressed by Entrepreneur contributors are their own.
Becoming an entrepreneur is one of the most exciting decisions you can make. But is it hard? Well, yes. It’s not a stroll in the park, but it’s also not impossible and can be incredibly amazing. Starting your own business is rewarding, challenging and everything in between. Here’s the honest scoop on what it’s like, from someone who’s been there over and over again.
1. You’ll wear many hats
When you’re just starting out and unless you have a huge budget, you are the CEO, the marketing team, the accountant and the janitor. Balancing all these responsibilities can be overwhelming, but it’s also an incredible opportunity to learn. It forces you out of your comfort zone and gives you the chance to truly understand the inner workings of a business. Look at it as an accelerated MBA, except the stakes are higher (and there’s no graduation ceremony).
2. Time management will be your new best friend
When you’re working for yourself, the lines between work and personal life blur, big time. Suddenly, you’re answering emails at 10 PM and brainstorming ideas while cooking dinner. The key is to prioritize and set boundaries. Learn to schedule your day like your life depends on it. Trust me, a little structure goes a long way in keeping the chaos manageable. I finally have learned how to manage my time, especially if you have multiple businesses. This is crucial to become successful.
3. You’ll face rejection
Here’s the thing about entrepreneurship — not everyone is going to believe in your vision. Investors may say no. Customers might not immediately flock to your product. This stings, but it’s also a chance to develop some thick skin. Each no you hear is one step closer to a yes. Use rejection as fuel to refine your offering and improve your pitch.
4. Your passion will be tested
Loving what you do is important, but passion is not the whole story. There will be moments when the going gets tough and motivation wanes. What keeps most entrepreneurs moving is their why — the deeper reason they started their business. Stay connected to that purpose, and you’ll push through even the toughest days.
5. You’ll have to network (a lot)
Networking is crucial to success in any industry, but it’s especially important for entrepreneurs. Knowing the right people can open doors and provide valuable insights and advice. Attend networking events, join online communities and don’t be afraid to reach out to successful business owners for mentorship. Building a strong network can make all the difference in your entrepreneurial journey.
6. Failure is part of the process
As an entrepreneur, you will inevitably experience failure. But here’s the thing — it’s not the end of the world. In fact, it’s often just a stepping stone on the path to success. Embrace failure as an opportunity to learn.
7. Money management is crucial
Starting a business often means living on a tight budget. Maybe you’ll have to skip some dinners out or hold off on that big vacation — and that’s fine. Being mindful of where every dollar goes is essential, especially in the early stages. If you can master your finances now, you’re setting the stage for long-term success.
8. Success doesn’t happen overnight
Don’t believe the hype of overnight success. Those stories usually leave out years of hard work, failures and pivots. Building a business is a marathon, not a sprint. Celebrate the small wins along the way, because they’re what keep you going. Each step forward is progress, even if it’s not as glamorous as viral internet fame.
9. It’s the hardest job you’ll ever love
Here’s the truth. Starting your own business is hard. It’s exhausting. Sometimes, it’s lonely. But it’s also thrilling. Few things compare to the sense of accomplishment you feel when you see your idea come to life and know you’re building something that’s entirely your own. The hard work and sacrifices will be worth it when you’re doing what you love every day. So keep pushing, stay focused and never lose sight of why you started this journey in the first place. Your passion will see you through the toughest of times and lead you to success. Let rejection only fuel your determination to refine your offering and improve your pitch. The road to success is not easy, but it’s worth it in the end.
10. You must keep learning and evolving to succeed
Finally, remember that starting a business is an ongoing process. You’ll never stop learning and growing as an entrepreneur. Stay open to new ideas and opportunities, continuously seek out knowledge and resources to improve your skills, and be willing to adapt and evolve with the ever-changing market and industry. Embracing growth and constantly striving for improvement will help you stay ahead of the game and ensure long-term success for your business.
Related: 10 Ways Continuous Learning Can Take You From a Good Leader to a Great One
Final thoughts
I have even thought about giving up at times, but I somehow still keep going, and I am so happy that I’ve stuck with it. If you’re up for the challenge, becoming an entrepreneur can be the most rewarding thing you’ll ever do. It’s not always easy, but the sense of accomplishment, independence and possibility makes it worthwhile. Are you ready to take the leap? Because, trust me, there’s nothing quite like it.
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What is E-E-A-T in SEO? How Does It Impact SERP Rankings?
With increasing digital competition, Search Engine Optimization or SEO is now not just a cakewalk. If you own a website and want it to be on the top of search pages, you need to meticulously plan your SEO strategies. Hence, while planning for such an advanced SEO strategy, a key factor to be focused on is E-E-A-T.
If you are an SEO expert, you at least must be aware of the full form of this abbreviation. But if you are a novice then you might may not have heard of it. However, in the simplest possible terms, it can be stated that E-E-A-T is a factor that you can’t afford to ignore while executing your SEO strategy. But Why So? Let’s Decode.
1. What is E-E-A-T?
Earlier it was just E-A-T i.e., Expertise, Authoritativeness and Trustworthiness. However, in 2022, Google confirmed the inclusion of an additional E or the Experince. Such resulted in the origination of E-E-A-T. It can further be identified to be a key element of Google’s Quality Rating Guidelines.
The E-E-A-T factors can be compared with the working of the human brain. When you read any news/content/blog, your brain tries to critically evaluate the content on several factors. Similarly, Google evaluates the content and website through the E-E-A-T parameters. But what do these parameters mean?
Source: Google Guide
1.1 Expertise
Expertise simply reflects the knowledge and skill of the individual working on a specific content type or SEO strategy. For instance, content for a medical blog written by a healthcare professional is more likely to have accurate details as compared to a blog written by a writer from any other field.
As the individual has a degree in medicine, hence is well aware of the terminologies and the intricacies of the field in comparison to other writers. Hence, such a difference can easily be highlighted or noticed in the content written. So Google prefers providing users with content written by experts. So this is where you need to ensure that the content developed should reflect on expertise.
Irrespective of content marketing, it also applies to product/service pages. Your product/service description must have all the relevant information required. Such can include your product ingredients its use case other information that can help the user decide.
1.2 Authoritativeness
The next approach associated is the authoritativeness of the content or your website. Google crawlers scan for website authoritativeness on various factors. Such most commonly include;
- Website’s Reputation: You must have seen several websites at the top positions in certain sectors.
For instance, irrespective of your concern related to SEO, whenever you search on Google, you will see an article link from SEMRUSH, among the topmost results. It is because, over the years, the website has built its authoritativeness, by delivering quality content, acquiring backlinks and eliminating any spammy content.
- Post Details: A key way to ensure your content and website authoritativeness is to work on your post details. Such include mentioning the author’s name, the date published or if possible getting it peer-reviewed. However, these factors don’t guarantee your post ranking, but help in building authority and relevancy.
There are several other approaches that Google checks on to justify the website’s authoritativeness. These approaches are often mentioned by Google through its newsletters. Also, you can partner with a leading SEO company in Jaipur to ensure that your website and its content are regularly updated as per Google’s announcements.
1.3 Trustworthiness
The above two factors help in identifying the overview of the content or the website. However, along with these factors, there is also a need to check for the trustworthiness of the content. Let’s consider, a detailed content piece that has been written by an expert which includes all the industry-specific facts and definitions. Hence, it can reflect on expertise, but what about the credibility or the trustworthiness of the content?
Hence, this element is such a credibility of the content. Such would include mentioning the source from where the data has been picked. Also, evaluate the trustworthiness of your website. The organic user reviews and trustworthiness of your website and content help in improving trustworthiness. Apart from the content, if we consider a product/service website, then the trustworthiness depends on the image quality used, the reference to the claims made as well as user reviews.
1.4 Experience
A recently included element is the Experience. It simply indicates that along with the current statistics, there is also a need for experience. For instance; let’s take an example from the fintech sector, an article from a recently graduated student will talk more about the present and future. But a similar article if written by a veteran in fintech, then it will include a better overview and comparison of past, present and future of the industry.
An experienced author can indicate more about their personal experiences/opinions and can make content more interesting. There are several SEO tools that you can take help of to evaluate your website/content E-E-A-T ranking. However, the most accurate SEO tools are paid and may not be economical for website owners. So the best approach is to connect with the leading SEO experts and get your website optimised.
2. Why E-E-A-T Is Important?
The breakdown of the E-E-A-T factors may have helped you understand its role in optimizing search results for users. But why you should focus on such an aspect? Key Benefits associated with E-E-A-T.
- Content Marketing with E-E-A-T factors helps you to reflect on your website or brand’s experience or expertise in the sector. With time these factors can help you climb up the SERP ladder and secure topmost rankings.
- Helps in attracting organic traffic and positive word-of-mouth. Hence, you can easily attract new readers with every new post or content.
- Makes the website both algorithm-friendly and user-friendly.
- With time and relevant changes, your website gets advanced and is unlikely to get impacted by newly entered online players.
- Constantly working on E-E-A-T factors helps you gain not only Google’s trust but also your audience’s trust. Such a trust factor can support you on days when you have a declining ranking due to any of the associated factors.
- Such a factor does not apply only to content marketing but is significantly important for developing any product/service website.
3. Google’s Guidelines for E-E-A-T
Google has worked on developing a workbook of 168 pages containing quality guidelines. It aims to provide SEO experts and website owners with in-depth knowledge of quality websites. However, reading the entire document and interpreting every message is not feasible for everyone. So let’s leave it to the SEO experts/professionals. Here, we will highlight some of the important guidelines or factors mentioned by Google.
- E-E-A-T is important for specific pages
If your webpage contains an element that the users are concerned about or must know about. Then focusing on E-E-A-T is important. If we talk about the overall scenario, it can be stated that almost every webpage has some sort of content that users are concerned about.
Let’s consider you are selling hair oil, then you need to ensure that you make authentic claims and provide references to it. Similar goes with the scenario if you are in the finance or healthcare sector.
- Author/Content Writer Details
You need to be clear on the author and the writer’s details of the post/content. It is one of the most basic elements to be focused on to retain your website authority.
- Eliminate Any Spammy Content
Throughout the guide, Google has mentioned several times and in different ways to eliminate any spammy or unauthorised content. Several authors make promising claims through their content, to attract audience attention. However, most of these claims are false and impact the user’s experience with the brand. Hence, any of such content must be eliminated.
3.1 E-E-A-T Ranking Levels
Lowest E-E-A-T
It reflects that your webpage has fraudulent or misleading content. However, there is also a chance that your website has not been well-optimized for the user experience. Google has stated multiple times that while planning your SEO strategy you must prioritise the user experience rather than just focusing on algorithms.
Lacking E-E-A-T
The next level is that your webpage has been designed to deliver a better user experience, but still lacks E-E-A-T qualities. Such a ranking can be given if any one of the four elements is missing. For instance; the author may have no experience, the content lacks trustworthiness, or your website has poor authority.
Higher Level of E-E-A-T
Such a rating is given to pages that can manage a balance between the four elements. These websites have quality backlinks and experienced author have invested their time to build the trustworthiness of their web pages.
Very High Level of E-E-A-T
At last, the highest rank is the very high level of E-E-A-T. However, it is for the webpages that have the exceptional quality of trustworthiness, credibility and expertise. However, gaining such a position requires a lot of experience and effort over the period.
4. Is E-E-A-T A SERP Ranking Factor?
Now you might be thinking that working on E-E-A-T can help you secure higher SERP rankings. But is it true?
Maybe or Maybe Not? Confused. Don’t worry, we will explain it to you.
If you follow the press releases and newsletters by Google, you must have observed that Google never states that doing this or that will lead you higher ranking. Not only Google, but every search engine player stresses more on user experience. If the user is satisfied then only they will use a search engine.
The same goes with Google, hence the introduction of E-E-A-T has always been aligned with improving the user experience. So, it can be summarised that if you are working towards the E-E-A-T factor then it will help enhance user experience. Further, if your website is delivering quality content and generating a better user experience, then there are chances that you might rank better.
Also, E-E-A-T are not the only four factors impacting your rankings on SERPs. There are several others, which constitute to be part of your entire SEO strategy. So, it can be summarised that E-E-A-T is not the factor having a direct impact on your ranking. But if you are ignoring it then definitely it would be challenging for you to rank competitively.
5. Tips To Improve Your Website’s E-E-A-T
Now let’s move on to identify key tips that can help improve your website E-E-A-T criteria.
5.1 Focus on organic and authenticity
It is recommended that every element of your website should reflect an authenticity or organic approach. If you are selling a product, consider attaching original/high-quality images, invite audiences to post reviews, and don’t manipulate the information. While creating content, you must always ask “Who, How and Why”. it will help you better evaluate your content and identify potential loopholes.
A common misconception that brands have is that should not have negative reviews on their website, hence they try to delete them. But such can impact their authenticity. It is recommended that you aim to have both positive and negative reviews, but more positive reviews than negative ones. Only the positive reviews leave an impression of being fake.
5.2 Work on quality backlinks
You must ensure that the websites or blog pages from where you are gaining backlinks are authoritative and trustworthy. You must also ensure develop quality and engaging content that can invite shares or influence other writers to quote your content. These practices actively help in boosting your website’s credibility.
5.3 Don’t just stick to a pre-determined approach
To score high on E-E-A-T it is important to adopt constant/continuous changes. Such change must be aimed towards improving your overall website rather than just optimizing a portion of it. Also, the SEO experts state that you must not always wait for any announcement from Google to make changes to your website. You must identify the need and should ensure constant optimization to suit audience needs.
5.4 Avoid Clickbaits or Spammy Content
Placing CTA across your website has never been wrong, but in the process, you must avoid misrepresentation or spam. Google also evaluates your CTA and checks for any spammy or misleading content claims being made. These factors lead towards creating clickbait. So if you are aiming for a higher E-E-A-T ranking you must avoid any kind of spammy content.
5.5 Integrate E-E-A-T Approach with SEO
SEO involves focusing on link building, keyword research, website optimization as well as other technical practices. Hence, rather than considering E-E-A-T as the only factor for content generation, you must keep it in mind while executing any of the SEO strategies. It is important to work on approaches that your website, meta tags and other aspects should also reflect trustworthiness and credibility.
Final Words
If you are still interested to know more in-depth about how these E-E-A-T factors you can connect with our SEO experts at VerveLogic. We are the leading performance marketing company in India having a team of SEO company in Jaipur. Our experts have worked with brands across the global marketplace and have helped them gain higher SERP rankings.
With over 18+ years of SEO experience, we can help you excel at the E-E-A-T level and attract organic traffic to your website. Also, can assist you with key practices that can help in your brand’s digital growth.
FAQs
How To Get My Website Optimized As Per E-E-A-T?
You can partner with an experienced SEO company in Jaipur, which can help you optimize your website as per the current and emerging SEO trends. They have a set of SEO tools, through which they are able to analyse your website ranking or level and based on such plan customised SEO strategies.
Can AI Help in Improving E-E-A-T?
E-E-A-T earlier was based only on expertise, but now a new element has been added which is experience. Hence, if you are taking the help of AI, it might give you an expert answer but will fail to deliver an experienced answer. So it is recommended that for now AI must be placed aside while focusing on SEO.
How can I measure my Website E-E-A-T level?
Various SEO tools can help you evaluate or determine your E-E-A-T levels. These tools precisely evaluate and judge your website on several factors. Based on such an evaluation they are able to provide a detailed audit report. Such a report includes the gap as well as key recommendations that can be adopted to eliminate the threat.
How Google Will Know that I Have Updated My Website?
No fixed duration or approach can define how and when Google with re-crawl your website for new content. It is an automated process, and every website has to wait for it. The best you can do is constantly monitor your website, and its SEO performance and work on potential gaps that can emerge.
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