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  • Power the next wave of games growth with ads innovation

    Power the next wave of games growth with ads innovation


    Deliver tailored, immersive ad experiences

    We’re also introducing a series of enhancements to the AdMob mediation platform to amplify revenue impact for app publishers. First, we’re making new real-time bidding buyers available in AdMob. Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob.

    We’ll also be releasing an upgraded mediation toolkit to help improve your ad operations. For publishers implementing a hybrid monetization strategy, AdMob’s mediation segmentation feature can tailor ad experiences based on different user behaviors. For example, you will be able to customize mediation settings like price floors, to ensure you’re optimizing for ads interactions for those less likely to purchase in-app content. And, for publishers who experiment with multiple mediation setups, AdMob’s improved A/B testing tool will deliver results in days, alongside reporting visuals and metrics. AdMob mediation segmentation and improved A/B testing are coming to beta soon.

    In addition to an optimal mediation strategy, an elevated ad experience can bring even more player engagement and lifetime value. Now with immersive in-game ads, publishers will be able to reimagine the in-game ad experience and display an ad that blends naturally into game environments. It works across a spectrum of game genres, with ample placement opportunities such as intermission breaks, level progressions and more.



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  • Follow the Meaning Is a Surreal Point-and-Click Adventure You’ll Want to Try

    Follow the Meaning Is a Surreal Point-and-Click Adventure You’ll Want to Try


    In the game, a desperate letter summons detective Paul Tribly to an island town with its share of secrets. Divided by a wall and ruled by a hospital, regular citizens can get admitted and then return without their memories. It’s up to you to get to the bottom of the conspiracy.

    You’ll have to use your wit, curiosity, and puzzle skills to find a solution taking help from the citizens you meet along the way.

    The great, hand-drawn art helps bring the world to life along with an atmospheric soundtrack.

    Playing the entire game should take around 1.5 hours. I’m just a few minutes in, and it definitely gives unique vibes. I’m interested to dive deeper into the mystery of the island.

    Follow the Meaning is for the iPhone and all iPad models. It’s a $2.99 download now on the App Store.



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  • Garmin Connect Plus is not really worth the price just yet, if you ask me

    Garmin Connect Plus is not really worth the price just yet, if you ask me


    A Pixel 9 displays the Garmin Connect Plus guide.

    Kaitlyn Cimino / Android Authority

    There isn’t a Garmin fitness tracker review that goes by that I don’t talk about how much I appreciate Garmin’s robust companion app. In fact, I usually talk about it as a comparison point when reviewing other brands as well. Garmin Connect Plus introduces a broad range of new features to the already excellent app, as well as a subscription fee, and while I’m not thrilled about the latter, I do like the suped-up app experience.

    How to activate Garmin Connect Plus

    A Garmin Connect user reviews their profile page

    Kaitlyn Cimino / Android Authority

    Garmin Connect Plus takes the brand’s fitness tracking up a notch with personalized insights, customizable dashboards, added safety features, and more. However, these upgrades come at an additional $6.99 per month (or $69.99 annually). Fortunately, none of the existing features are locked behind the new paywall. If the new tools don’t catch your eye, you can continue using everything you love about Garmin Connect for free.

    You can also try out Connect Plus before committing, thanks to a 30-day free trial. Just access the service through the regular Garmin Connect app, and subscribe to unlock all the premium features. As always, Garmin’s ecosystem is available to both Android and iOS users.

    While Garmin has offered paid services before, this is the first time they’ve added a subscription fee to their core features. While I’m glad the basics remain free, I do wish they’d offer a longer trial period for the premium tools. A month isn’t enough to fully judge whether these upgrades are worth the extra cost, especially considering the price of Garmin trackers and smartwatches. Even Apple offers a three-month trial of Fitness Plus before asking users to fork over cash.

    Garmin Connect Plus features

    An iPhone displays a Garmin Connect Plus AI message.

    Kaitlyn Cimino / Android Authority

    I was cautiously excited about Garmin Connect Plus from the moment it launched and have since given the new features a try. Though not all the features feel completely refined, I am happy overall with the added value each brings to my training experience.

    • Active Intelligence powered by AI 
      AI is all the rage in wearables, and for good reason; these tools have a ton of potential. Garmin’s model, dubbed Active Intelligence (because AI by AI isn’t redundant…) uses your health and activity data to offer suggestions, and over time, learns from your data to get better at tailoring tips to your goals. However, it still feels a bit basic and isn’t always super relevant. AI is still in beta, so I’m hoping it’ll improve with more time, but right now, it’s not as powerful as it could be.
    Garmin Conect Plus Dashboard
    • Performance Dashboard
      A web-based-only feature (so not available on your smartphone), Performance Dashboard is Garmin’s new highly customizable data presentation screen. The dashboard allows users to completely tailor activity reports, with more than 100 elements to play around with, so you can build a data screen that matches your priorities. The tool also produces new charts and graphs leveraging the same accurate data into a more digestible form. I appreciate how the dashboard highlights comparisons and makes it easier for me to track my progress long term.
    • Live Activity
      Garmin’s new Live Activity feature is a cool addition, letting you send real-time workout stats from your watch to your phone. It works indoors during structured, non-GPS workouts, and it’s especially useful for gym, strength, or core workouts where checking your watch mid-set can be a hassle. I really like it for rowing because I can set my phone up on a stand in front of me. For some structured workouts, you’ll get animations and rep counts and can control the workout from your phone (aka skip burpees). It’s useful for sure, but if I’m honest, doesn’t feel like it should be a paid feature.
    A Pixel 9 displays the Garmin Connect Plus Challenges available for April.

    Kaitlyn Cimino / Android Authority

    • Social features
      Garmin Connect Plus also introduces new badges and challenges, adding a socially motivating layer to the premium service if that’s what gets you going. Despite the fact that I desperately wanted to be a Boy Scout as a child, I’ve never been one for app badges, so this doesn’t necessarily feel like a deal-breaking addition for me.
    • Additional Garmin Coach guidance
      I am a big fan of Garmin’s coaching programs and have long applauded that the service is a free one. According to the company, Garmin Connect Plus enhances Garmin Coach with exclusive content and guidance, but I haven’t yet encountered a difference in my experience. My guess is that you need to start a new program and use it long enough for the new features to kick on.
    • LiveTrack
      Garmin’s updated LiveTrack feature is another solid upgrade for sharing your activities. Now, when you start a workout, followers get notified via text instead of email, which feels more immediate. You also get a dedicated LiveTrack profile page that automatically updates with your activities, plus the ability to customize your privacy settings and URL. While it’s a useful feature, I always feel weird about safety features being commodified. I would have liked to see Garmin make these improvements free for all.

    Conclusion: Is this worth it?

    A user accesses their Garmin Coach schedule on the Vivoactive 5.

    Kaitlyn Cimino / Android Authority

    Overall, Garmin Connect Plus offers solid upgrades, but whether it’s worth the $6.99 per month depends on how much you value the extra features. The enhanced analysis, customizable dashboards, and added safety tools are great for serious athletes, but some features could use refinement. For example, the personalized insights are a nice touch but not as useful as I expected. That said, the potential is there, and Garmin consistently delivers exceptional training tools.

    It’s hard to ignore the trend of more apps moving toward subscriptions, which is a bit disappointing. Before committing, I’d recommend testing it out with a free trial. While you’re at it, remember that other premium apps, like Strava, offer robust tool kits for athletes as well, so it’s worth comparing what’s available. Personally, I’m already invested in the Garmin ecosystem. Garmin Connect Plus just feels like a logical next step for me. If you’d prefer to keep your wallet closed, the free version still offers plenty of value.



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  • 7 Trending Social Media Content Types That Work

    7 Trending Social Media Content Types That Work


    When it comes to trendy social media content, the type of content you surf online is pretty much the same. But the question is, do you know what they are called and how important they are to support your business? No? Do not worry.

    In this blog, we will discuss all the types of social media content that are suggested and used by almost every digital marketing agency and many other places. So, let us dig into that. Here you go.

    Trending Social Media Content

    Before heading toward the trending content, you must consider conducting a social media audit. It is an essential step to make a clear road map by analyzing your current status. Here are the types of social media content that are famous currently:

    Short Videos

    If you surf social media, then you must have noticed that in the past few years, short videos have taken over social media platforms. The video is less than 10 minutes in duration and is slotted in the category of short videos. From Reels to YouTube Shorts and TikTok, all are types of short videos.

    Generally, the length of these videos is 0-3 minutes and they have proven themselves as the strongest mediums to connect to potential audiences. So many platforms are getting more users than ever because of this content, and some of them are Instagram, TikTok, and YouTube.

    If you hire a digital marketing company in Jaipur then they will also suggest including short videos for your strong social media presence. Also, the best example of using short videos as an advantage for creating an amazing brand identity among an audience is The Rang, which is a Vietnam indian food restaurant.

    Long Videos

    As short videos are great for your daily engagements long videos are unbeatable for building brand image. If you want to convey something or want to do storytelling that is 10 minutes long or more than that then long videos are the best medium to do so.

    Also, the best medium to convey your long video content is going to be YouTube. It is the platforms that are made for long video content because Shorts were launched very recently, before those platforms were known for longer video content.

    The best example of this content and its success can be taken from Buzzfeed’s Tasty. This YouTube channel has a range of long videos, from recipes to quick cooking and cooking games.

    User-Generated Content (UGC)

    UGC is the content that is created by unaffiliated individuals with your brand and for your brand. The motive is to create relevancy and authenticity of your brand for different users. Also, UGC is the perfect example of the power of social media content.

    If you want to understand what is UGC then let us tell you. Have you read reviews and ratings of a product on Google before buying it? If you did, then it is the same process. It is your peer review before trusting a brand that is 100% genuine and can be trusted. This is why almost every Social Media Marketing Company in India focuses on UGC.

    The best platform to post your UGC is got to be Instagram. You can post short videos, long videos, carousel posts, Insta stories, etc. Before, Instagram X was the hub for UGC, but in the past 3-4 years, the dynamics have changed, and Instagram has taken over the marketplace.

    The best example of UGC is Stonewood Homestay because they have been reviewed by many users including some famous influencers.

    Live Streams

    The next type of content in line we have is live streams. Imagine you can now easily make your digital family part of every event or product launch you have. You do not have to just inform your audience but also make them a part of your launch through this type of content. Now, you know the reason for the hype.

    Live streaming is becoming common for many platforms, but the best platforms to go live are Instagram, TikTok, and YouTube. These platforms are very popularly used by users and even celebrities. It is a strong medium to showcase your authenticity by showing behind-the-scenes and much more through live sessions.

    Poll and Questions

    The next type of content on our list is polls and questions. The best way to get engagement on your social media account is by posting something interactive, which is the main focus of social media advertising activities. Here are the polls and questions. Most influencers, celebrities, and social media users post these polls and questions on their statuses or stories to interact with their audience or followers.

    You do not have to have a legitimate question to ask your audience. It can be about anything you can ask them what should wear for the day by providing them with two options of outfits. As a business, you can ask for product choices or color choices. Also, you can hire a Digital Marketing Company in Jaipur to do this job for you.

    The best platforms for polls and questions are Instagram, LinkedIn, Reddit, X, and Meta. The best example of polls and question engagement can be seen with Fortune.

    Influencer Collaboration

    We have mentioned influencers before in this blog, so we must understand how important part have influencers have become to the social media industry. You can target an audience that is potentially loyal to a respective influencer and would trust your brand because of them. By now, if anybody mentions social media, you think of influencers.

    This is how immensely influencers have taken over the social media game. Influencer collaboration with brands will give you good exposure and make people reach out to your product or services effectively. Instagram, TikTok, Twitch, and YouTube are the best platforms for influencer marketing.

    The best example you can see of influencer collaboration is Charli D’Amelio with Dunkin’. People know Charli as a huge Dunkin’s fan too.

    Memes

    What is social media without memes? Right? So, promoting your brand through memes is a genius idea. You can create humor from an ongoing trend by representing it in your own way.

    Also, you can add your creativity to create humor or joke about yourself that can become a trend. But the point is Meme game never fails. The best platform for creating this content is Instagram, Meta, X, YouTube, TikTok, etc. If you are willing to up your SEO game, then you should hire an SEO company in Jaipur or any other place.

    The best example of this meme social media content is what Zomato did with its creative meme ideas, and they go viral every time.

    Last Words

    Finally, we can say that different types of social media content can help you build a strong social media presence. As a leading digital marketing company in Jaipur and in India or any other place, you must take care of all these content types while posting for clients. 

    Verve Online Marketing is the best Social Media Marketing Company in India that can help you build a strong social media presence through unique content creation and strategies. To know more please check out the website today.

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  • 5 best headphones – AnyAlpha Blogs

    5 best headphones – AnyAlpha Blogs


    In the ever-expanding world of audio devices and accessories, finding the perfect pair of headphones can be a daunting task. With countless options available on the market, it can be overwhelming to choose the right set that suits your needs and preferences. In this article, we have curated a list of the 5 best headphones currently available, ranging from budget-friendly options to high-end models, to help you make an informed decision when selecting your next pair of headphones. Whether you are a music enthusiast, a gamer, or simply looking for a reliable set of headphones for everyday use, this list is sure to have something for everyone.

    Sony WH-1000XM4

    The Sony WH-1000XM4 is often regarded as one of the best headphones on the market, offering exceptional noise-canceling technology and high-quality sound. Here are some key features that make them stand out:

    • Industry-leading Noise Cancellation: The WH-1000XM4 headphones come equipped with Sony’s advanced noise-canceling technology, which effectively blocks out ambient noise and allows you to enjoy your music without any distractions. Whether you’re traveling, working in a noisy environment, or simply trying to relax at home, the noise cancellation on these headphones is truly top-notch.

    • Superior Sound Quality: Sony is known for its high-quality audio products, and the WH-1000XM4 headphones are no exception. They deliver rich, detailed sound across a wide range of frequencies, allowing you to experience your music the way it was meant to be heard. The headphones also support high-resolution audio formats, so you can enjoy even the most intricate details in your favorite tracks.

    • Comfortable Design: One of the standout features of the WH-1000XM4 headphones is their comfortable design. The ear cups are plush and well-padded, providing a snug fit without causing any discomfort, even during long listening sessions. The headphones also feature a lightweight and durable build, making them ideal for extended use.

    • Intelligent Features: The WH-1000XM4 headphones come with a range of intelligent features that enhance the overall listening experience. These include touch controls on the ear cups for easy navigation, built-in Google Assistant and Amazon Alexa support for hands-free operation, and adaptive sound control that adjusts the audio settings based on your surroundings. These features make the headphones intuitive and convenient to use.

    • Long Battery Life: With up to 30 hours of battery life on a single charge, the WH-1000XM4 headphones are perfect for long trips, workdays, or just everyday use. They also support quick charging, giving you up to 5 hours of playback time with just a 10-minute charge. This ensures that you can keep the music playing without any long interruptions.

    Overall, the Sony WH-1000XM4 headphones offer an impressive combination of noise-canceling technology, sound quality, comfort, and intelligent features that make them a top choice for audiophiles and casual listeners alike.

    For more information, you can visit the official Sony WH-1000XM4 product page here.

    Bose Noise Cancelling Headphones 700

    The Bose Noise Cancelling Headphones 700 stand out as a top pick among the best headphones available on the market. Packed with cutting-edge technology and sleek design, these headphones offer an exceptional listening experience. Here are some key features that set them apart:

    • Impressive Noise Cancellation: The Bose Noise Cancelling Headphones 700 are renowned for their exceptional noise-cancelling capabilities. They utilize a combination of active and passive noise reduction techniques to block out unwanted sounds, allowing you to immerse yourself fully in your music or calls.

    • Adaptive Four-Microphone System: These headphones feature an innovative four-microphone system that isolates your voice from background noise during calls. This ensures crystal-clear sound quality for both you and the person on the other end of the line.

    • Intuitive Touch Controls: The Bose Noise Cancelling Headphones 700 come equipped with intuitive touch controls that allow you to adjust volume, change tracks, and take calls with simple gestures. The earcups are touch-sensitive, making it easy to navigate through your music or calls without fumbling with buttons.

    • Sleek Design: In addition to their impressive performance, the Bose Noise Cancelling Headphones 700 sport a sleek and modern design. With a stainless steel headband and comfortable ear cushions, these headphones are both stylish and comfortable for long listening sessions.

    • Smart Assistant Integration: These headphones are compatible with popular virtual assistants like Amazon Alexa and Google Assistant. You can easily access your assistant of choice with just a push of a button, allowing you to stay connected and get information hands-free.

    When compared to other top contenders in the headphone market, the Bose Noise Cancelling Headphones 700 excel in several key areas:

    Comparison with Other Top Headphones

    • Sony WH-1000XM4: While the Sony WH-1000XM4 is known for its exceptional sound quality and noise cancellation, the Bose Noise Cancelling Headphones 700 offer a more stylish design and superior call quality.

    • Apple AirPods Max: The Apple AirPods Max boast premium build quality and seamless integration with Apple devices. However, the Bose Noise Cancelling Headphones 700 offer better noise cancellation and touch controls.

    • Sennheiser Momentum 3 Wireless: The Sennheiser Momentum 3 Wireless headphones provide a warm and rich sound signature. Still, the Bose Noise Cancelling Headphones 700 edge them out with their superior noise cancellation technology and sleeker design.

    • Jabra Elite 85h: The Jabra Elite 85h offers excellent battery life and sound quality. However, the Bose Noise Cancelling Headphones 700 stand out with their more advanced noise cancellation capabilities and touch control features.

    • Beats Studio3 Wireless: The Beats Studio3 Wireless headphones are known for their deep bass and trendy design. Nevertheless, the Bose Noise Cancelling Headphones 700 offer a more balanced sound profile and better noise cancellation for a more immersive listening experience.

    In conclusion, the Bose Noise Cancelling Headphones 700 are a standout choice among the top headphones on the market, delivering exceptional noise cancellation, sound quality, and design. Whether you’re a music enthusiast, frequent traveler, or remote worker, these headphones are sure to elevate your listening experience to new heights.

    Sennheiser HD 800 S

    The Sennheiser HD 800 S is a high-end open-back dynamic stereo headphone that offers an impressive listening experience with its advanced technology and design. It is known for its exceptional sound quality, comfortable fit, and luxurious build. Here are some key features and aspects that make the HD 800 S stand out among the top headphones on the market:

    • Sound Quality: The HD 800 S delivers a natural sound signature with a wide soundstage and excellent clarity. The sound is detailed, balanced, and rich in nuances across the entire frequency range. It is perfect for audiophiles and music enthusiasts who want to experience their favorite tracks with stunning precision.

    • Open-Back Design: The open-back design of the HD 800 S allows for a more spacious soundstage and natural acoustics. It provides an immersive listening experience that makes you feel like you are in a live concert or studio recording session. However, the open design also means sound leakage and limited noise isolation, making it more suitable for quiet listening environments.

    • Comfort: Sennheiser has prioritized comfort with the HD 800 S, featuring large ear cups with plush velour ear pads that provide a comfortable fit for extended listening sessions. The headphones are lightweight and well-padded, allowing you to wear them for hours without experiencing any discomfort or fatigue.

    • Build Quality: The HD 800 S boasts a premium build quality with high-quality materials such as stainless steel, microfiber ear pads, and precision engineering. The headphones feel sturdy and durable, exuding a sense of luxury and sophistication. The attention to detail in both design and construction is evident in every aspect of the HD 800 S.

    • Detachable Cable: The HD 800 S comes with a detachable cable that uses a high-quality connector for secure and reliable audio transmission. The cable can be easily replaced or upgraded, giving you more flexibility and customization options. It also helps prevent cable tangling and extends the overall lifespan of the headphones.

    Overall, the Sennheiser HD 800 S is a top-tier headphone that offers exceptional sound quality, comfort, and design. It is a favorite among audiophiles and music professionals for its accurate audio reproduction and immersive listening experience. While the open-back design may not be suitable for all environments, the HD 800 S excels in delivering a true high-fidelity sound that will satisfy even the most discerning ears.

    To learn more about the Sennheiser HD 800 S or to purchase it, you can visit the official Sennheiser website or authorized retailers.

    Beyerdynamic DT 770 Pro

    The Beyerdynamic DT 770 Pro is a popular choice among audiophiles and professionals alike, known for its exceptional sound quality and comfort. Here are some key features that make the Beyerdynamic DT 770 Pro stand out:

    • Closed-back Design: The DT 770 Pro features a closed-back design that provides excellent noise isolation, making it an ideal choice for studio monitoring or critical listening in noisy environments. The closed-back design also helps prevent sound leakage, ensuring that your music stays within your ears.

    • Wide Frequency Response: With a frequency response of 5Hz-35kHz, the DT 770 Pro delivers a wide range of frequencies with accuracy and detail. Whether you’re listening to bass-heavy tracks or intricate classical pieces, these headphones can handle it all with precision.

    • Impressive Sound Quality: The DT 770 Pro is known for its detailed and balanced sound signature, making it a favorite among audio professionals. The bass is tight and punchy, the mids are clear and natural, and the highs are crisp without being harsh. Overall, the sound is well-balanced and enjoyable across various genres.

    • Comfortable Fit: These headphones are designed for long listening sessions, featuring soft velour earpads and a padded headband. The earpads provide a comfortable fit around the ears, while the headband distributes weight evenly across the head, reducing fatigue during extended wear.

    • Durable Build: The DT 770 Pro is built to last, with a sturdy construction that can withstand daily use. The headband is adjustable and flexible, allowing for a customized fit, while the earcups are made of durable materials that can withstand wear and tear. These headphones are built to withstand the rigors of professional use.

    Overall, the Beyerdynamic DT 770 Pro offers exceptional sound quality, comfort, and durability, making it a top choice for audiophiles and professionals alike.

    For more information, you can visit the official Beyerdynamic website.

    Other Top Headphones

    1. Sony WH-1000XM4

    • Noise-Canceling Technology: Sony’s WH-1000XM4 offers industry-leading noise cancellation, perfect for blocking out external distractions.
    • Hi-Res Audio: These headphones deliver high-quality audio with excellent clarity and detail.
    • Long Battery Life: With up to 30 hours of playtime on a single charge, these headphones are perfect for long journeys.

    2. Sennheiser HD 800 S

    • Open-back Design: The HD 800 S features an open-back design that provides a spacious soundstage.
    • Natural Sound: These headphones offer a natural and accurate sound reproduction that audiophiles will appreciate.
    • Comfortable Fit: The plush ear cushions and adjustable headband ensure a comfortable listening experience.

    3. Audio-Technica ATH-M50x

    • Studio Monitor Quality: The ATH-M50x is known for its accurate audio reproduction, making it a favorite among music producers and audio engineers.
    • Collapsible Design: These headphones are portable and easy to store, perfect for on-the-go use.
    • Detachable Cables: The ATH-M50x comes with interchangeable cables, allowing for customization and easy replacement.

    4. Bose QuietComfort 35 II

    • Comfortable Fit: Bose’s QC35 II features plush ear cushions and a lightweight design for all-day comfort.
    • Alexa Integration: These headphones come with built-in Alexa for hands-free control and easy access to information.
    • Noise-Rejecting Microphone: The dual-microphone system ensures clear voice pickup for calls and voice commands.

    5. Beyerdynamic DT 990 Pro

    • Open-back Design: The DT 990 Pro offers a spacious soundstage and natural sound reproduction.
    • Analytical Sound: These headphones are known for their detailed and analytical sound signature, perfect for critical listening.
    • Comfortable Fit: The soft velour earpads and adjustable headband provide a comfortable fit for extended listening sessions.

    Audio-Technica ATH-M50x

    The Audio-Technica ATH-M50x is a professional studio monitor headphone known for its exceptional sound quality and comfort. Here are some key features that make it one of the best headphones on the market:

    • Sound Quality: The ATH-M50x is praised for its accurate and detailed sound reproduction. The headphones feature large 45mm drivers with rare earth magnets and copper-clad aluminum wire voice coils, delivering crisp highs, rich mids, and deep, impactful bass. Whether you are mixing tracks in the studio or enjoying your favorite music on-the-go, the ATH-M50x provides a balanced and immersive listening experience.

    • Comfort: The ATH-M50x is designed for long hours of use without causing discomfort. The ear cups are padded with soft, contoured material that provides a comfortable fit and excellent sound isolation. The headphones also feature 90-degree swiveling ear cups that make them easy to wear around your neck when not in use.

    • Durability: Built with professional use in mind, the ATH-M50x is constructed with high-quality materials that ensure durability and longevity. The headphones have a robust build that can withstand daily wear and tear, making them a reliable choice for both studio professionals and everyday users.

    • Detachable Cables: One of the standout features of the ATH-M50x is its detachable cables. The headphones come with three different cables (straight, coiled, and short straight), allowing for versatile connectivity options. The detachable cables make it easy to replace or customize the cables according to your needs, adding convenience and flexibility.

    • Portability: Despite its large drivers and professional-grade sound quality, the ATH-M50x is surprisingly portable. The ear cups can rotate to fold flat, making it easy to store the headphones in the included carrying pouch or a backpack. This portability makes the ATH-M50x a convenient option for traveling musicians, DJs, or audiophiles who want to take their music with them wherever they go.

    In addition to these features, the ATH-M50x has received numerous accolades and positive reviews from both professionals and consumers in the audio industry. Its combination of outstanding sound quality, comfort, durability, and portability has made it a top choice for music enthusiasts around the world.

    If you are looking for a high-quality headphone that delivers exceptional audio performance and versatility, the Audio-Technica ATH-M50x is an excellent option to consider. Whether you are a professional in the music industry or a casual listener who appreciates great sound, the ATH-M50x is sure to impress with its impressive sound reproduction and comfort.

    Conclusion

    In conclusion, the Sony WH-1000XM4, Bose Noise Cancelling Headphones 700, Sennheiser HD 800 S, Beyerdynamic DT 770 Pro, and Audio-Technica ATH-M50x stand out as the top 5 best headphones in the market. Each of these headphones offers unique features such as exceptional sound quality, comfort, noise cancellation, and durability. Whether you are a music enthusiast, audiophile, or a professional, these headphones cater to various needs and preferences. Ultimately, investing in any of these top-tier headphones is sure to enhance your audio experience and provide you with the ultimate listening pleasure.



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  • Visiting Shanghai Now: It’s a Blue-Sky, App-Based Life

    Visiting Shanghai Now: It’s a Blue-Sky, App-Based Life


    On a recent visit to Shanghai, I looked up through the canopy of trees in the former French Concession district, and realized the sky was not the customary gray but a bright blue.

    At a busy intersection near Wukang Mansion, a century-old landmark reminiscent of New York City’s Flatiron Building, the scene was oddly quiet, as barely audible electric cars and bikes whizzed by.

    And along a particularly hip stretch of Huaihai Road that would usually attract as many foreigners as locals, domestic tourists strolled along sidewalks empty of trash.

    After a lifetime of loving Shanghai in spite of its pollution, noise and mess, I felt like I had taken off my rose-colored glasses only to discover that the city had turned pink.

    In 2023, China began opening after its long pandemic closure. It began offering visa-free and transit-visa programs, setting up all-in-one apps like WeChat and Alipay to accept international credit cards and instructing hotels to welcome foreigners again.

    In December, the country expanded and simplified the visa program, allowing travelers from 54 countries, including the United States, to enter visa-free for up to 10 days if in transit to another country. (Standard-issue tourist visas, which require an in-person consulate visit and allow you to stay longer, are still an option). It also increased the number of transit-visa entry cities to 60 and is now letting visitors travel freely between them.

    All that is designed to make China easier to visit, but on my two-week stay I discovered a place that in some ways was more difficult to navigate. With proper planning and patience, though, visitors to Shanghai will discover a city just as varied and sophisticated in its post-lockdown character.

    The country’s near-total transition to app-based life has brought incredible convenience to locals, but has also created a new barrier for travelers.

    Before, businesses often had multi-language signs or websites; now, almost everything is digitized and consolidated onto the apps. I have the advantage of speaking Chinese, even if my reading abilities are limited, but for most visitors, this shift will prove challenging.

    As usual, I downloaded a VPN service before my arrival, allowing me to bypass China’s “Great Firewall” and access blocked websites, including Google. I also added the messaging platform WeChat and the payment app Alipay and, crucially, made sure they accepted my credit card before my trip.

    Both apps are required for the most basic of functions, such as hailing rides or ordering at restaurants. The first few times I pulled up Alipay for a transaction, by either scanning an establishment’s QR code or letting them scan mine, the app was glitchy and slow, but by day two, it was working — most of the time.

    One day, I strolled Tianzifang, a maze of narrow alleys lined with converted mid-19th-century shikumen homes, a style of courtyard residence distinct to Shanghai. Some are still occupied by residents, but many are now filled with crafts shops, contemporary art galleries and food stalls that sell everything from crab shell pies to fried stinky tofu.

    When I tried to buy a qipao, a traditional silk dress, the vendor’s QR reader wouldn’t accept my code. After multiple failed attempts, including a last-resort swipe of my foreign card that no one expected to work, we both gave up. I would have offered to pay in cash, but I hadn’t gotten any after being told that most businesses no longer accept it, a reality affirmed by the most humble of street-food vendors using Alipay.

    Within Alipay are various other essential apps, including ride-hailing Didi, ubiquitous enough that it’s now impossible to physically hail cabs. The rides are so affordable — around 200 yuan ($27) for an hourlong ride from the airport, and often a few dollars for inner-city trips — that I rarely took the metro. Use of Didi comes with slight barriers for visitors: Drivers are only allowed to stop in approved areas and confirm riders by asking for the last four digits of their phone numbers instead of their names.

    Many language-related issues can be resolved by using WeChat and Alipay’s translation functions, which interpret app features as well as images and speech. I found the tools most helpful at hole-in-the-wall restaurants whose menus wouldn’t have featured English even before the pandemic. At a seafood spot in Zhujiajiao, an ancient water town turned living museum on the city’s outskirts, the tool helped me discover dishes for which I wouldn’t previously have been able to read the Chinese characters.

    Other travel infrastructure has also been slow to adjust. Though hotels have been instructed to accept foreign cards, it’s best to stay at an international brand or to call to reserve a room at a boutique hotel to ensure the payment process goes smoothly. Some online booking platforms will accept a card, only for the hotel to not accept payment upon arrival. This, along with other changes, such as the now-ubiquitous surveillance cameras, can feel discordant with the country’s desire for more visitors.

    Along with growing outward, Shanghai continues to create new pockets of character at its centers. One example is along Suzhou Creek, a tributary of Shanghai’s central Huangpu River. The creek begins just north of the Bund, the waterfront promenade that continues to function as the city’s tourism focal point, home to a Jean-Georges Vongerichten restaurant and almost every big-name hotel.

    For decades, the areas along Suzhou Creek housed Shanghai’s industry, which moved outside the city in the 1980s, leaving behind run-down warehouses and a polluted waterway. But a $5 billion revitalization of the creek concluded in 2020, and at its heart is a 26-mile pathway that acts as a green link connecting both established and new arts and culture spots.

    At the confluence of the creek and river is the recently opened Regent Shanghai on the Bund, a 135-room hotel with gilded interiors and views of the Bund’s Art Deco facades to the south, Pudong’s glassy skyline to the east and Suzhou Creek’s casual charm to the west (from $380 a night).

    I spent a day biking westward from this point, stopping first at Rockbund, a series of alleyways flanked by red brick buildings containing galleries, shops and restaurants. At the center of it all is the Rockbund Art Museum, showcasing genre-bending works by Asian artists.

    On my way to the newly opened Fotografiska, an outpost of Stockholm’s photography museum, for lunch at its all-day bistro Mona, I passed the former General Post Office building and the Sihang Warehouse, an important site of the Second Sino-Japanese War, which took place from 1937 to 1945.

    I followed lunch with a drink across the creek at Beer Lady, a cavernous space lined with fridges and taps of brews from more than 50 countries, before spending an hour wandering the graffiti-covered lanes of M50, where assorted galleries fill former cotton mills and factories. The day’s final stop was 1,000 Trees, a complex created by the British designer Thomas Heatherwick that houses an over-the-top mall.

    The city’s other visitor strongholds were bustling but free of the crowds I was used to. At Yuyuan, a Ming dynasty-era garden surrounded by a bazaar and teahouses, the wait for soup dumplings at famed Nanxiang Steamed Bun took a fraction of the usual time.

    Crowds were also sparse in the restaurant and shopping hub of Jing An, except for the Friday night I spent at INS, a new nightlife complex in Fuxing Park. It offers music-festival-like access to all kinds of venues for a single entrance fee, and has been a hit post-lockdown with locals looking to dance more and spend less.

    For travelers who want to see more of the country, it’s now possible to reach most of the country’s provinces by bullet train. I took the train from Shanghai to nearby Nanjing, an experience that was so easy and comfortable that it felt illusory.

    Even Beijing is now only 4.5 hours by train, compared to the previous 12-hour drive or 2.5-hour flight. International travelers taking the bullet train for the first time have to present their passport in person at the train station to be able to purchase a ticket; following trips can be booked directly through Alipay.

    This new ease of access made me excited to come back and see more of the country, but some of the remaining hurdles left me feeling like China’s reality hasn’t quite caught up to its tourism goals.

    After two weeks, my Mandarin was regaining fluency, and so was my ability to use the apps. The city beneath the surface felt just within reach.





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  • My Favorite Apple Arcade Series Gets a New Addition in May

    My Favorite Apple Arcade Series Gets a New Addition in May


    From developer Triband, the What the series of comedy games has been one of my favorites on Apple’s gaming subscription service. Instead of precision and perfect timing, the games are just wild fun.

    Step onto the court in What the Clash? You can play in one-on-one battles against friends or against the computer. You can unlock wild modifiers like giraffle, toasty archery, sticky tennis, and milk the fish.

    You’ll play as the The Hand, a charming and stretchy Gand with less that can be customized with items like an eye patch or dress.



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  • New ways to unlock revenue with first-party data

    New ways to unlock revenue with first-party data


    Another solution to help you unlock the value of first-party data is app analytics connection. It links your first-party analytics data like user activity and purchase events to publisher first-party ID to further enhance ad personalization. App analytics connection is fully integrated with Google Analytics for Firebase.

    Publishers who have been testing these first-party data solutions are excited about the impact they’ve seen.

    “We were particularly interested in user insight surveys, which can help us generate first-party data while players are engaging with our games to personalize ad serving in the absence of third-party tracking IDs. We’re excited about AdMob’s commitment and progress in developing first-party data solutions. It gives us confidence that they will continue to build durable solutions to help advance our monetization strategy in the long run.”

    — Kiel LeBaron, Sr. Director, Ad Monetization, Jam City

    “It’s been a core focus of my team to identify ways to unlock new revenue growth with less reliance on third-party identifiers. I’m excited about the early results of AdMob’s simple and automatic solutions like app analytics connection and user insight surveys, which are enabling me to start using a first-party data strategy on AdMob to boost my revenue potential.”

    — Diogo Branco, Head of Ads Monetization, MiniClip

    User insight surveys and app analytics connection are currently in beta and will be available to more AdMob publishers in the near future. Reach out to your account manager to learn more or follow AdMob channels to get the latest information.



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