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  • Best New Games of June 2025

    Best New Games of June 2025


    June is in the books and it’s was another great month on the App Store.

    Our list has something for everyone including a mutant soap opera and tons of puzzlers.

    See the entire list here.



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  • Generics, Protocols & Functional Programming in Swift

    Generics, Protocols & Functional Programming in Swift


    All videos. All books.
    One low price.

    Learn iOS, Swift, Android, Kotlin, Flutter and Dart development and unlock our massive
    catalogue of 50+ books and 4,000+ videos.

    Learn more

    The largest and most up-to-date collection of courses and books on iOS,
    Swift, Android, Kotlin, Flutter, Dart, Server-Side Swift, Unity, and more!

    © 2025 Kodeco Inc



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  • Behind the Strategy: 6 CX lessons from Company Sage

    Behind the Strategy: 6 CX lessons from Company Sage


    What does it really take to build a business around customer experience? 

    In a recent episode of Behind the Strategy: CX Leadership in Action, Alchemer CMO Bo Bandy sat down with Company Sage CEO Andrew Pierce and COO Jeff Cummings to unpack how they’ve turned CX into a strategic advantage.  

    Company Sage helps entrepreneurs and small businesses start, manage, and grow their companies, handling everything from entity formation and compliance to back-office support. With more than 80,000 customers and a fast-growing SaaS platform, they’ve built their success not just on operational excellence, but on a company-wide obsession with treating customers right. 

    From real-time NPS follow-up to transparent team communication, here are six lessons from their playbook that any CX leader can apply. 

    Lesson 1: Start with culture

    Company Sage didn’t launch with a polished strategy. They started by simply being kind to customers. 

    “I didn’t want to be mean to clients on the phone,” Andrew said. “So we over-delivered.” 

    That basic principle—treat people well—grew into something more powerful. The team realized that while their larger competitors treated customers like numbers, they could stand out by being personal, responsive, and transparent. 

    Today, customer experience is one of three strategic lenses for the business, alongside scalability and compliance. 

    Lesson 2: Operationalize feedback early and often 

    Company Sage’s NPS program isn’t an annual box to check. It’s a living system that drives action. 

    Instead of blasting all 80,000 customers at once, they send surveys in rolling batches to keep the workload manageable. Every detractor or comment with negative sentiment creates a case in Salesforce. Their support team personally follows up, logs the conversation, and shares insights with leadership. 

    This approach helps the team spot issues early, respond quickly, and turn frustration into loyalty. 

    Lesson 3: Let the data challenge your assumptions 

    Tough feedback isn’t always easy to hear—but it’s essential. 

    Andrew shared how a switch from annual to monthly billing, which seemed customer-friendly on paper, was met with overwhelming negative feedback. “We thought we were doing the right thing,” he said. “The survey results told us otherwise.” 

    Other surprises? Customers didn’t care about hold times as much as they cared about getting their questions answered on the first try. And small changes in mail pricing sparked major backlash that wasn’t obvious until the NPS results came in. 

    Lesson 4: Share feedback across the entire organization 

    At Company Sage, feedback doesn’t stay hidden in dashboards. It’s shared company-wide. 

    Survey insights are discussed in weekly ops meetings, reviewed in all-hands calls, and used to prioritize product roadmaps. Teams are encouraged to face the tough stuff and take ownership. 

    “If we’re not a culture-first company, we can’t be a customer-first company,” Jeff said. One team member, after hearing tough feedback, told her team: “We’re owning this. It’s never coming up again.” 

    That transparency keeps everyone connected to the customer and accountable for improving the experience. 

    Lesson 5: Close the loop and keep it closed. 

    Every round of NPS is followed by a summary of what the team is doing differently as a result. If a customer didn’t fill out the last survey, they get a little FOMO when they see real changes being made and they’re more likely to respond next time. 

    Even internal teams benefit. By tying customer feedback to changes in process or product, employees can see the impact of their work. That alignment keeps morale high and focus sharp. 


    Lesson 6: Keep evolving or fall behind     

    “Customer experience isn’t a destination,” Jeff said. “If we offer the same level of service next year, it’ll feel like a drop.” 

    That’s why they’re constantly looking for ways to improve. They’re using integrations to route feedback in real time. They’re exploring session monitoring tools to trigger intercepts when customers show signs of frustration. And they’re watching trends closely—like the sudden rise in mobile requests that no one mentioned two years ago. 

    The goal is to stay close to what customers want, not just what the company thinks they want. 

    Watch the full conversation 

    For more CX insights, listen to Andrew, Jeff, and Bo’s full conversation in the this episode of Behind the Strategy: CX Leadership in Action. 
     

    Looking for more CX guidance? 
    Check out additional Behind the Strategy episodes or download The CX Leader’s Guide to the CFO for help aligning your feedback program with business goals. 



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  • Build the Best Zoo in the Acclaimed Board Game Ark Nova

    Build the Best Zoo in the Acclaimed Board Game Ark Nova


    Players are tasked with planning and designing a modern zoo with the eventual goal of it becoming the most successful. To do that, you will need to build enclosures, accommodate animals, and support conservation products all around the world. To do that, you will need both specialists and unique buildings.

    The game features 255 cards with animals, specialists, unique enclosures, and conservation projects, each with a particular ability. You’ll use the cards to increase the appeal and scientific reputation of your zoo while collecting conversation points.

    Action cards will be used to upgrade and carry out plans. Each player has five action cards and the power of the action is determined by the slot the card currently occupies. The actions include build, animals, cards, association, and sponsors.

    You can play locally against an AI, online, or in the same room with others using pass and play.

    Designed for the iPhone and all iPad models, Ark Nova is a $10.99 download now on the App Store.



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  • Migrating to Swift 6 Tutorial

    Migrating to Swift 6 Tutorial


    Swift 6 appeared at WWDC 2024, and all of us rushed to migrate all our apps to it … well, not really. We were pretty happy with what we got at WWDC 2021 — Swift 5.5’s shiny new structured concurrency framework that helped us write safe code more swiftly with async/await and actors. Swift 6 seemed to break everything, and it felt like a good idea to wait a while.

    One year later, the migration path looks a lot smoother, with lots more guideposts. Keep reading to find out how much easier it’s become.

    From Single-Thread to Concurrency

    The goal of Swift 6.2 concurrency is to simplify your app development. It identifies three phases, where you introduce concurrency explicitly, as and when you need it:

    1. Run everything on the main thread: Start with synchronous execution on the main thread — if every operation is fast enough, your app’s UI won’t hang.
    2. async/await: If you need to perform a slow operation, create and await an async function to do the work. This function still runs on the main thread, which interleaves its work with work from other tasks, like responding to the user scrolling or tapping. For example, if your app needs to download data from a server, your asynchronous function can do some setup then await a URLSession method that runs on a background thread. At this point, your function suspends, and the main thread is free to do some other work. When the URLSession method finishes, your function is ready to resume execution on the main thread, usually to provide some new data to display to the user.
    3. Concurrency: As you add more asynchronous operations to the main thread, your app’s UI might become less responsive. Profile your app with Instruments to find performance problems and see if you can fix the problem — speed up the slow operation — without concurrency. If not, introduce concurrency to move that operation to a background thread and perhaps use async let or task groups to run sub-tasks in parallel to take advantage of the multiple CPUs on the device.

    Isolation Domains

    Swift 6.2 concurrency aims to eliminate data races, which happen when a process on one thread modifies data while a process on another thread is accessing that data. Data races can only arise when your app has mutable objects, which is why Swift encourages you to use let and value types like struct as much as possible.

    The main tools to prevent data races are data isolation and isolation domains:

    The critical feature of an isolation domain is the safety it provides. Mutable state can only be accessed from one isolation domain at a time. You can pass mutable state from one isolation domain to another, but you can never access that state concurrently from a different domain. This guarantee is validated by the compiler.

    There are three categories of isolation domain:

    1. Actor
    2. Global actor
    3. Non-isolated

    Actors protect their mutable objects by maintaining a serial queue for asynchronous requests coming from outside their isolation domain. A GlobalActor must have a static property called shared that exposes an actor instance that you make globally accessible — you don’t need to inject the actor from one type to another, or into the SwiftUI environment.

    From Embracing Swift concurrency:

    Nonisolated code is very flexible, because you can call it from anywhere: if you call it from the main actor, it will stay on the main actor. If you call it from a background thread, it will stay on a background thread. This makes it a great default for general-purpose libraries.

    Data isolation guarantees that non-isolated entities cannot access the mutable state of other domains, so non-isolated functions and variables are always safe to access from any other domain.

    Non-isolated is the default domain at swift.org because non-isolated code cannot mutate state protected in another domain. However, new Xcode 26 projects will have MainActor as the default isolation domain, so every operation runs on the main thread unless you do something to move work onto a background thread. The main thread is serial, so mutable MainActor objects can be accessed by at most one process at a time.

    Migrating to Swift 6.2

    Swift.org Migration Guide

    The Swift Migration Guide suggests a process for migrating Swift 5 code to Swift 6. While in Swift 5 language mode, incrementally enable Swift 6 checking in your project’s Build Settings. Enable these settings one at a time, in any order, and address any issues that arise:

    Upcoming Features suggested by swift.org’s migration strategy

    Upcoming Features suggested by swift.org's migration strategy

    Upcoming Features suggested by swift.org’s migration strategy

    In your project’s Build Settings, these are in Swift Compiler — Upcoming Features:

    Upcoming Features suggestions in Xcode Build Settings

    Upcoming Features suggestions in Xcode Build Settings

    Upcoming Features suggestions in Xcode Build Settings

    Note: I don’t see an exact match for GlobalConcurrency, but it might be Isolated Global Variables.

    Then, enable complete concurency checking to turn on the remaining data isolation checks. In Xcode, this is the Strict Concurrency Checking setting in Swift Compiler — Concurrency.

    Xcode Build Settings: Swift Compiler — Concurrency

    Xcode Build Settings: Swift Compiler — Concurrency

    Xcode Build Settings: Swift Compiler — Concurrency

    Xcode 26 Default Settings

    New Xcode 26 projects will have these default settings for the other two Swift Compiler — Concurrency settings:

    • Approachable Concurrency: Yes: Enables a suite of upcoming features that make easier to work with concurrency.
    • Default Actor Isolation: MainActor: Isolates code on the MainActor unless you mark it as something else.

    Enabling Approachable Concurrency enables several Upcoming Features, including two of the swift.org’s migration strategy suggestions:

    Upcoming Features that Approachable Concurrency enables

    Upcoming Features that Approachable Concurrency enables

    Upcoming Features that Approachable Concurrency enables

    If this raises too many issues, disable Approachable Concurrency and try the swift.org migration strategy instead.

    Getting Started

    Use the Download Materials button at the top or bottom of this article to download the starter project, then open it in Xcode 26 (beta).

    TheMet is a project from SwiftUI Apprentice. It searches The Metropolitan Museum of Art, New York for objects matching the user’s query term.

    TheMet app: search for Persimmon

    TheMet app: search for Persimmon

    TheMet app: search for Persimmon

    TheMetService has two methods:

    • getObjectIDs(from:) constructs the query URL and downloads ObjectID values of art objects that match the query term.
    • getObject(from:) fetches the Object for a specific ObjectID.

    TheMetStore instantiates TheMetService and, in fetchObjects(for:) calls getObjectIDs(from:) then loops over the array of ObjectID to populate its objects array.

    ContentView instantiates TheMetStore and calls its fetchObjects(from:) method when it appears and when the user enters a new query term.

    The sample app uses this Thread extension from SwiftLee’s post Swift 6.2: A first look at how it’s changing Concurrency to show which threads fetchObjects(for:), getObjectIDs(from:) and getObject(from:) are running on.

    <code>nonisolated extension Thread {
  /// A convenience method to print out the current thread from an async method.
  /// This is a workaround for compiler error:
  /// Class property 'current' is unavailable from asynchronous contexts; 
  /// Thread.current cannot be used from async contexts.
  /// See: https://github.com/swiftlang/swift-corelibs-foundation/issues/5139
  public static var currentThread: Thread {
    return Thread.current
  }
}
</code>

    In this tutorial, you’ll migrate TheMet to Swift 6.2 concurrency.

    Build and run and watch the console:

    Store and Service methods running on background threads

    Store and Service methods running on background threads

    Store and Service methods running on background threads

    TheMetStore and TheMetService methods run entirely on background threads, except when fetchObjects(for:) appends an object to objects, which ContentView displays. However, in Swift 6.2’s three-phase app development process, only the URLSession method needs to run off the main thread. You’ll soon fix this!



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  • Alchemer On Inc.’s 2025 Best Workplaces

    Alchemer On Inc.’s 2025 Best Workplaces


    Alchemer isn’t a great place to work because of ping pong tables or snacks (though Burrito Day is an employee favorite, and we do have a ping pong table and Pop-a-Shot).  

    What makes a workplace truly great? We believe it starts with feedback—listening to it, acting on it, and building a culture around it. 

    That’s why we’re thrilled to share that Alchemer has been named one of Inc.’s Best Workplaces for 2025! This national recognition reflects the voice of the people who matter most: our employees. 

    Culture built on feedback 

    Every day, our customers use Alchemer to gather feedback and make better decisions. But that same philosophy applies inside our office too. We treat employee input as a strategic asset—one that shapes our policies, our perks, our leadership practices, and how we show up for one another. 

    Whether it’s through regular engagement surveys, Q&A with the leadership team, or off-site bonding events, our employees help steer the direction of the company. And that feedback doesn’t sit in a spreadsheet; it drives real change. 

    Being named to Inc.’s Best Workplaces list is a huge honor and it’s also a reminder to keep investing in our people. Recognition is great, but our real goal is to build a workplace where every employee feels heard, supported, and empowered to do their best work and continue to build great products and experiences. 

    More about Alchemer  

    Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software.  

    More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. 

    Join the team!  

    Alchemer is hiring! If you are interested in joining the team and seeing first-hand why we were recognized three straight years as a great place to work, check out our open positions here. 

    You don’t have to join the team to work with our amazing people. If your organization is ready to turn feedback into action, see what we can do together at Alchemer.com. 



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  • Survey software 101: Answers to the most common questions about surveys

    Survey software 101: Answers to the most common questions about surveys


    Surveys are one of the most effective tools for collecting structured and unstructured feedback—and the right survey software makes it easier than ever to do so at scale.  

    Whether you’re measuring customer satisfaction, checking in with employees, or researching new markets, knowing how and when to use surveys can make all the difference. 

    In this quick guide, we’ll tackle the most frequently asked questions about surveys and survey tools, so that you can turn feedback into action with confidence. 

    What is the definition of a survey? 

    A survey is a method of collecting data from a defined group of people to gain information and insights on various topics, behaviors, opinions, or experiences. Surveys typically consist of structured questions and are delivered via online forms, email, mobile apps, or in person. 

    What is the purpose of using a survey? 

    The purpose of a survey is to gather accurate and actionable data that helps organizations make better decisions.  

    Whether you’re fine-tuning a product, leveling up the customer experience, boosting employee morale, or spotting your next big market move, surveys help you gather the data you need to make smarter, faster decisions. 

    A survey and feedback platform—like Alchemer—helps you design, distribute, and analyze surveys. A robust survey platform should be able to automate data collection, ensure data quality, and integrate results into your existing workflows or analytics platforms, making insights more actionable. 

    Why is it important to run surveys? 

    Surveys are essential because they give your audience a seat at the table. Whether it’s customers, employees, or partners, surveys capture perspectives you might not see in everyday operations. They help you measure how people really feel, uncover what’s not working, and confirm whether your instincts are on point. 

    When should surveys be used? 

    You would do a survey when you have a clear goal, audience, and set of questions designed to inform a decision. With Alchemer, it’s easy to capture insights exactly when and where they matter most. Common moments to launch a survey include: 

    • Right after a customer interaction—like completing a purchase or resolving a support ticket 
    • In the middle of product development or beta testing—to make smarter iterations, faster 
    • After an event or campaign—to measure impact and improve next time 
    • On a regular cadence—to track employee or customer sentiment over time and spot trends early 

    With the right timing and tools, surveys become a strategic advantage—not just a checkbox. 

    Where do I make a survey? 

    There are many feedback and survey platforms on the market, each offering different strengths, from quick poll builders to enterprise-level research tools. When evaluating your options, look for a solution that balances ease of use with the power to scale and integrate across your business. 

    The best survey software includes: 

    • Drag-and-drop builders for quick, intuitive survey creation 
    • Pre-built templates to help you start with best practices 
    • Advanced logic and branching for personalized respondent experiences 
    • Flexible distribution methods like web, email, SMS, or in-app 
    • Real-time analytics and reporting to uncover insights fast 

    What are the 3 types of a survey? 

    Most surveys fall into one of three categories, each serving a unique purpose depending on what you’re trying to learn: 

    • Descriptive Surveys: These are designed to capture the “what”—they describe characteristics of a group based on structured feedback. Think customer satisfaction scores, employee engagement levels, or demographic profiles. The goal is to get a clear snapshot of your audience at a specific point in time. 
    • Analytical Surveys: Analytical surveys go a step further, aiming to understand the “why.” They explore cause-and-effect relationships by looking at how different variables interact—such as whether satisfaction impacts loyalty, or how usability affects conversion. These surveys often blend structured data with deeper segmentation and statistical analysis. 
    • Exploratory Surveys: Used early in decision-making, exploratory surveys are all about gathering unstructured feedback—ideas, opinions, or open-ended input you might not have anticipated. They’re especially useful in product development, brand positioning, or when entering a new market. Modern survey platforms use open text analysis and AI-powered sentiment tools to help extract themes, trends, and meaning from unstructured responses. 

    Each type has its place. When used together, they give you a richer, more complete view of your audience—and the confidence to act on what you learn. 

    What is the survey method? 

    The survey method refers to the systematic approach of designing and distributing surveys to collect data. It involves selecting a sample, creating questions, choosing delivery channels (email, SMS, web, etc.), collecting responses, and analyzing results. 

    How does survey software work? 

    Survey software works by guiding users through the process of building a survey, distributing it to a selected audience, collecting responses in real time, and analyzing results through built-in dashboards and reports. Advanced tools also allow for automation, logic branching, integrations, and role-based access for collaboration across teams. 

    So, which software is best for surveys? 

    The best survey software helps you go beyond just collecting feedback by enabling you to take action quickly and confidently. While many tools focus on basic data collection, Alchemer stands out by combining ease of use, fast time-to-value, and robust omnichannel capabilities.  

    With intuitive survey builders, seamless integrations, and powerful automation, Alchemer empowers teams to embed feedback into workflows, surface insights in real time, and make smarter decisions—without the need for complex setup or months-long onboarding. 

    If you want a platform that delivers both speed and impact, Alchemer gives you everything you need to turn feedback into business results—fast. 

    Ready to take your survey strategy to the next level? 

    Surveys are just the start. To truly understand your audience and act on what they’re telling you, you need a feedback approach that works across every channel. 

    Download our free e-guide, Customer Feedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection and learn how to: 

    • Collect insights from every touchpoint—digital, in-person, and everything in between 
    • Break down silos between feedback channels 
    • Build a unified strategy that turns customer input into real business results 

    Whether you’re just starting with surveys or scaling your feedback program, this guide will help you get more value from every response. 



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  • Grab Your Can-Do Attitude and Download Boxville 2

    Grab Your Can-Do Attitude and Download Boxville 2


    The sequel continues the original and focuses on a pair of cans living in a box city.

    Both cans are given an important task to set up fireworks for a celebration. But chaos ensues after the fireworks go off incorrectly. That also sees one of the friends disappear. The red can is tasked with exploring different areas and secret corners of Boxville, and beyond, to set things right and find his friend.

    Another unique aspect of the puzzler is that there is no dialogue. All of the characters speak through sketches while original music sets the mood for each scene.

    You’ll enjoy dozens of logic puzzles and story-driven mini games on the adventure.

    Designed for the iPhone and all iPad models, Boxville 2 is a $3.99 download now on the App Store.

    If you like puzzles with a bit more than just testing your brain power, than make sure to check out Boxville 2. It’s full of heart and will bring a smile to your face.



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  • Alchemer on Inc.’s 2025 Best Workplaces List 

    Alchemer on Inc.’s 2025 Best Workplaces List 


    Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture

    LOUISVILLE, COLO., June 17, 2025 – Alchemer, a global leader in customer experience and feedback technology, is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. 

    This year’s list, featured on Inc.com, is the result of comprehensive measurement and evaluation of American companies that have excelled in creating exceptional workplaces and company cultures–whether in-person or remote. 

    Alchemer empowers customer-obsessed teams to move from asking to action with software that scales from a one-time survey to sophisticated feedback programs. The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more.  

    “Whether it’s customer satisfaction or employee engagement, feedback is at the core of our business, and this feedback is especially important because it reflects the work we do to support our employees,” Martin Mrugal, CEO of Alchemer. “We strive to have a positive and engaging culture that recognizes talented and hard-working employees. Their feedback during this process confirms that we are doing the things that matter to our employees.” 

    The award process involved a detailed employee survey conducted by Quantum Workplace, covering critical elements such as management effectiveness, perks, professional development, and overall company culture. Each company’s benefits were also audited to determine overall score and ranking. Alchemer is honored to be included among the 514 companies recognized this year.  

    “Inc.’s Best Workplaces program celebrates the exceptional organizations whose workplace cultures address their employees’ welfare and needs in meaningful ways,” says Bonny Ghosh, editorial director at Inc. “As companies expand and adapt to changing economic forces, maintaining such a culture is no small feat. Yet these honorees have not only achieved it—they continue to elevate the employee experience through thoughtful benefits, engagement, and a deep commitment to their teams.” 

    To view the full list of winners, visit Inc.com.  

    About Alchemer 

    Alchemer empowers customers to do more with feedback. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company. 

    About Inc.  

    Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. 

    About Quantum Workplace 

    Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com. 



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  • Brand Health Tracking for Smarter Decisions

    Brand Health Tracking for Smarter Decisions


    72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? 

    That’s where brand health tracking comes in. It gives you the ongoing, actionable insights you need to grow market share, secure stakeholder buy-in, and optimize your brand strategy. In this blog, you’ll learn: 

    • What brand health tracking is and why it’s essential for modern brands 
    • The key metrics that reveal brand awareness, loyalty, and competitive positioning 
    • Best practices for consistent, high-quality tracking and reporting 
    • A phased approach to launching and optimizing your tracking program 

    Let’s break it down. 

    What is brand health tracking? 

    Think of it as your brand’s pulse check. 

    Brand health tracking is a continuous process of measuring how customers perceive and interact with your brand over time. It helps you monitor brand awareness, customer loyalty, competitive positioning, and overall brand equity—so you can make informed decisions when it matters most. 

    Key Metrics to Track: 

    • Aided and unaided brand awareness 
    • Brand preference and consideration 
    • Customer loyalty and usage 
    • Brand associations and values 
    • Recommendation likelihood (e.g., NPS) 
    • Competitive brand substitutions 

    Why brand health tracking is critical 

    Despite its importance, most brands aren’t getting the full value out of their tracking programs. According to Gartner®, while 57% of brand leaders conduct brand health assessments, only 21% find those insights actionable. 

    Without consistent tracking, brands risk: 

    • Missing shifts in market dynamics 
    • Misalignment with evolving customer expectations 
    • Inability to defend against competitive threats 
    • Weak ROI justification for marketing efforts 

    Who needs brand health tracking? 

    1. Startups to global enterprises – Whether you’re launching a new brand or refining a well-established one, tracking brand health helps ensure your positioning resonates and evolves with your market. 
    1. High-competition industries – In sectors like tech, retail, CPG, financial services, and healthcare, where customer choice is abundant, brand perception can be the edge that wins—or loses—market share. 
    1. Customer-centric organizations – If delivering a standout customer experience is a core priority, brand tracking helps you align perception with reality and adapt as expectations shift. 
    1. Marketing teams under pressure to perform – For teams tasked with proving ROI, brand health metrics provide the data to validate strategy, guide messaging, and justify spend. 

    5 strategic ways to use Brand data 

    1. Guide market expansion 
      • Tactic: Track unaided awareness across regions or customer segments 
      • Outcome: Identify high-potential markets for targeted campaigns and strategic investment 
      • Insight: You can accelerate growth by focusing efforts where baseline awareness is low but opportunity is high. 
    1. Refine your ideal customer profile (ICP) 
      • Tactic: Expand tracking beyond your assumed core audience 
      • Outcome: Uncover new, high-fit segments that may be more loyal, engaged, or profitable 
      • Insight: Overlooking non-traditional audiences could mean missing your brand’s strongest advocates. 
    1. Drive deeper brand loyalty 
      • Tactic: Track emotional drivers, values, and associations over time 
      • Outcome: Develop initiatives and messaging that reflect customer beliefs and priorities 
      • Insight: Loyalty isn’t just earned through products—it’s built through shared values and consistent alignment. 
    1. Manage brand crises effectively 
      • Tactic: Compare real-time sentiment to historical benchmarks during and after crises 
      • Outcome: Understand the true impact and trajectory of reputational shifts 
      • Insight: Without pre-crisis data, you risk misjudging recovery—or missing warning signs altogether. 
    1. Gain a competitive advantage 
      • Tactic: Monitor brand perception and lift against direct competitors 
      • Outcome: Spot areas where you can out-position rivals or capture market share 
      • Insight: Strategic action on comparative brand data can turn small gaps into long-term wins. 

    How to build a best-in-class brand tracking program 

    Cadence: Track at the right frequency 

    1. Monthly or always-on: For large brands or fast-moving markets 
    1. Quarterly: Ideal for dynamic B2B or competitive sectors 
    1. Annually: Works for stable, low-velocity markets 

    Consistency is non-negotiable 

    To compare trends over time, keep the following fixed: 

    • Survey design and question order 
    • Sample size, panel mix, and screening criteria 
    • Field timing and data collection methods 

    Any change can disrupt comparability. 

    Data quality must be verified 

    Your research partner should provide: 

    • Verified, human-only panels 
    • Anti-fraud detection and cleansing protocols 
    • Transparent methodology documentation 

    Reporting that drives action  

    Design analytics that stakeholders will actually use: 

    • Monthly scorecards for key metrics 
    • Quarterly deep-dive reports with trend analysis 
    • Custom views for different stakeholder needs 

    How to get started 

    Implementing a brand health tracking program doesn’t have to be overwhelming. By following a phased approach, you can build a solid foundation, launch effectively, and optimize as you grow. 

    Phase 1: Foundation (Weeks 1–4) 

    Set the stage for meaningful, long-term tracking by aligning internally and defining what success looks like. 

    • Define clear goals – Determine the key business decisions your brand data will support (e.g., campaign planning, market entry, customer segmentation). 
    • Identify stakeholders and KPIs – Involve marketing, product, CX, and executive teams early, and agree on the metrics that matter most. 
    • Set your competitive benchmark list – Choose which competitors you’ll track to ensure your data provides relevant context. 
    • Align on cadence and budget – Decide how often you’ll collect data (quarterly, biannually, etc.) and confirm available resources. 

    Phase 2: Launch (Weeks 4–8) 

    Move from planning to execution by establishing your baseline and ensuring data integrity. 

    • Design and field your first wave – Use a consistent methodology to ensure comparability over time and across markets. 
    • Implement strict data quality standards – Use safeguards to prevent survey fraud and ensure clean, reliable results. 
    • Establish benchmarks – Use this initial wave as your reference point for all future tracking. 

    Phase 3: Optimize (Ongoing) 

    Turn insights into action and evolve your program as your needs grow. 

    • Review data quarterly – Regularly analyze results to uncover trends, risks, and opportunities, and adjust strategy as needed. 
    • Add pulse questions – Introduce short-term, targeted questions when timely issues arise—without compromising your tracking structure. 
    • Scale as you grow – Expand tracking across new markets, products, or audience segments as your business evolves. 

    The Alchemer advantage 

    Alchemer’s always-on brand health tracking offering gives you the clarity and confidence to act in real time, helping you protect your brand, maximize your marketing investments, and stay ahead in a fast-changing market. 

    When you partner with Alchemer, you get more than just a tool—you get a team of experts and a platform built for action. 

    Here’s what sets us apart: 

    • Expert-led program design: Our in-house team, including PhD-level researchers, works with you to design a tracking program tailored to your business goals. 
    • Reliable, verified data: We source high-quality panel respondents and apply rigorous fraud detection protocols to ensure your data is accurate and trustworthy. 
    • Real-time insights: Get full access to a powerful dashboard that gives you an always-on view of your brand performance—no waiting on reports. 
    • Scalable survey technology: Whether you’re tracking one brand or many, our flexible platform grows with your needs. 
    • Stakeholder-ready reporting: From monthly scorecards to quarterly deep dives, we deliver insights that align with your KPIs and drive strategic decisions. 

    Ready to make faster, smarter decisions with an always-on brand tracker program? Learn more here.  



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