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What Is It and How to Find Top Talent in a Competitive Market Yeeply
Headhunting is a specialized form of recruitment that focuses on finding top talent for high-level positions within a company. Unlike traditional recruiting, headhunting targets high-level employees who are not actively seeking new roles, making it an essential strategy for filling urgent or hard-to-fill positions.

This method is particularly effective in industries where expertise and experience are crucial. Headhunters often have deep knowledge of the industry and a wide network of contacts, enabling them to identify and approach the best candidates. Advancements in technology have also enhanced the headhunting process, making it easier to match the right candidates to the right roles.

The impact of headhunting on the job market and businesses is significant. By ensuring that top talent is placed in key positions, companies can achieve better performance and innovation. Understanding how headhunting works can help you leverage this strategy to advance your career or improve your organization’s success.

Key Takeaways
- Headhunting focuses on finding top talent for high-level positions.
- Technology has improved the efficiency of the headhunting process.
- Effective headhunting can significantly enhance business performance.
What is Headhunting? Understanding the Concept

Headhunting focuses on finding top talent, especially those not actively seeking jobs, while traditional recruitment often relies on advertising vacancies. This specialized approach involves a proactive and targeted process to secure the best candidates for key positions.

Headhunting vs Traditional Recruitment

Headhunting differs from traditional recruitment primarily in how candidates are sourced. Traditional recruitment generally involves posting job advertisements and waiting for applicants, targeting active candidates who are actively looking for new opportunities.

Headhunting, on the other hand, actively targets passive candidates who are not actively seeking new roles but may be open to the right opportunity. This means reaching out directly to professionals who are currently employed and may not be browsing job boards.

Another difference lies in the level of roles usually targeted. While traditional recruitment can be used for a wide range of positions, headhunting is often reserved for senior-level or highly specialized roles that require specific skills and experience.

The Headhunting Process

The headhunting process involves several steps, each designed to identify and attract the best candidates. Initially, headhunters work closely with the hiring organization to understand the specific requirements of the role and the desired candidate profile.

Next, headhunters conduct market research to identify potential candidates. This involves scanning professional networks, databases, and industry connections. Once suitable candidates are identified, headhunters use strategic and personalized outreach to engage these professionals, often leveraging their industry knowledge and network.

After making initial contact, headhunters assess the candidate’s fit for the role through detailed discussions and interviews. This thorough vetting process ensures that only the most qualified and interested candidates are presented to the hiring organization.

Roles of Headhunters in Recruitment

Headhunters play a critical role in the recruitment process, especially for high-level positions. Their expertise includes deep industry knowledge, extensive networks, and negotiation skills. They work closely with hiring managers to define the role, identify the best approach for outreach, and create a compelling pitch to attract top talent.

They also manage the entire recruitment cycle, from initial contact to final offer negotiation. This includes coordinating interviews, providing feedback, and facilitating communication between candidates and the hiring organization.

In addition, headhunters often act as advisors, helping to align the hiring strategy with the organization’s long-term goals. This strategic partnership can result in more successful hires and a better fit for both the candidate and the organization.

The Role of Technology in Headhunting

Technology has transformed headhunting by utilizing social media platforms and enhancing digital networking. It allows headhunters to connect with top talent more efficiently and personalize the recruitment process.

Leveraging Social Media

Social media platforms like LinkedIn are powerful tools for headhunting. They enable recruiters to identify and connect with potential candidates quickly. You can search for professionals based on their skills, experience, and industry.

LinkedIn provides detailed profiles, making it easier to assess a candidate’s fit for a role without initial interviews. Social media also allows headhunters to engage with candidates more informally. Engaging through posts, messages, and comments can build relationships and trust.

Job boards linked to social media also help. They provide a broader audience and quick access to a pool of active job seekers. This combination allows you to reach both passive and active candidates in a targeted manner. Making the most out of these platforms can make your headhunting process more efficient and successful.

Digital Networking and Headhunting

Digital networking has changed how headhunters find and interact with candidates. Online events, webinars, and industry forums are now prevalent, offering new avenues for connecting with professionals. You can attend these events and engage with potential candidates directly.

Specialized recruitment tools also aid in digital networking. These tools analyze data to match candidates with job openings accurately. Advanced analytics can identify trends and predict candidate success, making the process more data-driven.

Additionally, digital platforms can facilitate initial interviews and assessments through video calls and AI-based evaluations. This reduces the need for physical meetings and speeds up the hiring process. Incorporating digital networking into your strategy can help you stay ahead in the competitive field of headhunting.

Steps in the Headhunting Process

This process involves several important steps: identifying suitable candidates, engaging and screening them, conducting interviews and shortlisting, and finally, negotiating and making the job offer.

Identifying Suitable Candidates

To start, you need to create a thorough candidate profile. This profile details the skills, experience, and qualifications required for the role. Once you have a clear profile, you can begin your candidate search.

Focus on finding qualified candidates, including passive talent, who aren’t actively looking for new jobs but may be open to opportunities. Utilizing professional networks and databases helps you cast a wide net. You’ll want to look at candidates’ past work, accomplishments, and their fit with your organization’s culture.

Candidate Engagement and Screening

After identifying potential candidates, the next step is to engage and screen them. This begins with an initial outreach, which should be personalized and direct. Provide a compelling reason for why they should consider the position.

Next, collect resumes and conduct preliminary screenings based on the candidate profile. During this stage, verify their qualifications and look for red flags that might disqualify them from the process. Consider conducting brief phone interviews to further assess their suitability before moving forward.

Interviewing and Shortlisting

Once you’ve screened candidates, you can move on to the interview process. Structured interviews help maintain consistency. Develop a set of questions that target key skills and experiences. Multiple rounds of interviews may be necessary, including technical assessments and culture fit evaluations.

After the interviews, create a shortlist of the top candidates. Discuss their performance with relevant team members and gather feedback to decide who progresses through the hiring process. Ensure that you’re comparing candidates fairly and objectively.

Negotiations and Job Offer

When you have your top candidate, begin the negotiation phase. This involves discussing salary, benefits, start date, and any other terms of employment. Be prepared for a dialogue where both sides may need to compromise.

Once terms are agreed upon, make a formal job offer. Ensure the offer letter is clear and includes all relevant details. Follow up promptly and maintain open communication to address any questions or concerns the candidate may have before they accept the position.

The Impact of Headhunting on Businesses

Headhunting can open up opportunities for businesses to attract top talent, improve productivity, and build strong partnerships for long-term growth. The process, however, comes with certain cost considerations.

Strategic Advantages for Companies

Headhunting allows you to target and attract high-level employees who may not be actively seeking new jobs. This means you can bring in executive-level talent with specialized skills and experience, rather than relying solely on candidates who are actively job searching.

A key advantage is the ability to fill critical leadership roles quickly and efficiently. Instead of spending months on the traditional hiring process, you can identify and recruit top-tier talent, ensuring your company remains competitive. This is particularly important for roles requiring unique expertise or experience that are vital for your business operations.

Cost Considerations in Headhunting

While headhunting offers strategic benefits, it is important to consider the cost implications. Engaging a headhunter can be more expensive than traditional recruitment methods. You might incur costs such as headhunter fees, which can range from 20% to 30% of the candidate’s annual salary.

However, these costs can be offset by the long-term value brought by the recruited talent. A strategic hire can significantly impact your company’s productivity, innovation, and success. Evaluating the return on investment (ROI) is crucial, especially when hiring for c-suite positions and other roles that demand high expertise.

Partnership and Long-Term Growth

Forming a partnership with a professional headhunting firm can lead to sustainable long-term growth. These partnerships often result in a better cultural fit between the candidate and your organization, promoting higher retention rates. This is because headhunters develop a deep understanding of your company’s culture, values, and long-term goals.

Additionally, strong headhunting partnerships can enhance your company’s ability to attract and retain top talent over time. By building a relationship with a trusted headhunter, you create a pipeline of potential candidates, ensuring that future vacancies can be filled swiftly and effectively.

Building such relationships with headhunters can yield mutually beneficial outcomes for both your company and the headhunting firm. This constant collaboration can help you adapt to evolving market needs and consistently reinforce your team’s strength and capability.

Frequently Asked Questions

When exploring headhunting, it is important to understand how it differs from recruiting, the way it’s used today, and its ethical considerations.

What is the difference between headhunting and recruiting?

Headhunting focuses on finding and attracting top talent for specific roles, often from competing companies. Recruiting generally involves filling open positions through job postings and candidate applications.

How is headhunting utilized in modern human resources practices?

In today’s HR practices, headhunting is used to target high-demand, hard-to-fill roles. Companies often partner with specialized firms to find candidates who are not actively looking but are ideal for strategic positions.

What are the key advantages and disadvantages of headhunting for organizations?

Key advantages include accessing a larger talent pool and finding highly qualified candidates quickly. The disadvantages are the higher cost and the possible disruption caused by recruiting employees from competitors.

In what way is the term headhunting used in a modern corporate context?

In the corporate world, headhunting usually means the targeted recruitment of executives or highly specialized professionals. It aims to fill critical organizational roles that require specific expertise or leadership skills.

How have headhunting techniques evolved with the advent of digital technology?

Digital technology has transformed headhunting by enabling the use of data analytics, online professional networks, and AI-powered tools to identify and engage potential candidates effectively.

What are the ethical considerations involved in headhunting practices?

Ethical considerations include respect for candidate confidentiality and honesty in communication. Headhunters must avoid misleading candidates or engaging in poaching tactics that violate non-compete agreements.

figuring out how to balance these points can help you make better decisions about using headhunters in your organization.

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30/04/2025
Building excellent games with better graphics and performance
Posted by Matthew McCullough – VP of Product Management, Android

We’re stepping up our multiplatform gaming offering with exciting news dropping at this year’s Game Developers Conference (GDC). We’re bringing users more games, more ways to play your games across devices, and improved gameplay. You can read all about the updates for users from The Keyword. At GDC, we’ll be diving into all of the latest games coming to Play, plus new developer tools that’ll help improve gameplay across the Android ecosystem.

Today, we’re sharing a closer look at what’s new from Android. We’re making Vulkan the official graphics API on Android, enabling you to build immersive visuals, and we’re enhancing the Android Dynamic Performance Framework (ADPF) to help you deliver longer, more stable gameplays. Check out the video or keep reading below.

https://www.youtube.com/watch?v=9MN0-qwYAFU

More immersive visuals built on Vulkan, now the official graphics API

These days, games require more processing power for realistic graphics and cutting-edge visuals. Vulkan is an API used for low level graphics that helps developers maximize the performance of modern GPUs, and today we’re making it the official graphics API for Android. This unlocks advanced features like ray tracing and multithreading for realistic and immersive gaming visuals. For example, Diablo Immortal used Vulkan to implement ray tracing, bringing the world of Sanctuary to life with spectacular special effects, from fiery explosions to icy blasts.

Diablo Immortal running on Vulkan

For casual games like Pokémon TCG Pocket, which draws players into the vibrant world of each Pokémon, Vulkan helps optimize graphics across a broad range of devices to ensure a smooth and engaging experience for every player.

Pokémon TCG Pocket running on Vulkan

We’re excited to announce that Android is transitioning to a modern, unified rendering stack with Vulkan at its core. Starting with our next Android release, more devices will use Vulkan to process all graphics commands. If your game is running on OpenGL, it will use ANGLE as a system driver that translates OpenGL to Vulkan. We recommend testing your game on ANGLE today to ensure it’s ready for the Vulkan transition.

We’re also partnering with major game engines to make Vulkan integration easier. With Unity 6, you can configure Vulkan per device while older versions can access this setting through plugins. Over 45% of sessions from new games on Unity^* use Vulkan, and we expect this number to grow rapidly.

To simplify workflows further, we’re teaming up with the Samsung Austin Research Center to create an integrated GPU profiler toolchain for Vulkan and AI/ML optimization. Coming later this year, this tool will enable developers to make graphics, memory and compute workloads more efficient.

Longer and smoother gameplay sessions with ADPF

Android Dynamic Performance Framework (ADPF) enables developers to adjust between the device and game’s performance in real-time based on the thermal state of the device, and it’s getting a big update today to provide longer and smoother gameplay sessions. ADPF is designed to work across a wide range of devices including models like the Pixel 9 family and the Samsung S25 Series. We’re excited to see MMORPGs like Lineage W integrating ADPF to optimize performance on their core target devices.

Lineage W running on ADPF

Here’s how we’re enhancing ADPF with better performance and simplified integration:
Performance optimization with more features in Play Console

Once you’ve launched your game, Play Console offers the tools to monitor and improve your game’s performance. We’re newly including Low Memory Killers (LMK) in Android vitals, giving you insight into memory constraints that can cause your game to crash. Android vitals is your one-stop destination for monitoring metrics that impact your visibility on the Play Store like slow sessions. You can find this information next to reach and devices which provides updates on your game’s user distribution and notifies developers for device-specific issues.

Check your Android vitals regularly to ensure high technical quality

Bringing PC games to mobile, and pushing the boundaries of gaming

We’re launching a pilot program to simplify the process of bringing PC games to mobile. It provides support starting from Android game development all the way through publishing your game on Play. Starting this month, games like DREDGE and TABS Mobile are growing their mobile audience using this program. Many more are following in their footsteps this year, including Disco Elysium. You can express your interest to join the PC to mobile program.

New PC games are coming to mobile

You can learn more about Android game development from our developer site. We can’t wait to see your title join the ranks of these amazing games built for Android. And if you’ll be at GDC next week, we’d love to say hello – stop by at the Moscone Center West Hall!

* Source: Google internal data measuring games on Android 14 or later launched between August 2024 – February 2025.
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29/04/2025
How to Lead Through Chaos and Uncertainty

Opinions expressed by Entrepreneur contributors are their own.

Whether you’re a seasoned investor or budding entrepreneur, it is clear that in today’s turbulent world, instability is not an exception — it’s the norm, and we must have the tools and mindset to navigate this certain uncertainty.

Embrace adaptive decision-making

Market volatility, supply chain disruptions, team turnover and regulatory shifts are happening at a rapid pace in every industry, and these stressors can feel overwhelming, even existential.

But when we learn from leaders who have operated in some of the world’s most fragile environments — conflict zones, post-crisis governments and unstable political systems — we find that such conditions are manageable, and from their experiences, we can draw profound lessons. The leaders who succeed in these environments are the ones who embrace uncertainty, build trust and adapt quickly to rapidly evolving circumstances.

Related: 4 Secrets to Unwavering Leadership Amidst Turbulent Times

Build trust to weather crises

Fragile business ecosystems require sensitive adaptability and fluidity. Rigid leadership styles often crack under pressure. Leaders who cling to certainty are quickly outpaced by complexity, while those who embrace adaptive leadership — rooted in learning, iteration and responsiveness — are better equipped for uncertainty. For entrepreneurs, this means moving away from static business plans and embracing agility. Set short-term priorities that allow for learning cycles. Use weekly retrospectives to evaluate what’s working. Build feedback loops into your decision-making processes.

The ability to pivot quickly, while staying grounded in core values, is what sets resilient leaders apart. In high-risk environments, trust is the foundation for rapid, effective collaboration.

Collaborative leadership thrives on mutual respect, psychological safety and open communication. As evidenced in modern approaches to “soft and hard” workplace leadership skills, do not wait for a crisis to start building trust. Create a culture of transparency today. Invite dissenting opinions. Share the “why” behind hard decisions. Across turbulent business, social and political landscapes, what I have seen time and time again is that when people feel heard and respected, they are far more likely to rally in difficult times. Trust, once established, becomes the invisible glue holding your organization together when external pressures mount.

Leverage diverse ideas to build resilience

In transitional governments and post-crisis rebuilding, effective leaders often rely on broad coalitions — civil society, the private sector, and diaspora communities — not just for representation, but as a strategic advantage. Diverse teams bring fresh perspectives, challenge assumptions and innovate under pressure. Entrepreneurs can apply this by hiring for cognitive and experiential diversity, building cross-functional teams and fostering a culture of ownership, reflection and shared purpose. The most resilient teams I’ve seen weren’t just skilled — they were united by something bigger than their job titles.

In my work with the World Bank’s Collaborative Leadership for Development program, we saw time and again that moments of acute crisis often opened up space for bold reforms — reforms that would have been politically impossible in calmer times. One example that demonstrates how adaptive leadership and collaborative trust can unlock progress under pressure comes from one of our projects in Nigeria.

Related: The 4 Things Leaders Need to Do First When Faced With Uncertainty

Case study: Nigeria’s water reform

In Nigeria, easy access to groundwater and informal water markets made it hard for the government to collect tariffs and maintain infrastructure. We ran a workshop in Obudu with 50+ engineers, water commissioners, business and civil society leaders from six states to shift focus from technical fixes — like tariffs and meters — to adaptive challenges: ensuring payment and preventing water theft by addressing behavior change and stakeholder engagement. By the end of the program, teams had set 11-month goals, built action plans and crafted customized stakeholder messages. The success of these cross-functional teams contributed to national legislation reform on stakeholder engagement.

This example underscores how cross-sector collaboration, local buy-in and a shared sense of purpose can unlock large-scale systems change. The lessons here are just as relevant for startup founders as they are for policymakers: Deep listening, shared accountability and stakeholder trust are not optional in today’s fractured landscape — they’re essential.

See crisis as a catalyst

When old systems break down, new ideas can finally take root. Entrepreneurs should view crises not only as threats but as invitations to rethink outdated assumptions. Which processes can be streamlined? What technologies could you adopt now that seemed risky before? Who else needs to be involved in strengthening your team? Crisis forces clarity. Use it to your advantage.

It begins with me

One of the core components of what I teach global leaders is the importance of self-mastery. Leaders working in fragile environments often carry the emotional weight of their teams, communities and constituents. They must find ways to center themselves amid chaos. Similarly, entrepreneurs need practices that build inner resilience. Whether it’s breathwork, meditation or structured time for reflection, grounding yourself enables you to find calm and focus — both of which are essential during times of stress.

Related: How to Stay Calm Under Pressure

Remember: As a leader, your team takes emotional cues from you. The steadier you are, the more stable your organization becomes.

A resilient team begins with each member cultivating self-mastery. Individual transformation is the foundation for systemic change. To foster true collaboration, leaders must empower their teams with the tools to find inner strength and hone leadership skills needed to navigate uncertainty.

Leading under pressure isn’t about having all the answers. It’s about having the humility to learn, the courage to act and the wisdom to bring others along. The entrepreneurs who can master these skills will not only weather the storm — they will reshape the landscape in its aftermath.

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29/04/2025
Jumble Joy Is a Relaxing and Fun Word Puzzle for Any Gamer

You’ll give your brain a test with a simple premise. Move the letter cards around to find the correct word. There are easy drag-and-drop controls for anyone to quickly pick up and enjoy.

The game starts easy as the first level is “APPLE”. But as the level progress, the words ramp up the difficulty level.

Words span the gamut from different categories like fruits, places, and more. If you’re ever stuck, you can use a hint in the game. As a fun touch, you can play levels again anytime.

If you ever get bored of the regular game, there is also a riddle mode where you will have to solve a riddle by putting together the word.

Jumble Joy is a $1.99 download now on the App Store. It’s for the iPhone and all iPad models and even the Mac.

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29/04/2025
Multimodal for Gemini in Android Studio, news for gaming devs, the latest devices at MWC, XR and more!
Posted by Anirudh Dewani – Director, Android Developer Relations

We just dropped our Winter episode of #TheAndroidShow, on YouTube and on developer.android.com, and this time we were in Barcelona to give you the latest from Mobile World Congress and across the Android Developer world. We unveiled a big update to Gemini in Android Studio (multi-modal support, so you can translate image to code) and we shared some news for games developers ahead of GDC later this month. Plus we unpacked the latest Android hardware devices from our partners coming out of Mobile World Congress and recapped all of the latest in Android XR. Let’s dive in!

https://www.youtube.com/watch?v=-Drt3YeIMuc

Multimodality image-to-code, now available for Gemini in Android Studio

At every stage of the development lifecycle, Gemini in Android Studio has become your AI-powered companion. Today, we took the wraps off a new feature: Gemini in Android Studio now supports multimodal image to code, which lets you attach images directly to your prompts! This unlocks a wealth of new possibilities that improve collaboration and design workflows. You can try out this new feature by downloading the latest canary – Android Studio Narwal, and read more about multimodal image attachment – now available for Gemini in Android Studio.

https://www.youtube.com/watch?v=f_6mtRWJzuc

Building excellent games with better graphics and performance

Ahead of next week’s Games Developer Conference (GDC), we announced new developer tools that will help improve gameplay across the Android ecosystem. We’re making Vulkan the official graphics API on Android, enabling you to build immersive visuals, and we’re enhancing the Android Dynamic Performance Framework (ADPF) to help you deliver longer, more stable gameplay sessions. Learn more about how we’re building excellent games with better graphics and performance.

https://www.youtube.com/watch?v=SkkkwCEkO6I

A deep dive into Android XR

Since we unveiled Android XR in December, it’s been exciting to see developers preparing their apps for the next generation of Android XR devices. In the latest episode of #TheAndroidShow we dove into this new form factor and spoke with a developer who has already been building. Developing for this new platform leverages your existing Android development skills and familiar tools like Android Studio, Kotlin, and Jetpack libraries. The Android XR SDK Developer Preview is available now, complete with an emulator, so you can start experimenting and building XR experiences immediately! Visit developer.android.com/xr for more.

https://www.youtube.com/watch?v=AkKjMtBYwDA

New Android foldables and tablets, at Mobile World Congress

Mobile World Congress is a big moment for Android, with partners from around the world showing off their latest devices. And if you’re already building adaptive apps, we wanted to share some of the cool new foldable and tablets that our partners released in Barcelona:
These new devices are a great reason to build adaptive apps that scale across screen sizes and device types. Plus, Android 16 removes the ability for apps to restrict orientation and resizability at the platform level, so you’ll want to prepare. To help you get started, the Compose Material 3 adaptive library enables you to quickly and easily create layouts across all screen sizes while reducing the overall development cost.

https://www.youtube.com/watch?v=KqkUQpsQ2QA

Watch the Winter episode of #TheAndroidShow

That’s a wrap on this quarter’s episode of #TheAndroidShow. A special thanks to our co-hosts for the Fall episode, Simona Milanović and Alejandra Stamato! You can watch the full show on YouTube and on developer.android.com/events/show.

Have an idea for our next episode of #TheAndroidShow? It’s your conversation with the broader community, and we’d love to hear your ideas for our next quarterly episode – you can let us know on X or LinkedIn.
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28/04/2025
Black Friday Sale: Huge Discounts on Subscriptions, Bootcamps, and Books!
The Kodeco Black Friday sale is live — and it’s bigger and better than ever!

This year, we are thrilled to offer you:

Read on to discover how you can snag these incredible deals and save big.

Our Black Friday Sale kicks off Monday, November 25, and ends Monday, December 2.

Kodeco Subscriptions Just $299/year for Black Friday

A Kodeco Personal Subscription is your gateway to the largest and most up-to-date collection of mobile development courses and books available online.

With a Kodeco subscription, you’ll enjoy unlimited access to our extensive library of programs and courses, along with all the latest mobile development books. Let’s take a deeper look at what’s inside.

Programs, Courses, and Books Included in a Kodeco Subscription

With a Kodeco Subscription, you gain access to all our programs—these are the same materials we use for our popular live bootcamps. This is a fantastic opportunity for self-starters looking to advance in mobile development! Here are just a few of our latest programs (and we’re adding new ones all the time):

Additionally, your subscription gives you access to every book on our site, along with any future releases. You’ll also receive automatic updates to ensure you stay current as platforms and frameworks evolve.

That’s not all! You also get access to all screencasts and video courses in our catalog. That’s over 4,000+ videos.

With a yearly Kodeco subscription, you’ll save more than 50% over the cost of a regular monthly plan—and you’ll lock in this price every year as long as your subscription remains active!

Looking for advanced content? We’ve got you covered with books and programs on iOS, Swift, Android, Kotlin, Unity, Server Side Swift, Dart, Flutter, Apple Intelligence, VisionOS, Artificial Intelligence APIs, architecture, design patterns, algorithms, low-level graphics, and more. And we’re constantly releasing fresh content every month!

Don’t miss out on this incredible opportunity—grab this deal before the sale ends! This is the best price we’ve offered all year on a Kodeco subscription.

Note: Part of a mobile team? Individual plans mean you’re missing out on the benefits of our professional, team & enterprise plan with Kodeco for Business.

Recruit, train, rightskill, and retrain with exclusive team features like the skills assessment guide to gauge your team’s skill level, developer career roadmaps, collaboration tools to share custom content, access to all courses, exclusive quizzes/assessments, analytics dashboard, custom workshops, and more.

We have deep discounts for Kodeco for Business available for the duration of the Black Friday sale – Contact us to learn more!

Note: Part of a mobile team? Individual plans mean you’re missing out on the benefits of our professional, team & enterprise plan with Kodeco for Business.

Recruit, train, rightskill, and retrain with exclusive team features like the skills assessment guide to gauge your team’s skill level, developer career roadmaps, collaboration tools to share custom content, access to all courses, exclusive quizzes/assessments, analytics dashboard, custom workshops, and more.

We have deep discounts for Kodeco for Business available for the duration of the Black Friday sale – Contact us to learn more!

$200 Off All Live Bootcamps

While a Kodeco Subscription is fantastic for self-motivated learners, if you’re looking for more structure and guidance, our live bootcamps might be the ideal choice for you.

Our bootcamps are immersive 9 to 15-week programs designed to elevate your coding skills and kickstart your career in mobile development. With hands-on coding assignments, live mentor-led sessions, and peer collaboration, you’ll experience a learning environment that mimics real-world development.

The flipped classroom approach puts you in control, immersing you in high-quality resources created by industry experts before each live session. This allows live time to focus on tackling real-world problems, understanding the “why” behind the code, and receiving feedback from expert mentors.

Expect to spend 20-25 hours a week coding, learning alongside your cohort in a vibrant virtual setting. Twice a week, you’ll join live sessions with your peers to ask questions, work through coding challenges, and engage with guest speakers from the industry. But the learning doesn’t stop there—you’ll also have access to Discord for ongoing support, weekly office hours for personalized feedback, and regular team breakout sessions to dive deep into your assignments.

Every week, you’ll receive practical coding tasks that build on the week’s concepts, culminating in a capstone project where you’ll apply everything you’ve learned to create a real iOS app. Whether it’s a passion project or a portfolio piece, this project will showcase your skills to potential employers. Here are some example capstone projects by some of our graduates:

Bootcamps coming up in January include:
- Artificial Intelligence APIs with Python (Starting January 13th): Learn how to leverage the power of cutting-edge AI APIs, including ChatGPT, DALL-E, and Azure services, to enhance your projects and build real-world solutions.
- Apple Intelligence (Starting January 20th): Dive into Apple Intelligence and learn to create amazing user experiences by integrating Siri, Apple’s ML models for translation and computer vision, and third-party tools like ChatGPT.
- Beginning iOS and Swift (Starting January 27th): Learn how to develop sleek, modern iOS apps using Swift, SwiftUI, and Xcode. Perfect for beginners who want to develop in-demand skills for building apps across Apple platforms.
For a limited time during our Black Friday Sale, you can get $200 off our live bootcamps. Whether you’re interested in Apple Intelligence, AI APIs with Python, or Beginning iOS & Swift, now is your chance to accelerate your development journey.

All Books on Sale for 50% off

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Whatever you need to learn, we’ve got it here for you. And now, for a limited time, you can get any individual book in our Kodeco catalog for a full 50% off. Build your 2025 bookshelf for less:

Where to Go From Here?

That’s a lot to digest! Here’s a quick recap:

Hurry, though, because these deals won’t last forever. In fact, they’ll only last a week!

Sale ends Monday, December 2. Don’t miss out!
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27/04/2025
7 AI Tools That Help You Build a One-Person Business — and Make Money While You Sleep
Opinions expressed by Entrepreneur contributors are their own.
Most entrepreneurs are still using AI like a sidekick, just scratching the surface with basic tools that save a few minutes here and there. But what if AI could run your business for you while you sleep? This isn’t about chatbots or rewriting blog posts. This is about building a lean, one-person business powered by automation, speed and strategy.

Inside this video, I’m revealing seven powerful AI tools from the “Black Book”— hand-picked for solo entrepreneurs who want to scale without a team and unlock true freedom.
- Website conversion and sales amplifier: Discover a free Google AI tool that audits your site like a conversion expert, spotting costly mistakes and giving you data-backed recommendations to boost leads and sales (no coding required).
- Hidden market insights at your fingertips: Uncover the AI research engine that reveals untapped market gaps and competitor weaknesses in seconds, without spending $200 per month on bloated SEO software.
- No-code agent creation made simple: Learn how to build your own AI agents to automate client onboarding, handle admin tasks, and even make smart decisions — freeing up your time for growth and strategy.
- Instant presentation builder: Turn any blog, transcript, or outline into a polished, professional deck in minutes—perfect for selling ideas, landing clients or creating lead magnets on autopilot.
- Social media intelligence extractor: Access a pre-trained AI bot that scrapes platforms for viral trends, top-performing posts, and competitor engagement data, giving you a content edge without guesswork.
- Data reporting on autopilot: Use the same AI analysis tool trusted by universities to transform raw numbers into smart, visual insights — ideal for optimizing campaigns, funnels, and offers.
- The ultimate solo founder AI toolkit: Explore the “app store of AI” where you can clone voices, analyze sentiment, and plug into hundreds of advanced tools that extend what one person can achieve.
I’ll walk you through each tool step-by-step, no tech background needed. If you’re ready to build a high-performance business that works while you sleep, this video is your blueprint.

Download the free “AI Success Kit” (limited time only). And you’ll also get a free chapter from my brand new book, “The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.”
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26/04/2025
Prioritize media privacy with Android Photo Picker and build user trust
Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, and Roxanna Aliabadi Walker – Product Manager

At Google Play, we’re dedicated to building user trust, especially when it comes to sensitive permissions and your data. We understand that managing files and media permissions can be confusing, and users often worry about which files apps can access. Since these files often contain sensitive information like family photos or financial documents, it’s crucial that users feel in control. That’s why we’re working to provide clearer choices, so users can confidently grant permissions without sacrificing app functionality or their privacy.

Below are a set of best practices to consider for improving user trust in the sharing of broad access files, ultimately leading to a more successful and sustainable app ecosystem.

Prioritize user privacy with data minimization

Building user trust starts with requesting only the permissions essential for your app’s core functions. We understand that photos and videos are sensitive data, and broad access increases security risks. That’s why Google Play now restricts READ_MEDIA_IMAGES and READ_MEDIA_VIDEO permissions, allowing developers to request them only when absolutely necessary, typically for apps like photo/video managers and galleries.

Leverage privacy-friendly solutions

Instead of requesting broad storage access, we encourage developers to use the Android Photo Picker, introduced in Android 13. This tool offers a privacy-centric way for users to select specific media files without granting access to their entire library. Android photo picker provides an intuitive interface, including access to cloud-backed photos and videos, and allows for customization to fit your app’s needs. In addition, this system picker is backported to Android 4.4, ensuring a consistent experience for all users. By eliminating runtime permissions, Android photo picker simplifies the user experience and builds trust through transparency.

Build trust through transparent data practices

We understand that some developers have historically used custom photo pickers for tailored user experiences. However, regardless of whether you use a custom or system picker, transparency with users is crucial. Users want to know why your app needs access to their photos and videos.

Developers should strive to provide clear and concise explanations within their apps, ideally at the point where the permission is requested. Take the following in consideration while crafting your permission request mechanisms as possible best practices guidelines:
Learn how Snap has embraced the Android System Picker to prioritize user privacy and streamline their media selection experience. Here’s what they have to say about their implementation:

“One of our goals is to provide a seamless and intuitive communication experience while ensuring Snapchatters have control over their content. The new flow of the Android Photo Picker is the perfect balance of providing user control of the content they want to share while ensuring fast communication with friends on Snapchat.”

– Marc Brown, Product Manager

Get started

Start building a more trustworthy app experience. Explore the Android Photo Picker and implement privacy-first data practices today.

Acknowledgement

Special thanks to: May Smith – Product Manager, and Anita Issagholyan – Senior Policy Specialist
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26/04/2025
Improve app quality and performance with new Play Console insights
Posted by Dan Brown, Dina Gandal and Hadar Yanos – Product Managers, Google Play

At Google Play, we partner with developers like you to help your app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, you’ll find the features needed to test, publish, improve, and grow your apps — and today, we’re excited to share several enhancements to give you even more actionable insights, starting with a redesigned app dashboard tailored to your key workflows, and new metrics designed to help you improve your app quality.

Focus on the metrics that matter with the redesigned app dashboard

The first thing you’ll notice is the redesigned app dashboard, which puts the most essential insights front and center. We know that when you visit Play Console, you usually have a goal in mind — whether that’s checking on your release status or tracking installs. That’s why you’ll now see your most important metrics grouped into four core developer objectives:
Each objective highlights the three metrics most important to that goal, giving you a quick grasp of how your app is doing at a glance, as well as how those metrics have changed over time. For example, you can now easily compare between your latest production release against your app’s overall performance, helping you to quickly identify any issues. In the screenshot below, the latest production release has a crash rate of 0.24%, a large improvement over the 28-day average crash rate shown under “Monitor and Improve.”

The redesigned app dashboard in Play Console helps you see your most important metrics at a glance.

At the top of the page, you’ll see the status of your latest release changes prominently displayed so you know when it’s been reviewed and approved. If you’re using managed publishing, you can also see when things are ready to publish. And based on your feedback, engagement and monetization metrics now show a comparison to your previous year’s data so you can make quick comparisons.

The new app dashboard also keeps you updated on the latest news from Play, including recent blog posts, new features relevant to your app, and even special invitations to early access programs.

In addition to what’s automatically displayed on the dashboard, we know many of you track other vital metrics for your role or business. That’s why we’ve added the “Monitor KPI trends” section at the bottom of your app dashboard. Simply scroll down and personalize your view by selecting the trends you need to monitor. This customized experience allows each user in your developer account to focus on their most important insights.

Later this year, we’ll introduce new overview pages for each of the four core developer objectives. These pages will help you quickly understand your performance, showcase tools and features within each domain, and list recommended actions to optimize performance, engagement, and revenue across all your apps.

Get actionable notifications when and where you need them

If you spend a lot of time in Play Console, you may have already noticed the new notification center. Accessible from every page, the notification center helps you to stay up to date with your account and apps, and helps you to identify any issues that may need urgent attention.

To help you quickly understand and act on important information, we now group notifications about the same issue across multiple apps. Additionally, notifications that are no longer relevant will automatically expire, ensuring you only see what needs your attention. Plus, notifications will be displayed on the new app dashboard within the relevant objectives.

Improve app quality and performance with new Play Console metrics

One of Play’s top goals is to provide the insights you need to build high-quality apps that deliver exceptional user experiences. We’re continuing to expand these insights, helping you prevent issues like crashes or ANRs, optimize your app’s performance, and reduce resource consumption on users’ devices.

Users expect a polished experience across their devices, and we’ve learned from you it can be difficult to make your app layouts work seamlessly across phones and large screens. To help with this, we’ve introduced pre-review checks for incorrect edge-to-edge rendering, while another new check helps you detect and prevent large screen layout issues caused by letterboxing and restricted layouts, along with resources on how to fix them.

We’re also making it easier to find and triage the most important quality issues in your app. The release dashboard in Play Console now displays prioritized quality issues from your latest release, alongside the existing dashboard features for monitoring post-launch, like crashes and ANRs This addition provides a centralized view of user-impacting issues, along with clear instructions to help you resolve critical user issues to improve your users’ experiences.

The quality panel at the top of the release dashboard gives you a prioritized view of issues that affect users on your latest release and provides instructions on how to fix them.

A new “low memory kill” (LMK) metric is available in Android vitals and the Reporting API. Low memory issues cause your app to terminate without any logging, and can be notoriously difficult to detect. We are making these issues visible with device-specific insights into memory constraints to help you identify and fix these problems. This will improve app stability and user engagement, which is especially crucial for games where LMKs can disrupt real-time gameplay.

The low memory kill metric in Android vitals gives you device-specific insights into low memory terminations, helping you improve app stability and user engagement.

We’re also collaborating closely with leading OEMs like Samsung, leveraging their real-world insights to define consistent benchmarks for optimal technical quality across Android devices. Excessive wakelocks are a leading cause of battery drain, a top frustration for users. Today, we’re launching the first of these new metrics in beta: excessive wake locks in Android vitals. Take a look at our wakelock documentation and provide feedback on the metric definition. Your input is essential as we refine this metric towards general availability, and will inform our strategy for making this information available to users on the Play Store so they can make informed decisions when choosing apps.

Together, these updates provide you with even more visibility into your app’s performance and quality, enabling you to build more stable, efficient, and user-friendly apps across the Android ecosystem. We’ll continue to add more metrics and insights over time. To stay informed about all the latest Play Console enhancements and easily find updates relevant to your workflow, explore our new What’s new in Play Console page, where you can filter features by the four developer objectives.
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25/04/2025
A Silicon Valley Museum Weighs Tech’s Promises and Perils

Set in the heart of Silicon Valley, the Computer History Museum long cheered the developments around it. Now, it’s taking a more nuanced approach.

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23/04/2025