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  • Earn more ads revenue this holiday season with engaging ad formats from Google AdMob

    Earn more ads revenue this holiday season with engaging ad formats from Google AdMob


    Optimize performance with adaptive banners

    Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

    Adaptive banners can be placed in two ways:

    • Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.

    • Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.

    To learn more and get started with adaptive banner ads, start here or reach out to your account manager. 



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  • Crashlands 2 Arrives With More Open-World Crafting and RPG Action

    Crashlands 2 Arrives With More Open-World Crafting and RPG Action


    In the sequel to the popular original, you’ll return to Woanope as Flux Dabes, an intergalactic trucker and disgruntled corporate employee. After years away from the eclectic planet, he returns to visit some friends and recover from the corporate grind.

    But before you can get some rest, an mysterious blast from the planet surface sends you crashing into a new land, far away from everything and in an alien wilderness.

    On the alien planet, you will need to construct your home away from home for you and room for unique creatures like an orphaned Sluggababby.

    Along with some slimy creatures, you’ll also meet a cast of characters all across Woanope, each possessing specific skills and knowledge. You’ll become friends to help them with their goals, discover new crafting recipes, and more.

    Crashlands 2 is a $9.99 download now for the iPhone and all iPad models.



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  • More flexibility to help publishers to optimize app revenue

    More flexibility to help publishers to optimize app revenue


    For app publishers, revenue remains a key business priority with searches for “app monetization” growing over 35% from 2021 to 2022, according to Google Trends. As the evolving privacy landscape and economic uncertainty continue to present challenges for the apps industry, we’re sharing some updates to help publishers increase revenue and grow their businesses with AdMob.

    Greater choice through increased inventory access with multiple calls

    Based on publisher feedback for more control and flexibility with their monetization strategies, we are updating our previous guidance for app publishers making requests to Google from third-party mediation platforms. For those app publishers using multiple calls, there is no set number of calls for a given impression when accessing demand through AdMob Network or Ad Manager.

    Some app publishers regularly use a multiple-call setup on third-party mediation platforms to provide more buying opportunities for their ad space from specific networks like AdMob. Multiple call is the practice where a publisher makes ad requests to the same network multiple times for a single impression opportunity — typically with other networks as part of a waterfall mediation chain.

    For many publishers and end users, a single call continues to be the optimal solution. If a publisher wants to test a multiple-call setup, we recommend they begin with reasonable waterfall lengths when testing; excessively large waterfalls of ad requests may not always deliver sustainable performance improvement.

    While more ad requests with multi-call setups can increase inventory access, publishers may see trade-offs like higher ad load latency within their apps, affecting the user experience. A complex multiple-call setup also typically requires more hands-on management from the publisher to maintain. Publishers who test multiple call setups should consider a balance of overall user experience, publisher overhead, and publisher revenue.

    Advertisers and buyers, including Google Ads and Display & Video 360, may have their own approach to bidding on multiple-call setups and may factor this into their models and buying behavior.

    An excessive number of calls may increase query and server loads, which could interfere with a mediation platform’s reliability standards. In such instances of excessive ad requests, AdMob and Ad Manager may take action to prevent system impact.

    Improvements to AdMob bidding and revenue optimization

    AdMob bidding, our real-time bidding solution from AdMob, continues to help publishers increase their inventory value while streamlining mediation management. In the past year, we’ve accelerated efforts to onboard more buyers with their own SDKs to participate in unified bidding and waterfall mediation. These high-quality buyer integrations help ensure optimal performance in AdMob mediation and drive more revenue for publishers.

    We are continuing to provide choice for publishers over how they monetize their mediation setup. For publishers using AdMob or Ad Manager as their mediation decision layer, we are experimenting with increasing the amount of calls allowed within Google-managed waterfalls. We are currently testing this feature in limited access.

    AdMob is committed to helping publishers remain competitive and grow their apps businesses. We will continue to incorporate feedback from our publisher partners into our product development.



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  • Long Ago Can Do Much More Than Help Track Habits

    Long Ago Can Do Much More Than Help Track Habits


    The can be used to track pretty much anything you can think of. You can track habits, chores, medications, distractions, cherished moments, emotions and more. That can be everything from the last time you’ve called mom to when you last changed your sheets.

    Instead of the pressure of a to-do list, you can easily set a flexible reminder to help you do something.

    Some of the other ways you can use the app include customizable activity goals along with chars and stats to find patterns.

    With a recent update, the app has gotten even better. The biggest addition is Apple Watch support so you can track information on the wearable device. Other improvements include enhanced goal tracking, better reminders, and new personalization options.

    I enjoyed using the app on my iPhone, and the new Apple Watch version works really well. I’m excited to dive in and see what I can track.

    Long Ago is a free download now on the App Store. The app is for the iPhone, iPad, and Apple Watch.

    With the free version, you can track three activities without any restrictions. To unlock all of the app’s features, you’ll need a subscription. With that, there is no limit to activities and you can enjoy customizable app icons.

    A yearly options is available for $9.99 with a free, 14-day trial. There is also a lifetime unlock for $24.99.



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  • How Do the iPhone 16E and Google Pixel 9A Compare to More Expensive Models?

    How Do the iPhone 16E and Google Pixel 9A Compare to More Expensive Models?


    With all the talk about tariffs driving up costs, the word “cheaper” should bring comfort to just about anyone. That’s why I’m delighted to share that the cheaper smartphone from Google has arrived, a few months after Apple released a somewhat cheaper entry-level iPhone — and that both products are very good.

    Google this week released the Pixel 9a, the $500 sibling of its $800 flagship smartphone, the Pixel 9. It competes directly with the $600 iPhone 16e released in February, the cheaper version of Apple’s $800 iPhone 16.

    Both of the new phones have the staples that people care most about — great cameras, nice screens, zippy speeds, modern software and long battery life. To cut costs, they omit some fancier extras, like advanced camera features.

    Is it a wise idea to save some bucks, or better to spend more on the fancier phones? To find out, I strapped on a fanny pack and carried all four phones with me for the last week to run tests.

    The upshot: As is often the case, you get what you pay for. The $800 phones are slightly better in terms of features and performance than the cheaper versions, and the $600 iPhone is faster and has a better camera than the $500 Pixel.

    But more important, the cheaper Pixel and iPhone were nearly indistinguishable from their $800 counterparts in several of my tests. In some cases, like battery life, the cheaper phones were even better.

    The future of phone prices remains uncertain, but costs will probably go up. On Wednesday, when President Trump announced a pause on most “reciprocal” tariffs, he raised tariffs on China, where many phones are manufactured. So plenty of us may soon be motivated to compromise and consider less expensive alternatives.

    Apple declined to comment on whether it would increase prices of its iPhones, but analysts estimate that tariffs could drive up the cost of some iPhone 16 Pro models to anywhere from $1,300 to $2,300. Google said there were no planned changes to the $500 price for the Pixel 9a, but it declined to comment on whether it would amend the price of its $800 Pixel 9.

    The cheaper iPhone and Pixel look nearly identical to their more expensive siblings. Here’s a rundown of how they compare:

    • The screens on the phones are the same size. (The iPhones measure 6.1 diagonal inches, and the Pixels measure 6.3 diagonal inches). The iPhone 16e’s screen is slightly dimmer than the iPhone 16’s, but the difference is hardly noticeable.

    • Both cheaper phones lack some camera features found on the more expensive versions. The Pixel 9a’s camera sensor is smaller than the Pixel 9’s, meaning it will capture less detail and light. The iPhone 16e’s camera has one camera lens instead of two, so it can’t create certain types of special effects, such as “ultrawide” photos with a broader field of view for scenic shots of the Grand Canyon.

    • Both less expensive phones are slightly less powerful than their nicer counterparts. All four phones include the same computer processors. But the Pixel 9a has less memory for running multiple apps at the same time, and the iPhone 16e has a slightly weaker graphics processing unit for running games with heavy animation.

    • The iPhone 16e lacks the iPhone 16’s MagSafe feature, which uses a magnet to attach accessories such as power chargers and wallets to the back of the phone. The phone can still be charged wirelessly, however, using a slower charging standard called Qi.

    • Both phones can take advantage of artificial intelligence. The iPhone 16e can use Apple Intelligence to summarize text, generate images and remove photo bombers from pictures. And the Pixel 9a can run Google’s A.I., including the Gemini chatbot and similar photo editing tools. But both companies are still developing their A.I. software, which remains largely unfinished, so this feature may not be that important to most phone users.

    Long battery life is high on the priority list for people buying a new phone, and the cheaper Pixel 9a and iPhone 16e are the clear winners here. They have larger batteries partly because they have more space for them, since the phones lack some features found in their more-expensive counterparts.

    The iPhone 16e and Pixel 9a lasted about a day and a half with general use, including web browsing, photo shooting and video playing, before their batteries were depleted. The iPhone 16 and Pixel 9 both lasted about a day.

    The downsides of buying cheaper phones were most pronounced in their cameras.

    I took my corgi, Max, to a park to take photos of him in various lighting conditions, including bright daylight, in the shade and in partly shaded areas. In general, photos taken with both the Pixel 9a and Pixel 9 looked consistently clear, with accurate colors.

    But the Pixel 9a’s weaknesses were visible in more challenging lighting conditions, such as when Max sat on a shaded path with sunlight filtering through the trees. The Pixel 9a struggled to distinguish the light from the shade, and Max looked blown out by the sun. (The Pixel 9 did fine in this situation.)

    When I tested the iPhone 16e and iPhone 16 cameras, they excelled in all these tests, and the results were nearly indistinguishable.

    Both iPhones outperformed the Pixel phones in shooting videos. Videos recorded of Max strolling through the park were clearer and smoother on the iPhones; the Pixel phones’ videos looked choppier.

    So the main downside of the cheaper iPhone camera is simply what it can’t do. Because the iPhone 16e lacks a second lens, I wasn’t able to take an ultrawide shot of Max running in a field of grass.

    The more expensive phones slightly outperformed the cheaper phones in terms of speed.

    According to the speed-testing app Geekbench, the Pixel 9a is about 4 percent slower than the Pixel 9, and the iPhone 16e is 3 percent slower than the iPhone 16.

    In real-world use of the phones, most people probably won’t notice a difference. When I put the phones side by side and launched different apps and games, their performance felt about the same to me.

    If you care mostly about having a smartphone with long battery life and a good camera, you’d be happy with either the iPhone 16e or Pixel 9a. But if you care a lot about any of the premium features missing from the cheaper phones, such as taking more detailed, better-looking photos or using Apple’s MagSafe to charge your iPhone, then spending more is still a fine idea.

    Just get ready to think of a smartphone as a longer-term investment, similar to a car, since prices are likely to go up soon.



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