Did you know that, on average, an app loses 77% of its daily active users within the first three days of installation? In a world where hundreds of applications launch daily, how can you ensure users remain engaged with your app?
There are a total of 2,045,454 apps present on the Play Store alone as of July 2025. There are over 1.8 million apps on the App Store. But how many of these applications get actual engagement from users worldwide? It is a question of what the app provides and how well it performs.
Imagine you have a service that many users want, but you don’t see equal engagement in your app. There are a lot of factors behind losing customer retention, one of which is “App performance”. Your app’s performance depends on how well you have optimised it. Optimisation is simply making your application more effective in user performance, speed and overall efficiency. In 2025, when customers have everything at their fingertips, a quick and optimised app is what they want. A slight inconvenience and you lose a customer.
If you are facing a similar problem and want to overcome it, let’s explore the nuances of app performance and its optimisation techniques. For most businesses, acquiring new app users depends on app store optimisation, influencer marketing, as well as paid ads. But nothing works if you don’t have a high-performing and efficient app in the first place. So let’s dive in and see how it all works.
Understanding Why You Lose Customers: The Importance of App Optimisation
App optimisation is about improving your app’s overall performance. You do this by fixing the user journey, minimising app crashes, improving its load time, improving security and making the user experience effective.
By optimising your mobile app effectively, you can ensure that it is easily discoverable by users. You can acquire new users and retain them by optimising your app. Customers expect that your mobile application gives them an effective user experience by being responsive, fast and easy to use. If your mobile application is not seeing consistent user retention, there must be some technical discrepancies. You need to optimise the app before its release, as it helps you in increasing visibility and downloads on App Stores and Google Play. Effective app optimisation also helps you in improving conversion rates and reducing the uninstallation rate. Clear navigation and smooth performance will encourage users to engage with the app.
Top App Optimisation Techniques to Boost User Retention
We will talk about various techniques through which you can optimise your app effectively for better user acquisition and retention.
Increase App Speed and Responsiveness
The first technique is to focus on the app’s speed and responsiveness. If the loading time of your application is less than three seconds, it affects user experience and leads to user frustration. Your higher uninstallation rate may also be due to poor app speed and responsiveness. You can fix this by compressing videos and images, which impacts the overall loading time. You can also employ a lazy loading technique to show the vital elements on the screen rather than loading everything at once.
Efficient Coding
The second factor to focus on is implementing efficient coding practices. You should avoid adding unnecessary libraries to your code, as it increases the load time while also increasing the overall size of the app. App maintenance is more effective if your code is broken into smaller segments. Hence, instead of writing a complex code structure, write code in small and segmented pieces. With unclean coding, it becomes difficult to optimise specific parts of an app.
Mobile-First Design Strategy
The next strategy for optimising the app for better performance includes employing a mobile-first design strategy. In this, you must provide a simplified navigation to your customers where they can find everything that they are looking for easily. You should adopt UX design principles to keep your app design minimalistic and intuitive to improve the overall user experience.
The mobile-first design strategy focuses on designing the app for mobile devices first, and then scaling it for desktops and tablets. According to the stats, approximately 36% of the internet traffic comes from desktops as compared to 64% of the traffic coming from mobile devices.
You should use responsive designs in mobile applications, which can adapt to every screen size and resolution, making the user experience even better. The newest applications have efficient touch gestures like tapping, swiping and pinching. It is crucial to optimise touch gestures to make them easy to use and highly responsive for an effective user experience.
Optimise Battery Consumption
One of the reasons for declining app retention is related to increased battery consumption. If your mobile application is draining users’ batteries faster than it should, it’s an issue that affects user retention. Developers must focus on optimising battery consumption in mobile applications.
Did you know that background notifications and tasks consume and drain battery fast? This can be overcome by employing techniques like deferred updates and background app refresh. These techniques help in minimising power usage. You can also implement techniques like offloading long-running tasks to reduce CPU usage.
AI Personalisation
You can work on improving the user experience by leveraging artificial intelligence personalisation. Personalisation through AI is one of the latest technologies through which you can improve user experience. AI understands user behaviour and their interactions on the app. Based on this, AI personalisation recommends preferred services and products to the customers. The user’s interest and history play a pivotal role in AI personalisation.
You can enhance user experience and interactions by embedding AI personalisation in your app. This keeps users engaged and improves the overall performance of the application. For instance, take any e-commerce app. As you browse and interact with the products, like saving them in your wishlist or in the cart, the AI personalisation recommends similar products to add to your cart and make a purchase. Business owners can customise the user experience for every customer based on their preferences and interactions, which improves overall user satisfaction. With AI personalisation, businesses can efficiently automate their operations and workflow on mobile apps.
Ensure Cross-Device and Cross-Platform Testing
You mustn’t be hasty with app release, especially if you haven’t tested it across various devices and OS. The app testing is a crucial part before application release. Users access applications on various devices, including mobile phones, tablets, laptops, etc. You should test the application on various operating systems and devices to fix any bugs and detect performance issues.
Action Plan for Better App Performance in 2025
An app that performs poorly on user requests and interactions has performance issues. It is your responsibility to identify and resolve optimisation issues before they impact your customers. To do this, you must ensure the following –
- Optimising your application’s loading time will help make your app perform better. An app that loads slowly frustrates customers and leads to dissatisfaction.
- You should monitor key KPIs related to app performance. These indicators are DAY (Daily active users), MAU (monthly active users), retention rate, session length and churn rate. The key indicators also provide you with information like conversion rate, device-specific reports, crash reports and app load time.
- Conduct A/B testing before application release. With this, you can make different versions of the app having slightly different designs and user flows. You can assess which app performs better based on the user interactions.
- Use analytics tools to monitor app performance, load time, customer retention rate, etc. The analytical dashboards assist developers in identifying key issues for technical optimisation of the app.
To Sum up
The need for mobile app optimisation is present to help businesses retain customers, enhance engagement and grow their business substantially. But you must understand that your customers/mobile app users are not only concerned with app speed. They also want to see a good UI, personalised recommendations and an intuitive interface. The mobile app should make the customer journey easy, not difficult.
For effective app optimisation, developers will focus on minimising app crashes, implementing efficient onboarding for customers and enhancing UX in 2025. In addition, they must focus on leveraging AI to understand user emotions, reactions and interactions with the app. They can enhance existing features based on user feedback and experience. If you are seeking an intuitive AI-based application, we are excited to assist you in developing one. Our developers at VerveLogic, a leading mobile app development company in India, have extensive experience working on mobile app development. With more than 150 projects successfully delivered, we are equipped to meet your unique app development needs.
So what are you waiting for? Leverage our mobile app development services for an intuitive and full-fledged app to acquire new customers for your business.
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