AI technology is used in driving cars, detecting fraud, securing systems and even helping students with their assignments. You will find the advent of AI and its adoption in the most innovative ways. Be it in a creative field, IT, education or healthcare, AI is everywhere. For instance, brands like Lenskart provide smart facial detection AI technology to create glasses that match customers’ personalities.
You must also be aware that cosmetic brands like L’Oréal provide smart AI features within their app. These features include personalised recommendations, product development, and AI-powered tools for skin diagnostics. In addition to these, there are companies like Byju’s, Uber, HealthifyMe and MakeMyTrip leveraging artificial intelligence within their applications and websites.
The integration of AI-powered features is possible in websites and applications of any size and scale. Our developers at Vervelogic, a well-recognised app development company in India, have hands-on experience working with different projects requiring AI model integration.
Before we get into whether AI will benefit your business or not, let’s first explore how AI is transforming mobile app development in 2025. Along with that, let’s find out what it means for your customers.
AI-Powered Features in Mobile Applications
Did you know that the overall rate of downloads of AI applications has increased by 40% in the past 2 years? India is officially at the top of the list and contributing 21% to global AI app downloads as per an Economic Times article published recently in October 2024.
There is a rising number of AI app users in India. Should you be afraid of losing customers to similar brands providing the same services as you? Let’s talk about it in more detail after understanding the AI-powered features first. The integration of AI-powered features with apps and websites leads to greater efficiency and enhanced user experience.
AI-Powered Virtual Assistants
The first feature we will look into is the integration of AI-powered virtual assistants in applications. An AI-powered virtual assistant is a software which is capable of understanding human language. Users can create tasks for their virtual assistants, like “send an email at 2 PM”. The virtual assistant will be able to perform these automated tasks by recognising text or voice commands from users. You may know these AI-powered virtual assistants from examples like Amazon Alexa, Microsoft Cortana, Gemini, Google Assistant and Siri.
AI-Powered Personalised Content Recommendations
The use of AI-powered content recommendation technology is witnessed in e-commerce, streaming applications and social media platforms. This smart AI feature analyses user behaviour. Based on this, it recommends products, services and content that match user preferences. For instance, streaming services like Netflix analyse what content you consume, prefer and rate. Based on this, its personalised recommendation system shows relevant and relatable content that matches user behaviour on this platform.
Another example of Amazon will be fitting here to see how an AI-powered personalised recommendation system enhances user experience. Amazon provides product recommendations to customers based on their search history, shopping cart, and past purchases. Their recommendations also involve additional products that may be related to the primary searches. For example, if you had searched for a laptop on Amazon, it would recommend laptop bags which relate to the searched product.
AI-Powered Health Analysis
You may not recognise AI-powered health analysis when put plainly. But you must have heard about the trends surrounding fitness watches, health trackers and fitness bands. Developers integrate the health analysis AI feature in fitness and health applications. It monitors health activity, tracks sleep cycles and provides fitness or health-related recommendations based on gathered user data.
For instance, Calm is a mobile application providing relaxation and meditation to its users. The application has more than 180 million downloads worldwide. The application uses “Amazon Personalise”, which is an Amazon-based recommendation system. It provides individualised suggestions of meditation, stretching and sleep services based on users’ viewing and usage history.
Similarly, another fitness application example of FitnessAI is also present, which is an iOS app. This app provides AI-based personalised workout plans to users based on their past workout plans. It gives clear insights into repetitions, sets and weights for each exercise.
AI-powered Security & Authentication
Artificial intelligence provides stronger security mechanisms like behavioural biometrics. It reads user behaviour at the time of authentication, like typing speed and swipe pattern. The added layer of security by AI brings improved data protection against threats like cyberattacks.
Your application’s security needs advanced solutions like AI when threats remain undetectable with traditional security measures. For instance, Infosys highlights using AI-powered security for their applications and systems. AI performs behavioural analysis for fraud detection in applications. The AI algorithm detects human patterns and behaviour. If there is a change in the usual activity or user behaviour pattern, the application flags the event in the app as suspicious. This gives better control of the application to the users. Along with this, they can keep their information and activities private and protected from any outsider threat.
Top Trends & Tools to Develop AI-Powered Apps
As per the low-code perspective, over 34% of IT leaders use AI-assisted coding to develop websites and applications. The key AI technologies for developing mobile applications include machine learning, deep learning, natural language processing and computer vision. Coming to the tools and trends of AI, you must be aware of various applications which are changing the dynamics of app development. The following AI-powered platforms provide AI-based coding assistance –
Appy Pie
The interface of the Appy Pie app development platform is user-friendly, seamless and has a drag-and-drop interface. The interface of this platform is extremely easy for users who are not proficient in coding. The platform will be beneficial for first-time developers trying their hand at making a fully functional AI app.
Google App Sheet
Google Appsheet collaborates with Gemini to assist users. Google AppSheet is a no-coding platform where users can create applications from scratch.
The AI-powered platforms provide a seamless user experience in developing full-fledged applications. The automated platforms for application development, like Google AppSheet and Appy Pie, come with a subscription model. You can extend the trial period to continue working on your application creation.
AI Isn’t Going to Replace Developers; It Will Evolve Their Role
Currently, organisations and developers worldwide are taking the benefit of GenAI tools like ChatGPT and Co-pilot. GenAI platforms help developers with code snippets, test debugging and troubleshooting errors. There is still a lot of room for more improvements in the GenAI tools. So, relying completely on GenAI tools like ChatGPT may not give the desired results as one would hope. But collectively, GenAI with skilled developers will be able to fulfil the scope and objective of mobile app development.
Artificial intelligence isn’t going to make the jobs of software engineers obsolete. Developers think critically and logically when they are stuck in code complexity. This is where GenAI tools like ChatGPT can help developers in code construction and troubleshooting. But knowing ‘where’ and ‘how’ to place the code in the project is the job of a developer. Hence, the developers need to adapt to new technologies and tools to make their work more seamless and efficient. Hence, GenAI tools can help in coding, but they won’t replace developers. A Reddit post from an anonymous user says, “AI won’t replace software engineers, but an engineer using AI will”. This means that learning how to work with AI will not make a developer’s job obsolete.
The developers at Vervelogic have completed 150+ projects so far, with smart automation features embedded through AI. The mobile application should be easy to use, have a user-centred design, and its AI features should be easily accessible.
To Sum Up
Artificial intelligence is making businesses and customers more intuitive and smart through its analytical capabilities. On any website or application you go to as a customer, you will find features of AI on the platform. Features like text-to-speech, product recommendations, voice recognition and virtual assistance help in making our customer experience seamless and without hassle.
You can start your entrepreneurial journey without worrying about making your business operations intelligent. Our developers at Vervelogic are skilled in various mobile and web development technologies, along with expertise in Artificial Intelligence. Book your consultation today with our experts to learn more about winning customer loyalty through smart AI apps and websites.
FAQs
How is application development different in 2025?
The development process is different from before, as organisations are starting to use low-code or no-code technologies.
What is going to be changed moving forward in the application development domain?
Going forward, the application development will be integrated with artificial intelligence features and services.
Which platforms can I use to develop an app?
You can use platforms like Appy Pie and Google App Sheets. At Vervelogic, we have developers skilled in web development and mobile development technologies to provide seamless support for your requirements.
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