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Grow your games business with new ads solutions

Maximize your ad revenue

To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage.

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15/04/2025
With TikTok Deadline Looming, Details of a Potential Deal Emerge

Two days before a deadline for TikTok to be sold to a non-Chinese company or otherwise face a ban in the United States, a deal has not yet been cemented but the contours of one are starting to take shape.

Vice President JD Vance said on Thursday that the administration would announce a plan for TikTok by Saturday. A federal law passed last year to resolve national security concerns related to TikTok and its Chinese owner, ByteDance, called for the app to be sold or banned in January. President Trump delayed the enforcement of that law until April 5.

Mr. Trump also met with top officials at the White House on Wednesday to consider a proposal for TikTok’s future. On Thursday, he told reporters that his administration was “very close to a deal with a very good group of people,” and would consider using TikTok as a negotiating chip with China on tariffs.

While TikTok has enjoyed interest from potential buyers including Amazon, the Trump administration is eyeing a deal that would sidestep a sale of the entire company, according to four people familiar with the negotiations, who spoke on the condition of anonymity. The plan would be to spin out TikTok into a new company and bring on new American investors to reduce the ownership stakes of Chinese investors.

The private-equity giant Blackstone and the venture capital firm Andreessen Horowitz are considering investments, they said. Two of the people suggested that the private equity firm Silver Lake was also considering an investment. Current investors, like Susquehanna and General Atlantic, would retain a stake in TikTok, and Oracle, which processes and serves TikTok user data, would likely maintain at least an operational role in managing TikTok’s data, three of the people said.

The down-to-the-wire negotiations are nothing new for TikTok, which has repeatedly wriggled out of earlier scrutiny in the United States. The app has cemented its role as a cultural juggernaut in the country, where it has more than 170 million users.

TikTok and Silver Lake didn’t respond to a request for comment. Andreessen Horowitz declined to comment.

A White House spokesperson said any announcement on TikTok would come from Mr. Trump and declined to comment on the details.

Many aspects of the deal under consideration remain murky. It’s not clear what will happen to TikTok’s coveted algorithm. Two people suggested that the new entity could license the algorithm from ByteDance. Under the law, a new TikTok entity cannot cooperate with ByteDance “with respect to the operation of a content recommendation algorithm” or for data sharing.

“Congress said that for national security purposes, there has to be an operational severing between China, this new entity and the algorithm,” said Jim Secreto, a former counselor for investment security at the Treasury Department, who helped shape the Biden administration’s policy on TikTok.

TikTok, which spent most of the last year trying and failing to defeat the law in courts, has maintained that it is not for sale, in part because the Chinese government would block a transaction. The Chinese government’s latest stance on TikTok is unclear.

“We have a situation with TikTok where China will probably say, ‘We’ll approve a deal, but will you do something on the tariffs?’ The tariffs give us great power to negotiate,” Mr. Trump told reporters on Thursday. He clarified that he was not in active talks with China on TikTok and tariffs.

Questions over the deal’s legal uncertainty have prompted some of the firms interested in investing in TikTok to look for indemnification for their investments, one of the people said.

Congress, which passed the TikTok law in a rare bipartisan vote, may not support the deal Mr. Trump is eyeing.

Senator Josh Hawley, Republican of Missouri, said on Wednesday that he was skeptical of a deal that kept control of the app’s video recommendation algorithm inside China.

“If you can get a deal to actually sell the company and it meets the terms that the statute sets out, that’s fantastic; that’s great,” he said. “But if not, then I think you’ve got to enforce the statute and ban TikTok. This middle way, I don’t think is viable.”

David McCabe and Theodore Schleifer contributed reporting.

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15/04/2025
How to Maintain Software Quality with Outsourced Teams
Outsourcing software development has become a popular choice for businesses looking to save costs and access global talent. However, maintaining software quality while working with outsourced teams can be a major challenge. In this article, we will explore strategies and best practices for ensuring the quality of software when working with outsourced teams. From effective communication to setting clear expectations and standards, we will discuss the key steps that businesses can take to maintain software quality and achieve successful outcomes with their outsourced partners.

Clear communication and expectations
- Establish clear guidelines and objectives for the outsourced team
- Use project management tools for transparent communication
- Regularly update on progress and any changes in requirements
- Conduct regular meetings to address any issues or concerns promptly
For more information on effective communication in outsourcing, visit our hospitality and travel page.

Use of standardized processes and documentation
- Ensures consistency and accountability in software development.
- Facilitates communication and collaboration among outsourced teams.
- Improves efficiency and reduces errors in the development process.
- Enhances quality control and risk management in software projects.
For more information on mobile app development services in New York, visit AnyAlpha.

Regular code review and testing
- Ensure outsourced teams conduct routine code reviews and testing to maintain software quality.
- Utilize tools like GitLab, Jira, and Jenkins for efficient code collaboration and testing.
- Learn more about code review and testing by visiting our CMS-CRM page.
  
  Continuous monitoring and evaluation of performance
- Regularly review outsourced team’s outputs
- Utilize performance metrics to track progress
- Provide feedback and guidance for improvement
- Implement quality assurance measures
- Visit AnyAlpha Web Designing Company in California for more information.
  
  Establishing a strong partnership with the outsourced team
- Clearly define roles and responsibilities
- Foster open communication channels
- Set clear expectations and goals
- Provide regular feedback and updates
- Build trust and mutual respect
- Utilize collaboration tools effectively
For more information on how to maintain software quality with outsourced teams, visit AnyAlpha’s eCommerce Store Development Company.

Providing necessary resources and support
- Ensure outsourced teams have access to required tools and technology
- Offer guidance and training to enhance their skills
- Regular communication and feedback to address any issues promptly
- Provide a supportive work environment to promote productivity
- Visit our website for more information about resources and support.
  
  Addressing cultural and time zone differences
- Foster open communication to bridge cultural gaps
- Schedule meetings and milestones at convenient times for all parties
- Utilize collaboration tools for efficient communication
- Establish clear expectations and guidelines for all team members
Learn more about how to effectively manage outsourced software teams at Anyalpha Web Development Services.

Ensuring compliance with quality standards and regulations
- Regular audits and performance evaluations
- Clear communication of quality expectations
- Training sessions on industry regulations
- Utilizing tools for tracking and monitoring quality
- Staying up-to-date with latest standards and regulations
For more information on ensuring compliance with quality standards and regulations, visit AnyAlpha

Encouraging feedback and open communication
- Provide regular avenues for team feedback
- Utilize collaboration tools for seamless communication
- Foster a culture of transparency and trust
- Encourage open dialogue to address issues promptly and effectively
For more information on how effective communication can maintain software quality with outsourced teams, visit Web Development in California.

Implementing quality assurance measures throughout the project lifecycle
- Set clear quality standards from the outset
- Regularly review and assess the outsourced team’s performance
- Conduct thorough testing at each stage of development
- Utilize automated testing tools to streamline the QA process
- Provide feedback and incorporate changes promptly
For more information on software quality assurance, visit our website.

Conclusion

In order to maintain software quality with outsourced teams, it is essential to prioritize clear communication and set expectations from the beginning. Using standardized processes and documentation, regularly reviewing code, and performing thorough testing are also crucial steps. Continuous monitoring and evaluation of the team’s performance, establishing a strong partnership, providing necessary resources and support, addressing cultural and time zone differences, ensuring compliance with quality standards, encouraging feedback and open communication, and implementing quality assurance measures throughout the project lifecycle are all vital components. By following these practices, organizations can ensure that their outsourced teams deliver high-quality software solutions that meet their expectations and adhere to industry standards.

To ensure software quality with outsourced teams, it is essential to establish clear communication channels, set up regular feedback sessions, and provide detailed documentation. Additionally, utilizing a centralized platform like DeltaWriter can help streamline the collaboration process by allowing teams to track tasks, share files, and provide real-time updates. For more tips on maintaining software quality with outsourced teams, visit https://DeltaWriter.com.
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15/04/2025
Earn more ads revenue this holiday season with engaging ad formats from Google AdMob
Optimize performance with adaptive banners

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

Adaptive banners can be placed in two ways:
- Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.
- Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.
To learn more and get started with adaptive banner ads, start here or reach out to your account manager.
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15/04/2025
Crashlands 2 Arrives With More Open-World Crafting and RPG Action

In the sequel to the popular original, you’ll return to Woanope as Flux Dabes, an intergalactic trucker and disgruntled corporate employee. After years away from the eclectic planet, he returns to visit some friends and recover from the corporate grind.

But before you can get some rest, an mysterious blast from the planet surface sends you crashing into a new land, far away from everything and in an alien wilderness.

On the alien planet, you will need to construct your home away from home for you and room for unique creatures like an orphaned Sluggababby.

Along with some slimy creatures, you’ll also meet a cast of characters all across Woanope, each possessing specific skills and knowledge. You’ll become friends to help them with their goals, discover new crafting recipes, and more.

Crashlands 2 is a $9.99 download now for the iPhone and all iPad models.

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15/04/2025
Advancing mobile app inventory quality with app reviews

How to prepare for the changes

We recommend publishers complete the app review process by linking mobile apps to supported app stores and claiming their mobile apps to prevent potential interruptions in monetization. If next steps are required from a publisher to complete the process, we’ll send timely updates in the publisher’s account, the policy center or via email.

We’re excited about the benefits app review can bring to publishers and advertisers. And we’ll continue to share our efforts in creating a healthy and sustainable ads ecosystem.

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15/04/2025
Oply Uses AI to Simplify Home Maintenance with Smart Tools and On-Demand Pros

Oply also offers a smart, centralized way to manage all your home tasks in one convenient place. Powered by AI, the app intelligently tracks your to-dos and sends timely reminders, so you never miss a chore, appointment, or deadline. Whether it’s organizing your cleaning schedule, managing home maintenance, or remembering small daily tasks, Oply ensures everything stays on track, effortlessly.

Oply stores the key information about your home, as well as the history of your home. No more panic-searching for old paperwork you’ve hidden, stuffed in a cupboard, or accidentally thrown away. Oply keeps all your important tasks and information stored safely in one place, ready to access whenever you need to.

If these features weren’t tempting enough, two highly anticipated features have just launched, taking home management to the next level. The first is predictive recommendations, which help homeowners identify potential issues before they arise, making preventive care easier than ever. The second is home score tracking, a powerful tool that lets users monitor their home’s overall condition and track progress toward key maintenance milestones.

Getting started with a new app can feel like a big step, but Oply makes the experience smooth and welcoming with built-in community support to guide you every step of the way.

Users can join a large community of homeowners and share or recommend their favorite vendors or even ask for referrals. There is also customer support available if you need help with the Oply app or the services it offers.

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13/04/2025
Power the next wave of games growth with ads innovation

Deliver tailored, immersive ad experiences

We’re also introducing a series of enhancements to the AdMob mediation platform to amplify revenue impact for app publishers. First, we’re making new real-time bidding buyers available in AdMob. Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob.

We’ll also be releasing an upgraded mediation toolkit to help improve your ad operations. For publishers implementing a hybrid monetization strategy, AdMob’s mediation segmentation feature can tailor ad experiences based on different user behaviors. For example, you will be able to customize mediation settings like price floors, to ensure you’re optimizing for ads interactions for those less likely to purchase in-app content. And, for publishers who experiment with multiple mediation setups, AdMob’s improved A/B testing tool will deliver results in days, alongside reporting visuals and metrics. AdMob mediation segmentation and improved A/B testing are coming to beta soon.

In addition to an optimal mediation strategy, an elevated ad experience can bring even more player engagement and lifetime value. Now with immersive in-game ads, publishers will be able to reimagine the in-game ad experience and display an ad that blends naturally into game environments. It works across a spectrum of game genres, with ample placement opportunities such as intermission breaks, level progressions and more.

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13/04/2025
New ways to unlock revenue with first-party data

Another solution to help you unlock the value of first-party data is app analytics connection. It links your first-party analytics data like user activity and purchase events to publisher first-party ID to further enhance ad personalization. App analytics connection is fully integrated with Google Analytics for Firebase.

Publishers who have been testing these first-party data solutions are excited about the impact they’ve seen.

“We were particularly interested in user insight surveys, which can help us generate first-party data while players are engaging with our games to personalize ad serving in the absence of third-party tracking IDs. We’re excited about AdMob’s commitment and progress in developing first-party data solutions. It gives us confidence that they will continue to build durable solutions to help advance our monetization strategy in the long run.”

— Kiel LeBaron, Sr. Director, Ad Monetization, Jam City

“It’s been a core focus of my team to identify ways to unlock new revenue growth with less reliance on third-party identifiers. I’m excited about the early results of AdMob’s simple and automatic solutions like app analytics connection and user insight surveys, which are enabling me to start using a first-party data strategy on AdMob to boost my revenue potential.”

— Diogo Branco, Head of Ads Monetization, MiniClip

User insight surveys and app analytics connection are currently in beta and will be available to more AdMob publishers in the near future. Reach out to your account manager to learn more or follow AdMob channels to get the latest information.

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12/04/2025