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  • Brand Health Tracking for Smarter Decisions

    Brand Health Tracking for Smarter Decisions


    72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? 

    That’s where brand health tracking comes in. It gives you the ongoing, actionable insights you need to grow market share, secure stakeholder buy-in, and optimize your brand strategy. In this blog, you’ll learn: 

    • What brand health tracking is and why it’s essential for modern brands 
    • The key metrics that reveal brand awareness, loyalty, and competitive positioning 
    • Best practices for consistent, high-quality tracking and reporting 
    • A phased approach to launching and optimizing your tracking program 

    Let’s break it down. 

    What is brand health tracking? 

    Think of it as your brand’s pulse check. 

    Brand health tracking is a continuous process of measuring how customers perceive and interact with your brand over time. It helps you monitor brand awareness, customer loyalty, competitive positioning, and overall brand equity—so you can make informed decisions when it matters most. 

    Key Metrics to Track: 

    • Aided and unaided brand awareness 
    • Brand preference and consideration 
    • Customer loyalty and usage 
    • Brand associations and values 
    • Recommendation likelihood (e.g., NPS) 
    • Competitive brand substitutions 

    Why brand health tracking is critical 

    Despite its importance, most brands aren’t getting the full value out of their tracking programs. According to Gartner®, while 57% of brand leaders conduct brand health assessments, only 21% find those insights actionable

    Without consistent tracking, brands risk: 

    • Missing shifts in market dynamics 
    • Misalignment with evolving customer expectations 
    • Inability to defend against competitive threats 
    • Weak ROI justification for marketing efforts 

    Who needs brand health tracking? 

    1. Startups to global enterprises – Whether you’re launching a new brand or refining a well-established one, tracking brand health helps ensure your positioning resonates and evolves with your market. 
    1. High-competition industries – In sectors like tech, retail, CPG, financial services, and healthcare, where customer choice is abundant, brand perception can be the edge that wins—or loses—market share. 
    1. Customer-centric organizations – If delivering a standout customer experience is a core priority, brand tracking helps you align perception with reality and adapt as expectations shift. 
    1. Marketing teams under pressure to perform – For teams tasked with proving ROI, brand health metrics provide the data to validate strategy, guide messaging, and justify spend. 

    5 strategic ways to use Brand data 

    1. Guide market expansion 
      • Tactic: Track unaided awareness across regions or customer segments 
      • Outcome: Identify high-potential markets for targeted campaigns and strategic investment 
      • Insight: You can accelerate growth by focusing efforts where baseline awareness is low but opportunity is high. 
    1. Refine your ideal customer profile (ICP) 
      • Tactic: Expand tracking beyond your assumed core audience 
      • Outcome: Uncover new, high-fit segments that may be more loyal, engaged, or profitable 
      • Insight: Overlooking non-traditional audiences could mean missing your brand’s strongest advocates. 
    1. Drive deeper brand loyalty 
      • Tactic: Track emotional drivers, values, and associations over time 
      • Outcome: Develop initiatives and messaging that reflect customer beliefs and priorities 
      • Insight: Loyalty isn’t just earned through products—it’s built through shared values and consistent alignment. 
    1. Manage brand crises effectively 
      • Tactic: Compare real-time sentiment to historical benchmarks during and after crises 
      • Outcome: Understand the true impact and trajectory of reputational shifts 
      • Insight: Without pre-crisis data, you risk misjudging recovery—or missing warning signs altogether. 
    1. Gain a competitive advantage 
      • Tactic: Monitor brand perception and lift against direct competitors 
      • Outcome: Spot areas where you can out-position rivals or capture market share 
      • Insight: Strategic action on comparative brand data can turn small gaps into long-term wins. 

    How to build a best-in-class brand tracking program 

    Cadence: Track at the right frequency 

    1. Monthly or always-on: For large brands or fast-moving markets 
    1. Quarterly: Ideal for dynamic B2B or competitive sectors 
    1. Annually: Works for stable, low-velocity markets 

    Consistency is non-negotiable 

    To compare trends over time, keep the following fixed: 

    • Survey design and question order 
    • Sample size, panel mix, and screening criteria 
    • Field timing and data collection methods 

    Any change can disrupt comparability. 

    Data quality must be verified 

    Your research partner should provide

    • Verified, human-only panels 
    • Anti-fraud detection and cleansing protocols 
    • Transparent methodology documentation 

    Reporting that drives action  

    Design analytics that stakeholders will actually use: 

    • Monthly scorecards for key metrics 
    • Quarterly deep-dive reports with trend analysis 
    • Custom views for different stakeholder needs 

    How to get started 

    Implementing a brand health tracking program doesn’t have to be overwhelming. By following a phased approach, you can build a solid foundation, launch effectively, and optimize as you grow. 

    Phase 1: Foundation (Weeks 1–4) 

    Set the stage for meaningful, long-term tracking by aligning internally and defining what success looks like. 

    • Define clear goals – Determine the key business decisions your brand data will support (e.g., campaign planning, market entry, customer segmentation). 
    • Identify stakeholders and KPIs – Involve marketing, product, CX, and executive teams early, and agree on the metrics that matter most. 
    • Set your competitive benchmark list – Choose which competitors you’ll track to ensure your data provides relevant context. 
    • Align on cadence and budget – Decide how often you’ll collect data (quarterly, biannually, etc.) and confirm available resources. 

    Phase 2: Launch (Weeks 4–8) 

    Move from planning to execution by establishing your baseline and ensuring data integrity. 

    • Design and field your first wave – Use a consistent methodology to ensure comparability over time and across markets. 
    • Implement strict data quality standards – Use safeguards to prevent survey fraud and ensure clean, reliable results. 
    • Establish benchmarks – Use this initial wave as your reference point for all future tracking. 

    Phase 3: Optimize (Ongoing) 

    Turn insights into action and evolve your program as your needs grow. 

    • Review data quarterly – Regularly analyze results to uncover trends, risks, and opportunities, and adjust strategy as needed. 
    • Add pulse questions – Introduce short-term, targeted questions when timely issues arise—without compromising your tracking structure. 
    • Scale as you grow – Expand tracking across new markets, products, or audience segments as your business evolves. 

    The Alchemer advantage 

    Alchemer’s always-on brand health tracking offering gives you the clarity and confidence to act in real time, helping you protect your brand, maximize your marketing investments, and stay ahead in a fast-changing market. 

    When you partner with Alchemer, you get more than just a tool—you get a team of experts and a platform built for action. 

    Here’s what sets us apart: 

    • Expert-led program design: Our in-house team, including PhD-level researchers, works with you to design a tracking program tailored to your business goals. 
    • Reliable, verified data: We source high-quality panel respondents and apply rigorous fraud detection protocols to ensure your data is accurate and trustworthy. 
    • Real-time insights: Get full access to a powerful dashboard that gives you an always-on view of your brand performance—no waiting on reports. 
    • Scalable survey technology: Whether you’re tracking one brand or many, our flexible platform grows with your needs. 
    • Stakeholder-ready reporting: From monthly scorecards to quarterly deep dives, we deliver insights that align with your KPIs and drive strategic decisions. 

    Ready to make faster, smarter decisions with an always-on brand tracker program? Learn more here.  



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  • Marvel Mystic Mayhem Arrives on the App Store Featuring Superhero RPG Battles

    Marvel Mystic Mayhem Arrives on the App Store Featuring Superhero RPG Battles


    In the team-based, tactical RPG, you’ll assemble a team of legendary characters to save the world in tactical battles. You can mix different classes, including Striker, Controller, Defender, and Fighter, to build unstoppable teams and come away with a victory.

    Diving into the original storyline, heroes will face their darkest feats with twists and turns with great visuals.

    As you might expect, the game is full of boss battles as you’ll exploit enemy weaknesses and traps across game modes to claim victory.

    Leveling up your heroes is a big part of game play as you’ll try to make 5-star legends with upgraded skills and abilities to maximize everyone’s power.

    Designed for the iPhone and all iPad models, Marvel Mystic Mayhem is a free download now on the App Store. There are in-app purchases available.



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  • The Costly Email Mistake Too Many Founders Make — and How to Avoid It

    The Costly Email Mistake Too Many Founders Make — and How to Avoid It


    Opinions expressed by Entrepreneur contributors are their own.

    There’s a reason every website you visit wants your email address: it’s the most valuable type of contact info in the digital world. Last year, email marketing revenue surpassed $9.5 billion, and by 2028, it’s projected to reach $18.9 billion.

    But here’s where so many founders get it wrong: they treat email like a loudspeaker. Build or buy a list, send a “blast,” and repeat whenever you want to make more sales. Only email doesn’t work like that — at least, not if you want to connect with people and see your revenue increase. Your email list isn’t just a collection of email addresses. It’s a living system, and when you neglect it, your sender reputation suffers.

    Related: Don’t Sleep on Email Marketing — Here’s Why It’s Still Your Business’s Most Powerful Tool

    What taints your email sender reputation

    Every email sender has a reputation with inbox providers – services like Google, Yahoo or Outlook that make email communication possible. That reputation helps their algorithms determine whether an email should go to the inbox or the spam folder.

    In simple terms, it’s like your email trust score. The better it is, the more likely your messages will reach your audience. The worse it gets, the harder it becomes to land anywhere near the inbox.

    Unfortunately, many well-meaning founders damage their reputation without even realizing it. Here are some of the common mistakes they make:

    • Buying or scraping lists
    • Never cleaning or validating email addresses
    • Skipping email warmup altogether

    Whenever you send an email, you’re building – or tarnishing – your reputation with email providers. And once that reputation is damaged, fixing it is a lot harder than protecting it in the first place.

    So, what can you do today to improve and maintain a strong sender reputation and get your emails into the inbox? Follow this checklist below, and your email marketing will become one of the most reliable channels in your business.

    Use your own email list

    Purchasing a list of contacts and dumping it into your CRM or email platform may feel like a quick win, but it almost always backfires. I’ve seen countless business leaders take this shortcut and pay the price – bounces, spam complaints and dismal engagement.

    To reap the benefits of email marketing, build and nurture your own email list. It takes more effort, but the results are real and sustainable.

    Make sure everyone opts in

    Building your own email list doesn’t mean you can simply add people to it. Customers and prospects need to subscribe to your emails and grant you explicit permission to reach out. It might take longer to grow your list this way, but the payoff is huge: higher engagement, better deliverability and a list full of people who want to hear from you.

    Warm up your domain and IP

    Many founders get so excited about sending that first email that they skip a crucial step: warming up their domain and IP. That can tank your email deliverability before you even get started.

    Email warmup is closely tied to your sender reputation:

    • If you’ve never sent a mass email, reaching out to thousands of people out of the gate is a huge red flag to email providers.
    • Instead, start slowly. Increase your volume gradually to build trust with Gmail, Outlook, Yahoo and other providers. Or find a good email warm-up tool.
    • Even regular senders can benefit from warming up their emails, especially after switching platforms or letting their lists go cold. It helps re-establish credibility and improve inbox placement.

    Check your contacts regularly

    Even if everyone on your list has opted in, that doesn’t mean their email address is still valid or that they’re still clicking on your emails. An astounding 28% of the average database degrades every year. People change jobs, abandon their inboxes or mark your messages as spam if they’re no longer interested.

    Regular list pruning helps you filter out:

    Email providers are watching how your list behaves. High bounce rates, spam complaints and low click rates affect your sender reputation. Clean your list at least once a quarter — or more often if you send campaigns weekly.

    Look at the big picture

    Open rates used to be the end-all-be-all of email marketing. But thanks to privacy updates and stricter data regulations, those numbers are less reliable than ever.

    If you want a true picture of how your emails are performing, shift your focus to metrics that offer more in-depth insights:

    • Click-through rates — are people taking action?
    • Bounce rates — could your list be outdated?
    • Spam complaints — are your messages annoying your audience?
    • Engagement over time — are people clicking or tuning you out?

    These numbers reveal how your audience feels about your emails and whether inbox providers perceive you as trustworthy. Focus on long-term engagement, not just one-off opens.

    Related: 8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

    Think like your subscriber

    Before you send your next email, stop and ask: Would I open this? Would I care?

    So many brands write for themselves, not for the person on the other side of the screen. But if you want people to engage, you have to earn their attention. That means being clear, consistent and genuinely helpful.

    Email marketing isn’t dead, but lazy email marketing definitely is.

    Treat your list with the same respect you’d want in your own inbox. Build trust over time. Show up regularly. Say something worth reading. That’s how you stay out of spam — and in business.

    There’s a reason every website you visit wants your email address: it’s the most valuable type of contact info in the digital world. Last year, email marketing revenue surpassed $9.5 billion, and by 2028, it’s projected to reach $18.9 billion.

    But here’s where so many founders get it wrong: they treat email like a loudspeaker. Build or buy a list, send a “blast,” and repeat whenever you want to make more sales. Only email doesn’t work like that — at least, not if you want to connect with people and see your revenue increase. Your email list isn’t just a collection of email addresses. It’s a living system, and when you neglect it, your sender reputation suffers.

    Related: Don’t Sleep on Email Marketing — Here’s Why It’s Still Your Business’s Most Powerful Tool

    The rest of this article is locked.

    Join Entrepreneur+ today for access.



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  • Customer Experience Measurement That Drives ROI

    Customer Experience Measurement That Drives ROI


    The following blog references a recent Forrester report, titled “How To Measure Customer Experience Performance and Prove ROI”.  To access the full report, go here.   

    Customer experience is one of the few levers that organizations can pull to differentiate their brand, drive loyalty, and unlock growth—all at once.  

    Yet despite its growing importance, many CX leaders still wrestle with three critical questions:  

    • How effective is our current customer experience?  
    • What should we prioritize to improve it?  
    • And what’s the actual business impact of doing so?  

    According to Forrester, just 4 in 10 CX professionals believe their metrics truly reflect performance.¹ That gap between efforts and insights holds teams back.  

    To close it, CX leaders must evolve how they measure experience, strengthen alignment with operations, and clearly articulate value in financial and strategic terms.  

    Here’s how to move from measuring sentiment to proving impact.  

    1. Measure CX performance at multiple levels  

    A strong CX measurement program starts with a three-dimensional framework:  

    • Relationship level: Understand customers’ overall impression of your brand. This data predicts loyalty behaviors like repeat purchases or brand advocacy.  
    • Journey level: Identify how well different stages of the customer journey connect—or where friction causes drop-off.  
    • Touchpoint level: Examine specific interactions (e.g., digital checkout, support calls) to surface issues that impact satisfaction in the moment.  

    What sets leading firms apart is their ability to connect the dots. For example, Allied Irish Bank1 didn’t just measure loan approval satisfaction—they correlated satisfaction (perception) with wait times (interaction) and conversion rates (outcome). This allowed them to identify a critical pain point and redesign the loan journey to improve results.  

    2. Embed CX insights into business decision-making  

    CX data is only powerful when it informs action. CX leaders embed insights directly into planning and operations by:  

    • Creating models that identify CX drivers. Linking perception, interaction, and outcome data reveals what shapes customer sentiment and why it matters to the business.  
    • Visualizing insights in intuitive ways. Dashboards and stakeholder-specific reports ensure that CX isn’t hidden in a silo—it becomes central to strategic conversations.  
    • Aligning insights with planning and decision cycles. Delivering CX data when teams are setting goals or defining priorities ensures it directly influences business outcomes.  

    Most importantly, these organizations shift the conversation from “How’s our score?” to “How are we performing for customers?” Shell’s CX leader said it best: “Now we say ‘CX performance’—it changes the mindset.”1  

    3. Prove ROI with business-focused outcomes  

    Anecdotes don’t secure CX budgets—business results do. To build credibility and buy-in, CX teams must:  

    • Link CX metrics to business KPIs. This means showing how experience improvements lead to higher retention, increased revenue, or cost savings.  
    • Create repeatable ROI models. Use methods like linkage analysis to consistently connect perception and outcome data.  
    • Avoid over-reliance on scores. Incentivizing CX teams on score improvement alone can distort results and encourage gaming. Focus on improving real experiences instead.  

    As Forrester notes, programs that tie CX to financial performance earn greater stakeholder trust and longevity. 1  

    Continue reading   

    Want to go deeper? Access the full Forrester report for a complete roadmap to building an effective, business-aligned CX measurement program. Inside, you’ll find:  

    • A three-tier model for CX measurement maturity—from foundational to advanced.  
    • Real-world case studies from organizations like Allied Irish Bank, HubSpot, and Humana.  
    • Tactics for aligning CX metrics with strategy, systems, and stakeholder expectations.  

    CX isn’t just about delighting customers—it’s about driving growth. And it all starts measuring the right things that enable you to drive your organization forward.  

    1Forrester, How To Measure Customer Experience Performance And Prove ROI, Maxie Schmidt with Martin Gill, Hannah Jachim, Georgia Caplice, Frank Harris, 20 March 2025.  



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  • In Paris, A New App Explores the French Revolution



    A self-guided walking tour explores the French Revolution in the City of Light.



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  • Iran Urges Users to Delete WhatsApp



    Iran’s state television urged people to delete WhatsApp, saying without evidence that the app was sending user information to Israel.



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  • The Popular Card Battler Series Continues In Meteorfall: Rustbowl Rumble

    The Popular Card Battler Series Continues In Meteorfall: Rustbowl Rumble


    The Rustbowl Rumble is the the great tournament in all of Meteorfall. Where players will duke it out to win the legendary Mask of the Uberlich. You’ll hopefully win over legions of fans and help fill Bramble’s wallet as he tries to rebuild his arena.

    Instead of fighting fair, battles are all about winning. One of the ways to do that is with Wild Cards to change the rules of the brawl. 

    You can build a dream team of up to three heroes, from a pool of eight. Each one has their own unique set of cards. There are more than 200 cards available to help turn the battle to your favor. It’s possible to mix and match upgrades on a single card to create overpowered combos. 

    While looking for a victory, you can also impress the crowd and power up in battle by completing challenging feats. 

    Between brawls, you can take a break in Bramble Town to upgrade cards, train heroes, or just look around. Time is limited, so you’ll need to make quick decisions on which vendors to visit. 

    Meteorfall: Rustbowl Rumble is a $6.99 download now on the App Store. It’s for the iPhone and all iPad models.



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  • Agentic AI takes Gemini in Android Studio to the next level



    Posted by Sandhya Mohan – Product Manager, and Jose Alcérreca – Developer Relations Engineer

    Software development is undergoing a significant evolution, moving beyond reactive assistants to intelligent agents. These agents don’t just offer suggestions; they can create execution plans, utilize external tools, and make complex, multi-file changes. This results in a more capable AI that can iteratively solve challenging problems, fundamentally changing how developers work.

    At Google I/O 2025, we offered a glimpse into our work on agentic AI in Android Studio, the integrated development environment (IDE) focused on Android development. We showcased that by combining agentic AI with the built-in portfolio of tools inside of Android Studio, the IDE is able to assist you in developing Android apps in ways that were never possible before. We are now incredibly excited to announce the next frontier in Android development with the availability of ‘Agent Mode’ for Gemini in Android Studio.

    These features are available in the latest Android Studio Narwhal Feature Drop Canary release, and will be rolled out to business tier subscribers in the coming days. As with all new Android Studio features, we invite developers to provide feedback to direct our development efforts and ensure we are creating the tools you need to build better apps, faster.

    Agent Mode

    Gemini in Android Studio’s Agent Mode is a new experimental capability designed to handle complex development tasks that go beyond what you can experience by just chatting with Gemini.

    With Agent Mode, you can describe a complex goal in natural language — from generating unit tests to complex refactors — and the agent formulates an execution plan that can span multiple files in your project and executes under your direction. Agent Mode uses a range of IDE tools for reading and modifying code, building the project, searching the codebase and more to help Gemini complete complex tasks from start to finish with minimal oversight from you.

    To use Agent Mode, click Gemini in the sidebar, then select the Agent tab, and describe a task you’d like the agent to perform. Some examples of tasks you can try in Agent Mode include:

      • Build my project and fix any errors
      • Extract any hardcoded strings used across my project and migrate to strings.xml
      • Add support for dark mode to my application
      • Given an attached screenshot, implement a new screen in my application using Material 3

    The agent then suggests edits and iteratively fixes bugs to complete tasks. You can review, accept, or reject the proposed changes along the way, and ask the agent to iterate on your feedback.

    moving image showing Gemini breaking tasks down into a plan with simple steps, and the list of IDE tools it needs to complete each step

    Gemini breaks tasks down into a plan with simple steps. It also shows the list of IDE tools it needs to complete each step.

    While powerful, you are firmly in control, with the ability to review, refine and guide the agent’s output at every step. When the agent proposes code changes, you can choose to accept or reject them.

    screenshot of Gemini in Android Studio showing the Agent prompting the user to accept or reject a change

    The Agent waits for the developer to approve or reject a change.

    Additionally, you can enable “Auto-approve” if you are feeling lucky 😎 — especially useful when you want to iterate on ideas as rapidly as possible.

    You can delegate routine, time-consuming work to the agent, freeing up your time for more creative, high-value work. Try out Agent Mode in the latest preview version of Android Studio – we look forward to seeing what you build! We are investing in building more agentic experiences for Gemini in Android Studio to make your development even more intuitive, so you can expect to see more agentic functionality over the next several releases.

    moving image showing that Gemini understanding the context of an app

    Gemini is capable of understanding the context of your app

    Supercharge Agent Mode with your Gemini API key

    screenshot of Gemini API key prompt in Android Studio

    The default Gemini model has a generous no-cost daily quota with a limited context window. However, you can now add your own Gemini API key to expand Agent Mode’s context window to a massive 1 million tokens with Gemini 2.5 Pro.

    A larger context window lets you send more instructions, code and attachments to Gemini, leading to even higher quality responses. This is especially useful when working with agents, as the larger context provides Gemini 2.5 Pro with the ability to reason about complex or long-running tasks.

    screenshot of how to add your API Key in the Gemini settings

    Add your API key in the Gemini settings

    To enable this feature, get a Gemini API key by navigating to Google AI Studio. Sign in and get a key by clicking on the “Get API key” button. Then, back in Android Studio, navigate to the settings by going to File (Android Studio on macOS) > Settings > Tools > Gemini to enter your Gemini API key. Relaunch Gemini in Android Studio and get even better responses from Agent Mode.

    Be sure to safeguard your Gemini API key, as additional charges apply for Gemini API usage associated with a personal API key. You can monitor your Gemini API key usage by navigating to AI Studio and selecting Get API key > Usage & Billing.

    Note that business tier subscribers already get access to Gemini 2.5 Pro and the expanded context window automatically with their Gemini Code Assist license, so these developers will not see an API key option.

    Model Context Protocol (MCP)

    Gemini in Android Studio’s Agent Mode can now interact with external tools via the Model Context Protocol (MCP). This feature provides a standardized way for Agent Mode to use tools and extend knowledge and capabilities with the external environment.

    There are many tools you can connect to the MCP Host in Android Studio. For example you could integrate with the Github MCP Server to create pull requests directly from Android Studio. Here are some additional use cases to consider.

    In this initial release of MCP support in the IDE you will configure your MCP servers through a mcp.json file placed in the configuration directory of Studio, using the following format:

    {
      "mcpServers": {
        "memory": {
          "command": "npx",
          "args": [
            "-y",
            "@modelcontextprotocol/server-memory"
          ]
        },
        "sequential-thinking": {
          "command": "npx",
          "args": [
            "-y",
            "@modelcontextprotocol/server-sequential-thinking"
          ]
        },
        "github": {
          "command": "docker",
          "args": [
            "run",
            "-i",
            "--rm",
            "-e",
            "GITHUB_PERSONAL_ACCESS_TOKEN",
            "ghcr.io/github/github-mcp-server"
          ],
          "env": {
            "GITHUB_PERSONAL_ACCESS_TOKEN": "<YOUR_TOKEN>"
          }
        }
      }  
    }
    
    Example configuration with two MCP servers

    For this initial release, we support interacting with external tools via the stdio transport as defined in the MCP specification. We plan to support the full suite of MCP features in upcoming Android Studio releases, including the Streamable HTTP transport, external context resources, and prompt templates.

    For more information on how to use MCP in Studio, including the mcp.json configuration file format, please refer to the Android Studio MCP Host documentation.

    By delegating routine tasks to Gemini through Agent Mode, you’ll be able to focus on more innovative and enjoyable aspects of app development. Download the latest preview version of Android Studio on the canary release channel today to try it out, and let us know how much faster app development is for you!

    As always, your feedback is important to us – check known issues, report bugs, suggest improvements, and be part of our vibrant community on LinkedIn, Medium, YouTube, or X. Let’s build the future of Android apps together!





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  • Adobe’s Project Indigo Camera App Taps AI to Help Improve Your Photos

    Adobe’s Project Indigo Camera App Taps AI to Help Improve Your Photos


    Along with a set of full manual controls, the app is designed to provide a natural image look.

    The main draw of Project Indigo is that it captures a burst of photos and combines each one together to produce a better photo with lower noise and higher dynamic range.

    With the app’s Night Mode, images are captured after you press the button but use longer exposure time to reduce noise.

    Computational photography and AI help provide a SLR-like look to photos including a gentle treatment of subjects and skies.

    To help you capture to he perfect shot, there are a number of manual control like focus, exposure time, ISO, exposure compensations and white balance. With focus control, there is also a optional magnified loupe for setting a precise focus. With white balance control, you can tap on an object know to be neutral gray.

    Another great feature is super-resolution for zoom when using pinch-to-zoom. Ai is also used in the Remove Reflections technology when taking a picture of something behind glass, for example.

    Project Indigo is a free download now on the App Store. It’s for the iPhone and available from the iPhone 12 Pro/Pro Max, iPhone 13 Pro/Pro Max, and all iPhone 14 models and above. For the optimal experience, Adobe recommends using an iPhone 15 Pro or newer.



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  • How Mecha BREAK is driving PC-only growth on Google Play Games



    Posted by Kosuke Suzuki – Director, Games on Google Play

    On July 1, Amazing Seasun Games is set to unveil its highly anticipated action shooting game – Mecha BREAK, with a multiplatform launch across PC and Console. A key to their PC growth strategy is Google Play Games on PC, enabling the team to build excitement with a pre-registration campaign, maximize revenue with PC earnback, and ensure a secure, top-tier experience on PC.

    Building momentum with pre-registration

    With a legacy of creating high-quality games since 1995, Amazing Seasun Games has already seen Mecha BREAK attract over 3.5 million players during the last beta test. To build on this momentum, the studio is bringing their game to Google Play Games on PC to open pre-registration and connect with its massive player audience.

    “We were excited to launch on Google Play Games on PC. We want to make sure all players can enjoy the Mecha BREAK experience worldwide.”

    – Kris Kwok, Executive Producer of Mecha BREAK and CEO of Amazing Seasun Games

    screenshot of Mecha BREAK's pre-registration on Google Play Games on PC homepage

    Mecha BREAK pre-registration on Google Play Games on PC homepage

    Accelerating growth with the Native PC program

    Mecha BREAK‘s launch strategy includes leveraging the native PC earnback, a program that gives native PC developers the opportunity to unlock up to 15% in additional earnback.

    Beyond earnback, the program offers comprehensive support for PC game development, distribution, and growth. Developers can manage PC builds in Play Console, simplifying the process of packaging PC versions, configuring releases, and managing store listings. Now, you can also view PC-specific sales reports, providing a more precise analysis of your game’s financial performance.

    Delivering a secure and high quality PC experience

    Mecha BREAK is designed to deliver an intense and high-fidelity experience on PC. Built on a cutting-edge, proprietary 3D engine, the game offers players three unique modes of fast-paced combat on land and in the air.

      • Diverse combat styles: Engage in six-on-six hero battles, three-on-three matches, or the unique PvPvE extraction mode “Mashmak”.
      • Free customization options: Create personalized characters with a vast array of colors, patterns and gameplay styles, from close-quarters brawlers to long-range tactical units.

    moving image of Mecha BREAK's gameplay on Google Play Games on PC

    Mecha BREAK offers a high-fidelity experience on PC

    The decision to integrate with Google Play Games on PC was driven by the platform’s robust security infrastructure, including tools such as Play Integrity API, supporting large-scale global games like Mecha BREAK.

    “Mecha BREAK’s multiplayer setting made Google Play Games a strong choice, as we expect exceptional operational stability and performance. The platform also offers advanced malware protection and anti-cheat capabilities.”

    – Kris Kwok, Executive Producer of Mecha BREAK and CEO of Amazing Seasun Games

    Bring your game to Google Play Games on PC

    This year, the native PC program is open to all PC games, including PC-only titles. If you’re ready to expand your game’s reach and accelerate its growth, learn more about the eligibility requirements and how to join the program today.



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