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  • 5 Best Exercise Apps for Your Apple TV

    5 Best Exercise Apps for Your Apple TV


    Sometimes introducing any good habits into your life is easier said than done. But the Streaks app helps to make that a bit easier. The app, which is basically a to-do list for habits. And a companion app, Streaks Workout, focuses just on exercise.

    Instead of needing to head to the gym for a workout, you can take advantage of the app any time of the day on the Apple TV. There are 18 different equipment-free exercises to select from. As a nice touch, you can select from four different workout lengths – 6, 12, 18, or 30 minutes. There is a video demonstration of each exercise and even tips to help refine your technique.

    If you’ve enjoyed the original Streaks app, Streaks Workout is definitely recommended. It’s well designed, and the different exercises are easy to learn and really help you break a sweat. Being able to select the length of the workout really allows anyone to squeeze in some exercise daily.

    The app is $3.99 and also accessible on the iPhone, iPad, and Apple Watch.



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  • Grow your games business with a player-first approach

    Grow your games business with a player-first approach


    As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year’s conference was postponed, but we applaud the organizers for taking steps to protect our global community. 

    Although we won’t be gathering in person this year, the Google team is hosting the Google for Games Developer Summit, a free, digital-only experience where developers can watch the announcements and session content that was planned for GDC. We still wanted to share these updates with you because we think these new products will help developers succeed and are a direct response to feedback from our developer community. 

    As we study emerging gaming trends one of the most consistent things we’ve noticed over the years is that those who build a strong games business always put players first. That means deeply understanding players at every stage of their app journey. Today, we’re announcing new solutions that help you launch a game people love, improve it based on player insights, and earn more during the time that someone is engaged with your game. 

    Launch a game players love with scaled user testing

    Appealing to players at launch is essential to the success of your game. Based on recent Google internal data, more than half of installs come within the first 8 weeks of an app’s release. To make the most of this influx of users, leading developers like Big Fish Games test their apps in beta before releasing them publicly.  That’s why last year we introduced open testing in the Google Play Console to help you get early feedback from real users before your full release. 

    To get even more testers into your app, you’ll soon be able to promote Android games with open testing in Google Ads as well. By running open testing ads in App campaigns, you can drive early users to your app to test things like app stability, user retention, monetization, and effectiveness of ad creatives—then use the learning to improve your results when you launch. 

    In one example, Chinese developer NetEase used open testing ads to reach more beta users that helped them optimize in-app purchase behavior based on open testing data.  For their new game, Dawn of Isles, Netease was able to double in-app purchases which ultimately led to higher lifetime value (LTV) at launch.



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  • Grow your games business with new ads solutions

    Grow your games business with new ads solutions


    Maximize your ad revenue

    To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

    As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage. 



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  • New ways to grow your games business sustainably

    New ways to grow your games business sustainably


    We’re introducing new changes to Open Bidding that will give you more control and transparency on how you want to work with access to 200+ real-time bidders. Soon, you’ll be able to customize the policy setup for each bidder to adjust how they spend on your inventory. And we’re continuing to add more buyers such as Snap and InMobi to increase competition and help you earn even more. With this expansion, we are announcing that Open Bidding is now generally available to all app developers. This technology represents such a fundamental improvement to how developers monetize that we are updating the product name to simply be AdMob bidding.

    IGG, the creator behind popular strategy games like Lords Mobile, was looking for a monetization platform to help diversify revenue streams beyond in-app purchases. After moving to the AdMob platform and implementing bidding across all of their new casual games, the team saw their ads ARPDAU double. 



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  • 4 ways to set your app business up for success in 2022

    4 ways to set your app business up for success in 2022


    Apply strong brand safety controls to maintain user trust

    As people’s expectations around digital privacy continue to rise, it’s critical to build trust through engaging and brand-appropriate ads. While a meaningful ad experience can complement your app and increase trust, a bad experience can lead to an uninstall or, even worse, a loss of trust in your brand.

    To ensure brand safety, your platform should have a high bar for the quality of advertiser demand and provide controls to help you deliver an optimal ad experience. With AdMob, you can block ads from certain categories or specific competitors, or use the Ad review center to review ads flowing through the AdMob network and manually block them if needed. We’ll expand these same ad quality controls to third-party buyers participating in bidding in 2022.

    We’ve learned so much in an industry that’s changing faster than ever. As we head into 2022, we look forward to continuing to partner together to shape the future of app monetization.



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