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  • Why Your New Company Needs a Mission Statement Before Its First Transaction

    Why Your New Company Needs a Mission Statement Before Its First Transaction


    Opinions expressed by Entrepreneur contributors are their own.

    A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you’re launching a physical storefront or an online business, early-stage planning involves countless moving parts. But there’s one critical step that often gets overlooked: writing a mission statement.

    A mission statement defines the purpose of your business in one or two clear, compelling sentences. It acts as a north star for your team, your customers and your stakeholders — guiding decisions, shaping culture and communicating what your company stands for. It should be completed before launch, because it lays the foundation for everything that follows.

    In my experience managing 22 companies across 89 countries, I’ve learned this firsthand: the businesses with the clearest missions move faster, scale smarter and stay grounded in their values.

    Related: 11 Effective Marketing Strategies to Help Streamline Your Startup

    Why a mission statement matters

    At its core, a mission statement explains why your company exists. It clarifies your purpose, expresses your values and points to your goals. It’s not just a description — it’s a declaration. A good mission statement is:

    • Clear and concise
    • Actionable and achievable
    • Aligned with your company’s five-year plan

    It doesn’t just inspire; it directs. When my team faces a major decision, I often ask: What does our mission statement say? That one lens can resolve uncertainty, align priorities and keep us on course.

    For example, one of my companies has a simple mission: To empower individuals by providing clean, effective and science-backed wellness solutions. That clarity filters everything — from product development to marketing to customer service. And it keeps us focused on our longterm goals, not just short-term wins.

    How to write a mission statement

    Writing a mission statement isn’t about sounding impressive. It’s about being intentional. Here’s a simple formula that works:

    “Our mission is to [main goal for the next five years], in order to [the impact you want to make].”

    This structure keeps your mission grounded and forward-looking. Save the big, audacious future goals for your vision statement — that’s where longterm aspiration lives. Here are some great examples of clear, focused mission statements:

    • Nike: To bring inspiration and innovation to every athlete in the world.
    • JPMorgan Chase: To be the most respected financial services firm in the world.
    • Ford: To help build a better world where every person is free to move and pursue their dreams.

    Now compare that to their vision statements, which take a broader, longterm view:

    • Nike: To do everything possible to expand human potential.
    • Ford: To shorten the distance between where you are and where you want to go.

    Mission statements should be memorable. If you can’t say it in a single sentence, it’s not a mission — it’s messaging.

    Why it should come before launch

    Think of your mission as the blueprint for your business. Just like an architect wouldn’t start building without a plan, you shouldn’t start accepting orders without clarity on why your company exists.

    Your mission should guide key decisions before you ever go to market:

    • Product development: Does this align with our purpose?
    • Hiring: Do these candidates reflect our values?
    • Branding and marketing: Are we communicating what we truly stand for?

    After launch, your mission continues to guide you, ensuring that growth doesn’t come at the expense of your core purpose. It also helps your business adapt while staying anchored to its identity.

    A tool for attracting the right investors and talent

    Investors today want more than financial returns. They want to believe in your why. A strong mission statement tells them you’re building something that lasts — not just chasing short-term profit.

    The same is true for your team. A well-defined mission increases engagement, attracts values-aligned talent and builds a strong internal culture. People want to do meaningful work — and your mission tells them what that meaning is.

    Related: How to Write An Unforgettable Company Mission Statement

    Set your direction before you hit “go”

    A mission statement does more than clarify your purpose — it drives focus, builds culture, and attracts support. It helps every stakeholder — from employees to investors to customers — understand your business on a deeper level.

    By crafting your mission before your company makes its first sale, you create alignment from day one. You establish a guiding principle that shapes every action and decision — now and into the future.

    Before you launch, take the time to ask: What’s the purpose behind this business? Your answer might just be the most valuable asset you create.

    A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you’re launching a physical storefront or an online business, early-stage planning involves countless moving parts. But there’s one critical step that often gets overlooked: writing a mission statement.

    A mission statement defines the purpose of your business in one or two clear, compelling sentences. It acts as a north star for your team, your customers and your stakeholders — guiding decisions, shaping culture and communicating what your company stands for. It should be completed before launch, because it lays the foundation for everything that follows.

    In my experience managing 22 companies across 89 countries, I’ve learned this firsthand: the businesses with the clearest missions move faster, scale smarter and stay grounded in their values.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



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  • Why fragmented feedback is costing financial institutions—and how to fix it 

    Why fragmented feedback is costing financial institutions—and how to fix it 


    Customer feedback might not have a place on a balance sheet, but it’s an asset all the same. For financial services firms navigating the complexities of digital transformation, regulatory pressure, and shifting customer expectations, feedback is not just a box to check. It’s a competitive differentiator. 

    Our new e-guide, The Financial Services Industry’s Guide to Collecting Customer Feedback, digs into the practical strategies financial institutions are using to capture feedback across every touchpoint, from in-branch visits to mobile banking. 

    But in this blog, we’re zooming in on one foundational theme: what it really takes to build a modern, omnichannel feedback program tailored to the financial services industry. 

    Whether you’re managing a regional credit union or scaling a national bank’s CX program, one thing is clear—fragmented feedback leads to fragmented service. 

    The foundation of a successful omnichannel feedback program 

    Omnichannel feedback isn’t just about collecting responses from more places; it’s about making feedback more actionable across your institution. To get there, you need clear ownership, the right integrations, centralized analysis, and cross-functional value. Let’s break it down. 

    Clear program ownership is essential  

    Financial services firms operate under strict compliance requirements and serve a wide range of customer segments—from retirees managing IRAs to Gen Z banking exclusively on their phones. That makes CX and feedback program ownership especially tricky. 

    Some banks assign ownership to marketing, which ensures alignment with brand perception, but may miss operational issues like wait times in branches or frustrations with call center routing. Others leave it to the service team, which captures post-resolution feedback but may overlook pre-sale concerns or product feedback. 

    That’s why many financial institutions are now appointing a centralized owner, often a Chief Customer Officer or Head of Member Experience, who can bridge silos and ensure feedback flows to the right people across marketing, risk, digital, and service operations. 

    FinServ Pro Tip: If you’re launching an enterprise-wide CX program, establish a cross-functional CX council to review trends, align strategy, and report feedback-driven wins to leadership and compliance teams. 

    Integrations connect the dots 

    Collecting feedback is just the start. For financial institutions, the real value comes from integrating that feedback into core systems—your CRM, loan origination system, mobile banking app, or even your fraud monitoring platform. 

    Imagine this: 

    • A customer leaves a poor NPS rating after applying for a mortgage online. 
    • That score is automatically pushed into your CRM, updating the contact record. 
    • An alert is triggered for the loan servicing team to follow up—and a retention offer is personalized in their next mobile login. 

    That’s what feedback integrations look like in a  modern FinServ customer experience program, routing feedback, informing stakeholders, and resolving issues.  

    Centralized analysis unlocks real insights 

    Financial institutions face a unique challenge: feedback is everywhere—digital channels, call centers, in-branch visits, ATMs—and most of it is siloed. 

    • Direct feedback from mobile banking surveys helps you spot app friction. 
    • Indirect feedback from social media might highlight frustrations with your overdraft policy. 
    • Open-text responses from mortgage applicants could reveal confusion around closing disclosures. 

    Without a centralized view and place for analysis, these insights stay buried in departmental reports or lost in spreadsheets—valuable feedback that never makes it to the teams who need it most. 

    Platforms like Alchemer help banks consolidate feedback, from NPS surveys to kiosk surveys, into actionable dashboards. With this unified view, data and CX teams can detect patterns, surface urgent issues in real time, and inform decisions across product development, risk management, and compliance strategies. 

    Why Omnichannel Feedback Matters for Every Financial Team 

    Here’s how a well-integrated omnichannel program supports key departments across a bank or credit union: 

    Marketing Teams 

    Capture sentiment across digital channels to refine messaging and build brand trust—especially crucial during rate changes or economic downturns. 

    Product Teams 

    Use app store reviews, in-app prompts, and feature surveys to identify usability issues, test new features, and prioritize improvements to your checking or investment products. 

    Customer Service Teams 

    Post-call and post-chat feedback helps track resolution quality and improve agent training. Real-time alerts ensure negative feedback is resolved before it escalates. 

    CX & Branch Operations 

    Feedback from kiosks, QR codes, and post-visit surveys lets you benchmark branch performance and ensure consistency across locations. 

    Continue reading  

    Financial institutions that treat feedback as structured data, rather than scattered anecdotes, are setting the pace in customer experience. With the right systems in place, customer feedback becomes more than just a scorecard. It becomes a roadmap to smarter products, stronger relationships, and more responsive service. 

    Curious how leading banks and credit unions are making it happen? 

    📘 Download the e-guide: The Financial Services Industry’s Guide to Collecting Customer Feedback 
     
    Explore real-world examples, a checklist for choosing the right CX platform, and proven strategies to help your financial services team turn feedback into action. 

    Other External Resources for Further Reading: 



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  • Why Your Audience Isn’t Listening Anymore (And What You Can Do About It)

    Why Your Audience Isn’t Listening Anymore (And What You Can Do About It)


    Opinions expressed by Entrepreneur contributors are their own.

    Every day, we’re bombarded with noise — emails, ads, pop-ups, sponsored posts and DMs from strangers who want to “hop on a quick call.” It’s relentless. And people are tired.

    Marketers often call this “audience fatigue,” blaming content overload. But after working with hundreds of leaders to build authentic authority, I’ve come to see it differently: it’s not just content overload — it’s trust fatigue.

    Trust fatigue is what happens when people stop believing. When every message feels like a sales pitch in disguise, people disengage — not just from brands, but from leaders who once earned their respect.

    So, in a world where trust is slipping and skepticism is rising, how do you become someone worth listening to?

    Trust moves from institutions to individuals

    One study found that 79% of people trust their employer more than the media, the government, or nonprofits. That’s huge.

    It means trust is no longer institutional — it’s personal. People don’t want another faceless brand talking at them. They want a real person who shows up with clarity, consistency and value.

    That’s your opportunity. If you want to lead, you need to earn trust. And the good news? It starts with three moves.

    Related: Trust Is a Business Metric Now. Here’s How Leaders Can Earn It.

    1. Be discoverable

    Let’s get practical. Google yourself — what comes up?

    If it’s outdated bios, scattered links, or worse — nothing — you’ve got work to do. Your digital presence is your first impression. When someone wants to vet you, they’re not asking for your resume. They’re looking you up.

    A strong LinkedIn profile is the first step. Make it sound like a leader, not a job seeker. Then, create a personal website that reflects who you are, what you stand for, and the people you serve. This is your platform.

    Next, give people a reason to trust you: thought leadership content — articles, interviews, podcasts — that showcase your ideas. If I can’t find you, I can’t follow you.

    2. Be credible

    The internet is full of opinions. What cuts through is proof.

    Credibility comes from evidence: media features, speaking gigs, client testimonials, books and bylines. These aren’t vanity metrics — they’re trust signals. They tell your audience: this person has earned a platform.

    You don’t need to headline a TEDx talk tomorrow. Start small. Write a piece for your industry publication. Share a client win. Build momentum with real, earned signals of authority.

    And the data backs this up. A Gallup/Knight Foundation study found that nearly 90% of Americans follow at least one public figure for news or insight, more than brands, and sometimes more than the media itself.

    3. Be human

    Here’s where many leaders go wrong: they forget that trust isn’t just about what you say — it’s how you make people feel.

    You can have the slickest website and the most polished profile, but if your tone feels robotic or your content sounds like corporate filler, people will scroll right past.

    You don’t need to spill your life story, but you do need to sound like a real person. Share lessons you’ve learned, not just what you’re selling. Tell stories. Speak plainly. Be generous with your insights.

    I once shared a story about a career setback on stage, unsure of how it would land. It ended up being the thing people remembered — and the reason they reached out. Vulnerability built more trust than any polished pitch ever could.

    Related: How Talking Less and Listening More Builds Your Business

    Trust is the strategy — authority is the reward

    Many leaders think, “If I’m good at what I do, people will notice.”

    They won’t.

    In a world overflowing with content and short on attention, visibility matters. Credibility matters. And most of all, connection matters. You build trust gradually — through how you show up, what you say and how well it resonates with what your audience actually needs.

    So here’s where to start:

    • Audit your online presence as if you’re a stranger seeing yourself for the first time.
    • Share stories in your writing and speaking that make people feel something real.
    • Post something this week that reflects what you believe, not what you’re trying to sell.

    Lead with service. Speak with clarity. Build trust by showing up as yourself.

    Authority doesn’t come from shouting the loudest. It comes from being the one people believe.

    Every day, we’re bombarded with noise — emails, ads, pop-ups, sponsored posts and DMs from strangers who want to “hop on a quick call.” It’s relentless. And people are tired.

    Marketers often call this “audience fatigue,” blaming content overload. But after working with hundreds of leaders to build authentic authority, I’ve come to see it differently: it’s not just content overload — it’s trust fatigue.

    Trust fatigue is what happens when people stop believing. When every message feels like a sales pitch in disguise, people disengage — not just from brands, but from leaders who once earned their respect.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



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  • Why an omnichannel approach to customer feedback is critical for tech companies

    Why an omnichannel approach to customer feedback is critical for tech companies


    For tech companies, customer feedback is an always-on faucet—flowing through surveys, reviews, in-product interactions, and website engagement. The problem? This feedback is often scattered across different channels, making it hard to piece together a cohesive picture of what customers really think and feel. 

    The key to overcoming these challenges? An omnichannel feedback strategy that consolidates all customer touchpoints into one comprehensive view, allowing teams to make informed, data-driven decisions that truly reflect customer needs and sentiments. 

    Here are three reasons why an omnichannel approach is the right one for software and technology companies: 

    This post references our latest e-guide, “The Software Industry’s Guide to Collecting Customer Feedback”. You can read the full (and free) e-guide, here! 

    1. See a complete view of the customer journey 

    In the software and tech industry, customers don’t interact with your company in a straight line. They might begin with an online search, move to reading app reviews, engage with your product through an in-app feature, and finalize their decision through a support chat or social media conversation.  

    Omnichannel feedback allows tech companies to capture insights from every interaction, creating a 360-degree view of the customer journey. In fact, 73% of customers use multiple channels throughout their entire purchasing journey, and that’s something software companies can’t afford to ignore. 

    A robust understanding of customer experience enables tech companies to identify friction points, understand user preferences, and deliver highly personalized experiences at every stage of their customer journey.  

    2. Resolve customer issues faster 

    Omnichannel feedback isn’t just about gathering insights; it’s about responding to them quickly. Rather than waiting for formal complaints to come in, tech companies can use real-time feedback from social media, app reviews, NPS responses, and other sources to spot issues as they arise. This allows them to identify pain points in the user experience before they escalate into bigger problems. 

    By addressing issues proactively, software companies can prevent negative customer experiences from damaging their reputation, ensuring customer satisfaction stays high. Fast issue resolution also strengthens your brand’s image as a responsive, customer-centric company. 

    3. Find insights that empower CX improvements  

    Today’s customers expect to feel heard, no matter where or how they choose to interact with your brand. Whether they’re submitting feedback via a support chat, posting about their experience on social media, or engaging with your app, it’s essential to collect feedback from all those touchpoints to gain a broader, more nuanced view of their needs. 

    For example, a software company that receives consistent in-app feedback about a specific feature, such as navigation issues within their mobile app, can act swiftly to improve it. Let’s say users report difficulty accessing certain functions like settings or support. By collecting detailed feedback through surveys or targeted prompts, as well as examining usage data, product teams can directly address these issues in the next update. 

    Acting on feedback in a timely manner shows customers that their opinions are valued and leads to increased trust, loyalty, and retention. Over time, this proactive approach translates to better customer experiences and a higher lifetime value. 

    Continue reading  

    Don’t let limited insights hold you back. Unlock the full potential of customer feedback! Download our new e-guide, “The Software Industry’s Guide to Collecting Customer Feedback”.  

    In this guide we: 

    • Dive into the challenges of managing feedback across multiple channels and how an omnichannel approach brings everything together. 
    • Showcase real-world examples of how tech companies are leveraging customer feedback to drive product innovation, boost retention, and optimize digital experiences. 
    • Highlight key features to look for in a customer feedback platform, including integration capabilities, ease of use, and real-time insights. 



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  • 10 Reasons why you need an eCommerce Mobile App Business

    10 Reasons why you need an eCommerce Mobile App Business


    • Why is a mobile app crucial for startup success in e-commerce?
    • Why do you need a mobile app for your e-commerce portal? 
    • What are the factors to consider for e-commerce app development?

    These are the top questions retailers and sellers raise every time. And we’re here to answer these questions in detail. So let’s first begin a quick introduction and then the top 10 reasons why you should create your e-commerce mobile app.

    Do you know that 78% of users use mobile apps to buy anything? 

    The online shopping craze has increased today. The big factor is a mobile app.

    Mobile increased the consumption of online shopping.  Use some measures and devices that help you to improve e-commerce sales.

    Mobile has been designed in such a way that increases the user’s attention. Mobile screens make a fast performance so it is very close to the users. 

    Users are preferred to do online shopping via mobile platforms. It is evaluated that in the coming next 5 years the e-commerce industry will be increased. 

    Social media plays a determined role in evoking users’ interest and pushing them to go for more buying. The ‘buy buttons’ hover on Facebook, Pinterest, and Instagram psychology raises human interest in shopping and excitement.

    Apart from that mobile devices have become a convenient factor for shopping and payments like paying bills, money transfers, ordering food, and others.

    In this blog, we’ve outlined the focus of why you need an e-commerce mobile app. 

    Top 10 Reasons Why You Need an E-Commerce Mobile App

    Here is a quick guide that helps your decision for making an e-commerce mobile app. Although the market is competitive there is less scope for random apps. You should come into the marketplace with good research. 

    • Mobile commerce is trending 

    In recent years, it has been visibly seen that sales completely changed with the usage of mobile apps. The reason is simple. As mobiles are always just a hand far away. But it does not happen with laptops and desktops.

    Check the sales report, and find those devices that customers are using timely. 

    Find stats on e-commerce mobile stats.

    It is expected that retail m-commerce sales will increase to 43.4% with a growth of 1.6% from the previous year. 

    *Mcommerce is nothing but mobile commerce which is shopping on mobile.

    Mobile expands our reach and with plenty of web apps available, mobile is becoming the most extraordinary thing to do shopping. The number of mobile apps is currently 5.22 billion at present. This increases the total time spent on mobile to 234 minutes in 2021.  Every 3 out of 4 customers are likely to do their shopping on mobile.

    You can take food, ride a cab, do yoga, buy clothes, and whatnot. 

    Across every industry, the usage of mobile has increased. 

    Find out here: How to Build an App in 2023? 10 Steps to Develop an App from Scratch

    • Consumers prefer mobile apps as their real partners 

    A mobile-friendly website is an absolute need for you to develop trust in your users. 

    Let’s check out how to make a user-friendly website to enable consumer-driven and enticing websites.

    While many customers complain about the bad mobile interface that interrupts their whole journey and experience. This situation forced them to decline the platform. E-commerce platforms are heavy to load, which increases the user waiting time on the app or website, and that prevents them from waiting further. There should be some solid e-commerce mobile app or channel that does not take more than 2 seconds to load.

    What could be the solution? To improve the user experience and their presence on the mobile app or website, you must make your platform as simple as possible. This is the only way you can increase your e-commerce sales.

    Here are the 116 Brilliant Mobile App Ideas for Startups in 2023 for you to check out today. 

    As a business, you need to understand that your users are your only asset and you should always focus on how to improve their experience on your platform. Please do not neglect your user behavior on your platform. Due to a strong and agile mobile app, you can provide better services to your customers. If you don’t have one then you’ll lose them.

    Faster experience and speed is the only factor that the market is in demand for. 

    • The E-commerce Industry has a competitive edge 

    It is not necessary to have brands and premium items, but with a unique idea, you are good to go.

    Amazon is one of the best e-commerce platforms. Many e-commerce companies came into existence with higher demand. They are self-made and become frontiers in leading every industry, especially e-commerce.

    The e-commerce industry has a huge competitive edge. Although it is a big market, many competitors have a plunge of resources to invite potential customers to their websites. In this situation, a mobile app is an ideal way to grab the user’s attention on your platform. But as mobile apps are highly developed by everyone in the industry, your reason does not sound perfect.

    Today smaller e-commerce businesses are smartly doing their tactic to captivate users’ attention for a while. They used to sell similar products that users found on Amazon. This enhances the competition to a great extent. But one important factor here is product uniqueness and quality.

    Do you find some inspiration to start your eCommerce app now? You can quickly check 105+ E-Commerce Business Ideas for Financial Success In 2023.

    Users are smart today. While traveling on your platform, they have already visited other websites. They have had that wow experience in their mind. So if they come to your app or website for the first time, they want that Amazon kind of experience from your desk. 

    Let’s come to numbers first before planning to take your next move. 

    Your main motive should be only to improve your KPIs and sales. These are the sales and performance metrics that have formulated key indicators to understand market analytics. This helps the e-commerce industry with a higher consumer conversion rate.

    Check out the Top App Analytics Tools of 2022

    Mobile is a great tool that calibrates your revenue. Mobile makes users more prone to buy items from their cart than websites.

    But why mobile only? Do you have any thoughts about it? 

    We have come to know after keen research that mobile gives an easy understanding of products and users get a quick glance at your brand and products. A better understanding and insight give a more expanding overall experience to users.

    Using the mobile app the user at first decided what he was looking for and had clear thoughts about why they have come for.

    Conversions really matter because the final is the sale and revenue that decides your success. That is where the mobile app takes the nerve above anything.

    Understand the customer funnel 

    How many products are viewed by the user, how many products they have added to the basket, and what do they finally purchase? 

    • The better way to interact with the market 

    Find out a good way to start communicating with your customers and potential audiences. One such way is to prepare a creative marketing campaign that helps your customers to directly connect with you and understand more about you.

    The campaign not only helps you to analyze user intention but also market flows. Understand the customer funnel and answer the questions as to why your customer would remain at your portal every time. The more points you have the better your campaign could be.

    *Allow push notifications and other engagement triggers in your app, to connect your user with you easily. 60% are more likely to open notifications than emails or any other pop-ups.

    Navigating the users at your channel using some or other tactic is your own call. It is important for your business. As the market is so fluctuating nowadays, especially after the pandemic, today people are more prone to buy things online.

    You need to pay special attention to every aspect to get wisely connected with your customers and market. 

    • Improves personalized shopping experience for the user 

    Use some personalized tactics to grab the user’s attention. 

    Prepare a separate database for every new user based on their age, gender, and location. Invite your customers with personal emails.

    Today many top platforms have already started giving personalized services to users. Netflix is the best example of that. On its platform, Netflix pitches users based on their location, age, and gender. Once the user hits the app, they’ll get suggestions and trends as per their past history.

    It is important to give users personalized preferences and suggestions that they want to see. If you’re in Goa, you’re likely to receive the updates based on your location and the occasion if it is nearest.

    Give recommendations to customers based on their past purchase history. Send the user targeted notifications based on their search. This builds up users’ trust in your e-commerce business. The user who repurchases tendency, bookmark such users in a separate database for the future.

    Disclaimer: take care of policies while tracking the user’s history. 

    • Reduce Abandonment Rates 

    It is a big problem.

    Abandonment rate happens when: customers add items to their cart but do not purchase them. The more trouble is that they are very close to completing the purchasing funnel but won’t do it. Such a situation brings so much frustration to e-commerce businesses. But how to overcome it? It is a big question.

    Let’s discuss some of the key points of users’ dropout.  

    1. If the taxes and delivery charges are high
    2. They wish some products to lower their price point, so for quick access, they add the item to the cart and wait for its discounted or lower price. 
    3. If the checkout process is tedious. 
    4. If the app or website crashes in the middle
    5. Won’t be able to take out the courage to trust a mobile app or website.
    6. If the website or mobile app has unauthorized payment gateways.

    Note: mobile apps are a big reason found where users are more interested in purchasing rather than abandonment.

    With the mobile app, user preferences are easily stored inside. So it is easy for e-commerce companies to understand more about the user. And user quickly navigate their choices and are more likely to find the right fit for them.

    • Increase Retention Rates 

    It is not always the sale that is crucial for the e-commerce funnel. What is more important than that is how many customers repeat.

    It is found in a study that new customers are more expensive to invite to the platform than repeat customers. And that is the retention rate. Just with 5% effort, the sales profit increases to 50%.

    Note: according to data, every month 37% of users return to eCommerce and retail apps. That is probably a good fair to make customers buy more. 

    • Increase Customer Loyalty 

    Well, you have an app, which must be an important factor for you to succeed. I think customer connection is the most important factor for you. Your success will count, only when you are focused.

    The soon you have realized that customer loyalty adds value to your business, that time you start heading for your success.

    Find out the reasons that could affect your e-commerce business performance well. Offer loyalty programs to the users, to attract them to your e-commerce platform. Inside the loyalty programs, you can add seasonal offers discounts, and first-time offers to drive their engagement in shopping. This becomes possible with mobile apps only.

    *Add offers that evoke the user for regular and bulk purchases. For every bulk or regular buying offer some discount to the user. And for the next time, give them a reward for every spending they do in a fixed time.

    As per a survey, it is found that people are likely to buy things when they get discounts. This is a psychology that encourages users to make more purchases. 

    • Improve Average Order Value 

    If you check out some surveys of market e-commerce app analysis, you’ll find out that users are more involved in buying things on mobile devices rather than a big screen like a laptop or tablet.

    Mobile gives the user more flexibility and functionality when they do scrolling. This increases the average order value of the user. 

    Hence, mobile apps are important parameters to scale your business revenue.

    An average order value is an important e-commerce metric. 

    Average order value is calculated; AOV= total revenue/ total orders placed

    More conversions increase revenue for you. Increase your engagement rates.

    Miscellaneous:

    Generally, users like to go where they are treated well. If the platform is aligned with customer preferences and needs, and they are satisfied with it, then users prefer to choose that platform.

    Customer experience is an important parameter when you start designing your mobile app. Keep in mind important factors so that your users do not lose interest in your platform.

    The customer’s overall experience should be splendid on your platform. There should be one strong reason for them to stay as long at your platform. 

    With the mobile application, it has become easy for users to easily interact and navigate with your app.

    If you want to develop a mobile e-commerce app, check out its development cost. How Much Does An E-Commerce Website Cost?

    Final Thoughts!

    Once you’ve understood and agreed with the facts and reasons in this blog, you should tie your shoe-less. Start your e-commerce business mobile app development. And don’t worry you are always free to ask us what you are required inside the mobile app.

    A mobile app is the most important thing every e-commerce business has. We’ve already discussed the reasons to need an e-commerce mobile app for your business.

    Let’s start your app development with an outsourcing team of experts who have years to experience. You can connect with us and get the whole idea of an e-commerce mobile app.  

    FAQs- Frequently Asked Questions

    • What are the 5 essential requirements for e-commerce? 

        • The top requirements for an e-commerce mobile app are; 
        • Mobile-friendly experience, smoother in-app third-party support, secured payment system, quick customer support, and customized themes. 

    • Why it is important to develop M-commerce apps? 

        • It is very important to give your customers a surreal experience so that they easily use the mobile app for e-commerce. M-commerce gives a faster experience that ensures customers’ trust in buying and purchasing. 

    • What programming languages are required to develop and customize your m-commerce app platform? 

        • E-commerce is a strong platform that is actually a mobile app for e-commerce. To build a strong platform you need to care about technical functionalities. 
        • Languages: PHP, Database: MySQL, and Framework: Magento/Shopify. 

    • What is the purpose of an e-commerce platform? 

      • An e-commerce platform is one that quickly allows customers to do shopping without fail. While taking care of the sales and KPIs of the platform.

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