June is in the books and it’s was another great month on the App Store.
Our list has something for everyone including a mutant soap opera and tons of puzzlers.
See the entire list here.
برچسب: New
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In Paris, A New App Explores the French Revolution
A self-guided walking tour explores the French Revolution in the City of Light.
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One of My Favorite Ways to Relax, the Lake Coloring App, Adds Great New Features
The coloring book for adults features a wealth of intricate designs to color. And to use your artistic creativity, you can choose from artistic brushes and color wheels with more than 700 color shades.
If you want to let your imagination run wild, there is even a blank canvas option where you can create and draw freely.
I’ve been using the app for a few years, after a long, stressful day, and it helps me forget my stress and just focus on the moment. I highly recommend it as a unique way to end your day.
And the app has just been updated with a pair of new features. First up, the color blind mode will enhance color visibility for anyone with color blindness. When turned on, color labels appear above the selected color on the coloring wheel so you’ll know what color you are using.
The color picket has also been improved. Tap the selected color and then glide your finger or Apple Pencil across it. You can then explore the full spectrum and adjust brightness to find the perfect hue.
Lake is for the iPhone and all iPad models. It’s a free download on the App Store now. The free version offers some limitations including the number of drawings and access to certain tools and features.
There is an optional subscription for $9.99 per month or $39.99 per year. There is a free, seven-day trial for both options.
Subscribers will receive unlimited access to all features artists, custom coloring books, and artists.
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Why Your New Company Needs a Mission Statement Before Its First Transaction
Opinions expressed by Entrepreneur contributors are their own.
A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you’re launching a physical storefront or an online business, early-stage planning involves countless moving parts. But there’s one critical step that often gets overlooked: writing a mission statement.
A mission statement defines the purpose of your business in one or two clear, compelling sentences. It acts as a north star for your team, your customers and your stakeholders — guiding decisions, shaping culture and communicating what your company stands for. It should be completed before launch, because it lays the foundation for everything that follows.
In my experience managing 22 companies across 89 countries, I’ve learned this firsthand: the businesses with the clearest missions move faster, scale smarter and stay grounded in their values.
Related: 11 Effective Marketing Strategies to Help Streamline Your Startup
Why a mission statement matters
At its core, a mission statement explains why your company exists. It clarifies your purpose, expresses your values and points to your goals. It’s not just a description — it’s a declaration. A good mission statement is:
- Clear and concise
- Actionable and achievable
- Aligned with your company’s five-year plan
It doesn’t just inspire; it directs. When my team faces a major decision, I often ask: What does our mission statement say? That one lens can resolve uncertainty, align priorities and keep us on course.
For example, one of my companies has a simple mission: To empower individuals by providing clean, effective and science-backed wellness solutions. That clarity filters everything — from product development to marketing to customer service. And it keeps us focused on our longterm goals, not just short-term wins.
How to write a mission statement
Writing a mission statement isn’t about sounding impressive. It’s about being intentional. Here’s a simple formula that works:
“Our mission is to [main goal for the next five years], in order to [the impact you want to make].”
This structure keeps your mission grounded and forward-looking. Save the big, audacious future goals for your vision statement — that’s where longterm aspiration lives. Here are some great examples of clear, focused mission statements:
- Nike: To bring inspiration and innovation to every athlete in the world.
- JPMorgan Chase: To be the most respected financial services firm in the world.
- Ford: To help build a better world where every person is free to move and pursue their dreams.
Now compare that to their vision statements, which take a broader, longterm view:
- Nike: To do everything possible to expand human potential.
- Ford: To shorten the distance between where you are and where you want to go.
Mission statements should be memorable. If you can’t say it in a single sentence, it’s not a mission — it’s messaging.
Why it should come before launch
Think of your mission as the blueprint for your business. Just like an architect wouldn’t start building without a plan, you shouldn’t start accepting orders without clarity on why your company exists.
Your mission should guide key decisions before you ever go to market:
- Product development: Does this align with our purpose?
- Hiring: Do these candidates reflect our values?
- Branding and marketing: Are we communicating what we truly stand for?
After launch, your mission continues to guide you, ensuring that growth doesn’t come at the expense of your core purpose. It also helps your business adapt while staying anchored to its identity.
A tool for attracting the right investors and talent
Investors today want more than financial returns. They want to believe in your why. A strong mission statement tells them you’re building something that lasts — not just chasing short-term profit.
The same is true for your team. A well-defined mission increases engagement, attracts values-aligned talent and builds a strong internal culture. People want to do meaningful work — and your mission tells them what that meaning is.
Related: How to Write An Unforgettable Company Mission Statement
Set your direction before you hit “go”
A mission statement does more than clarify your purpose — it drives focus, builds culture, and attracts support. It helps every stakeholder — from employees to investors to customers — understand your business on a deeper level.
By crafting your mission before your company makes its first sale, you create alignment from day one. You establish a guiding principle that shapes every action and decision — now and into the future.
Before you launch, take the time to ask: What’s the purpose behind this business? Your answer might just be the most valuable asset you create.
A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a go-to-market strategy. Whether you’re launching a physical storefront or an online business, early-stage planning involves countless moving parts. But there’s one critical step that often gets overlooked: writing a mission statement.
A mission statement defines the purpose of your business in one or two clear, compelling sentences. It acts as a north star for your team, your customers and your stakeholders — guiding decisions, shaping culture and communicating what your company stands for. It should be completed before launch, because it lays the foundation for everything that follows.
In my experience managing 22 companies across 89 countries, I’ve learned this firsthand: the businesses with the clearest missions move faster, scale smarter and stay grounded in their values.
The rest of this article is locked.
Join Entrepreneur+ today for access.
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Best New Apps of May 2025
Before we head into summer, it’s time to take a look at some of the best apps that arrived in May.
Our top choice is a top-notch AI-powered notebook from Google.
See our entire list here.
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Best New Games of May 2025
As we head into summer, it’s time to take a look back at the best games that arrived in May.
Our top award goes to the long-awaited World of Goo 2.
Take a look at our entire list here.
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See Westeros in a New Light With Game of Thrones: Kingsroad
In the open-world game, you can explore the seven kingdoms and some of the iconic locations like King’s Landing and Castle Black.
You’ll play as a illegitimate child from a small mobile house the North who is looking to forge a legacy. You’ll try to restore your house to its former glory. That road is full of twists and turns as you need to navigate the struggles between all of the noble houses of Westeros while finding allies and more.
As you might expect, the game is full of combat. The controls are fully manual, putting you in the middle of tense sword battles. You’ll need to use strategy and Fien control to dodge and counter the attack of opponents.
There are three distinct classes you can choose from inspired by the original series, Knight, Sellsword, and Assassin. Each option comes with its own strengths and weaknesses along with specific combat skills and mechanics.
The game also features real-time, co-op content where you can encounter dangerous beasts and defeat them along with others to earn rewards and create high-end gear.
Game of Thrones: Kingsroad is a free download now on the App Store. It’s for the iPhone, iPad, and all Macs with an M1 chip or later. There are in-app purchases available.
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What’s new in Android development tools
Posted by Mayank Jain – Product Manager, Android Studio
Android Studio continues to advance Android development by empowering developers to build better app experiences, faster. Our focus has been on improving AI-driven functionality with Gemini, streamlining UI creation and testing, and helping you future-proof apps for the evolving Android ecosystem. These innovations accelerate development cycles, improve app quality, and help you stay ahead in the fast-paced world of mobile development.
You can check out the What’s new in Android Developer Tools session at Google I/O 2025 to see some of the new features in action or better yet, try them out yourself by downloading Android Studio Narwhal Feature Drop (2025.2.1) in the preview release channel. Here’s a look at our latest developments:
Get the latest Gemini 2.5 Pro model in Android Studio
The power of artificial intelligence through Gemini is now deeply integrated into Android Studio, helping you at all stages of Android app development. Now with access to Gemini 2.5 Pro, we’re continuing to look for new ways to use AI to supercharge Android development — and help you build better app experiences, faster.
Journeys for Android Studio
We’re also introducing agentic AI with Gemini in Android Studio.Testing your app is now much easier when you create journeys – just describe the actions and assertions in natural language for the user journeys you want to test, and Gemini performs the tests for you. Creating journeys lets you test your app’s critical user journeys across various devices without writing extensive code. You can then run these tests on local physical or virtual Android devices to validate that the test worked as intended by reviewing detailed results directly within the IDE. Although the feature is experimental, the goal is to increase the speed that you can ship high-quality code, while significantly reducing the amount of time you spend manually testing, validating, or reproducing issues.
Journeys for Android Studio uses Gemini to test your app. https://www.youtube.com/watch?v=mP1tlIKK0R4
Suggested fixes for crashes with Gemini
The App Quality Insights panel has a great new feature. The crash insights now analyzes your app’s source code referenced from the crash, and not only offers a comprehensive analysis and explanation of the crash, in some cases it even offers a source fix! With just a few clicks, you are able to review the changes, accept the code suggestions, and push the changes to your source control. Now you can determine the root cause of a crash and fix it much faster!
Crash analysis with Gemini AI features in Studio Labs (stable releases only)
We’ve heard feedback that developers want to access AI features in stable channels as soon as possible. You can now discover and try out the latest AI experimental features through the Studio Labs menu in the Settings menu starting with Narwhal stable release. You can get a first look at AI experiments, share your feedback, and help us bring them into the IDE you use everyday. Go to the Studio Labs tab in Settings and enable the features you would like to start using. These AI features are automatically enabled in canary releases and no action is required.
AI features in Studio Labs -
Compose preview generation with Gemini
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Transform UI with Gemini
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Image attachment in Gemini
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@File context in Gemini
Gemini can automatically generate Jetpack Compose preview code saving you time and effort. You can access this feature by right-clicking within a composable and navigating to Gemini > Generate Compose Preview or Generate Compose Preview for this file, or by clicking the link in an empty preview panel. The generated preview code is presented in a diff view that enables you to quickly accept, edit, or reject the suggestions, providing a faster way to visualize your composables.
Compose Preview generation with Gemini You can now transform UI code within the Compose Preview environment using natural language directly in the preview. To use it, right click in the Compose Preview and select “Transform UI With Gemini”. Then enter your natural language requests, such as “Center align these buttons,” to guide Gemini in adjusting your layout or styling, or select specific UI elements in the preview for better context. Gemini will then edit your Compose UI code in place, which you can review and approve, speeding up the UI development workflow.
Transform UI with Gemini You can now attach image files and provide additional information along with your prompt. For example: you can attach UI mock-ups or screenshots to tell Gemini context about your app’s layout. Consequently, Gemini can generate Compose code based on a provided image, or explain the composables and data flow of a UI screenshot.
Image attachment and preview generation via Gemini in Android Studio You can now attach your project files as context in chat interactions with Gemini in Android Studio. This lets you quickly reference files in your prompts for Gemini. In the Gemini chat input, type @ to bring up a file completion menu and select files to attach. You can also click the Context drop-down to see which files were automatically attached by Gemini. This gives you more control over the context sent to Gemini.
@File context in Gemini Rules in Prompt Library
Rules in Gemini let you define preferred coding styles or output formats within the Prompt Library. You can also mention your preferred tech stack and languages. When you set these preferences once, they are automatically applied to all subsequent prompts sent to Gemini. Rules help the AI understand project standards and preferences for more accurate and tailored code assistance. For example, you can create a rule such as “Always give me concise responses in Kotlin.”
Prompt Library Improvements Gemini in Android Studio for businesses
Gemini in Android Studio for businesses is now available. It provides all the benefits of Gemini in Android Studio, plus enterprise-grade privacy and security features backed by Google Cloud — giving your team the confidence they need to deploy AI at scale while keeping their data protected.
Developers and admins can unlock these features and benefits by subscribing to Gemini Code Assist Standard or Enterprise editions. Discover the full list of Gemini in Android for business features available for your organization.
Improved tools for creating great user experiences
Elevate your Compose UI development with the latest Android Studio enhancements.
Compose preview improvements
Compose preview interaction is now more efficient with the latest navigation improvements. Click on the preview name to jump to the preview definition or click the individual component to jump to the function where it’s defined. Hover states provide immediate visual feedback as you mouse over a preview frame. Improved keyboard arrow navigation eases movement through multiple previews, enabling faster UI iteration and refinement. Additionally, the Compose preview picker is now also available in the stable release.
Compose preview navigation improvements 
Compose preview picker Resizable Previews
While in Compose Preview’s focus mode in Android Studio, you can now resize the preview window by dragging its edges. This gives you instant visual feedback on how your UI adapts to different screen sizes, ensuring responsiveness and visual consistency. This rapid iteration helps create UIs that look great on any Android device.
Resizable Preview Embedded Android XR Emulator
The Android XR Emulator now launches by default in the embedded state. You can now deploy your application, navigate the 3D space and use the Layout Inspector directly inside Android Studio, streamlining your development flow.
Embedded XR Emulator Improved tools for future-proofing and testing your Android apps
We’ve enhanced some of your favorite features so that you can test more confidently, future-proof your apps, and ensure app compatibility across a wide range of devices and Android versions.
Streamlined testing with Backup and Restore support
Android Studio offers built-in Backup and Restore support by letting you trigger app backups on connected devices directly from the Running Devices window. You can also configure your Run/Debug settings to automatically restore from a previous backup when launching your app. This simplifies the process of validating your app’s Backup and Restore implementation and speeds up development by reducing manual setup for testing.
Streamlined testing with Backup and Restore support Android’s transition to 16 KB Page Size
The underlying architecture of Android is evolving, and a key step forward is the transition to 16 KB page sizes. This fundamental change requires all Android apps with native code or dependencies to be recompiled for compatibility. To help you navigate this transition smoothly, Android Studio now offers proactive warnings when building APKs or Android App Bundles that are incompatible with 16 KB devices. Using the APK Analyzer, you can also find out which libraries are incompatible with 16 KB devices. To test your apps in this new environment, a dedicated 16 KB emulator target is also available in Android Studio alongside existing 4 KB images.
Android’s transition to 16 KB page size Backup and Sync your Studio settings
When you sign in with your Google account or a JetBrains account in Android Studio, you can now sync your customizations and preferences across all installs and restore preferences automatically on remote Android Studio instances. Simply select “Enable Backup and Sync” while you’re logging in to Android Studio, or from the Settings > Backup and Sync page, and follow the prompts.
Backup and Sync your Studio settings Increasing developer productivity with Android’s Kotlin Multiplatform improvements
Kotlin Multiplatform (KMP) enables teams to reach new audiences across Android and iOS with less development time. Usage has been growing in the developer community, with apps such as Google Docs now using it in production. We’ve released new Android Studio KMP project templates, updated Jetpack libraries and new codelabs (Get Started with KMP and Migrate Existing Apps to Room KMP) to help developers who are looking to get started with KMP.
Experimental and features that are coming soon to Android Studio
Android Studio Cloud (experimental)
Android Studio Cloud is now available as an experimental public preview, accessible through Firebase Studio. This service streams a Linux virtual machine running Android Studio directly to your web browser, enabling Android application development from anywhere with an internet connection. Get started quickly with dedicated workspaces featuring pre-downloaded Android SDK components. Explore sample projects or seamlessly access your existing Android app projects from GitHub without a local installation. Please note that Android Studio Cloud is currently in an experimental phase. Features and capabilities are subject to significant change, and users may encounter known limitations.
Version Upgrade Agent (coming soon)
The Version Upgrade Agent, as part of Gemini in Android Studio, is designed to save you time and effort by automating your dependency upgrades. It intelligently analyzes your Android project, parses the release notes for included libraries, and proposes updates directly from your libs.versions.toml file or the refactoring menu (right-click > Refactor > Update dependencies). The agent automatically updates dependencies to the latest compatible version, builds the project, fixes any errors, and repeats until all errors are fixed. Once the dependencies are upgraded, the agent generates a report showing the changes it made, as well as a high level summary highlighting the changes included in the updated libraries.
Version Upgrade Agent https://www.youtube.com/watch?v=ubyPjBesW-8
Agent Mode (coming soon)
Agent Mode is a new autonomous AI feature using Gemini, designed to handle complex, multi-stage development tasks that go beyond typical AI assistant capabilities, invoking multiple tools to accomplish tasks on your behalf.
You can describe a complex goal, like integrating a new API, and the agent will formulate an execution plan that spans across files in your project — adding necessary dependencies, editing files, and iteratively fixing bugs. This feature aims to empower all developers to tackle intricate challenges and accelerate the building and prototyping process. You can access it via the Gemini chat window in Android Studio.
Agent Mode Play Policy Insights beta in Android Studio (coming soon)
Android Studio now includes richer insights and guidance on Google Play policies that might impact your app. This information, available as lint checks, helps you build safer apps from the start, preventing issues that could disrupt your launch process and cost more time and resources to fix later on. These lint checks will present an overview of the policy, do and don’ts, and links to Play policy pages where you can find more information about the policy.
Play Policy Insights beta in Android Studio IntelliJ Platform Update (2025.1)
Here are some important IDE improvements in the IntelliJ IDEA 2025.1 platform release
- Kotlin K2 mode: Android Studio now supports Kotlin K2 mode in Android-specific features requiring language support such as Live Edit, Compose Preview and many more
- Improved dependency resolution in Kotlin build scripts: Makes your Kotlin build scripts for Android projects more stable and predictable
- Hints about code alterations by Kotlin compiler plugins: Gives you clearer insights into how plugins used in Android development modify your Kotlin code
- Automatic download of library sources for Gradle projects: Simplifies debugging and understanding your Android project dependencies by providing immediate access to their source code
- Support for Gradle Daemon toolchains: Helps prevent potential JVM errors during your Android project builds and ensures smoother synchronization
- Automatic plugin updates: Keeps your Android development tools within IntelliJ IDEA up-to-date effortlessly
To Summarize
Android Studio Narwhal Feature Drop (2025.2.1) is now available in the Android Studio canary channel with some amazing features to help your Android development
AI-powered development tools for Android
- Journeys for Android Studio: Validate app flows easily using tests and assertions in natural language
- Suggested fixes for crashes with Gemini: Determine the root cause of a crash and fix it much faster with Gemini
- AI features in Studio Labs
- Compose preview generation with Gemini: Generate Compose previews with Gemini’s code suggestions
- Transform UI with Gemini: Transform UI in Compose Preview with natural language, speeding development
- Image attachment in Gemini: Attach images to Gemini for context-aware code generation
- @File context in Gemini: Reference project files in Gemini chats for quick AI prompts
- Rules in Prompt Library: Define preferred coding styles or output formats within the Prompt Library
Improved tools for creating great user experiences
- Compose preview improvements: Navigate the Compose Preview using clickable names and components
- Resizable preview: Instantly see how your Compose UI adapts to different screen sizes
- Embedded XR Emulator: XR Emulator now launches by default in the embedded state
Improved tools for future-proofing and testing your Android apps
- Streamlined testing with Backup and Restore support: Effortless app testing, trigger backups, auto-restore for faster validation
- Android’s transition to 16 KB Page Size: Prepare for Android’s 16KB page size with Studio’s early warnings and testing
- Backup and Sync your Studio settings: Sync Android Studio settings across devices and restore automatically for convenience
- Increasing developer productivity with Android’s Kotlin Multiplatform improvements: simplified cross-platform Android and iOS development with new tools
Experimental and features that are coming soon to Android Studio
- Android Studio Cloud (experimental): Develop Android apps from any browser with just an internet connection
- Version Upgrade Agent (coming soon): Automated dependency updates save time and effort, ensuring projects stay current
- Agent Mode (coming soon): Empowering developers to tackle multistage complex tasks that go beyond typical AI assistant capabilities
- Play Policy Insights beta in Android Studio (coming soon): Insights and guidance on Google Play policies that might impact your app
How to get started
Ready to try the exciting new features in Android Studio?
You can download the canary version of Android Studio Narwhal Feature Drop (2025.1.2) today to incorporate these new features into your workflow or try the latest AI features using Studio Labs in the stable version of Android Studio Meerkat. You can also install them side by side by following these instructions.
As always, your feedback is important to us – check known issues, report bugs, suggest improvements, and be part of our vibrant community on LinkedIn Medium, YouTube, or X. Let’s build the future of Android apps together!
Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.
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What’s new in Google Play
Posted by Paul Feng, VP of Product Management, Google Play
At Google Play, we’re dedicated to helping people discover experiences they’ll love, while empowering developers like you to bring your ideas to life and build successful businesses.
At this year’s Google I/O, we unveiled the latest ways we’re empowering your success with new tools that provide robust testing and actionable insights. We also showcased how we’re continuing to build a content-rich Play Store that fosters repeat engagement alongside new subscription capabilities that streamline checkout and reduce churn.
Check out all the exciting developments from I/O below and learn how they’ll help you grow your business on Google Play.
Helping you succeed every step of the way
Last month, we introduced our latest Play Console updates focused on improving quality and performance. A redesigned app dashboard centered around four developer objectives (Test and release, Monitor and improve, Grow users, Monetize) and new Android vitals metrics offer quick insights and actionable suggestions to proactively improve the user experience.
Get more actionable insights with new Play Console overview pages
Building on these updates, we’ve launched dedicated overview pages for two developer objectives: Test and release and Monitor and improve. These new pages bring together more objective-related metrics, relevant features, and a “Take action” section with contextual, dynamic advice. Overview pages for Grow and Monetize will be coming soon.
Halt fully-rolled out releases when needed
Historically, a release at 100% live meant there was no turning back, leaving users stuck with a flawed version until a new update rolled out. Soon, you’ll be able to halt fully-live releases, through Play Console and the Publishing API to stop the distribution of problematic versions to new users.
You’ll soon be able to halt fully live releases directly from Play Console and the Publishing API, stopping the distribution of problematic versions to new users. Optimize your store listings with better management tools and metrics
We launched two tools to enhance your store listings. The asset library makes it easy to upload, edit, and view your visual assets. Upload them from Google Drive, organize with tags, and crop for repurposing. And with new open metrics, you gain deeper insights into listing performance so you can better understand how they attract, engage, and re-engage users.
Stay ahead of threats with the Play Integrity API
We’re committed to robust security and preventing abuse so you can thrive on Play’s trusted platform. The Play Integrity API continuously evolves to combat emerging threats, with these recent enhancements:
- Stronger abuse detection for all developers that leverages the latest Android hardware-security with no developer effort required.
- Device security update checks to safeguard your app’s sensitive actions like transfers or data access.
- Public beta for device recall which enables you to detect if a device is being reused for abuse or repeated actions, even after a device reset. You can express interest in this beta.
Unlocking more discovery and engagement for your apps and its content
Last year, we shared our vision for a content-rich Google Play that has already delivered strong results. Year-over-year, Apps Home has seen over a 25% increase in average monthly visitors with apps seeing a 10% growth in acquisitions and double-digit growth in app spend for those monetizing on Google Play. Building on that vision, we’re introducing even more updates to elevate your discovery and engagement, both on and off the store.
For example, curated spaces, launched last year, celebrate seasonal interests like football (soccer) in Brazil and cricket in India, and evergreen interests like comics in Japan. By adding daily content—match highlights, promotions, and editorial articles directly on the Apps Home—these spaces foster discovery and engagement. Curated spaces are a hit with over 920,000 highly engaged users in Japan returning to the comics space monthly. Building on this momentum, we are expanding to more locations and categories this year.
Our curated spaces add daily content to foster repeat discovery and engagement. We’re launching new topic browse pages that feature timely, relevant, and visually engaging content. Users can find them throughout the Store, including Apps Home, store listing pages, and search. These pages debut this month in the US with Media & Entertainment, showcasing over 100,000 shows, movies, and select sports. More localized topic pages will roll out globally later this year.
New topic browse pages for media and entertainment are rolling out this month in the US. We’re expanding Where to Watch to more markets, including the UK, Korea, Indonesia, and Mexico, to help users find and deep-link directly into their subscribed apps for movies and TV. Since launching in the US in November 2024, we’ve seen promising results: People who view app content through Where to Watch return to Play more frequently and increase their content search activity by 30%.
We’re also enhancing how your content is displayed on the Play Store. Starting this July, all app developers can add a hero content carousel and a YouTube playlist carousel to their store listings. These formats will help showcase your best content and drive greater user engagement and discovery.
For apps best experienced through sound, we’re launching audio samples on the Apps Home. A simple tap offers users a brief escape into your audio content. In early testing, audio samples made users 3x more likely to install or open an app! This feature is now available for all Health & Wellness app developers with users in the US, with more categories and markets coming soon. You can express your interest in promoting audio content.
We’re enhancing how your content is displayed on the Play Store, offering new ways to showcase your app and drive user engagement. Helping you take advantage of deeper engagement on Play, on and off the Store
Last year, we introduced Engage SDK, a unified solution to deliver personalized content and guide users to relevant in-app experiences. Integrating it unlocks surfaces like Collections, our immersive full-screen experience bringing content directly to the user’s home screen.
We’re rolling out updates to expand your content’s reach even further:
- Engage SDK content is coming to the Play Store this summer, in addition to existing spaces like Collections and Entertainment Space on select Android tablets.
- New content categories are now supported, starting today with Travel.
- Collections are rolling out globally to Google Play markets starting today, including Brazil, India, Indonesia, Japan, and Mexico.
Integrate with Engage SDK today to take advantage of this new expansion and boost re-engagement. Try our codelab to test the ease of publishing content with Engage SDK and express interest in the developer preview.
Engage SDK now supports Collections for Travel. Users can find timely itineraries and recent searches, all in one convenient place. Maximizing your revenue with subscriptions enhancements
With over a quarter-billion subscriptions, Google Play is one of the world’s largest subscriptions platforms. We’re committed to helping you turn engaged users into revenue growth by continually enhancing our tools to meet evolving customer needs.
To streamline your purchase flow, we’re introducing multi-product checkout for subscriptions. This lets you sell subscription add-ons alongside base subscriptions, all under a single, aligned payment schedule. Users get a simplified experience with one price and one transaction, while you gain more control over how subscribers upgrade, downgrade, or manage their add-ons.
You can now sell base subscriptions and add-ons together in a single, streamlined transaction. To help you retain more of your subscribers, we’re now showcasing subscription benefits in more places across Play – including the Subscriptions Center, in reminder emails, and during purchase and cancellation flows. This increased visibility has already reduced voluntary churn by 2%. Be sure to enter your subscription benefits in Play Console so you can leverage this powerful new capability.
To help reduce voluntary churn, we’re showcasing your subscriptions benefits across Play.
Reducing involuntary churn is a key factor in optimizing your revenue. When payment methods unexpectedly decline, users might unintentionally cancel. Now, instead of immediate cancellation, you can now choose a grace period (up to 30 days) or an account hold (up to 60 days). Developers who increased the decline recovery period – from 30 to 60 days – saw an average 10% reduction in involuntary churn for renewals.
On top of this, we’re expanding our commitment to get more buyers ready for purchases throughout their entire journey. This includes prompting users to set up payment methods and verification right at device setup. After setup, we’ve integrated prompts into highly visible areas like the Play and Google account menus. And as always, we’re continuously enabling payments in more markets and expanding payment options. Plus, our AI models now help optimize in-app transactions by suggesting the right payment method at the right time, and we’re bringing buyers back with effective cart abandonment reminders.
Grow your business on Google Play
Our latest updates reinforce our commitment to fostering a thriving Google Play ecosystem. From enhanced discovery and robust tools to new monetization avenues, we’re empowering you to innovate and grow. We’re excited for the future we’re building together and encourage you to use these new capabilities to create even more impactful experiences. Thank you for being an essential part of the Google Play community.
Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.
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Android Developers Blog: New in-car app experiences
Posted by Ben Sagmoe – Developer Relations Engineer
The in-car experience continues to evolve rapidly, and Google remains committed to pushing the boundaries of what’s possible. At Google I/O 2025, we’re excited to unveil the latest advancements for drivers, car manufacturers, and developers, furthering our goal of a safe, seamless, and helpful connected driving experience.
Today’s car cabins are increasingly digital, offering developers exciting new opportunities with larger displays and more powerful computing. Android Auto is now supported in nearly all new cars sold, with almost 250 million compatible vehicles on the road.
We’re also seeing significant growth in cars powered by Android Automotive OS with Google built-in. Over 50 models are currently available, with more launching this year. This growth is fueled by a thriving app ecosystem, including over 300 apps already available on the Play Store. These include apps optimized for a safe and seamless experience while driving as well as entertainment apps for while you’re parked and waiting in your car—many of which are adaptive mobile apps that have been seamlessly brought to cars through the Car Ready Mobile Apps Program.
A vibrant developer community is essential to delivering these innovative in-car experiences utilizing the different screens within the car cabin. This past year, we’ve focused on key areas to help empower developers to build more differentiated experiences in cars across both platforms, as we embark on the Gemini era in cars!
Gemini for Cars
Exciting news for in-car experiences: Gemini, Google’s advanced AI, is coming to vehicles! This unlocks a new era of safe and helpful interactions on the go.
Gemini enables natural voice conversations and seamless multitasking, empowering drivers to get more done simply by speaking naturally. Imagine effortlessly finding charging stations or navigating to a location pulled directly from an email, all with just your voice.
You can learn how to leverage Gemini’s potential to create engaging in-car experiences in your app.
Navigation apps can integrate with Gemini using three core intent formats, allowing you to start navigation, display relevant search results, and execute custom actions, such as enabling users to report incidents like traffic congestion using their voice.
Gemini for cars will be rolling out in the coming months. Get ready to build the next generation of in-car AI experiences!
New developer programs and tools
Last year, we introduced car app quality tiers to inspire developers to create high quality in-car experiences. By developing your app in compliance with the Car ready tier, you can bring video, gaming, or browser apps to run while parked in cars with Google built-in with almost no additional effort. Learn more about Car Ready Mobile Apps.
Your app can further shine in cars within the Car optimized and Car differentiated tiers to unlock experiences while the car is in motion, and also when transitioning between parked and driving modes, while utilizing the different screens within the modern car cabin. Check the car app quality guidelines for details.
To start with, across both Android Auto and for cars with Google built-in, we’ve made some exciting improvements for Car App Library:
- The Weather app category has graduated from beta: any developer can now publish weather apps to production tracks on both Android Auto and cars with Google Built-in. Before you publish your app, check that it meets the quality guidelines for weather apps.
- Two new templates, the SectionedItemTemplate and MediaPlaybackTemplate, are now available in the Car App Library 1.8 alpha release for use on Android Auto. These templates are a great fit for building templated media apps, allowing for increased customization in layout and browsing structure.
On Android Auto, many new app categories and capabilities are now in beta:
- We are adding support for Building media apps with the Car App Library, enabling media app developers to build both richer and more complete experiences that users are used to on their phones. During beta, developers can build and publish media apps built using the Car App Library to internal testing and closed testing tracks. You can also express interest in being an early access partner to publish to production while the category is in beta.
- The communications category is in beta. We’ve simplified calling integration for calling apps by utilizing the CallsManager Jetpack API. Together with the templates provided by the Car App Library, this enables communications apps to build features like full message history, upcoming meetings list, rich in-call views, and more. During beta, developers can build and publish communications apps to internal testing and closed testing tracks. You can also express interest in being an early access partner to publish to production while the category is in beta.
- Games are now supported in Android Auto, while parked, on phones running Android 15 and above. You can already find some popular titles like Angry Birds 2, Farm Heroes Saga, Candy Crush Soda Saga and Beach Buggy Racing 2. The Games category is in Beta and developers can publish games to internal testing and closed testing tracks. You can also express interest in being an early access partner to publish to production while the category is in beta.
Finally, we have further simplified building, testing and distribution experience for developers building apps for Android Automotive OS cars with Google built-in:
- Distribution through Google Play is more flexible than ever. It’s now possible for apps in the parked categories to distribute in the same APK or App Bundle to cars with Google built-in as to phones, including through the mobile release track. Learn more on how to Distribute to cars.
- Android Automotive OS on Pixel Tablet is now generally available, giving you a physical device option for testing Android Automotive OS apps without buying or renting a car. Additionally, the most recent system images include support for acting as an Android Auto receiver, meaning you can use the same device to test both your app’s experience on Android Auto and Android Automotive OS. Apply for access to these images.
The road ahead
You can look forward to more updates later this year, including:
- Video apps will be supported on Android Auto, starting with phones running Android 16 on select compatible cars. If your app is already adaptive, enabling your app experience while parked only requires minimal steps to distribute to cars.
- For Android Automotive OS cars running Android 14+ with Google built-in, we are working with car manufacturers to add additional app compatibility, to enable thousands of adaptive mobile apps in the next phase of the Car Ready Mobile Apps Program.
- Updated design documentation that visualizes car app quality guidelines and integration paths to simplify designing your app for cars.
- Google Play Services for cars with Google built-in are expanding to bring them on-par with mobile, including:
- Pre-launch reports for Android Automotive OS are coming soon to the Play Console, helping you ensure app quality before distributing your app to cars.
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a. Passkeys and Credential Manager APIs for a more seamless user sign-in experience.
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b. Quick Share, which will enable easy cross-device sharing from phone to car.
Be sure to keep up to date through goo.gle/cars-whats-new on these features and more as we continuously invest in the future of Android in the car. Stay tuned for more resources to help you build innovative and engaging experiences for drivers and passengers.
Ready to publish your car app? Check our guidance for distributing to cars.
Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.
